Mass Culture
Mass Cultura is a privately held Canary Islands cultural media outlet, publishing daily digital cultural news via masscultura.com and a free monthly printed leisure and culture magazine, supported by advertising from local businesses and cultural organizations.
- Company typePrivate
- Founded2007
- HeadquartersArrecife, Spain
- Headcount—
- GTM typeB2C
- OfferingServices
What Mass Culture does
Mass Cultura, legally operating as PUBLIGESTIÓN CANARIAS, S.L., is a privately held cultural media outlet headquartered in Arrecife de Lanzarote, Spain. Founded in July 2007, the company publishes a monthly print magazine titled 'Guía de Ocio y Cultura de Lanzarote' and operates the digital platform masscultura.com, launched in 2017 as the online companion to the print edition. The publication covers cultural and leisure content—including music, theater, cinema, gastronomy, sports, exhibitions, literature, and local traditions—across the Canary Islands, with editorial sections dedicated to Lanzarote's individual municipalities and the other major islands (Tenerife, Gran Canaria, Fuerteventura, La Palma, La Gomera, El Hierro, and La Graciosa).
The technology underlying the platform is a conventional web-based content management system publishing daily articles, an integrated event calendar/agenda, and downloadable PDF editions of the print magazine; no proprietary technology stack or AI capabilities are referenced. Revenue is generated exclusively through advertising: fixed-pixel digital banner ads on masscultura.com sold under multi-year contracts across homepage, article-page, and events-section placements; print advertising in the monthly magazine; and a paid priority-placement service for event listings. Readers access both the digital platform (free, 24/7 worldwide) and the printed magazine (distributed free across Lanzarote and other Canary Islands) at no cost. The customer base comprises local SMB advertisers and cultural organizations in the Canary Islands, and the company's primary audience is culture and leisure enthusiasts across the archipelago.
Mass Culture firmographics
Firmographics- Name
- Mass Culture
- Legal name
- Publigestión Canarias, S.L.
- Website
- https://masscultura.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Mass Cultura is a privately held Canary Islands cultural media outlet, publishing daily digital cultural news via masscultura.com and a free monthly printed leisure and culture magazine, supported by advertising from local businesses and cultural organizations.
- Ownership category
- akta.pro rank
Mass Culture industry classification
Industry- Product category
- Regional Cultural Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Mass Culture is headquartered
LocationHeadquarters
- HQ city
- Arrecife
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Mass Culture business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Advertising: Revenue generated from banner advertisements on masscultura.com, including various ad sizes and formats placed throughout the website. The platform offers advertising space on homepage, individual article pages, and events section with different pricing for visibility.
- Print Magazine Advertising: Revenue from advertising space sales in the printed monthly publication 'Guía de Ocio y Cultura de Lanzarote'. The magazine offers various ad formats for businesses wanting to reach the publication's loyal readership of culture and leisure enthusiasts.
- Paid Event Listings: Organizations can pay for guaranteed event coverage in the print edition. The privacy policy states that while events are generally published for free, advertisers can pay for priority placement to ensure their activities are featured in the publication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Digital advertising - Homepage and global page ads |
| Other | Multi-year contract | Digital advertising - Homepage only |
| Other | Multi-year contract | Digital advertising - Article pages only |
| Other | Multi-year contract | Digital advertising - Events section only |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Mass Culture product offering
Product offeringCore offering
Mass Cultura publishes a digital cultural newspaper (masscultura.com) providing real-time cultural news, event listings, and editorial coverage of arts, music, theater, cinema, gastronomy, and sports for Lanzarote and the Canary Islands. It also publishes the companion printed monthly magazine "Guía de Ocio y Cultura de Lanzarote," distributed free of charge across the islands, featuring curated cultural content, event calendars, and in-depth cultural reporting.
Product overview
MassCultura operates as a dual-format cultural media platform consisting of a digital newspaper (masscultura.com) providing real-time cultural and leisure information for Lanzarote and the Canary Islands, and the companion printed 'Guía de Ocio y Cultura de Lanzarote' monthly magazine. The platform covers events, arts, music, theater, cinema, gastronomy, sports, and cultural news across the Canary Islands.
Differentiator
Problem solved
Functional benefit
Products and services
- MassCultura.com (digital cultural newspaper) A free digital cultural newspaper providing real-time news, event listings, interviews, and editorial coverage of music, theater, cinema, gastronomy, sports, and arts across Lanzarote and the Canary Islands. Available 24/7 worldwide to culture and leisure enthusiasts.
- Guía de Ocio y Cultura de Lanzarote (printed monthly magazine) A monthly printed leisure and culture magazine distributed free across Lanzarote and other Canary Islands, featuring curated cultural content, event calendars, and in-depth cultural reporting for culture and leisure enthusiasts.
Companies that use Mass Culture
Customer profileSegments1 record
Ideal customer profiles2 records
Mass Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mass Culture partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Mass Culture competitors and assessment
Company assessmentDirect peers
- Diario de Lanzarote: Local Lanzarote-focused news outlet with digital-first coverage of the island. It is the most direct local competitor to Mass Cultura in the same island market and competes for the same local advertisers and reader attention.
- La Voz de Lanzarote: Local Lanzarote digital news outlet covering island news, culture, and events. It competes directly with Mass Cultura for Lanzarote readers and cultural-event-related advertisers.
- Canarias7: Major regional newspaper of the Canary Islands operating both digital and print. Highly comparable to Mass Cultura in terms of geography (archipelago-wide), bilingual local/regional news format, and advertising-supported business model targeting Canary Islands SMBs.
- La Provincia (Diario de Las Palmas): The leading regional newspaper of Gran Canaria in the Canary Islands. Like Mass Cultura, it is an advertising-supported local/regional news outlet covering the archipelago, with both digital and print editions serving an overlapping Canary Islands advertiser base.
Regional players
- El Día (Tenerife): Long-running Tenerife-based regional newspaper with digital and print editions covering the Canary Islands. Comparable as an advertising-supported regional news brand serving overlapping advertisers and cultural-event listings in the same archipelago market.
Broad incumbents
- ABC (Spain): Major Spanish national newspaper with a longstanding cultural supplement covering arts, theatre, cinema, and literature. Comparable to Mass Cultura in subject matter (cultural journalism) and dual print+digital format, but at national scale with substantially larger budgets.
- El Cultural: Spain's leading cultural magazine, published in connection with El Mundo. Comparable to Mass Cultura as a culture-and-arts editorial brand monetized through advertising and subscriptions, but operating nationally with vastly larger reach and editorial resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mass Culture social profiles
Digital presenceMass Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mass Culture leadership team
Management profileNumber of profiles
Mass Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mass Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mass Culture
What does Mass Culture do?
Mass Cultura publishes a digital cultural newspaper (masscultura.com) providing real-time cultural news, event listings, and editorial coverage of arts, music, theater, cinema, gastronomy, and sports for Lanzarote and the Canary Islands. It also publishes the companion printed monthly magazine "Guía de Ocio y Cultura de Lanzarote," distributed free of charge across the islands, featuring curated cultural content, event calendars, and in-depth cultural reporting.
Is Mass Culture a public or private company?
Mass Culture is a private company. It is classified as unknown and is currently operating.
When was Mass Culture founded?
Mass Culture was founded in 2007.
Where is Mass Culture based?
Mass Culture is headquartered in Arrecife, Spain, in the Europe region.
How does Mass Culture make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are print Magazine Advertising and paid Event Listings.
Who are Mass Culture's main competitors?
Direct peers on record are Diario de Lanzarote, La Voz de Lanzarote, Canarias7 and La Provincia (Diario de Las Palmas). El Día (Tenerife) is listed as a regional player. Broad incumbents are ABC (Spain) and El Cultural.
Does Mass Culture have an API?
No public API is recorded for Mass Culture.
What industry is Mass Culture in?
Mass Culture's product category is Regional Cultural Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513110 and its SIC code is 2721.