Gioiella

What Gioiella does

Gioiella, operating through its registered entity CAPURSO AZIENDA CASEARIA srl (P.IVA 05982300724), is a privately held Italian family-owned dairy company founded in 1946 and headquartered at Via Filippo Gisotti 2 in Gioia del Colle, Puglia, Italy. The company specializes in producing Mozzarella di Gioia del Colle DOP — its flagship Protected Designation of Origin cheese — and a broader portfolio of Italian cheeses (formaggi) made with 100% Italian milk, including biological (organic) and lactose-free variants. Its core production technology is the siero innesto naturale (natural whey culture): a living indigenous lactic bacteria culture derived from previous cheese-making processing rounds, renewed daily and never industrially standardized, maintained continuously since 1946 and passed down through generations. DOP certification legally constrains the geographic origin of production to the Murgia Pugliese region, enforcing milking-to-processing compliance.

The company's go-to-market is primarily through regional retail distribution in Italy, with no disclosed national or international expansion. Customer service and ordering are handled via phone (+39 080 3484025), fax, and email ([email protected]). The company website (gioiella.com) serves as a top-of-funnel marketing channel featuring product information, DOP certifications, recipes, company history, and a whistleblowing platform under D.lgs. 231/2001. Revenue mechanics, pricing, and unit volumes are not publicly disclosed, and no mobile app, API, or digital platform ecosystem is in evidence. The company operates without public listing, external investors, parent company, or subsidiaries, and shows no M&A activity, funding rounds, or executive hires in the available data.

The customer base is horizontally segmented toward general consumers seeking authentic Italian dairy products with guaranteed origin and quality, including dietary-specific segments requiring organic or lactose-free options. No enterprise or B2B customer logos are disclosed, and the segmentation approach is consumer-direct via retail rather than contract-based.

Name

Gioiella

Legal name

CAPURSO AZIENDA CASEARIA srl

Website

https://gioiellalatticini.it

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Gioiella (CAPURSO AZIENDA CASEARIA srl) is a family-owned Italian dairy company founded in 1946 in Gioia del Colle, Puglia, producing Mozzarella di Gioia del Colle DOP and traditional cheeses using a natural whey culture, serving general consumers through regional retail in Italy.

Ownership category

akta.pro rank

Product category

Artisan Italian Dairy Products

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese) (AFAHABAC)

akta.pro secondary industries

Cheese Manufacturing (AFAKAKAB), Cheese (Natural & Processed) (CRADACAC)

Keywords

• Artisan cheese production
• Italian dairy products
• DOP mozzarella
• Traditional cheese making
• Italian milk cheeses

Headquarters

HQ city

Gioia Del Colle

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Gioiella is an artisanal Italian dairy producer (CAPURSO AZIENDA CASEARIA srl) that manufactures and sells traditional Pugliese cheeses, with its flagship being Mozzarella di Gioia del Colle DOP. All products are made with 100% Italian milk in Gioia del Colle, Puglia, using siero innesto naturale (a natural whey culture of indigenous lactic bacteria renewed daily since 1946). The portfolio extends beyond DOP mozzarella to a broader range of formaggi, including biological (organic) and lactose-free variants for diverse consumer needs.

Product overview

Gioiella is a traditional Italian dairy company offering a product portfolio centered on Mozzarella di Gioia del Colle DOP, its flagship Protected Designation of Origin cheese, complemented by a broader range of Italian cheeses (formaggi). The product line includes both conventional and specialty options such as biological (organic) and lactose-free variants. All products are made with 100% Italian milk and are produced in Gioia del Colle, Puglia, respecting traditional artisanal cheese-making methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Mozzarella di Gioia del Colle DOP Protected Designation of Origin (DOP) mozzarella cheese produced in the Murgia region of Puglia, Italy, using siero innesto naturale (natural whey culture of indigenous lactic bacteria renewed daily). It is characterized by intense flavor, unmistakable aroma, and high digestibility, and is intended for consumers seeking authentic, traditional Italian dairy.
• Italian Cheeses Range (Formaggi) — including biological (organic) and lactose-free options A wide range of Italian cheeses (formaggi) made with 100% Italian milk, produced in Gioia del Colle. The assortment includes biological (organic) options and lactose-free alternatives to accommodate diverse consumer dietary needs, and is targeted at consumers of authentic traditional Italian dairy products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Granarolo: Italy's largest dairy company, producing mozzarella and a broad dairy portfolio for retail and foodservice. Comparable to Gioiella as an Italian mozzarella/dairy producer, but operates at industrial scale rather than artisanal DOP niche.
• Galbani (Lactalis Italia): Major Italian dairy brand owned by Lactalis, with a leading mozzarella portfolio including Vallelata. Comparable as a major Italian mozzarella producer, though positioned as mass-market rather than artisanal DOP.
• Bel Group (Laughing Cow / Babybel): Global dairy conglomerate with Italian operations including mozzarella. Comparable as a large-scale mozzarella producer competing in the same product category, though Gioiella operates at the artisanal DOP end of the spectrum.

Direct peers

• Brazzale: One of Italy's oldest family-owned dairy companies (founded 1784), producing a wide range of Italian cheeses including mozzarella and burrata. Comparable to Gioiella as a multi-generational Italian artisanal/traditional dairy operator.
• Caseificio Pugliese: Puglia-based dairy producer of traditional mozzarella and regional cheeses. Comparable to Gioiella as a regional Pugliese mozzarella manufacturer serving similar local retail and specialty channels.
• Casearia Vita Nova: Southern Italian mozzarella and pasta filata producer. Comparable to Gioiella as a traditional Italian mozzarella manufacturer focused on regional DOP-style cheeses using artisanal methods.
• Auricchio: Italian cheese specialist known for Provolone del Monaco DOP and other traditional Italian cheeses. Comparable to Gioiella as a heritage Italian DOP cheese producer using traditional methods and serving specialty retail.
• Latteria Sorrentina: Italian artisanal mozzarella producer based in Campania, specializing in traditional pasta filata cheeses including Mozzarella di Bufala. Directly comparable to Gioiella as a regional DOP/traditional mozzarella manufacturer using heritage production methods.
• Sabelli: Italian mozzarella and burrata producer with artisanal and semi-industrial production. Comparable to Gioiella as a traditional Italian pasta filata cheese manufacturer focused on quality and origin.

Regional players

• Latteria Merano: Northern Italian (South Tyrol) dairy producer of mozzarella and other traditional cheeses. Comparable to Gioiella as an artisanal Italian cheese producer, though serving a different regional geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gioiellalatt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gioiella