JBH

What JBH does

JBH SA is a privately held Swiss artisan workshop founded in 2001 by Yvan Jeanneret, specialized in manual decoration of watch movements for the haute horlogerie industry. Operating from a historic 300-year-old farm building — the Ferme des Endroits — on Boulevard des Endroits 22 in La Chaux-de-Fonds, the company employs approximately twenty skilled angleurs who perform traditional beveling (anglage) and surface-finishing techniques by hand, including perlage, côtes de Genève, colimaçonnage, ensoleillage, étirage, and other specialized treatments applied to bridges, plates, wheels, and steel components.

The firm's offering is built around three layers: (1) core movement decoration services on small-to-medium production runs for luxury watch houses; (2) an integrated turnkey "accompagnement" package spanning galvanization, stone setting, and quality inspection from blank to delivery; and (3) upstream project consulting and feasibility advisory with client engineering bureaus. All decorative work is performed manually using traditional tools augmented only by micromotors, and the techniques are explicitly positioned as irreproducible by automated machinery.

JBH generates revenue through bespoke B2B professional-services contracts with luxury watch manufacturers and component constructors, with no public pricing and project-based quotations. Go-to-market is sales-led and relationship-driven, anchored by Yvan Jeanneret's personal reputation and direct engagement with major watch houses; the company does not raise institutional funding, is entirely founder-owned, and concentrates its geographic footprint in the heart of Swiss watchmaking country while serving global luxury clients.

Name

JBH

Legal name

JBH SA

Website

https://jbh-horlogerie.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

JBH SA is a Swiss artisan workshop founded in 2001 in La Chaux-de-Fonds, providing manual watch-movement decoration — anglage, perlage, and surface finishing — for haute horlogerie brands. Approximately twenty specialized craftspeople serve luxury watch manufacturers with integrated turnkey decoration and project advisory services.

Ownership category

akta.pro rank

Product category

Watch Movement Decoration Services

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Complications & Haute Horlogerie (CRAKADAG)

Keywords

• Watch movement decoration
• Haute horlogerie services
• Manual anglage beveling
• Surface finishing techniques
• Watch component decoration

Headquarters

HQ city

La Chaux-de-fonds

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Movement Decoration Services: B2B services for luxury watch manufacturers, providing anglage and surface decoration on watch movements and components including bridges, plates, wheels, and steel parts. Work is performed on small to medium production runs for haute horlogerie clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

JBH SA operates an artisan workshop specializing in manual decoration of watch movements for the haute horlogerie industry. The company performs traditional anglage (beveling) and surface-finishing techniques—including perlage, côtes de Genève, colimaçonnage, ensoleillage, and étirage—on bridges, plates, wheels, and steel components, primarily for small-to-medium production runs. It also offers integrated project management from blank (ébauche) through galvanization, stone setting, and quality inspection.

Product overview

JBH SA is a specialized watchmaking workshop providing manual movement decoration for the haute horlogerie (high-end watchmaking) industry. The core offering is its movement decoration services — traditional anglage (beveling) and surface-finishing techniques (perlage, côtes de Genève, colimaçonnage, ensoleillage, étirage) applied by hand to bridges, plates, wheels, and steel components. A higher-layer add-on is the full-service turnkey decoration package covering the full production chain from blank (ébauche) to stone setting (chassage des pierres). Project consulting and advisory services from early design through to production complement the offering. All work is performed manually; the company does not use automated machines for decoration. It serves the premier names of the Swiss watchmaking industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Movement Decoration Services Manual decoration of watch movements including traditional anglage (beveling) and surface finishing such as perlage, côtes de Genève, colimaçonnage, ensoleillage, étirage, and traits tirés, targeting haute horlogerie brands on small-to-medium production runs.
• Full-Service Turnkey Decoration (Accompagnement) Integrated end-to-end decoration service covering the movement from blank (ébauche) through galvanization for coloring, stone setting (chassage des pierres), and quality inspection, delivered as a keys-in-hand turnkey solution for luxury watch manufacturers.
• Project Consulting and Advisory Expert consultation from early-stage project design through production, including dialogue with engineering bureaus, feasibility assessment, and optimization proposals for movement decoration projects.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sellita SA: Major Swiss ébauche and movement manufacturer also based in the Jura region, supplying mechanical movements to many of the same watch brands JBH serves. Comparable as a B2B supplier to the Swiss watch industry, though at a much larger scale and with broader product scope.
• Concepto Watch Factory: Swiss movement manufacturer producing mechanical ébauches and modules for haute horlogerie brands. Similar B2B business model serving luxury watch clients in the same supply chain layer as JBH.
• Vaucher Manufacture Fleurier: Specialized Swiss movement manufacturer producing high-end ébauches for prestige brands. Comparable as a B2B supplier in the haute horlogerie ecosystem, though Vaucher operates at larger scale and with broader movement capabilities.
• Ronda AG: Swiss movement manufacturer producing quartz and mechanical movements with in-house decoration capabilities. Comparable B2B supplier to the Swiss watch industry with overlapping finishing competencies, though at much greater scale.
• Richemont Group: Swiss luxury group whose maisons (including Vacheron Constantin, A. Lange & Söhne, IWC, Jaeger-LeCoultre) operate dedicated movement-decoration ateliers. Represents both a key customer pool for JBH and a structural risk if brands insource decoration.
• LVMH Group (Watches & Jewelry): Luxury conglomerate whose watch and jewelry houses (TAG Heuer, Hublot, Bulgari, Zenith) maintain in-house finishing and decoration capabilities. Comparable as a broad incumbent controlling decoration decisions for major luxury watch clients.
• Dubois SA: La Chaux-de-Fonds-based movement manufacturer producing ébauches, mechanical modules, and components for Swiss watch brands. Comparable B2B supplier operating in the same geographic cluster and serving overlapping haute horlogerie customers.
• La Joux-Perret SA: Swiss movement manufacturer producing mechanical and quartz movements, also offering decoration and finishing services for watch components. Direct overlap with JBH's decoration service line at a larger, more diversified scale.
• Manufacture Horlogère ValFleurier: Swiss movement manufacturer producing ébauches and mechanical movements for several luxury watch houses. Comparable B2B supplier to the same haute horlogerie client base, but with in-house decoration capabilities that could substitute for JBH's services.
• Patek Philippe SA: Geneva-based independent haute horlogerie manufacture with renowned in-house movement decoration and finishing capabilities. Comparable at the craft level (anglage, perlage, côtes de Genève), but operates fully integrated in-house rather than as an external service provider.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jbh-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBH