Mitsubishi Estate Parks

What Mitsubishi Estate Parks does

Mitsubishi Estate Parks Co., Ltd. (三菱地所パークス株式会社) is a Tokyo-headquartered parking real estate specialist and wholly-owned subsidiary of Mitsubishi Estate Group, formed through the April 2020 consolidation of the group's parking operations under a single entity that inherited approximately 55,000 managed parking spaces. The company operates three interrelated business lines: (1) management and sublease of parking facilities under the PARKS PARK coin-parking brand and dedicated managed-parking contracts (including the ~4,000-space DUNLOP PARKING deployment at Hokkaido Ballpark F Village); (2) professional services including parking consulting, construction and equipment installation, LED conversion, and traffic/3D simulation (using PTV Vissim and Panorama tools); and (3) the CREPE cloud parking management platform, commercially launched in October 2023, which provides QR-based ticketing, license plate recognition via partner-supplied TRASCOPE computer vision, an Owner Benefit Program, and a unified operations dashboard for landowners and operators.

The business model blends recurring managed-services revenue (where the company assumes occupancy risk under fixed, variable, or hybrid rent models for coin parking) with fee-based management contracts, one-time construction and equipment installation revenue, and SaaS-like subscription revenue from CREPE deployments. Customer segments span individual landowners running small coin parking lots (the long tail that drives PARKS PARK), enterprise real estate owners (West Ginza, Motomachi Parking Access), large venue operators (Hokkaido Nippon-Ham Fighters / F Village), and partner platforms (Akippa, anveil). Revenue is not publicly disclosed; the company has stated a 2025 sales target of ¥160 billion across 80,000 spaces, against a current base of ~55,000–60,000 spaces and approximately 1,548 employees (227 regular plus 1,321 parking operators) as of March 2026.

Name

Mitsubishi Estate Parks

Legal name

三菱地所パークス株式会社 (Mitsubishi Estate Parks Co., Ltd.)

Website

https://mec-p.co.jp

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Mitsubishi Estate Parks is a Tokyo-based parking real estate operator and Mitsubishi Estate Group subsidiary that manages ~55,000 parking spaces under the PARKS PARK brand and sells the CREPE cloud parking management platform to landowners, enterprise real estate owners, and venue operators across Japan.

Ownership category

akta.pro rank

Product category

Parking Facility Management Services

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Parking Facilities Property Management (BPAJAGAN), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)

Keywords

• Parking management services
• Parking consulting
• Coin parking operations
• Parking facility construction
• Cloud parking software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Parking Management/Sublease (運営受託・サブリース): The company leases parking facilities from owners and operates them, paying fixed monthly rent to owners regardless of parking revenue. The company assumes occupancy risk and manages all parking operations including staffing, maintenance, and collections.
2. Management Contracting: The company provides parking management and operations services on behalf of property owners for a monthly management fee. Revenue is fee-based rather than lease-based.
3. Coin Parking Operations (コイン駐車場): The company leases land from individual or corporate owners to operate time-based (coin) parking. Pays rent based on fixed, variable, or hybrid (fixed+variable) models.
4. Monthly Parking (月極駐車場) Sales Support: Company leases monthly parking spaces from owners, finds users, and pays fixed monthly rent regardless of occupancy. Generates revenue through the spread between fixed rent paid to owner and monthly parking fees collected from users.
5. Parking Consulting: Provides advisory services for parking design, planning, operations improvement, and DX solutions. Projects span urban redevelopment, commercial facilities, airports, hotels, office buildings, hospitals, and parks. Fee-based consulting engagements.
6. Parking Construction/Equipment Installation: Provides sign planning, control equipment installation, LED lighting retrofit, surveillance camera systems, and other construction/installation services for parking facilities. Project-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mitsubishi Estate Parks provides end-to-end parking services including consulting (parking design, planning, traffic simulation, and DX advisory), construction (signs, gates, LED lighting, surveillance, and equipment installation), management operations (facility-type, monthly, coin, mechanical, bicycle/motorcycle parking under sublease and management contracts), and the proprietary CREPE® cloud parking management platform enabling ticketless/cashless QR-code payment and AI-based vehicle number recognition. The PARKS PARK coin parking brand operates time-based parking under fixed, variable, hybrid, or period-variable rent models paid to landowners. Services are delivered across ~55,000 parking spaces in Japan through five regional offices.

