Vermeer France

What Vermeer France does

Vermeer France is the wholly-owned French subsidiary of Vermeer Corporation (founded 1948 in Pella, Iowa, USA; controlled via Vermeer Canada Inc.) and has operated since 2016 from Villebon-sur-Yvette, France. The company distributes and supports industrial equipment for landscaping and arboriculture, construction and civil engineering (TP), horizontal directional drilling (HDD), recycling/biomass, and surface mining, serving professional contractors, tree-care firms, and infrastructure installers across France. Its portfolio spans brush chippers (BC170, BC1000XL, BC200G2XL, BC230G2XL), stump cutters (SC402, SC48TX, SC70TX, SC552), horizontal grinders (HG400TX), mini track loaders (ML100, S450TX, S925TX), HDD rigs including the hybrid-electric D20x22, surface miners (SM55, T1055III, T1255III), shredders (LS3600TX), trommel screens (TR626), compost turners (CT718), and trenching equipment — complemented by partner products from DCI (Falcon detection systems) and PioneerBore (trenchless fiber installation). Proprietary technologies include SmartFeed (offset dual-feed rollers), EcoIdle (engine RPM management), SmartSweep (stump sequencing), and a patented Duplex Drum for horizontal grinding, alongside a proprietary HDD fluid and biopolymer range (V-FILPAC, V-SUSPEND, V-HYDRO, V-REL, V-TERGE).

The company operates a direct, territory-based field sales model: seven commercial representatives cover distinct French regions (Nord Ouest, Nord, Est, Sud Ouest, Sud Est, IDF, plus an HDD specialist), supported by four itinerant service technicians and a centralized workshop and parts facility in Villebon-sur-Yvette. Revenue is generated through new equipment sales (~70 new machines sold in 2025), used-equipment resale (5 units currently listed from €3K to €245K HT), genuine spare parts distribution, after-sales service and maintenance, and the Confidence Plus extended-warranty subscription program. Equipment financing is delivered in partnership with DLL (De Lage Landen) on an agency basis. Customer acquisition combines enterprise field sales, product trial programs (e.g., one-month D20x22 trial), and a heavy event-driven presence across Bauma, FOREXPO, Paysalia, Salon Vert, PACA Forest, and BTP & Travaux de Montagne, reinforced by an active social-media footprint on LinkedIn, Facebook, and Instagram.

At 11–50 employees and ~70 new machine sales annually, Vermeer France functions as a lean distribution and service arm of the global Vermeer group rather than a standalone manufacturer, leveraging parent-company R&D, brand equity (75+ years), and a 600+ dealer global network while localizing sales, service, and financing for the French market.

Name

Vermeer France

Legal name

Vermeer France

Website

https://vermeerfrance.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vermeer France is the French subsidiary of Vermeer Corporation, distributing and servicing industrial equipment — brush chippers, stump cutters, grinders, mini loaders, HDD drills, and surface miners — for landscaping, construction, HDD, recycling, and mining professionals across France.

Ownership category

akta.pro rank

Product category

Industrial Heavy Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Industrial equipment manufacturing
• Horizontal directional drilling
• Brush chippers stump cutters
• Construction landscaping machinery
• Surface mining equipment

Headquarters

HQ city

Villebon-sur-yvette

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. New Equipment Sales: Sale of new Vermeer machines including brush chippers, stump cutters, horizontal grinders, mini skid steers, directional drills, trenchers, and trommel screens. Vermeer France sells approximately 70 new machines per year. Prices range from entry-level units to high-specification industrial equipment.
2. Used Equipment Sales: Sale of pre-owned Vermeer and other machines (e.g., Bandit 90) that are inspected, controlled, and prepared by Vermeer France technicians before resale. Currently listing 5 used machines including stump cutters, a mini skid steer, and trencher.
3. Spare Parts Distribution: Distribution of genuine Vermeer spare parts (knives, filters, fluids, additives) with national distribution coverage to minimize machine downtime. Parts include V-FILPAC polymer, V-SUSPEND biopolymer, V-HYDRO biodegradable fluid, V-REL natural cellulose polymer, and V-TERGE biodegradable detergent.
4. After-Sales Service and Maintenance: Technical support including maintenance, diagnostics, and repair by certified Vermeer France technicians. Services include new and used machine preparation, on-site and workshop interventions, and warranty extension via the Confidence Plus program.
5. Equipment Financing: Vermeer France partners with DLL (De Lage Landen) to offer financing solutions tailored to professional needs, facilitating equipment acquisition through custom payment structures. Revenue model is agency-based, with DLL as the financial partner.
6. Confidence Plus Warranty Extension: Extended warranty program covering planned maintenance costs and eligible repairs beyond the standard 1-year warranty. Must be activated immediately after purchase or before the standard warranty expires.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vermeer France is the French subsidiary of Vermeer Corporation, selling and servicing heavy-duty industrial equipment for arboriculture, construction, horizontal directional drilling, recycling, biomass processing, and surface mining. It distributes new Vermeer machines (brush chippers, stump cutters, horizontal grinders, mini track loaders, directional drills, surface miners, shredders, trommel screens, trenchers), partner-branded DCI detection systems and PioneerBore trenchless fiber equipment, genuine spare parts, and proprietary drilling fluids, supported by an in-house workshop, itinerant technicians, and a regional direct-sales team covering all French territories.

Product overview

Vermeer France is the French subsidiary of Vermeer Corporation, a manufacturer of industrial equipment founded in 1948 in Pella, Iowa. The company offers a comprehensive portfolio of heavy machinery for construction, landscaping, forestry, mining, and environmental applications. The core product range includes brush chippers (BC170, BC1000XL, BC200G2XL, BC230G2XL), horizontal grinders (HG400TX), stump cutters (SC402, SC30TX, SC48TX, SC70TX, SC552), mini track loaders (ML100, S450TX, S925TX), horizontal directional drills (D20x22, D-series), surface mining excavators (SM55, T1055III, T1255III), slow-speed shredders (LS3600TX), trommel screens (TR626), compost turners (CT718), and trenching equipment. Vermeer France also distributes partner products including DCI detection systems (Falcon F5+, F2+, TeraTrak R1, Aurora displays) for HDD guidance and PioneerBore equipment (Mini Twinny, E-Z-Jet) for trenchless fiber optic installation. Supporting services include spare parts supply, mobile technician support, Confidence Plus extended warranty, and DLL financing solutions. The company operates from Villebon-sur-Yvette (91) with a network of regional commercial and technical representatives covering all of France.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermeer BC170 Brush Chipper
• Vermeer BC1000XL Brush Chipper

Quantifiable outcome

• 70 new machines sold in 2025 with over 60 units in stock
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vermeer Corporation (Parent)coreStrategic or Co-development Partner · 1 January 2016Vermeer France is the French subsidiary of Vermeer Corporation, founded in 1948 in Pella, Iowa. The parent company manufactures equipment and manages a global dealer network of 600+ dealers. Vermeer Corporation is majority-owned by Vermeer Canada, which celebrated 25 years of service at the annual Dealer Event. Vermeer France has participated in Vermeer Corporation's annual Dealer Events (e.g., 2025 Dealer Event in Pella, Iowa; 2025 EMEA Dealer Event in the Netherlands).
• Digital Control Inc. (DCI)coreTechnology or Integration · 1 January 1991Vermeer France operates a DCI showroom, distributing DigiTrak detection systems (Falcon F5+, F2+, F1), TeraTrak R1 topography system, and remote displays (AF8, AF10, FCD) for horizontal directional drilling. DCI revolutionized HDD detection in 1991. Products are designed to integrate with Vermeer directional drilling equipment, providing precision depth and position tracking for underground boring operations.
• PioneerBore GmbHcoreTechnology or IntegrationVermeer France collaborates with PioneerBore GmbH, a Swiss specialist in trenchless fiber optic installation solutions, as part of a European dealer network agreement. Vermeer France distributes PioneerBore products (Mini Twinny, E-Z-Jet) in France, complementing its directional drilling range for urban fiber deployment projects. The Mini Twinny enables compact underground fiber installations up to 50m depth; the E-Z-Jet offers rapid fiber installation compatible with select Vermeer machines.
• LoctrancheuseminorStrategic or Co-development PartnerLoctrancheuse, a French company near Montpellier, partnered with Vermeer France to host a demonstration event for the HG400TX horizontal grinder on February 24–25, 2026. The event enabled participants to see the machine in real conditions for biomass and wood valorization applications.
• Enedis / HUREminorOthersHURE is a longtime partner of Vermeer France using directional drilling equipment on major infrastructure projects. HURE operated a Vermeer D100x140 S3 directional drill for Enedis on a 10 km underground cable installation to power boat charging stations in Ouistreham, crossing the Caen-to-sea canal at 19m depth. West-France covered the project in an article.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rabaud: French manufacturer of landscaping, agricultural, construction, and environmental equipment (wood chippers, brush chippers, stump grinders, trenchers). Comparable product range and French GTM model to Vermeer France across landscaping and BTP professionals.
• Morbark: US-based manufacturer of wood-waste processing, recycling, and forestry equipment including brush chippers, horizontal grinders, and stationary equipment. Closely comparable to Vermeer France's recycling/biomass and chipper product lines.
• Bugnot: French family-owned manufacturer of agricultural, landscaping, and green-space machinery including wood chippers, stump cutters, and stone crushers. Overlaps with Vermeer France's arboriculture and landscaping equipment portfolio for French professional customers.
• Jensen Group: German-based manufacturer of wood chippers, shredders, and screening equipment for green-waste and biomass processing. Comparable to Vermeer France's horizontal grinder, slow-speed shredder, and trommel screen offerings for recycling customers.
• SAELEN: French manufacturer and distributor of wood chippers, grinders, and biomass processing equipment. Directly comparable to Vermeer France across brush chippers, horizontal grinders, and recycling/green-waste equipment sold into French arborist and recycling customers.
• Rousseau: French manufacturer of forestry, landscaping, and green-space equipment (wood chippers, stump cutters, mini-loaders). Direct competitor to Vermeer France across the same French arborist and landscaping customer base.
• Forst: British/German manufacturer of high-performance wood chippers for arborist, landscaping, and biomass customers. Comparable to Vermeer France's brush chipper product line (BC170, BC1000XL, BC200G2XL, BC230G2XL) targeting similar professional European users.
• Bandit Industries: US-based manufacturer of brush chippers, stump grinders, and horizontal grinders with global distribution. Direct competitor to Vermeer France in chippers and grinders; in fact a used Bandit 90 unit is currently listed by Vermeer France itself on its used equipment page.

Broad incumbents

• Caterpillar: Global broad-line construction, mining, and infrastructure equipment OEM. Overlaps with Vermeer France's trenchers, surface miners (SM55, T1055III, T1255III), and compact construction equipment, but as part of a much wider portfolio rather than a landscaping/HDD niche specialist.
• Husqvarna Construction: Global broad-line manufacturer of construction and landscaping equipment including power cutters, demolition robots, and surface preparation. Comparable to Vermeer France across landscaping and arboriculture professionals but operates at much broader scale across multiple equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VermeerFrancesas
• LinkedInfr.linkedin.com/company/vermeerfrance
• Instagraminstagram.com/vermeer.france
• Xx.com/VermeerFrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermeer France