Herzog
- Company typePrivate
- Founded1861
- HeadquartersOldenburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Herzog firmographics
Firmographics- Name
- Herzog
- Legal name
- Herzog GmbH
- Website
- https://herzog-online.com
- Company type
- Private
- Founded year
- 1861
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Herzog industry classification
Industry- Product category
- Industrial Braiding Machinery
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Narrow Fabric Mills and Schiffli Machine Embroidery (31322)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industries
- Tire Cord & Industrial Reinforcement Fabrics (IMAOABAK), Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Narrow Fabrics & Webbings (Tapes/Ribbons/Straps) (IMAOABAD)
Keywords
Where Herzog is headquartered
LocationHeadquarters
- HQ city
- Oldenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Herzog business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Industrial Braiding Machine Sales: Sale of new industrial braiding and winding machines for textile, rope, wire, cable harness, medical, and technical applications. Machines are available ex-stock for short delivery or built to order for specific customer requirements.
- Spare Parts Supply: Supply of spare parts including bobbins and tension springs. Standard parts shipped within 24 hours for orders received before 10am local time. Parts available even for machines 30+ years old.
- Software (CAB Suite & MDE): CAB software for calculation, design, and simulation of braiding operations; MDE machine data logging software for production data acquisition.
- Technical Service & Training: Installation, training, and technical service for customers worldwide. Dedicated installation/training team provides on-site commissioning and operator training.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Herzog product offering
Product offeringCore offering
Herzog develops, manufactures, and sells industrial braiding and bobbin winding machines for highly complex applications across textile, rope, wire, medical, cable harness, and technical braiding use cases. The company also offers proprietary CAB software for braiding calculation, design, and simulation, MDE machine data acquisition software, spare parts supply, and installation/training services to industrial manufacturers worldwide.
Product overview
Herzog is a manufacturer of braiding and winding machines founded in 1861, operating as an owner-managed independent family company. The product portfolio centers on braiding machines (textile, rope, radial, wire, harness, and packing braiders) complemented by bobbin winding machines and accessory equipment (pay-off creels, take-up units). Proprietary software solutions include the CAB suite (CAB Calculation for braiding parameter computation, CAB Design for colorful braid configuration, and CAB Soft for spindle simulation) and MDE for machine data acquisition. The company produces over 500 machine models and has sold 174,576 machines globally, with notable applications in medical devices (surgical sutures, stents, implants), fiber composites, cable harnesses, fishing, sports, and technical textiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Braiding Machines Full range of industrial braiding machines covering textile braiding, rope braiding, radial braiding, wire braiding, cable harness braiding, and packing/stall braiding machines. Engineered for individual customer solutions and 100% reliability across textile, rope, medical, and technical braiding applications.
- Bobbin Winding Machines Specialized bobbin winding machines for precise yarn and fiber winding used in braiding operations. Designed for the accurate preparation of bobbins feeding Herzog braiding systems.
- Pay-off Creels
Quantifiable outcome
- 24-hour spare parts delivery for all standard parts (orders before 10am local time processed same day)
- +4 more outcomes
Companies that use Herzog
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Herzog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Herzog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VDMA (Verband Deutscher Maschinen- und Anlagenbau)minorHerzog is a member of the German Mechanical Engineering Industry Association (VDMA), the largest mechanical engineering association in Europe. VDMA membership provides industry networking, standards participation, and industry representation.
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
Herzog competitors and assessment
Company assessmentBroad incumbents
- Jakob Müller AG: Swiss manufacturer of narrow weaving machines, printing, and finishing systems. Direct overlap with Herzog in narrow-fabric production (tapes, webbings, labels) used in apparel, automotive, and industrial applications.
- Mayer & Cie: German circular knitting machinery manufacturer serving apparel and technical knit producers. Adjacent rather than direct competitor, but shares Herzog's mid-sized German industrial machinery profile and overlapping textile customer base.
- Picanol: Belgian manufacturer of weaving machines for apparel, technical textiles, and industrial fabrics. Overlaps with Herzog in the technical textiles and fiber composites customer segment, although weaving and braiding are distinct technologies.
- Lindauer Dornier GmbH: German manufacturer of rapier and air-jet weaving machines for technical textiles, tire cord, and composites. Competes with Herzog for capital budgets in technical-textile OEMs, particularly in reinforcement fabric and tire cord.
- Karl Mayer: German textile machinery leader focused on warp knitting, warp preparation, and technical textiles. While not a direct braiding competitor, Karl Mayer is the dominant European supplier to many of the same textile and composite customers Herzog serves, and is roughly 100x Herzog's scale.
- Stäubli: Swiss mechatronics and textile machinery group offering shedding, dobbies, and connected weaving systems. Serves many of the same textile mills and technical-textile producers as Herzog and competes for capital budgets in textile OEMs' modernization programs.
Direct peers
- Numalliance: French manufacturer of wire forming, bending, and specialty wire-processing machinery. Shares Herzog's wire-harness and metal-wire customer base and competes for similar precision-wire industrial accounts.
- Comez International: Italian manufacturer of crochet and industrial braiding machines serving textile, technical, and medical applications. Direct competitor to Herzog in narrow-gauge and cordage braiding machinery, with overlapping customer base across textile and composite producers.
- WAFIOS AG: German manufacturer of wire and tube forming machinery, including spring, chain, and wire-bending equipment. Shares Herzog's wire-processing customer base (cable harnesses, fine wire braiding) and competes for similar industrial accounts across automotive and electrical OEMs.
- Bonas Sixtem: Belgian manufacturer of electronic jacquard machines for weaving, with offerings adjacent to braiding-machine control systems. Comparable as a specialized European textile-machinery supplier serving premium technical-textile customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Herzog social profiles
Digital presenceHerzog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herzog leadership team
Management profileNumber of profiles
Profiles6 records
Herzog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herzog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herzog
What does Herzog do?
Herzog develops, manufactures, and sells industrial braiding and bobbin winding machines for highly complex applications across textile, rope, wire, medical, cable harness, and technical braiding use cases. The company also offers proprietary CAB software for braiding calculation, design, and simulation, MDE machine data acquisition software, spare parts supply, and installation/training services to industrial manufacturers worldwide.
Is Herzog a public or private company?
Herzog is a private company. It is classified as family owned and is currently operating.
When was Herzog founded?
Herzog was founded in 1861. It employs 51 to 100 people.
Where is Herzog based?
Herzog is headquartered in Oldenburg, Germany, in the Europe region.
How does Herzog make money?
Four revenue lines are on record. Industrial Braiding Machine Sales are the primary driver. The others are spare Parts Supply, software (CAB Suite & MDE) and technical Service & Training.
Who are Herzog's main competitors?
Broad incumbents on record are Jakob Müller AG, Mayer & Cie, Picanol, Lindauer Dornier GmbH, Karl Mayer and Stäubli. Direct peers are Numalliance, Comez International, WAFIOS AG and Bonas Sixtem.
Does Herzog have an API?
No public API is recorded for Herzog.
What industry is Herzog in?
Herzog's product category is Industrial Braiding Machinery. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of IMAOABAK, Tire Cord & Industrial Reinforcement Fabrics. Its NAICS code is 3339 and its SIC code is 3550.