Product overview

Mitsubishi Estate Parks operates a multi-layered parking services portfolio centered on its proprietary CREPE cloud parking management system and the PARKS PARK brand. CREPE is a cloud-native platform offering four integrated modules: smartphone-based time billing (時間で時間貸精算), mobile discount authentication (スマホで割引付与), mobile ticket sales (スマホで駐車チケット販売), and a cloud management dashboard (駐車場管理クラウド). Supporting the platform are AI-powered tools including Parking Analyzer for license plate recognition analytics and PTV Vissim-based traffic simulation for design validation. The broader portfolio spans consulting (parking planning, design, and signage), construction (equipment installation, LED lighting, camera systems), management operations (facility, coin, mechanical, and monthly parking management), coin parking brand PARKS PARK, and owner support services including a benefits program and referral system. Research and development focuses on autonomous vehicles, automated valet parking, and connected car infrastructure integration.

Differentiator

Problem solved

Functional benefit

Brands

• PARKS PARK: 三菱地所パークスのコイン駐車場ブランド。個人・法人オーナー様から不動産を賃借して駐車場を運営します。
• CREPE®

Products and services

• CREPE® Cloud Parking Management System (CREPE) Cloud-based parking management platform offering ticketless/cashless payment via QR codes, smartphone-based time-based billing, smartphone discount authentication, mobile parking ticket sales, and a cloud management dashboard. Integrates with parking gates, vehicle number recognition cameras, and facility control machines, and provides real-time sales, analytics on usage trends and payment methods, dynamic pricing configuration, and discount management. Connects via API to the Akippa parking marketplace.
• Parking Consulting Services Advisory services for parking design, planning, operations improvement, and digital transformation solutions. Engagements span urban redevelopment, commercial complexes, airports, hotels, office buildings, hospitals, and parks. Leverages proprietary Parking Analyzer (LPR-based vehicle number analytics), 3D video simulation (VR verification of parking designs), traffic simulation using PTV Vissim software, and Panorama 360-degree site survey system.
• Parking Construction and Equipment Installation Services Sign planning, gate and control equipment installation, LED lighting retrofit and new installation, surveillance camera systems, parking guidance systems with vacancy detection, and gate/ticketless pre-payment systems for parking facilities. Includes EV/PHV ordinary charger installation. Holds specific construction industry license (Tokyo Metropolitan Government Special-4/Special-5 No. 146185).
• Parking Management and Operations Services (Facility, Monthly, Coin, Mechanical, Bicycle/Motorcycle) Managed services covering facility-type parking, monthly parking, mechanical parking, bicycle and motorcycle parking, and condominium parking external leasing. Two engagement models: (1) parking sublease where the company leases facilities from owners and operates them paying fixed monthly rent regardless of revenue, and (2) management contracting where the company provides parking management and operations services for a monthly management fee. Covers approximately 55,000 parking spaces.
• PARKS PARK Coin Parking Operations Coin parking service under which the company leases land from individual and corporate landowners to operate time-based parking. Offers four rent payment models to owners: fixed rent, variable (sales-based) rent, hybrid fixed-plus-variable rent, and period-variable rent recalculated every 6 months. Includes a Dismantling Support plan that advances demolition costs to reduce owner barriers. Time-based parking is sold to individual drivers via Parking NAVI online portal (parkingnavi.jp).

Quantifiable outcome

• 85% reduction in electricity consumption through LED lighting conversion in self-parking facilities
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Akkyap (アキッパ)coreTechnology or Integration · 15 April 2026API integration between Mitsubishi Estate Parks' parking management cloud system 'CREPE' and Akkyap's parking marketplace platform, enabling real-time space availability data sharing and unified parking reservation and payment services across both platforms.
• anveil Corporation (株式会社anveil)minorStrategic or Co-development Partner · 8 August 2022Collaboration to install 'm2GYM' (トレーラーハウス型コンテナジム) private container gym units in idle coin parking spaces at PARKS PARK Shibuya Kamiyama-cho No. 2. First unit opened August 8, 2022. Monthly rental 8,500 yen+. Demonstrates hybrid parking concept utilizing idle parking spaces for lifestyle services.
• Fighters Sports & Entertainment Co., Ltd. (株式会社ファイターズ スポーツ＆エンターテイメント)coreStrategic or Co-development Partner · 30 June 2022Basic agreement for parking operations management at Hokkaido Ballpark F Village. Mitsubishi Estate Parks provides high-quality parking operations for the 32-hectare sports and entertainment complex, including AI-based vehicle number recognition, hands-free gate passage, dynamic pricing, and wheelchair-accessible parking. Operations began March 2023. The partnership supports the F Village's goals of 'community for all generations' and 'co-creative sustainable town development.'
• Mitsubishi Estate Co., Ltd. and Mitsubishi Estate Real Estate Service Co., Ltd.coreStrategic or Co-development Partner · 25 August 2021Joint development of the CREPE parking management cloud system. Three Mitsubishi Estate Group companies collaborated to build the system targeting autonomous vehicle accommodation, contactless ticketless operations, and paperless/ resource-saving parking management. Initial pilot deployed at Sayakaya Parking in Yokosuka City.
• NAVITIME Japan Co., Ltd. (株式会社ナビタイムジャパン)minorStrategic or Co-development Partner · 1 February 2017Launched 'Spot Mileage' (スポットマイレージ) visitor point service — integrated with NAVITIME's Drive Supporter and Car Navigation Time apps. Users accumulate points by visiting participating PMO/Mitsubishi Estate Parks parking facilities. Points can be exchanged for G-Points, airline miles, and other rewards. Service started with approximately 2,900 spaces across 7 parking facilities (expanding to ~2,000 spaces initially across 5 locations in the Tokyo area).

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Tokyu Construction Co., Ltd. Diversified Japanese real estate and construction firm with parking facility development and management operations. Comparable as a peer combining construction capabilities with parking facility operations, similar to Mitsubishi Estate Parks' construction service line.
• Amano Corporation: Established Japanese provider of parking management systems, time clocks, and gate equipment, serving as both a technology supplier and competitor in the parking solutions market. Comparable as a peer in parking access and revenue control systems and parking facility technology.
• Mitsui Real Estate Sales Co., Ltd. Affiliate of Mitsui Fudosan Group with significant parking and real estate brokerage operations. Comparable as a peer offering coin parking and facility parking within a major Japanese real estate group's portfolio, similar in structure to Mitsubishi Estate Parks' role within Mitsubishi Estate Group.
• Sumitomo Realty & Development Co., Ltd. Major Japanese real estate conglomerate with a substantial parking operations business across its commercial developments. Comparable as a broad incumbent combining real estate ownership with parking operations, similar to Mitsubishi Estate Group's relationship with Mitsubishi Estate Parks.

Direct peers

• Akippa Inc. Operates a peer-to-peer parking marketplace in Japan connecting individual landowners with drivers; recently integrated with Mitsubishi Estate Parks' CREPE platform via API (April 2026). Competes in the same coin parking / short-term parking demand space, though with a fundamentally different marketplace rather than operated-lot model.
• Times24 Co., Ltd. Core operating subsidiary of Park24 Group running the TIMES coin parking business. Direct competitor in the coin parking sublease segment and a primary benchmark for unit economics, site density, and operational efficiency in Japanese parking.
• Park24 Co., Ltd. Japan's largest parking operator under the TIMES brand with approximately 20,000+ coin parking locations and an integrated car-sharing business (Times Car Plus). Operates both facility parking and coin parking, and is the closest scaled direct competitor to Mitsubishi Estate Parks' PARKS PARK brand and facility management operations.
• Nippon Parking Community (NPC24): Major Japanese parking operator with significant coin parking (NPC24 brand) and monthly parking operations nationwide. Directly competes for landowner contracts and coin parking customers, making it a primary peer in both facility and coin parking sublease segments.

Emerging players

• Glory Ltd. Established Japanese provider of cash handling, payment, and parking/access management systems. Comparable as a technology supplier and competitor in parking access systems, payment automation, and revenue control equipment for parking facilities.

Regional players

• Repark (operated by Yamada Holdings): Japanese coin parking brand operated by Yamada Holdings, focused primarily on nationwide expansion through franchise and direct operation models. Comparable as a peer in coin parking operations competing for landowner contracts and end-user parking demand in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Estate Parks