INFECTED

What INFECTED does

INFECTED is a Hamburg-based creative studio founded in 2008, operating as the VFX, CGI, and post-production subsidiary within the Markenfilm Group. The company provides visual effects, CGI, 3D animation, color grading, compositing, motion graphics, realtime graphics, and VR/AR experiences for advertising campaigns, product launches, and brand films. Technology infrastructure is built on industry-standard tools — Houdini for FX simulation, Maya for 3D, and Unreal Engine for realtime rendering and virtual production — supplemented by HDR/ACES color workflows and a dedicated AI Division capable of full AI-generated video production.

Revenue is generated through project-based B2B professional services contracts. Go-to-market is sales-led and relationship-driven, with work acquired through direct engagement with advertising agencies, production companies (including Markenfilm Hamburg, Berlin, and Crossing), and brand clients. Pricing is quoted on a project-by-project basis with no publicly disclosed rates; contracts are typically multi-month engagements requiring dedicated VFX teams and close collaboration with agency creative leads.

The customer base is concentrated in enterprise brands, with automotive manufacturers (Volkswagen, Porsche, Mercedes-Benz, Audi, Hyundai, Genesis, Mini) as the dominant vertical, complemented by consumer brands (McDonald's, EDEKA, IKEA, Samsung, Knorr), financial services (Commerzbank, WGV), telecommunications (Deutsche Telekom, O2), and logistics (Deutsche Post & DHL, Hapag Lloyd). The company holds TISAX information-security certification and employs approximately 40+ staff from 10 countries across offices at Neuer Pferdemarkt 23 and Vorwerkstrasse 12 in Hamburg.

Name

INFECTED

Legal name

INFECTED® GmbH

Website

https://infected.digital

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

INFECTED is a Hamburg-based creative studio and subsidiary of the Markenfilm Group, providing VFX, CGI, 3D animation, post-production, realtime graphics, VR/AR, and AI-generated video production primarily for enterprise advertisers in the automotive, consumer goods, and financial sectors.

Ownership category

akta.pro rank

Product category

Visual Effects and Post-Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH), In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE), VFX Supervision & On-Set VFX Services (MPAHABAA)

Keywords

• Visual effects production
• CGI and 3D animation
• Post-production services
• AI-powered content creation
• Realtime and virtual production

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. VFX and Postproduction Services: Project-based professional services providing visual effects, compositing, color grading, motion graphics, animation, and CGI services for commercials, films, and digital content. Revenue is earned through contracts with agencies, production companies, and direct brand engagements.
2. AI Division Services: Specialized AI-powered production services including AI-generated content, AI-assisted VFX workflows, and full AI production capabilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

INFECTED is a Hamburg-based creative studio that provides visual effects (VFX), CGI, 3D animation, and classic post-production services for commercials, brand films, and digital content. The studio also operates a dedicated AI Division for full AI-generated productions and offers realtime graphics, virtual production, and VR/AR experiences. Work is delivered on a project basis to advertising agencies, production companies, and major brand clients.

Product overview

INFECTED is a Hamburg-based creative studio offering a comprehensive suite of visual content production services. Their core offerings include VFX, CGI, 3D Animation, and Classic Post-production, supplemented by specialized capabilities in Color Grading, Compositing, and Motion Graphics. The studio maintains dedicated divisions for AI-powered production (AI Division) and Realtime/Virtual Production using gaming engines. Their work spans automotive (VW, Porsche, Mercedes, Audi), consumer goods (McDonald's, EDEKA), finance (Commerzbank, Deutsche Post DHL), and travel sectors, producing commercials, TV content, and immersive VR/AR experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• VFX (Visual Effects)
• CGI
• 3D Animation

Quantifiable outcome

• Cannes Gran Prix award for Night Fishing Hyundai campaign
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Markenfilm GroupcoreOthersINFECTED is a company within the Markenfilm Group of companies. The group includes Markenfilm Hamburg, Markenfilm Berlin, and Markenfilm Crossing. INFECTED operates as the VFX and postproduction division of the group, with shared HR services and corporate infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• UNIT Image: UNIT Image is a French VFX and CG studio focused on high-end commercials and feature-film work. Comparable on premium VFX and CGI craft for advertising, with overlapping automotive and luxury brand clients but a primarily French operating base.
• Mathematic Studio: Mathematic is a Paris-based design, CG, and VFX studio for advertising, music videos, and brand films. Comparable in service mix (3D, CGI, motion design) and target clients (agencies and global brands), though smaller and stylistically distinct.
• Realtime Department (former Pixomondo/DMG Studios): A German-rooted real-time graphics and virtual production studio using Unreal Engine for advertising, broadcast, and film. Comparable in real-time graphics and virtual production capabilities, and competes for similar automotive and broadcast brand-experience budgets.

Broad incumbents

• Digital Domain: Digital Domain is a VFX and immersive experience studio with Hollywood-scale production capability and a growing virtual-human/AI offering. Comparable on VFX and emerging virtual production/real-time services; larger and more diversified into film and entertainment than INFECTED.
• Framestore: Framestore is a globally operating VFX, animation, and immersive experience studio with offices across the US, UK, and Asia. Comparable on VFX, virtual production, and AR/VR offerings, but at substantially larger scale and with a broader feature-film/entertainment mix than INFECTED.
• Moving Picture Company (MPC): MPC is a major global VFX and post-production house delivering CGI, color grading, and creative content for film, episodic, and advertising. Comparable on full-stack VFX/post offering and automotive brand work, though its scale and feature-film orientation exceed INFECTED's.
• The Mill: The Mill is a global VFX, design, and creative content studio serving advertising agencies and brands across multiple regions. Comparable on service mix (VFX, color, CGI) and client base, but materially larger and broader in geographic footprint than INFECTED.

Direct peers

• Rise FX: Rise FX is a German VFX and post-production studio with offices in Berlin and Munich, providing compositing, CG, and FX for feature films, episodic, and commercials. Closely comparable in technology stack, service offering, and German-market positioning, though it skews more toward film/series than advertising.
• Sehsucht: Sehsucht is a Hamburg-based creative studio specializing in high-end VFX, CGI, animation, and design for global brands and agencies. Directly comparable in scale, location, and service mix to INFECTED, with overlapping automotive and consumer brand clients and similar Cannes-tier award pedigree.
• Mackevision: Mackevision is a Stuttgart- and Cape Town-based CGI and VFX house known for automotive visualization and digital brand experiences. Highly comparable given its automotive OEM client roster and CGI-led service model; now part of Accenture Song, it competes head-to-head for the same EV launch budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/infected.connected
• LinkedInlinkedin.com/company/infecteddigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFECTED