Alpha Investment Management

What Alpha Investment Management does

Alpha Investment Management is an Australian multi-asset investment management firm that develops and manages objective-based investment solutions for financial advisers, individual investors, and self-managed super funds. Founded in 2007 and operating within the broader Infocus Wealth Management Group (established 1994), the firm is headquartered in Melbourne and employs approximately ten people, of whom four are investment professionals.

The firm's core product suite comprises four actively managed multi-asset funds (Alpha Moderate, Balanced, Growth, and High Growth Funds) benchmarked against Morningstar Target Allocation Indices, plus three SMA families — Alpha SMA (active), Alpha Index SMA (passive ETF-based), and Alpha Income SMA — together with the Alpha CFS FirstChoice range distributed via Colonial First State. The investment process combines active asset allocation (dynamically managed within specified ranges) with stock and strategy selection, supported by a systematic ESG exclusion framework covering tobacco, controversial weapons, alcohol production, gambling, coal mining and oil production.

Alpha's revenue is generated primarily through management and service fees on AUM, with disclosed fee levels ranging from 0.24% (Index SMA and High Growth Fund) to 0.77% (Alpha Growth Fund) depending on product and risk profile. The go-to-market is B2B-led through two channels: (1) direct adviser and SMA relationships, and (2) distribution via major Australian investment platforms including PlatformplusWRAP, Praemium, Netwealth, Macquarie Wrap, and Colonial First State FirstChoice, with FUM disclosed at approximately $450m.

Name

Alpha Investment Management

Legal name

Alpha Investment Management Pty Ltd

Website

https://alphainvestmentmanagement.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Investment Management is an Australian multi-asset investment manager offering active and passive managed funds and separately managed accounts to financial advisers, platforms and individual investors via major Australian wrap platforms.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

akta.pro secondary industry

Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG)

Keywords

• Multi-asset fund management
• Managed investment funds
• Separately managed accounts
• Portfolio management services
• ESG investing solutions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Management Fees: Alpha generates revenue through management fees charged on assets under management across its managed funds and separately managed accounts. Fees vary by fund: Alpha High Growth Fund charges 0.25% management and service costs; Alpha Growth Fund charges 0.77%; Alpha Balanced Fund charges 0.69%; Alpha Moderate Fund charges 0.65%. Index SMA fees range from 0.24% to 0.26%.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Alpha Investment Management develops and manages objective-based, multi-asset class investment solutions for financial advisers, investment platforms, and individual investors in Australia. Its product suite includes four risk-profiled managed funds (Moderate, Balanced, Growth, High Growth) and separately managed accounts (Alpha SMA, Alpha Index SMA, Alpha Income SMA, and Alpha CFS FirstChoice) distributed across major platforms such as Praemium, Netwealth, Macquarie Wrap, PlatformplusWRAP, and Colonial First State FirstChoice.

Product overview

Alpha Investment Management offers a suite of multi-asset class investment products including four managed funds (Alpha Moderate, Balanced, Growth, and High Growth Funds) and three separately managed account (SMA) solutions (Alpha SMA, Alpha Index SMA, and Alpha Income SMA). The managed funds are diversified investment strategies with different risk profiles and growth/defensive asset allocations, benchmarked against Morningstar Target Allocation Indices. The SMA products provide actively managed diversified portfolios available across major investment platforms (PlatformplusWRAP, Praemium, Netwealth, Macquarie Wrap). Additionally, the Alpha CFS FirstChoice option extends these portfolios to Colonial First State FirstChoice platform. Each product is designed for specific investment horizons and risk profiles, from conservative income-focused to high-growth strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpha Moderate Fund A broadly diversified investment strategy designed as a 'whole of portfolio' solution for Moderate risk profile investors, aiming to exceed the Morningstar Australia Moderate Target Allocation NR AUD Index over the medium to long term. The fund has a 60-80% growth assets allocation and a 3-year minimum time frame.
• Alpha Balanced Fund A broadly diversified investment strategy designed as a 'whole of portfolio' solution for Balanced risk profile investors, aiming to exceed the Morningstar Australia Balanced Target Allocation NR AUD Index over the medium to long term. The fund has a 40-60% growth assets allocation and a 4-year minimum time frame.
• Alpha Growth Fund A broadly diversified investment strategy designed as a 'whole of portfolio' solution for Growth risk profile investors, aiming to exceed the Morningstar Australia Growth Target Allocation NR AUD Index over the medium to long term. The fund has a 40-60% growth assets allocation and a 5-year minimum time frame.
• Alpha High Growth Fund A broadly diversified investment strategy designed as a 'whole of portfolio' solution for High Growth risk profile investors, aiming to exceed the Morningstar Australia Aggressive Target Allocation NR AUD Index over the medium to long term. The fund has a 90-100% growth assets allocation and charges 0.25% management and service costs.
• Alpha SMA Portfolios Actively managed diversified portfolios invested across growth assets (Australian and international equities, property, infrastructure) and defensive income-oriented assets (cash, fixed interest). Four portfolio options: Moderate (30% growth), Balanced (60% growth), Growth (75% growth), and High Growth (90% growth), available across Praemium, Netwealth, Macquarie Wrap, and PlatformPlus Wrap platforms.
• Alpha Index SMA Diversified portfolios invested across growth and defensive assets using passive strategies such as Index Exchange Traded Funds (ETFs), with proportional allocation maintained close to Morningstar Target Allocation Index benchmarks. Five portfolio options (Conservative, Moderate, Balanced, Growth, High Growth) with $10,000 minimum investment and fees ranging from 0.24% to 0.26%.
• Alpha Income SMA An actively managed diversified portfolio invested across income-oriented assets (cash, bonds, fixed interest) with small growth asset allocation, focused on sustainable income generation while preserving capital and purchasing power. Investment horizon of 3 years, up to 20% growth assets, $25,000 minimum investment, aiming to exceed CPI by 1% per annum after fees over rolling 3-year periods.
• Alpha CFS FirstChoice Managed Accounts Managed Accounts available on Colonial First State FirstChoice platform. Actively managed diversified portfolios invested across growth and defensive assets. Six portfolio options: Conservative (10% growth), Moderate (30% growth), Balanced (50% growth), Growth (70% growth), High Growth (90% growth), and Geared (enhanced returns through geared equity exposure).

Quantifiable outcome

• Alpha High Growth Fund: 1 year return 10.10%, 3 year return 15.20% (as of May 2026)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• PlatformplusWRAPcoreChannel Partner/ Reseller/ DistributorAlpha products are distributed through PlatformplusWRAP platform. Alpha Moderate Fund and Alpha High Growth Fund are specifically available on this platform. Platformplus Pty Ltd ABN 46 103 551 533 is the entity responsible for Platformplus Wealth Management System and is the Promoter of PlatformplusWRAP.
• PraemiumcoreChannel Partner/ Reseller/ DistributorAlpha Separately Managed Accounts (SMAs) are available on Praemium platform, allowing advisers and investors to access Alpha's actively managed diversified portfolios.
• NetwealthcoreChannel Partner/ Reseller/ DistributorAlpha Separately Managed Accounts (SMAs) are available on Netwealth platform, providing access to Alpha's investment solutions for advisers and their clients.
• Macquarie WrapcoreChannel Partner/ Reseller/ DistributorAlpha Separately Managed Accounts (SMAs) are available on Macquarie Wrap platform, enabling access to Alpha's managed portfolio solutions.
• Colonial First State (CFS) FirstChoicecoreChannel Partner/ Reseller/ DistributorAlpha FirstChoice Managed Accounts are available through Colonial First State's FirstChoice platform, offering Conservative, Moderate, Balanced, Growth, High Growth, and Geared Portfolio options.
• Equity Trustees LimitedcoreStrategic or Co-development PartnerEquity Trustees Limited (ABN 46 004 031 298, AFSL 240975) is the Responsible Entity and Administrator for the Alpha Fund Series. Established in 1888, EQT provides secure trustee services and is responsible for the Funds' compliance with regulation and issuing Product Disclosure Statements.
• Infocus GroupcoreStrategic or Co-development PartnerAlpha Fund Managers Pty Ltd operates as part of the Infocus Wealth Management Group. Infocus provides the broader advisory, technology, and investment management infrastructure. Alpha Investment Management is the investment manager for Alpha SMAs while Alpha Fund Managers is the corporate authorised representative.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Magellan Asset Management: Listed Australian asset manager distributing multi-asset and global equity strategies through adviser platforms. Comparable on distribution model (platform- and adviser-led) and risk-profiled product shelf, though Alpha is multi-asset and substantially smaller.
• Perpetual Limited: One of Australia's largest incumbent multi-asset and Australian equities managers with a broad product shelf across managed funds and platform-distributed SMA/model portfolios. Comparable as a directly competing multi-asset manager serving advisers and platforms, though at materially greater scale.
• Dimensional Fund Advisors (Australia): Global multi-asset manager with significant Australian adviser presence, distributing diversified portfolios through platforms. Comparable in offering systematic multi-asset strategies to Australian advisers and in competing for passive/Index SMA share with Alpha's Index SMA.
• BT Investment Solutions (Westpac): Large incumbent multi-asset and model-portfolio provider within Westpac's wealth platform, offering diversified portfolios to advisers and clients. Comparable in offering multi-asset risk-profiled solutions on platforms, though at much larger scale and with proprietary distribution.

Direct peers

• Investors Mutual: Mid-sized Australian fund manager offering multi-asset and equity strategies to advisers and SMSFs via platforms. Comparable in serving a similar adviser/SMSF client base with diversified risk-profile products.
• Plato Investment Management: Australian boutique manager specialising in multi-asset and income solutions distributed through adviser platforms and SMAs. Closely comparable in size, boutique positioning, and SMA-led distribution model.
• Clime Asset Management: Australian boutique offering diversified multi-asset and Australian equity funds distributed through advisers and platforms. Comparable as a similarly sized multi-asset boutique competing for the same adviser channel.
• Australian Ethical Investment: Australian multi-asset manager with a strong ESG/screening overlay similar to Alpha's exclusion framework. Both serve advisers, SMSFs, and platform investors with diversified risk-profile funds, competing for the same screened-investing segment.
• Wheelhouse Investments: Australian SMA and managed account specialist distributing portfolios through major platforms including Praemium and Netwealth. Highly comparable as an SMA-led boutique targeting the same adviser channel on the same platforms.

Emerging players

• Loftus Peak: Australian boutique asset manager offering concentrated and diversified strategies to adviser and platform clients. Comparable as a similarly sized boutique competitor in the Australian advised-platform distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpha-investmentmanagement/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Investment Management