KUN Exclusive

What KUN Exclusive does

KUN Exclusive is an authorized BMW dealership network operating across Hyderabad, Vijayawada, and Visakhapatnam in South India, with additional operations referenced in Chennai. Founded in 1997, the company employs over 1,200 people and runs a flagship 4S facility in Khairatabad covering Sales, Service, Spares, and Systems, alongside Urban Retail Stores and service centers in Jubilee Hills and Azamabad (Hyderabad), plus dedicated sales-and-service facilities in Vijayawada and Visakhapatnam. Its core product is the full BMW vehicle lineup — from the 2 Series Gran Coupé starting at ₹45.80 lakh through M Performance models (M2, M4, M5, M8, XM) to the electric i-series (iX1 Long Wheelbase, i5 M60 xDrive, i7, i7 M70 xDrive) — complemented by certified BMW Premium Selection pre-owned vehicles and accessories. Technology integration is OEM-sourced rather than proprietary, drawing on BMW Operating System 8/8.5/9, ConnectedDrive, Digital Key Plus with UWB, My BMW App, Remote Software Upgrade, BMW Smart Video service transparency, and on-site EV charging infrastructure at 24kW and 50kW capacities.

The business model is multi-stream: one-time new and pre-owned vehicle sales form the headline revenue, layered with recurring after-sales service (two workshops with capacity to service up to 18 BMW cars per day, BMW Service Inclusive packages starting at ₹0.97/km, extended warranty up to 10 years), financing and insurance commissions through BMW India Financial Services (retail loans, leasing, BMW 360 Finance Plan, Bajaj Allianz-backed extended warranty), and corporate fleet revenue through the Corporate Advantage Programme. Pricing spans ₹45.80 lakh to ₹2.58 crore ex-showroom, with EMI offers from ₹29,999/month on the X1 and Special ROI rates between 3.49% and 6.49% on premium models. Distribution is hybrid: owned physical showrooms for direct sales, supplemented by a dealer website with online configuration and test-drive booking, BMW India's national pre-owned platform (bmwusedcars.in), and an active social presence on Facebook, Instagram, and LinkedIn. Customer segments are bifurcated between affluent individual buyers (BMW Excellence Club members, individual HNI customers) and corporate fleet buyers, while post-sale lock-in is reinforced through the Excellence Club loyalty program curating luxury, travel, and lifestyle experiences.

Name

KUN Exclusive

Legal name

BMW India Private Limited

Website

https://bmw-kunexclusive-hyderabad.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KUN Exclusive is an authorized BMW dealership network founded in 1997, operating across Hyderabad, Vijayawada, and Visakhapatnam with 1,200+ employees. It sells new and pre-owned BMW vehicles, offers financing, after-sales service, and corporate fleet solutions to affluent individuals and enterprises in South India.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Primary revenue stream from sale of new BMW vehicles including petrol, diesel, and electric models across multiple segments from entry-level 2 Series to high-performance M models and luxury EVs like i7.
2. After-Sales Service & Maintenance: Vehicle servicing, maintenance packages (BSI), repairs using genuine BMW parts, and extended warranty offerings. Operates 2 workshops with capacity to service up to 18 BMW cars per day.
3. Pre-Owned Vehicle Sales: BMW Premium Selection certified pre-owned vehicles sold through dedicated online platform and showroom.
4. BMW Financial Services: Financing, leasing, and subscription products through BMW India Financial Services including loan, lease, and BMW 360 Finance Plan offerings.
5. Corporate Fleet Sales: Corporate Advantage Programme offering special pricing, extended benefits, dedicated relationship managers, and fleet management solutions for corporate customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KUN Exclusive is an authorized BMW dealership that sells new BMW vehicles across the full lineup including sedans, SUVs, M Performance models, and electric i-series cars. The company operates as a flagship 4S (Sales, Service, Spares and Systems) outlet offering certified pre-owned BMW vehicles, after-sales servicing, financing through BMW Financial Services, EV charging facilities, and the BMW Excellence Club loyalty program across dealerships in Hyderabad, Vijayawada, and Visakhapatnam.

Product overview

KUN Exclusive is an authorized BMW dealership operating across Hyderabad, Vijayawada, and Visakhapatnam. The company offers a comprehensive portfolio of BMW vehicles across multiple segments: standard models (2, 3, 5, 7 Series sedans and X1, X3, X5, X6, X7 Sports Activity Vehicles), M Performance variants (M2, M4, M5, M8, XM, M340i, M440i Convertible, Z4), and fully electric i models (i5, i7, iX1, i7 M70). Supporting services include BMW Excellence Club loyalty program, BMW Used Cars pre-owned program, vehicle servicing and maintenance, BMW Financial Services, and the Corporate Advantage Programme for fleet buyers. The product portfolio is centered entirely on BMW's vehicle lineup, complemented by after-sales services and corporate/fleet sales programs.

Differentiator

Problem solved

Functional benefit

Brands

• BMW Excellence Club: A members-only platform that curates tailored experiences from the world of luxury, travel, lifestyle and sports for BMW owners.

Products and services

• BMW 2 Series Gran Coupe Compact luxury sedan with sporty design and advanced driving features; entry-level BMW model starting at Rs. 45.80 lakhs for individual buyers.
• BMW 3 Series Long Wheelbase Executive sedan with extended wheelbase for enhanced rear passenger comfort; starting price Rs. 62.70 lakhs with special ROI of 4.25%.
• BMW 5 Series Long Wheelbase Luxury executive sedan with extended wheelbase featuring advanced connectivity and comfort; starting price Rs. 76.60 lakhs.
• BMW 7 Series Sedan Flagship luxury sedan with premium amenities, theatre screen, and executive lounge seating; starting price Rs. 1.84 crore with special ROI of 4.99% and additional benefits worth Rs. 3 lakhs.
• BMW X1 Compact Sports Activity Vehicle with modern design and efficient performance; starting price Rs. 50.90 lakhs with special EMI of Rs. 29,999, 50% Road Tax benefit, and 3-year Service Package.
• BMW X3 Mid-size Sports Activity Vehicle combining comfort, flexibility, and X driving dynamics; starting price Rs. 69.90 lakhs with additional benefits worth Rs. 2 lakhs.
• BMW X3 30 xDrive Enhanced X3 variant with xDrive all-wheel drive system; starting price Rs. 76 lakhs.
• BMW X5 Luxury Sports Activity Vehicle with powerful engine and premium interior; starting price Rs. 96.90 lakhs.
• BMW X6 M60i Sport Activity Coupe with V8 performance, commanding road presence and cutting-edge technology; starting price Rs. 1.77 crore.
• BMW X7 Full-size luxury Sports Activity Vehicle with seating for up to seven and premium amenities; starting price Rs. 1.30 crore with special ROI of 6.49%.
• BMW M340i xDrive High-performance M model with all-wheel drive delivering 380 hp; starting price Rs. 77.10 lakhs.
• BMW M2 Compact high-performance coupe with 480 hp inline-6 engine, available in manual and automatic; starting price Rs. 1.06 crore.
• BMW M4 Competition Coupe with M xDrive High-performance coupe with 530 hp, featuring M xDrive all-wheel drive system; starting price Rs. 1.60 crore.
• BMW M440i xDrive Convertible Open-top performance convertible with inline-six engine and xDrive AWD; starting price Rs. 1.09 crore.
• BMW M5 High-performance plug-in hybrid sedan with 727 hp, 1000 Nm torque, and M xDrive; starting price Rs. 2.11 crore.
• BMW M8 Competition Coupe Ultimate luxury sports coupe with 625 hp V8 engine and motorsport-inspired engineering; starting price Rs. 2.38 crore with EMI options from Rs. 2,59,027/month.
• BMW XM First electrified M high-performance vehicle with V8 plug-in hybrid delivering 653 hp; starting price Rs. 2.54 crore.
• BMW Z4 M40i Luxury roadster with 340 hp combining sports car dynamics with open-top freedom; starting price Rs. 90.50 lakhs.
• BMW i5 M60 xDrive First-ever fully electric executive sedan with 601 hp and up to 516 km range; starting price Rs. 1.19 crore.
• BMW i7 Fully electric luxury sedan with 400 kW output, 625 km range, and theatre screen entertainment; starting price Rs. 2.10 crore with special ROI of 3.49% and savings up to 100% on Road Tax.
• BMW i7 M70 xDrive High-performance electric sedan with dual motors producing 660 hp and up to 560 km range; starting price Rs. 2.58 crore.
• BMW iX1 Long Wheelbase All-electric compact SUV with longest wheelbase in segment and up to 531 km range; starting price Rs. 52.40 lakhs with EMI starting at Rs. 38,422/month.
• BMW Excellence Club Members-only loyalty program curating bespoke travel, luxury lifestyle, sports, and culinary experiences for BMW owners.
• BMW Premium Selection (Pre-Owned Vehicles) Certified pre-owned BMW vehicles program ensuring quality and reliability for second-hand BMW purchases through dedicated online platform and showroom.
• BMW Service and Maintenance Comprehensive vehicle servicing including maintenance, repairs using genuine BMW parts, BMW Service Inclusive packages, and Extended Warranty up to 10 years; operates 2 workshops with capacity to service up to 18 BMW cars per day.
• BMW Corporate Advantage Programme Corporate fleet sales program offering special pricing, dedicated relationship managers, BMW 360 Finance Plan, and preferential rates for business customers; provides fleet management solutions and tax benefits.
• BMW Financial Services Flexible financing options through BMW India Financial Services including retail loans, lease plans, subscription services, and BMW 360 Finance Plan with special ROI rates.

Quantifiable outcome

• Service capacity of up to 18 BMW cars per day with certified technicians and genuine BMW parts
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Amazon Fire TV (BMW Theatre Screen Integration)coreTechnology or IntegrationAmazon Fire TV built into BMW i7 and 7 Series theatre screens creates unique panoramic rear-seat entertainment experience with 31.3 inch 8K resolution display for streaming content.
• BMW Excellence Club PartnersminorStrategic or Co-development PartnerExclusive partnerships with luxury travel providers, lifestyle brands, and sports event organizers to deliver curated experiences for BMW Excellence Club members including bespoke travel, grandstand sporting events, and culinary experiences.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bird Automotive: Authorized BMW India dealership group operating in multiple Indian markets with new/pre-owned sales, service and corporate fleet programs — directly comparable authorized franchise model to KUN Exclusive.
• Sundaram Motors: Long-standing authorized BMW dealership in India with multi-city showroom network, new car sales, after-sales service and corporate fleet solutions — directly comparable authorized BMW retail operator.
• Navnit Motors: Authorized BMW dealer in India offering the full BMW lineup, certified pre-owned, service and BMW Financial Services — same OEM franchise, similar 4S retail model and product mix as KUN Exclusive.

Others

• BMW India Financial Services: BMW India's captive financing arm — not a competitor but a core channel partner underwriting the loan/lease/subscription products KUN Exclusive distributes; structurally intertwined with the dealership's F&I revenue.

Emerging players

• Volvo Cars India (Retail Network): Authorized Volvo dealer network in India selling XC40, XC60, XC90 and the EX40/ EC40 EVs with service; smaller emerging luxury competitor with partial overlap on EV-savvy premium buyers.
• Lexus India: Toyota's luxury brand with authorized dealer/showroom model in India (LX, NX, ES) and a guest-centric retail concept; a niche emerging luxury player overlapping BMW's affluent segment with limited showroom reach.

Broad incumbents

• Porsche Centre India: Authorized Porsche retail partner offering new Porsche sports cars, SUVs (Cayenne, Macan), Taycan EVs, certified pre-owned and service; luxury authorized-dealer model targeting the same ultra-affluent Indian buyers.
• Audi India (Dealer Network): Authorized Audi dealer network selling Audi sedans, SUVs, e-tron EVs and RS models with full after-sales service; comparable luxury authorized-retail model competing for the same affluent and corporate buyers.
• Mercedes-Benz India (Retail Dealer Network): Authorized Mercedes-Benz passenger car dealer network in India offering the full Mercedes lineup, AMG/ EQ, certified pre-owned and service; closest premium-luxury direct competitor to BMW in the same customer pool.
• Jaguar Land Rover India (Retail Network): Authorized Jaguar Land Rover dealers in India selling Range Rover, Defender, Discovery and Jaguar vehicles with full service; comparable premium-brand authorized retail and service model in the same customer pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KUNExclusivebmw
• LinkedInlinkedin.com/company/bmw-kun-exclusive-telangana-ap
• Instagraminstagram.com/bmwkunexclusive_ts_ap
• Xx.com/KUNExclusivebmw

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUN Exclusive