Good Deed Investments
Good Deed Investments is a private, asset-based commercial real estate lender based in La Jolla, California, that matches CRE borrowers with private investors across Southern California, Nevada, and Arizona via trust deed investments with typical 10-15% returns.
- Company typePrivate
- Founded2004
- HeadquartersLa Jolla, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Good Deed Investments does
Good Deed Investments (GDI) is a private commercial real estate lending company headquartered in La Jolla, California, founded in 2004 by Principal Broker Michael J. Flood. The firm operates as a hard money, asset-based lender that matches commercial real estate borrowers with private investors, focusing on Southern California with additional transactions in Nevada and Arizona. Loan products include land development financing (capped at 50% LTV), construction and development loans (up to 70% LTV), income-producing property loans, bridge and mezzanine financing, and 1031 exchange financing, with typical loan sizes of $500,000 to $3 million, terms of 12-18 months, and interest rates of 10-15%.
GDI's operational backbone is two proprietary frameworks: the 'AAA' (Appetite, Affinity, Action) investor evaluation process, which profiles each investor's deal preferences and funding capacity, and the 'Money Matrix' categorization system, which matches investor profiles with deal opportunities. Both are relationship-management tools rather than automated AI systems. The company emphasizes direct, principal-led engagement with investors and borrowers, supported by a partnership network of mortgage companies, brokers, a premier California foreclosure firm, and loan servicing providers.
GDI generates revenue from two streams: loan and processing fees paid by borrowers at origination, and an optional 1.5% annual loan servicing fee (most investors self-service). The minimum investment threshold is $500,000, and the firm serves high net worth individuals, pension plans, real estate investment funds, and trusts. According to the company, GDI has never lost a penny of investor principal or interest across more than 20 years of operation.
Good Deed Investments firmographics
Firmographics- Name
- Good Deed Investments
- Legal name
- Good Deed Investments
- Website
- https://gooddeedinvestments.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Deed Investments is a private, asset-based commercial real estate lender based in La Jolla, California, that matches CRE borrowers with private investors across Southern California, Nevada, and Arizona via trust deed investments with typical 10-15% returns.
- Ownership category
- akta.pro rank
Good Deed Investments industry classification
Industry- Product category
- Commercial Real Estate Lending
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)
- akta.pro secondary industry
- Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)
Keywords
Where Good Deed Investments is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Deed Investments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Loan and Processing Fees: GDI charges loan and processing fees which are paid by the borrower at the time of loan origination. Investors are not charged fees to complete the loan.
- Loan Servicing Fees: GDI performs loan servicing on behalf of investors for a fee of 1.5% of the loan amount per year. This is an optional service as most investors prefer to handle their own loan servicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Loan Servicing Fee: 1.5% per year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Good Deed Investments product offering
Product offeringCore offering
Good Deed Investments (GDI) is a private commercial real estate lending company that originates asset-based loans secured by real estate in Southern California, Nevada, and Arizona. The company matches borrowers needing fast, asset-based financing (land, construction, bridge, income-producing property, 1031 exchange) with a curated pool of high net worth investors, pension plans, investment funds, and trusts, funding loans of typically $500,000 to $3 million at interest rates of 10-15%.
Product overview
Good Deed Investments is a private real estate lending company offering a unified platform of commercial real estate financing services. The core offering consists of trust deed investments and loan products including land development loans (up to 50% LTV), construction loans (up to 70% LTV), income-producing property loans, bridge financing, and 1031 exchange financing. The company operates proprietary systems including the 'AAA' investor evaluation process and the 'Money Matrix' categorization platform to match borrowers with investors. Additional services include loan servicing, fund control, and foreclosure management. All loans are asset-based, focused on property value rather than borrower creditworthiness.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Lending Services Private real estate lending and trust deed investment services for commercial properties, including loan origination, underwriting, and funding for borrowers and investors in Southern California, Nevada, and Arizona.
- Land Development Loans
Quantifiable outcome
- Double-digit returns for investors
- +2 more outcomes
Companies that use Good Deed Investments
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Good Deed Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Good Deed Investments partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Mortgage Companies and Brokers NetworkcoreGDI maintains an alliance with other mortgage companies and brokers that provides additional leverage for their investors and borrowers in the Southern California, Nevada, and Arizona markets.
- Loan Servicing CompaniessupportingGDI has partnerships with several companies specializing in loan servicing, fund control, and foreclosure services. These partners are available to investors who prefer not to handle their own loan servicing.
- Premier Foreclosure Firm (California)supportingGDI has a partnership with one of the premier foreclosure firms in California for handling any foreclosure scenarios that may arise. GDI stays with investors through all issues and typically finds new money, negotiates extensions, or implements other options to protect investor interests.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Good Deed Investments competitors and assessment
Company assessmentDirect peers
- RCN Capital: RCN Capital provides short-term, asset-based loans to real estate investors and small businesses, competing directly with GDI in the private bridge lending space serving fix-and-flip and CRE investors.
- Visio Lending: Visio Lending specializes in rental portfolio and bridge loans for real estate investors, comparable to GDI in serving HNW and institutional investors with asset-based CRE debt products.
- CoreVest Finance (Redwood Trust subsidiary): CoreVest finances single-family rental investors and small-scale CRE operators with bridge and rental loans, sharing GDI's institutional-investor-funded, asset-based approach to transitional real estate lending.
- LendingOne: LendingOne is a private direct lender focused on fix-and-flip, new construction, and rental loans, sharing GDI's short-term, asset-based, real estate-secured lending profile.
- Anchor Loans: Anchor Loans is one of the largest hard money lenders in the U.S. focused on fix-and-flip and new construction financing, comparable to GDI in product mix and investor-funded origination model.
- Lima One Capital: Lima One Capital is a private/hard money lender specializing in fix-and-flip, new construction, and rental portfolio loans for real estate investors, matching GDI's focus on asset-based, short-term CRE lending to active investors.
- Kiavi (formerly LendingHome): Kiavi operates an online bridge lending marketplace for residential and commercial real estate investors, connecting borrowers with capital from institutional and individual investors — directly analogous to GDI's broker model for hard money CRE loans.
- NewSilver (Berkeley Point Capital): NewSilver is a tech-enabled private CRE lender serving real estate investors with bridge and rental loans, similar to GDI's hard money origination business.
Emerging players
- AHP Servicing / AHL Hard Money: AHL is a smaller hard money/private lending operator serving real estate investors with bridge and rehab financing, overlapping with GDI on product type but with smaller geographic reach.
Others
- Mortgage Capital Trading (MCT): MCT operates as a capital markets intermediary in the mortgage lending ecosystem; included as an adjacent enabler of private/hard money lending infrastructure rather than as a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Deed Investments social profiles
Digital presenceGood Deed Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Deed Investments leadership team
Management profileNumber of profiles
Profiles1 record
Good Deed Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Deed Investments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Deed Investments
What does Good Deed Investments do?
Good Deed Investments (GDI) is a private commercial real estate lending company that originates asset-based loans secured by real estate in Southern California, Nevada, and Arizona. The company matches borrowers needing fast, asset-based financing (land, construction, bridge, income-producing property, 1031 exchange) with a curated pool of high net worth investors, pension plans, investment funds, and trusts, funding loans of typically $500,000 to $3 million at interest rates of 10-15%.
Is Good Deed Investments a public or private company?
Good Deed Investments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Deed Investments founded?
Good Deed Investments was founded in 2004. It employs 11 to 50 people.
Where is Good Deed Investments based?
Good Deed Investments is headquartered in La Jolla, United States, in the North America region.
How does Good Deed Investments make money?
Two revenue lines are on record. Loan and Processing Fees are the primary driver. The others are loan Servicing Fees.
Who are Good Deed Investments's main competitors?
Direct peers on record are RCN Capital, Visio Lending, CoreVest Finance (Redwood Trust subsidiary), LendingOne, Anchor Loans, Lima One Capital, Kiavi (formerly LendingHome) and NewSilver (Berkeley Point Capital). AHP Servicing / AHL Hard Money is listed as an emerging player. Mortgage Capital Trading (MCT) is listed as an others.
Does Good Deed Investments have an API?
No public API is recorded for Good Deed Investments.
What industry is Good Deed Investments in?
Good Deed Investments's product category is Commercial Real Estate Lending. Its primary akta.pro industry code is FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation, with a secondary code of FSABADAE, Private Banking Lending (Securities-Backed, Real Estate, Structured Credit). Its NAICS code is 525 and its SIC code is 6163.