What Strack & Van Til does

Strack & Van Til is a privately held regional grocery chain operating 23 stores across Northwest Indiana under the legal entity Indiana Grocery Group, LLC, a subsidiary of Hy-Vee, Inc. Founded in 1959 by Ernie Strack and Nick Van Til, the company serves individual consumers and families with a full-service supermarket offering spanning bakery, deli, meat and seafood, produce, dairy, frozen, prepared foods, floral, catering, custom cakes, and dietitian services. The chain operates a horizontally segmented customer model — individual grocery shoppers are the primary segment, with secondary use cases in event catering/weddings, health-conscious consumers seeking nutrition counseling, and nonprofit beneficiaries of its community giving programs.

The company's technology stack centers on a conventional omnichannel retail platform: a website with online ordering, free in-store pickup, and $6.95 third-party delivery (with a $30 minimum order), supplemented by iOS and Android mobile applications, a digital coupon clipping system, and the SVT Rewards loyalty program that issues 5 points per dollar spent (points expire after 90 days). Integration with Ibotta extends cash-back offers tied to the customer's rewards phone number. Specialty services — catering, wedding planning, custom cakes, and floral — provide higher-margin event revenue on top of core grocery transactions, while free virtual dietitian consultations delivered through Hy-Vee registered dietitians represent a differentiated service layer.

Revenue is generated primarily through unit-priced in-store and online grocery sales (transaction-fee model), augmented by delivery fees, specialty service fees, and loyalty-driven repeat purchasing. Distribution is entirely domestic, concentrated in Lake and Porter counties and surrounding Northwest Indiana markets. The business is meaningfully differentiated by its community engagement infrastructure — the long-running Checkout Challenge Round Up charitable program and the Hy-Vee One Step sustainability product line (which has contributed to 36 million meals donated, 520,000+ trees planted, and nearly 100 clean water projects) — and by its parent company's operational backbone, which provides access to Hy-Vee's private label brands, supply chain, and dietitian network.

Name

Strack & Van Til

Legal name

Indiana Grocery Group, LLC

Website

https://strackandvantil.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Strack & Van Til is a privately held, Hy-Vee-owned regional grocery chain operating 23 stores in Northwest Indiana, serving individual consumers and families with full-service supermarket offerings, online ordering, pickup, and delivery, plus specialty catering, floral, and dietitian services.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industry

Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)

Keywords

• Grocery retail
• Online grocery ordering
• Loyalty rewards program
• Catering and floral services
• Regional supermarket

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Retail Sales: In-store and online sales of groceries including bakery, beverages, canned goods, dairy & eggs, deli, frozen foods, fruits & vegetables, household items, meat & seafood, pantry items, personal care, prepared foods, rice/grains/pasta, and snacks. Revenue generated from individual customer purchases at retail prices.
2. Online Shopping Delivery & Pickup: Online grocery orders with pickup (no fee) and delivery ($6.95 fee with $30 minimum order). Delivery provided through third-party vendors.
3. SVT Rewards & Loyalty Program: Points-based loyalty program where customers earn 5 points per dollar spent. Points redeemable for discounted and free products. Also includes digital coupon clipping and manufacturer clubs.
4. Specialty Services (Catering, Floral, Cakes): Full-service catering, custom wedding services, floral arrangements, and custom cakes. Revenue from premium prepared foods and specialty services.
5. Checkout Challenge Round Up: Charitable round-up program where customers donate spare change at checkout to support local nonprofit organizations. Continues more than 96-year tradition of philanthropy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Strack & Van Til operates a full-service, omnichannel grocery retail business across 23 Northwest Indiana locations, selling groceries and fresh foods both in-store and online. The chain combines traditional supermarket departments (Bakery, Deli, Meat & Seafood, Floral, Produce, Dairy, Pantry, Prepared Foods) with online ordering, curbside pickup, third-party delivery, an SVT Rewards loyalty program, and specialty services including full-service catering, custom cakes, floral arrangements, wedding planning, and registered-dietitian nutrition counseling.

Product overview

Strack & Van Til Food Market is a family-owned regional grocery chain operating 23 locations in Northwest Indiana with over 2,500 employees. The company operates as a full-service grocery retailer offering online shopping, pickup, and delivery services alongside traditional in-store shopping. The core digital offering centers on the SVT Rewards & Coupons loyalty program, which integrates with the mobile app to provide digital coupons, points-based rewards, and personalized deals. Key operational departments include Bakery, Deli, Meat & Seafood, Floral, and Prepared Foods, with specialty services such as Catering, Wedding Planning, and Dietitian Services. The company also runs charitable programs including Checkout Challenge Round Up and Hy-Vee One Step sustainability initiatives featuring One Step cereals, eggs, paper products, and water.

Differentiator

Problem solved

Functional benefit

Brands

• Hy-Vee One Step: A sustainability and community initiative program featuring cereals, paper products, eggs, and bottled water that support food insecurity relief, tree planting, and clean water projects.

Products and services

• SVT Rewards & Coupons Digital loyalty program enabling customers to earn 5 points per dollar on qualifying purchases, clip digital and manufacturer coupons, and access exclusive deals and club memberships; points expire 90 days after issuance and are redeemable for discounted and free products.
• Online Grocery Shopping, Pickup & Delivery E-commerce platform for shopping groceries online with in-store pickup (no fee) or third-party delivery ($6.95 fee, $30 minimum order). Delivery is fulfilled by third-party vendors.
• Bakery Department In-store bakery offering freshly baked goods, custom cakes, bread, and pastries.
• Catering Services Full-service catering for events including corporate meetings, celebrations, and parties with curated menus.
• Catering Menu Curated catering menu options for events including touchless meal options for office settings.
• Wedding Services One-stop wedding planning services combining floral arrangements, custom cakes, and catering for wedding events.
• Floral Department Fresh flowers and floral arrangements for holidays, celebrations, and events.
• Meat & Seafood Department Fresh meat and seafood offerings including Certified Angus Beef, custom cuts, 35 varieties of fresh sausages, kabobs, and salmon burgers.
• Deli Department Prepared deli foods including sliced meats and cheeses, fried and baked chicken, sandwiches, salads, and deli meals to-go.
• Dietitian Services Free virtual nutrition counseling with Hy-Vee registered dietitians offering personalized nutrition plans, menu planning, and weight management programs.
• Prepared Food Ready-to-eat prepared meals and sides including Lenten meals, deli dinners, and holiday feast options.
• Strack & Van Til Mobile App Smartphone application for iOS and Android enabling customers to shop, clip coupons, track rewards, access personalized deals, and place pickup/delivery orders.
• Weekly Ads Weekly promotional circulars featuring sales and special offers, with sneak peek available on Tuesdays and sales going live on Wednesdays.
• Hy-Vee One Step Product Line Charitable product line including One Step cereals (fighting food insecurity), One Step paper products (planting trees), One Step eggs, and One Step water (building wells), with proceeds supporting related nonprofit causes.

Quantifiable outcome

• More than 36 million meals donated through Hy-Vee One Step cereals to fight food insecurity
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• TradeWinds ServicesflagshipGTM or Marketing Partner · 22 June 2025TradeWinds Services is a Merrillville-based nonprofit helping children and adults with developmental and physical disabilities. From June 22 through July 5, TradeWinds was the beneficiary of Strack & Van Til's Checkout Challenge Round Up program. TradeWinds has been supported by Strack & Van Til for 27 years, offering programs from early childhood through adulthood including childcare, summer camps, speech & occupational therapy, adult day programs, residential homes, and employment services.
• Hy-Vee, Inc.coreOthers · 1 January 2024Hy-Vee, Inc. is the parent company of Strack & Van Til (d/b/a Indiana Grocery Group, LLC). Hy-Vee provides operational support, brand partnership, One Step charitable product line, and corporate policies including terms of service and privacy policy. Strack & Van Til is a subsidiary operating independently in Northwest Indiana market.
• Habitat for HumanitycoreGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting Habitat for Humanity's mission to provide decent housing in Northwest Indiana communities.
• American Red CrosscoreGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting disaster relief efforts, particularly after tornadoes in Northwest Indiana.
• United WaycoreGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting United Way's community programs in Northwest Indiana, helping those managing limited employment opportunities and financial hardship.
• Boys & Girls ClubscoreGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting Boys & Girls Clubs' programs helping young people learn, grow, and stay involved outside of school in Northwest Indiana.
• Special OlympicscoreGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting Special Olympics athletes with intellectual disabilities, following the athlete oath 'Let me win. But if I cannot win, let me be brave in the attempt.'
• Salvation ArmycoreGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting Salvation Army's 'Doing the Most Good' initiatives in Northwest Indiana.
• Humane Indiana WildlifeminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting licensed wildlife rehabilitation services in Indiana.
• Exceptional Equestrians UnlimitedminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting therapy services for those with special needs.
• In-Pact and Opportunity EnterprisesminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiaries helping people with developmental disabilities in Northwest Indiana.
• Girls on the RunminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting programs that help shape young girls' confidence through physical activity.
• Phil's Friends and VNA Hospice of NWIminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiaries supporting compassionate care and hospice services in Northwest Indiana.
• Mental Health America of NWIminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting mental wellness promotion in Northwest Indiana.
• Sojourner Truth HouseminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiary fighting homelessness in Northwest Indiana.
• NWI Parkinson's Support ProgramsminorGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting Parkinson's disease support programs in Northwest Indiana.
• American Heart AssociationcoreGTM or Marketing PartnerCheckout Challenge Round Up beneficiary supporting heart health initiatives and cardiovascular disease awareness.
• Hy-Vee One Step Nonprofit PartnerscoreStrategic or Co-development PartnerHy-Vee One Step product line partners with nonprofit organizations to fight food insecurity (36 million meals donated), plant trees (520,000+ trees), and build clean water wells (nearly 100 projects worldwide). Products include One Step cereals, paper products, eggs, and bottled water.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kroger: Largest pure-play U.S. supermarket operator with deep loyalty (Boost), omnichannel pickup/delivery, and private label. Competes indirectly with SVT across the Midwest and anchors the supplier/pricing benchmark for regional grocers.
• Walmart: National supercenter with the largest grocery share in the U.S., aggressive everyday-low-price positioning, and a scaled pickup and delivery network. Sets the price floor in Northwest Indiana and competes directly on staple grocery items.
• Jewel-Osco: Albertsons-owned Chicago-area supermarket banner with full-service grocery, pharmacy, loyalty (Just for U), and online ordering. Operates in adjacent Indiana markets and competes directly for the same household grocery spend.
• Hy-Vee: Parent company of Strack & Van Til (via Indiana Grocery Group, LLC). Operates a large footprint of full-service grocery stores across the Midwest with similar omnichannel, loyalty, catering, and dietitian offerings. Directly comparable on operating model, product assortment, and digital infrastructure.
• Meijer: Family-owned Midwestern supercenter chain with a strong grocery mix, loyalty program, and omnichannel pickup/delivery. Competes head-to-head with SVT in Northwest Indiana markets and operates a comparable regional grocery + general merchandise model.
• Mariano's: Chicago-area upscale grocery banner owned by Kroger with strong prepared foods, fresh departments, and loyalty. Comparable to SVT on full-service supermarket format and competes for Indiana-ward shopper trips.
• Roundy's (Roundy's Supermarkets): Kroger-owned regional Midwestern supermarket operator (Pick 'n Save, Metro Market, Copps). Comparable full-service grocery, loyalty, and omnichannel format competing in overlapping Midwest markets.
• Target: General merchandise retailer with a significant grocery mix, owned brand penetration, and Drive Up / same-day delivery. Competes for Northwest Indiana household grocery trips and increasingly adjacent to SVT on prepared and fresh categories.

Emerging players

• Trader Joe's: Specialty grocery chain with private-label focus and curated assortment. Comparable on specialty/premium positioning and prepared foods, though limited overlap on full-line grocery and services like catering.

Direct peers

• Aldi: Hard-discount grocery chain with a rapidly expanding Midwest store base. Competes for the same value-oriented grocery shopper as SVT through a streamlined, private-label-heavy assortment and lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/StrackVanTil
• YouTubeyoutube.com/channel/UCo5RPxa604-ha8-EYx_X_0w
• Facebookfacebook.com/StrackAndVanTil
• Instagraminstagram.com/strackvantil/?hl=en
• Pinterestpinterest.com/strackvantil
• TikToktiktok.com/@strackandvantilofficial
• LinkedInlinkedin.com/company/svt.llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strack & Van Til