What The Green Pipe does

The Green Pipe, trading as Circle P Pty Ltd, is a privately held Australian manufacturer of 100% recycled plastic pipes founded in July 1999 and headquartered in Moama, NSW. The company operates a patented, low-energy manufacturing process that converts post-consumer HDPE — primarily kerbside-collected milk and orange juice bottles — into medium and large diameter pipes (250mm to 600mm) sold in standard 6-metre lengths with bell-mouth O-ring joints. The product achieves SN10 stiffness ratings traditionally associated with concrete and PVC while retaining HDPE's tensile toughness and corrosion resistance, producing 450 metres of pipe per day and consuming approximately 150,000 bottles in the process. Cumulative since 1999, the company has converted over 100 billion 2-litre milk bottles into piping.

The Green Pipe sells through a national network of 250+ distributors and 12 storage depots covering every Australian state and territory, supplemented by direct sales from the Moama plant for enterprise projects. Target customers fall into three primary segments — local and state government (councils, VicRoads, Main Roads WA, ACT Forests), civil engineering and construction contractors (McConnell Dowell, West Gate Freeway Alliance), and the agricultural sector (primary producers, irrigation operators) — with a secondary forestry/erosion-control vertical. Major completed and ongoing installations include the Tullamarine Freeway, Calder Highway, West Gate Freeway (157 metres), BORR Discovery Road trial (Main Roads WA), Echuca-Moama Bridge Project, and recurring weekly ACT Forests orders.

The business is differentiated by ISO 9001 certification (AU1963-QC), VicRoads approval, AS1462/AS2566 compliance testing, and CSIRO/Swinburne University validation of pipe properties. Embodied energy is reported at 99 MJ/Mtr (375mm diameter) versus 928 MJ/Mtr for cement pipes — a 90% reduction — with a corresponding ~50% lower carbon footprint than virgin polymer alternatives. Revenue is generated exclusively through one-time hardware sales; pricing is quote-based and not publicly disclosed. The company has 11–50 employees, no subsidiaries, no external institutional ownership, and no public listing.

Name

The Green Pipe

Legal name

Circle P Pty Ltd

Website

https://thegreenpipe.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Green Pipe is an Australian manufacturer of 100% recycled HDPE pipes (250mm–600mm) for civil, agricultural, irrigation, and forestry infrastructure. Founded in 1999 in Moama, NSW, it sells through 250+ distributors to councils, state road authorities, civil contractors, and primary producers across Australia.

Ownership category

akta.pro rank

Product category

Plastic Pipe Manufacturing

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122), Fabricated Pipe and Pipe Fitting Manufacturing (332996)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA)

akta.pro secondary industry

Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)

Keywords

• Recycled plastic pipes
• HDPE drainage systems
• Stormwater management products
• Civil construction materials
• Water control infrastructure

Headquarters

HQ city

Moama

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Recycled Plastic Pipe Sales: One-time sale of manufactured recycled plastic pipes in various diameters (250mm-600mm), pipe fittings, headwalls, and water control valves. Revenue generated from direct sales and through distributor network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Green Pipe manufactures large-diameter recycled plastic pipes and drainage products from post-consumer HDPE (high-density polyethylene) waste, primarily used milk and orange juice bottles. The company produces pipes ranging from 250mm to 600mm in diameter in 6-metre lengths, along with complementary fittings, headwalls, and water control valves for infrastructure, agricultural, and civil construction applications in Australia.

Product overview

The Green Pipe is a single-product-line manufacturer of 100% recycled plastic pipes made from post-consumer HDPE (primarily milk and juice bottles). The core offering is The Green Pipe itself, available in six diameters (250mm–600mm) in standard 6-metre lightweight lengths. The product line is complemented by a range of accessories including pipe fittings (bends, elbows, T-fittings, reducers), recycled plastic headwalls, aluminum slidegates, and water control valves. All products are designed for non-pressure applications in civil, agricultural, irrigation, and forestry sectors, featuring bell-mouth/spigot joints with rubber O-ring seals for rapid installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Recycled HDPE Pipes Large-diameter recycled plastic pipes manufactured from post-consumer HDPE (milk and orange juice bottle waste), supplied in 6-metre lengths across 250mm to 600mm diameter range. Used by councils, civil engineering contractors, and primary producers for drainage, culvert, and stormwater infrastructure projects in Australia.
• Pipe Fittings Fittings for use with The Green Pipe's recycled HDPE pipe range, sold alongside the pipe products to civil and agricultural buyers to enable complete drainage installations.
• Headwalls Headwalls sold as part of the company's drainage product range for use with The Green Pipe's recycled HDPE pipe range, primarily for culvert end treatments and stormwater outlet applications.
• Water Control Valves Water control valves sold alongside The Green Pipe's recycled HDPE pipes, fittings, and headwalls to provide flow regulation in agricultural, rural, and civil drainage applications.

Quantifiable outcome

• 90% less embodied energy than cement pipes (99 MJ/Mtr vs 928 MJ/Mtr at 375mm diameter)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• CSIROcoreStrategic or Co-development PartnerCollaborative testing partnership with Commonwealth Scientific and Industrial Research Organisation. CSIRO conducted testing and validation of pipe properties including stiffness ratings and tensile toughness for civil infrastructure applications.
• Swinburne University of TechnologycoreStrategic or Co-development PartnerAcademic partnership for product research and development alongside CSIRO testing. University conducted validation testing confirming pipe properties meeting civil infrastructure requirements.
• Circle P Pty LtdflagshipOthersTrading entity for The Green Pipe operations. ABN 53 6200 96308. The Green Pipe operates as trading name of Circle P Pty Ltd.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iplex Pipelines Australia: Australia's largest plastic pipe manufacturer (owned by Aliaxis), producing PVC, PE, and PP pipe systems for water, sewer, stormwater, and irrigation. Closest direct domestic competitor across overlapping diameters, applications, and Australian council/contractor customer base.
• Wavin (Orbia): Global plastic pipe manufacturer with a sustainability-focused portfolio including recycled-content stormwater and drainage pipe systems. Comparable in product category and ESG positioning, but at far broader geographic and product scale.
• JM Eagle: World's largest manufacturer of plastic pipe (PVC and HDPE) for water, sewer, irrigation, and drainage. Overlaps with The Green Pipe in HDPE drainage and irrigation categories but operates at vastly greater scale with virgin-resin feedstocks.
• Pipelife: European plastic pipe manufacturer (owned by Wienerberger) offering PE and PP drainage, sewer, and stormwater systems including recycled-content product lines. Comparable in large-diameter non-pressure pipe category and circular-economy positioning.
• Advanced Drainage Systems: Largest North American manufacturer of recycled HDPE drainage pipe (N-12®) used in stormwater, culvert, and agricultural applications. Directly comparable to The Green Pipe in recycled HDPE feedstock, large-diameter non-pressure pipe focus, and sustainability-led value proposition.
• Vinidex: Major Australian manufacturer of PVC, PE, and PP pressure and non-pressure pipe systems for water supply, irrigation, mining, and drainage. Directly overlaps with The Green Pipe on Australian stormwater/irrigation pipe categories and council specifications.
• Polypipe (Genuit Group): UK-based plastic pipe and fittings manufacturer with stormwater, drainage, and civils product lines incorporating recycled content. Comparable in plastic pipe technology, sustainability positioning, and specification-driven go-to-market with councils/utilities.

Broad incumbents

• Humes (Holcim): Australia's largest concrete pipe and precast drainage product manufacturer (owned by Holcim). Direct competitor in stormwater culvert, drainage, and council civil specifications — the material The Green Pipe most directly displaces in infrastructure tenders.
• Rocla: Major Australian manufacturer of reinforced concrete pipes, culverts, and drainage products. Competes head-to-head with The Green Pipe on stormwater and road-crossing specifications where concrete remains the incumbent material.

Regional players

• Marley New Zealand: Trans-Tasman plastic pipe and rainwater systems manufacturer (part of Aliaxis) serving New Zealand civil and rural markets. Operates in an adjacent geography with overlapping stormwater and agricultural pipe categories relevant to a potential Australasian expansion path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegreenpipe
• LinkedInlinkedin.com/company/the-green-pipe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Pipe