Herrick Lutts Realty Partners

What Herrick Lutts Realty Partners does

Herrick Lutts Realty Partners is a privately held real estate brokerage based in Beverly, Massachusetts, founded in 2012. The firm specializes in residential, investment, and commercial real estate transactions across the North Shore of Massachusetts, with operations also noted in New Hampshire. The company is led by a small team of brokers including Paul Herrick, Peter Lutts, and Nick Zolotas, who collectively bring over sixty years of combined industry experience to the regional market. The firm operates with between 1 and 10 employees and maintains no proprietary technology infrastructure, relying on conventional brokerage tools and direct agent relationships.

The firm offers a comprehensive suite of services including buying, selling, investment advisory, 1031 exchange facilitation, and commercial real estate transactions. Its service model is built on personalized agent-driven relationships, with a team-based approach to managing the full marketing process from listing through closing. The company lists properties across multiple categories including single-family homes, multi-family units, condos, commercial, industrial, and land, maintaining an active portfolio of North Shore listings. Marketing and distribution channels include the company website, MLS listing syndication, an educational content blog, and a multi-platform social media presence spanning Instagram, Facebook, LinkedIn, X, and YouTube.

The business operates on a traditional transaction-fee revenue model, earning commissions on property sales and purchases. Pricing is negotiated per transaction and is not publicly disclosed, with rates varying by property value and deal complexity. The customer base is composed of individual residential buyers and sellers, real estate investors, and commercial clients, with no enterprise accounts or recurring revenue arrangements. The firm carries a Trustindex "Excellent" rating based on 23 verified Google reviews, reflecting strong local customer satisfaction within its regional market.

Name

Herrick Lutts Realty Partners

Legal name

Herrick Lutts Realty Partners

Website

https://herricklutts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Herrick Lutts Realty Partners is a small, privately held real estate brokerage based in Beverly, Massachusetts, serving residential, investment, and commercial clients across the North Shore region with traditional agent-driven buying, selling, and 1031 exchange services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Investment property services
• 1031 exchange services
• Real estate transactions

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales and purchases. The company represents buyers and sellers in residential, commercial, and investment transactions across the North Shore region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Herrick Lutts Realty Partners is a real estate brokerage firm that represents buyers and sellers in residential, investment, and commercial property transactions across the North Shore of Massachusetts. The firm provides full-service transaction management including property marketing, buyer representation, investment advisory, 1031 exchange guidance, and commercial property sales.

Product overview

Herrick Lutts Realty Partners is a real estate marketing and sales firm operating as a single unified offering across residential, investment, and commercial property segments. The company provides a comprehensive suite of services including buying, selling, investing, 1031 exchange, and commercial real estate services. With over six decades of combined experience, the team manages the complete marketing process for properties and has sold thousands of properties across the North Shore region of Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Comprehensive buyer representation services helping clients purchase residential, investment, and commercial properties across the North Shore region. Includes property sourcing, market guidance, offer negotiation, and closing coordination.
• Real Estate Selling Services Listing and marketing services for property sellers, including property valuation, marketing plan management, listing distribution, and transaction coordination to closing.
• Real Estate Investment Services Investment property transaction services for clients seeking income-producing properties, including multi-family, commercial, and industrial real estate acquisitions and dispositions.
• 1031 Exchange Services Specialized transaction services guiding clients through qualified 1031 exchanges to defer capital gains taxes on investment property sales.
• Commercial Real Estate Services Commercial property brokerage covering office, retail, industrial, and mixed-use transactions for business owners and commercial investors.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker Residential Brokerage: Major national residential real estate franchise with significant North Shore Massachusetts presence; directly competes for the same buyers, sellers, and listings in the same geography with broader marketing resources.
• RE/MAX: Global real estate franchise network with multiple offices across Massachusetts; competes for residential and investment listings with a similar agent-based commission model and broader geographic coverage.
• Berkshire Hathaway HomeServices: National residential real estate franchise with New England regional offices serving the same buyer/seller pool with similar full-service brokerage offerings and brand recognition.
• Compass: Tech-enabled national residential brokerage with active Massachusetts presence; competes for the same agent talent and high-value listings through proprietary technology and marketing platform.
• Keller Williams Realty: Largest real estate franchise by agent count with substantial New England operations; competes directly for agent recruitment and residential listings using similar agent-centric economics.
• Sotheby's International Realty: Global luxury residential real estate brand with affiliated brokerages across Massachusetts; competes for luxury North Shore listings and affluent clientele with stronger international referral reach.

Direct peers

• William Raveis Real Estate: Large family-owned regional brokerage headquartered in New England with deep presence across Massachusetts and Connecticut; closest comparable in business model, regional focus, and independent-but-scaled positioning.
• Gibson Sotheby's International Realty: Boston-area luxury residential brokerage serving affluent North Shore communities; competes for high-end buyer/seller relationships in the same geography with similar boutique service positioning.

Emerging players

• eXp Realty: Cloud-based, tech-forward brokerage model with rapidly growing agent base across Massachusetts; competing for agent recruitment with low-overhead, high-commission-split economics that threaten traditional local independents.

Regional players

• Coldwell Banker - Beverly / North Shore Independents: Smaller regional residential brokerages operating in Beverly and adjacent North Shore towns; closest same-size, same-geography competitors for clients and agent talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@herrickluttsrealtypartners
• Facebookfacebook.com/herrickluttsrealty
• LinkedInlinkedin.com/company/paul-herrick-group
• Instagraminstagram.com/herrickluttsrealtypartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herrick Lutts Realty Partners