What Good Time Living does

Good Time Living Co., Ltd. (グッドタイムリビング株式会社) is a Japanese for-profit senior housing operator founded in 2005 (originally as Orix Living Co., Ltd.) and headquartered in Tokyo. Since April 2019 the company has operated as a wholly-owned subsidiary of Daiwa Securities Group Holdings. As of its 20th anniversary in April 2025, Good Time Living operates 32 facilities concentrated in the Kanto (Tokyo, Kanagawa, Chiba, Saitama) and Kansai (Kyoto, Osaka, Hyogo) regions. The company runs two product lines: Good Time Living, a portfolio of paid nursing homes (介護付・住宅型有料老人ホーム) for residents requiring daily assistance including dementia and end-of-life care; and Platesia (プラテシア), senior apartment complexes for independent residents aged approximately 60 and above. The two product lines are integrated through a Continuing Care Retirement Community (CCRC) model in which Platesia apartments are co-located or paired with Good Time Living care homes, and residents can transition between care levels without changing buildings.

The company's revenue model is primarily subscription/recurring with a meaningful one-time upfront component. Platesia residents pay an upfront rent deposit (12.96M-21.6M yen at the flagship Chiba Minato property, amortized over 12 years), monthly rent plus common-area fees (127,000-187,000 yen), and optional CCRC club membership fees (one-time 6.82M-13.64M yen plus 36,300-72,600 yen/month). Good Time Living nursing homes generate revenue through monthly care fees, accommodation, meals, and ancillary services such as home-visit care and home nursing. Distribution is direct-to-consumer through toll-free phone consultation lines (0120-123-759 Kanto, 0120-135-166 Kansai), online facility-tour reservations, and brochure request forms, supported by social media presence on YouTube, Facebook, Instagram, and Twitter.

Operationally, Good Time Living invests in technology for care delivery rather than as a standalone product: a proprietary room-monitoring system developed under a Ministry of Economy, Trade and Industry (METI) robot care equipment initiative, care lifts deployed across all nursing homes since 2013, and mobile-terminal ICT systems for shared care records. The company is certified under the Kurumin Mark (childcare-supporting company) and has received multiple Ageing Asia Investment Forum awards including Facility of the Year in Residential Aged Care (2016) and Ageing-in-Place (2018), plus two Good Design Awards (2007, 2015). The current President and Representative Director is Kawai Jun (河合淳).

Name

Good Time Living

Legal name

Good Time Living Co. Ltd.

Website

https://gtl-daiwa.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Good Time Living is a Japanese senior housing operator (founded 2005, Tokyo-based, owned by Daiwa Securities Group) running 32 paid nursing homes and Platesia senior apartments across Kanto and Kansai, serving independent and care-requiring elderly residents through an integrated CCRC model.

Ownership category

akta.pro rank

Product category

Senior Living and Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living services
• Paid nursing homes
• Elderly care facilities
• Senior apartment communities
• Continuing care retirement

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Senior housing rental (platesia): platesia senior apartments generate revenue through upfront rent deposits (前払賃料) with 12-year amortization periods, monthly rent (月払い家賃), and monthly common area maintenance fees (共益費). Residents also pay for utilities and optional CCRC club membership services.
2. platesia CCRC Club membership: Optional CCRC club membership adds one-time membership fees (入会権利金) and monthly service fees (CCRCクラブ基本サービス利用料金), covering shared facilities access, shuttle bus, health management services, and priority relocation to affiliated nursing homes when care needs increase.
3. Paid nursing home care fees (;gtl Living): Good Time Living nursing homes charge monthly care fees, accommodation fees, and meals. Additional services include visiting care, nursing, and welfare equipment rentals. Fee structures vary by care level required and facility location.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Good Time Living operates a dual-brand portfolio of paid senior housing in Japan. 'Platesia' senior apartments serve independent seniors aged approximately 60+ with spacious units, shared amenities (restaurants, fitness, pools), and CCRC Club membership. 'Good Time Living' paid nursing homes serve seniors needing daily care, dementia care, and medical support, delivered by Care Attendants and nurses in 24-hour settings with partner healthcare institutions. Residents can transition between brands within the same CCRC complex as care needs evolve.

Product overview

Good Time Living operates a dual-brand senior living portfolio consisting of (1) クイックタイム リ빙 paid nursing homes for elderly requiring care (介護付/住宅型有料老人ホーム), and (2) プラテシア senior apartments for independent elderly. The company offers integrated CCRC-style services enabling residents to transition between independent and assisted living as care needs evolve. Additional services include home care support, home visit care, home nursing, and regular patrol services. The company was founded in 2005 as Orix Living, became part of Daiwa Securities Group in 2019, and currently operates 32 locations across the Tokyo, Kansai, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Brands

• Platesia (プラテシア): Senior-focused apartment complexes for independent seniors aged approximately 60 and above, offering hotel-like amenities, concierge services, and the option to transition to Good Time Living care facilities when needed.

Products and services

• Platesia (プラテシア) Senior Apartments Senior-friendly apartment brand for independent elderly individuals, offering spacious rooms, shared facilities including restaurants, fitness studios, and pools, plus optional CCRC Club membership that enables seamless transition to affiliated Good Time Living nursing homes within the same complex or sister buildings when care needs increase. Located across the Kanto and Kansai regions.
• Good Time Living (グッドタイムリビング) Paid Nursing Homes Paid nursing homes (介護付有料老人ホーム/住宅型有料老人ホーム) providing personalized care services by professional teams including Care Attendants and nurses, with medical support from partner healthcare institutions. Serves residents from independent through care level 5, including dementia care, bathing and toileting assistance, and end-of-life care. 32 facilities currently operating across Kanto and Kansai.
• CCRC Club Membership Service (CCRCクラブ会員サービス) Optional Continuing Care Retirement Community membership bundled with Platesia apartments that enables residents to transition between independent living and care facilities within the same property or sister buildings as care needs escalate. Includes shared facility access, health management services, shuttle bus service, and priority relocation support, plus refundable membership rights with a 5-year pro-rata refund schedule.
• Home Care Support Services (居宅介護支援サービス) Care planning and coordination service operated by Good Time Living for residents who are receiving or arranging care at home, including care plan design and connection to appropriate in-home services.
• Home Visit Care Services (訪問介護サービス) Home visit care delivered by company-operated care stations, providing daily living assistance to seniors in their own homes by trained care attendants.
• Home Nursing Services (訪問看護サービス) Home nursing services for medical care and health monitoring delivered at seniors' homes by company nursing staff, available at select locations.
• Regular Patrol and On-Call Care Services (定期巡回・随時対応サービス) Regular patrol and on-call care services for continuous monitoring of seniors at home and rapid emergency response, supplementing scheduled home visits.
• Maihama Club (株式会社舞浜倶楽部) Subsidiary Services Subsidiary brand acquired in 2021 that operates paid nursing homes, small-scale multi-functional facilities, dementia day care services, and home care support offices in Urayasu City, Chiba Prefecture, expanding Good Time Living's footprint into the Urayasu area.

Quantifiable outcome

• 98%+ customer satisfaction for staff responsiveness, facility cleanliness, and courtesy based on 2024 survey
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 株式会社舞浜俱楽部 (Maihama Club)coreOthers · 1 January 2021Good Time Living acquired shares of Maihama Club in 2021. Maihama Club operates paid nursing homes, small-scale multifunction facilities, dementia day care services, and home care support offices in Urayasu City, Chiba. This acquisition expanded Good Time Living's presence in the Urayasu area and added small-scale care service capabilities to its portfolio.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gtl_daiwa
• YouTubeyoutube.com/channel/UCleXaLdzP4mMrDTQYp1Q0Ng
• Facebookfacebook.com/gtl.jp
• Instagraminstagram.com/good_time_living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Time Living