Association for Los Angeles Deputy Sheriffs

What Association for Los Angeles Deputy Sheriffs does

The Association for Los Angeles Deputy Sheriffs (ALADS) is a non-profit labor union and professional association founded in February 1970 by ten deputies to collectively resolve labor disputes and protect the rights of future deputy sheriffs. Headquartered in Monterey Park, California, with a Benefit Services Center in Chatsworth, ALADS is the certified exclusive majority representative for Bargaining Unit 0611, covering non-supervisory deputy sheriffs and district attorney investigators working in Los Angeles County. It currently represents 8,000+ active members and ~9,700 including retired members, and operates with a staff of 11–50 employees under a Board of Directors elected by Voting Members.

ALADS delivers a unified membership platform centered on collective bargaining (MOU negotiations), legal defense representation for administrative, criminal, and civil matters, and a layered benefits stack. Core products include the ALADS Legal Defense Plan, ALADS Anthem Blue Cross Health Plans with Body Scan early-disease detection, the Peace Officers' Relief Fund (PORF, established 1990) providing County-funded $125,000 life insurance and long-term disability, the ALADS C.A.R.E.S. Foundation (501(c)(3) charity established 2014), the Foundation for the Future Scholarship Program, and the ALADS Safe Rides holiday program. The ALADS Ricochet mobile app (iOS and Android) and the monthly ALADS Dispatcher print publication serve as primary member-engagement channels. Affiliations with the Marine Engineers Beneficial Association, AFL-CIO, and California State Federation of Labor (since 1983) provide broader labor-movement leverage.

The business model is subscription-recurring membership dues collected via LACERA payroll deduction across four tiers: Voting Members (highest dues), Associate Members (reduced, for promoted supervisors), Reserve Members, and Retired Members (significantly reduced). A secondary advertising revenue stream comes from the ALADS Dispatcher, with per-issue rates ranging from $280.88 to $2,600.75 depending on size and frequency. C.A.R.E.S. Foundation donations are accepted via payroll deduction, PayPal, credit card, or check. Dues amounts are not publicly disclosed. Go-to-market is sales-led at Sheriff's Academy intake supplemented by community-led word-of-mouth within the law enforcement community.

Name

Association for Los Angeles Deputy Sheriffs

Legal name

Association for Los Angeles Deputy Sheriffs

Website

https://alads.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

ALADS is a non-profit labor union and professional association representing 8,000+ Los Angeles County deputy sheriffs and district attorney investigators, providing collective bargaining, legal defense, and a layered benefits stack including health insurance, life insurance, scholarships, and charity support.

Ownership category

akta.pro rank

Product category

Labor Union and Professional Association Services

NAICS

Labor Unions and Similar Labor Organizations (81393), Legal Services (5411), Health and Welfare Funds (525120)

SIC

Services-Membership Organizations (8600), Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAD

Employment & Labor Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Law enforcement union
• Collective bargaining representation
• Legal defense coverage
• Member benefit administration
• Professional association services

Headquarters

HQ city

Monterey Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Voting Member Dues: Monthly membership dues collected from non-supervisory deputy sheriffs and district attorney investigators in Bargaining Unit 0611. Dues are collected through payroll deduction via LACERA.
2. Associate Member Dues: Reduced monthly membership dues for promoted supervisory personnel. Dues are collected through payroll deduction.
3. Retired Member Dues: Significantly reduced monthly dues for retired members, conveniently deducted from retirement checks through LACERA.
4. Advertising Revenue: The ALADS Dispatcher newsletter accepts advertising from local businesses, with rates ranging from $280.88 to $2,600.75 per issue depending on ad size and frequency.
5. C.A.R.E.S. Foundation Donations: Tax-deductible donations to the ALADS C.A.R.E.S. Foundation, a 501(c)(3) charity, accepted via payroll deduction ($2.50 per paycheck), PayPal, credit card, or check. Also receives payroll deductions from other Los Angeles County employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ALADS is the certified majority representative for Bargaining Unit 0611, providing collective bargaining for wages, benefits, and working conditions on behalf of more than 8,000 non-supervisory Los Angeles County deputy sheriffs and district attorney investigators. It delivers legal defense representation in administrative, criminal, and civil matters, administers group health, life, and supplemental insurance plans, and runs charitable, scholarship, and member-engagement programs. Membership tiers (Voting, Associate, Reserve, and Retired) are supported through digital tools including the ALADS Ricochet mobile app and the monthly ALADS Dispatcher publication.

Product overview

ALADS offers a unified membership platform with member-facing digital products including the ALADS Ricochet mobile app for iOS and Android, the ALADS Dispatcher publication, and various member benefit programs. The core offerings center on legal defense representation through the ALADS Legal Defense Plan, comprehensive health insurance via Anthem Blue Cross, and emergency financial assistance through the ALADS C.A.R.E.S. Foundation. Additional products include the Peace Officers' Relief Fund for life insurance and disability coverage, the Foundation for the Future Scholarship Program for members' children, and the Safe Rides Program for holiday transportation. Supplementary services include Legal Shield pre-paid legal services, Leo Web Protect identity protection, and various discounted entertainment and insurance products available across all membership tiers (Voting, Associate, Reserve, and Retired Members).

Differentiator

Problem solved

Functional benefit

Brands

• ALADS C.A.R.E.S. Foundation: Charity arm of ALADS that provides emergent financial support to deputy sheriffs and district attorney investigators in need. Tax-exempt 501(c)(3) organization.
• ALADS Dispatcher
• Peace Officers' Relief Fund (PORF)
• ALADS Ricochet App

Products and services

• ALADS Legal Defense Plan Legal representation plan covering administrative investigations, criminal matters for on-duty and off-duty acts within Course and Scope of Employment, and civil actions for ALADS Voting Members.
• ALADS Collective Bargaining Representation Certified majority representative services negotiating Memoranda of Understanding (MOU) covering salary, benefits, and working conditions for Bargaining Unit 0611 with Los Angeles County.
• ALADS Anthem Blue Cross Health Plans Health insurance plans administered through the ALADS Insurance Trust offering Anthem Blue Cross coverage with access to 10,000 gyms and a Body Scan early disease detection benefit.
• Peace Officers' Relief Fund (PORF) Group Term Life Insurance ($125,000) and Long-Term Disability coverage established through salary MOU negotiations, providing income continuation for injury or illness on or off-duty at no cost to members.
• ALADS C.A.R.E.S. Foundation Tax-exempt 501(c)(3) charitable foundation providing emergency financial support to deputy sheriffs and district attorney investigators in emergent situations, having donated nearly $2.6 million since inception.
• ALADS Foundation for the Future Scholarship Program Annual scholarship program awarding up to eight $2,500 scholarships each year to children of ALADS Voting Members who are graduating high school seniors or current college/university students.
• ALADS Safe Rides Program Holiday transportation reimbursement program providing Voting Members with reimbursement for UBER or LYFT rides to and from holiday gatherings within a specified mile radius of their home.
• Legal Shield Pre-Paid Legal Services Network of attorneys offering pre-paid legal services including legal consultation, court representation, document preparation, will preparation, and 24/7 emergency legal access at special ALADS member rates.
• Leo Web Protect Identity protection service available to ALADS members at discounted rates to help keep personal information off the internet.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• AFLACcoreOthersALADS partners with AFLAC to provide catastrophic illness, accident, and supplemental insurance products at discounted group rates for members. Retired members can continue AFLAC coverage through payroll deduction.
• AllstatecoreOthersALADS members receive discounted group rates on Allstate supplemental insurance products including catastrophic illness, accident, and voluntary group term life insurance.
• Reliance Standard Life InsurancecoreOthersVoting Members have access to supplemental life insurance through Reliance Standard Life Insurance at group rates.
• Anthem Blue CrossflagshipStrategic or Co-development PartnerALADS Insurance Trust administers Anthem Blue Cross Health Plans for members, including access to 10,000 gyms nationwide and Body Scan early disease detection benefit. Enhanced plan includes $125,000 life insurance.
• POPAFCU (Peace Officers' Association of California Federal Credit Union)coreOthersALADS members are eligible to join POPAFCU credit union for banking services.
• LAPFCU (Los Angeles Police Federal Credit Union)coreOthersALADS members are eligible to join LAPFCU credit union for banking services.
• First City Credit UnioncoreOthersALADS members are eligible to join First City Credit Union for banking services.
• Legal ShieldcoreStrategic or Co-development PartnerALADS partnership with Legal Shield provides pre-paid legal services to members at special rates including legal consultation, court representation, document preparation, will preparation, and 24/7 emergency access.
• Leo Web ProtectminorOthersMembers can purchase Leo Web Protect at discounted rates to help keep personal information off the internet.
• Body Scan InternationalcoreOthersALADS Anthem Blue Cross plans provide enhanced Body Scan benefit - a non-invasive early disease detection program with 3D scanning from neck to pelvis and physician consultation, available every 24 months at no cost.
• Peace Officers' Relief Fund (PORF)flagshipStrategic or Co-development PartnerEstablished in January 1990 through negotiations between ALADS and PPOA, PORF provides $125,000 group term life insurance and long-term disability benefits funded entirely by the County as a result of salary negotiations. No cost to members.
• United ConcordiaminorOthersALADS offers a retiree dental plan through United Concordia for retired members.
• Marine Engineers Beneficial AssociationflagshipStrategic or Co-development PartnerALADS became affiliated with MEBA, AFL-CIO, and Los Angeles County and California State Federations of Labor in 1983, moving into the mainstream of organized labor and providing strength in collective bargaining and legislative efforts.
• California State Federation of LaborcoreStrategic or Co-development PartnerALADS affiliated with California State Federation of Labor as part of broader labor movement since 1983.
• Law Offices of Stone BusailahcoreImplementation/ SI/ Consulting PartnerLegal plan partner providing legal services to ALADS members.
• Law Offices of Rains, Lucia, Stern, St. Phalle and SilvercoreImplementation/ SI/ Consulting PartnerLegal plan partner providing legal services to ALADS members.
• The Gibbons Law Firm, PCcoreImplementation/ SI/ Consulting PartnerLegal plan partner providing legal services to ALADS members.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Riverside Sheriffs' Association: Exclusive bargaining representative for Riverside County sheriff's deputies. Comparable structure — certified bargaining unit, legal defense plan, member benefits — in an adjacent Southern California market.
• Los Angeles Police Protective League (LAPPL): Exclusive bargaining representative for LAPD officers. Same LA County environment, similar labor-law and legal-defense services, but covering a different municipal department.
• San Diego County Sheriff's Deputies Association: Exclusive bargaining representative for San Diego County deputy sheriffs. Same role, same product set (legal defense, insurance, scholarships), but in a different California county.

Broad incumbents

• Fraternal Order of Police (FOP): National law enforcement labor organization with state and local lodges across the U.S. Provides legal defense, insurance, and legislative advocacy — comparable product set but national scope rather than LA-exclusive.
• National Association of Police Organizations (NAPO): National umbrella advocating on behalf of police unions and associations. Broader advocacy focus but overlapping membership bases with state/regional bargaining units like ALADS.

Direct peers

• California Association of Highway Patrolmen (CHP-side union): California Highway Patrolmen's union — same California labor law framework, same mission of collective bargaining and legal defense for sworn officers.
• Peace Officers Research Association of California (PORAC): Statewide association representing peace officers in California. Directly comparable as a California peace-officer association providing legal defense, insurance, and legislative advocacy to sworn officers.
• California Correctional Peace Officers Association (CCPOA): California state-level peace officer union representing correctional officers. Comparable in mission (collective bargaining, legal defense, benefits administration) and in California-specific labor environment.
• Probation Peace Officers Association (PPOA): LA County-based union co-founded the PORF benefit with ALADS in 1990. Direct peer in the same county providing legal defense and negotiated benefits to a related bargaining unit.

Others

• AFL-CIO (Department of Public Employees, AFL-CIO): National labor federation with which ALADS is affiliated (since 1983). Not a direct competitor but the parent federation providing legislative strength and shared services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aladsonline
• Facebookfacebook.com/aladsonline
• LinkedInlinkedin.com/company/aladsonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association for Los Angeles Deputy Sheriffs