Allgaeuer Brauhaus

What Allgaeuer Brauhaus does

Allgäuer Brauhaus AG is a traditional Bavarian brewery headquartered in Kempten with a production facility in Marktoberdorf/Leuterschach (opened 2004), tracing its brewing heritage to the Stiftsbrauerei first documented in 1394 and formally incorporated as an Aktiengesellschaft in 1911. The company produces a portfolio of specialty beers strictly under the German Reinheitsgebot (Beer Purity Law), including Original, Alt Kemptener Weisse, Urtyp Export, Zwickel, Teutsch Pils, Steinbock, and the seasonal Winterfestbier, alongside the Allgäuer Büble Bier sub-brand. Core brewing assets include in-house yeast propagation (Reinzucht) for both top- and bottom-fermented strains, traditional process infrastructure (mash tun, lauter tun, wort kettle, fermentation and lager cellars, filtration, QC laboratory), regional sourcing of malt and hops, and a circular by-product stream supplying spent grain (Treber) to local Allgäu farmers as animal feed.

The business operates a hybrid B2B/B2C go-to-market model. Revenue is generated primarily through wholesale distribution via Getränkefachgroßhandel (beverage specialist wholesalers), direct supply to gastronomy and Horeca establishments under day-price/list-price terms, and retail through regional Getränkemärkte supported by a Google Maps-integrated storefinder. Two company-owned brewery taverns — 'Zum Stift' in Kempten (over 630 years of history) and 'Zum Wilde Männle' in Oberstdorf (over 70 years) — serve as on-premise consumption outlets and brand showcases. Pricing follows day-price/list-price structures by customer group with statutory VAT and deposit (Pfand) charges for returnable packaging; no consumer-facing pricing is publicly disclosed.

The company is a publicly listed AG operating under a control and profit-transfer agreement (Beherrschungs- und Gewinnabf\u00fchrungsvertrag) within the Oetker-Gruppe and is operationally aligned with the Radeberger-Gruppe, Germany's largest brewing group, sharing supplier codes of conduct, compliance/whistleblower infrastructure, and logistics systems such as Transporeon freight management. It maintains a wholly-owned distribution subsidiary, Getränke Service Allgäu-Kleinwalsertal GmbH, and runs regional brand-building through traditional events (Sechserzug, hot air balloon 'Allgäuer Büble Ballon' with Bavaria Ballon) and active Instagram/Facebook channels. Marketing technology is limited to Google Analytics and a Google Maps storefinder, with no disclosed AI/ML capabilities.

Name

Allgaeuer Brauhaus

Legal name

Allgäuer Brauhaus AG

Website

https://allgaeuer-brauhaus.de

Company type

Public

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

Allgäuer Brauhaus AG is a traditional Bavarian brewery in Kempten producing Reinheitsgebot-compliant specialty beers and operating two brewery taverns, distributing via regional wholesalers, retail, and Horeca across the Allgäu region as part of the Oetker-Gruppe and Radeberger-Gruppe.

Ownership category

akta.pro rank

Product category

Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Traditional Bavarian brewing
• Beer production Germany
• Brewery restaurant taverns
• Reinheitsgebot beer varieties
• Regional beer brands

Headquarters

HQ city

Kempten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer and Beverage Sales: The company generates revenue primarily from the production and sale of beer and non-alcoholic beverages. Products are sold through beverage wholesalers (Getränkefachgroßhandel), retail chains, and directly to gastronomy/horeca establishments. The company also operates its own brewery taverns. Pricing follows day-price/list-price structures based on customer group, with deposit (Pfand) charges for returnable packaging (bottles, crates, barrels).
2. Brauereiausschank (Brewery Tavern Operations): The company operates two brewery taverns ('Zum Stift' in Kempten and 'Zum Wilde Männle' in Oberstdorf) that serve food and beverages, generating revenue from on-premise consumption including food service, beverages, and event hosting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Allgaeuer Brauhaus AG is a traditional Bavarian brewery producing a range of beers and non-alcoholic beverages brewed under the German Reinheitsgebot, including lagers, wheat beers, pilsners, export, unfiltered zwickel, doppelbock and seasonal beers. Beyond brewing, the company operates two brewery-owned taverns (Zum Stift in Kempten and Zum Wilde Maennle in Marktoberdorf) serving traditional Allgaeu food and freshly tapped beer to on-premise consumers.

Product overview

Allgaeuer Brauhaus is a traditional Bavarian brewery offering a portfolio of regional specialty beers in swing-top bottles, including its flagship Allgäuer Brauhaus Original, wheat beers, export styles, pilsner, and seasonal offerings. The company operates two brewery restaurants (Brauereigaststätte Zum Stift and Brauereiausschank Zum Wilde Männle) and maintains a storefinder service for retail distribution. The Allgäuer Büble Bier sub-brand extends the portfolio with a regionally-focused offering. All products adhere to the German Reinheitsgebot (beer purity law).

Differentiator

Problem solved

Functional benefit

Brands

• Allgäuer Büble Bier: Traditional regional beer brand featuring the iconic horned hat mascot. First introduced in the 1950s to evoke the tradition of fetching open beer from taverns.
• Bügelspezialitäten

Products and services

• Allgaeuer Original
• Alt Kemptener Weisse
• Urtyp Export
• Zwickel
• Teutsch Pils
• Steinbock
• Winterfestbier
• Allgaeuer Bueble Bier
• Alkoholfreie Getraenke
• Brauhaus-Gasthof Zum Stift
• Brauhaus-Gasthof Zum Wilde Maennle

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oetker-Gruppe (Dr. August Oetker KG)coreStrategic or Co-development PartnerAllgäuer Brauhaus AG is part of the Oetker-Gruppe (Dr. August Oetker KG). The company participates in the Oetker Group's compliance management system, whistleblower program, and internal compliance organization. As a subsidiary, it benefits from group-wide policies, reporting structures, and ethical standards.
• Radeberger-GruppecoreStrategic or Co-development PartnerAllgäuer Brauhaus AG is listed as part of the Radeberger-Gruppe on its website. The Radeberger-Gruppe is Germany's largest brewing group. The company shares operational infrastructure, suppliers, and compliance/supply chain standards with Radeberger-Gruppe. Suppliers are directed to the Radeberger-Gruppe's supplier code of conduct and behavioral guidelines.
• Bavaria Ballon (www.bavaria-ballon.de)minorGTM or Marketing PartnerAllgäuer Brauhaus co-brands the 'Allgäuer Büble Ballon' hot air balloon with Bavaria Ballon, creating a unique brand visibility opportunity. The balloon offers scenic flights over the Allgäu region, promoting the brand at regional events and to tourists.
• Regional Allgäu Farmers (Allgäuer Landwirte)minorStrategic or Co-development PartnerThe company supplies spent grain (Treber) from the brewing process as nutritious animal feed to local Allgäu farmers, creating a circular economy by-product partnership.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Schneider Weisse (G. Schneider & Sohn): Independent Bavarian wheat beer brewery in Kelheim with multi-century heritage, focusing on top-fermented specialty beers. Directly comparable to Allgäuer Brauhaus's Alt Kemptener Weiße and broader specialty craft positioning.
• Augustiner-Bräu München: Traditional Munich brewery with multi-century heritage and similar Reinheitsgebot-anchored positioning. Comparable in scale as a regional Bavarian brewer with strong tied-house (Brauereigaststätte) operations and traditional lager/wheat beer portfolio.
• Kloster Andechs (Andechs Monastery Brewery): Monastery brewery producing traditional Bavarian beers with strong regional Horeca and pilgrimage tourism ties. Comparable as a heritage-led Bavarian brewery combining brewing tradition with destination-based consumption.
• Hofbräu München: Bavarian state-owned brewery with comparable Reinheitsgebot brewing heritage, traditional beer portfolio, and on-premise Hofbräuhaus operations. Highly comparable to Allgäuer Brauhaus as a heritage-led Bavarian brewery combining brewing, brand, and tavern-based experiential revenue.
• Erdinger Weißbräu: Bavarian wheat beer specialist with strong global brand presence and traditional brewing heritage. Comparable as a regional Bavarian brewer with Reinheitsgebot positioning and a portfolio spanning standard and specialty varieties.
• König Ludwig Schlossbrauerei Kaltenberg: Bavarian castle-based brewery with traditional Reinheitsgebet brewing and a portfolio of premium lagers and wheat beers. Comparable as a heritage-anchored regional Bavarian brewer with experiential castle-based identity.

Broad incumbents

• Schöfferhofer Weizen (Binding-Brauerei): Wheat beer brand under the Radeberger Gruppe (parent group of Allgäuer Brauhaus), offering a benchmark within the same corporate family and providing an internal comparison for portfolio positioning.
• Spaten-Franziskaner-Bräu: Historic Munich brewery group now part of AB InBev, producing traditional Bavarian lagers and wheat beers. Comparable on Reinheitsgebot-compliant traditional brewing and regional brand heritage.
• Paulaner Brauerei Gruppe: Larger Munich-based brewery group with traditional Bavarian heritage and a broad export and Horeca footprint. Comparable on product portfolio (Helles, Weißbier, specialty) and tradition-anchored branding, but operates at significantly greater scale.

Regional players

• Schloss Eggenberg Brauerei: Austrian regional brewery with comparable multi-century heritage, traditional lager portfolio, and swing-cap/specialty bottle positioning. Comparable as an Alpine regional traditional brewer serving a similar geography to Allgäuer Brauhaus but based in Austria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllgaeuerBrauhaus
• Instagraminstagram.com/allgaeuer.brauhaus
• LinkedInlinkedin.com/company/allgaeuer-brauhaus-ag-alb-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allgaeuer Brauhaus