What Kisuke does

Kisuke Co., Ltd. (キスケ株式会社) is a privately held, multi-vertical entertainment and hospitality operator headquartered in Matsuyama, Ehime Prefecture, Japan, with a secondary hub in Imabari. The company operates an integrated portfolio that includes pachinko parlors (PAO, 8 locations; Colombo, 5 locations), family entertainment complexes (KIT bowling/karaoke/bouldering; KIT PLAY indoor kids' attractions; KIT JAO mahjong), two natural hot spring facilities (伊予の湯治場 喜助の湯 in Matsuyama and しまなみ温泉 喜助の湯 in Imabari), a rock bath (岩盤浴 喜助の蒸), a sauna-and-spa hotel (喜助の宿), a 292-space city-center parking facility (キスケ三番町パーキング), and on-site restaurants (花ゆらり, 茶処 美柑). The flagship is KisukeBOX, a 19,126㎡ complex in Matsuyama that consolidates most of these brands under one roof alongside 1,109 parking spaces and third-party tenants (McDonald's, Seven-Eleven, AXTOS sports club, coin laundry, dance school).

The underlying operating technology is largely physical and experiential rather than software-driven. Notable proprietary components include the 風神熱波 (Fujin Neppa) automatic steam-burst sauna system using Kikuma roof tiles as sauna stones (鬼丸 / 鬼玉), the 藍美(Aibi) women's-only sauna with indigo-dyed hinoki benches sourced from Sadamisaki Peninsula, and an 8-location solar power installation totaling 5,809㎡ and 1,232,854 kWh annual generation that reduces power consumption by 20% and CO2 emissions by 643 tons per year. Distribution is exclusively physical-storefront across Ehime Prefecture; the company uses prepaid cards (プリカ) with bonus-value campaigns, store-specific LINE Official Accounts, Instagram/Facebook, event marketing, and partnerships (Verlean Matsuyama cycling team, DDT's The37KAMIINA, Uber Eats delivery for 花ゆらり, Don Quijote reciprocal parking) to drive foot traffic.

Revenue is generated through per-visit transaction fees across admissions, food and beverage, parking, hotel/capsule stays, and pachinko gaming, plus prepaid card float. Kisuke is owned and led by representative director Yamaguchi Yoshinori (山路義則) and operates through a subsidiary group comprising Kisuke Holdings, Kisuke Colombo, Dondobi, and regional real estate entities (Kisuke Tokyo Real Estate, Kisuke West Japan Real Estate). In August 2025, the group acquired the gaming facility operations and real estate business of Nankoku Sangyo Co., Ltd., extending the pachinko and property footprint beyond Ehime. The company has earned multiple national #1 rankings from Nifty Onsen, including rock bath department #1 (2024 and 2025) and sauna popularity ranking #1 for two consecutive years (2023-2024), and the 5th Miura Hoan Environmental Award Special Prize for its KisukeBOX roof greening initiative.

Name

Kisuke

Legal name

KISUKE Co., Ltd.

Website

https://www.kisuke.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Kisuke (キスケ株式会社) is a privately held Japanese entertainment and hospitality operator based in Matsuyama, Ehime Prefecture, running pachinko parlors, bowling/karaoke complexes, nationally ranked hot spring and sauna facilities, parking, and restaurants — including the flagship 19,126㎡ KisukeBOX complex — serving local families, sauna enthusiasts, Shimanami cyclists, and tourists.

Ownership category

akta.pro rank

Product category

Entertainment and Hospitality Facilities

NAICS

All Other Amusement and Recreation Industries (71399), Fitness and Recreational Sports Centers (71394), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industry

Capsule/Pod Hotels (Budget) (THAGABAK)

Keywords

• Entertainment complexes
• Natural hot spring facilities
• Pachinko operations
• Sauna and wellness
• Amusement facilities

Headquarters

HQ city

Matsuyama

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Entertainment Facility Admissions: Revenue from admission fees to bowling, karaoke, pachinko, mahjong, and indoor attractions at KIT and KIT PLAY facilities.
2. Hot Spring and Spa Services: Revenue from natural hot spring bathing, sauna, rock sauna (岩盤浴), and spa treatments at 喜助の湯 facilities in Matsuyama and Imabari.
3. Food and Beverage: Revenue from on-site restaurants and cafes including 花ゆらり (Ehime cuisine), 茶処美柑 (desserts and sweets), and various food courts.
4. Accommodation: Revenue from サウナ＆スパホテル 喜助の宿 (sauna and spa hotel) with capsule hotel and accommodation options.
5. Pachinko Operations: Revenue from PAO and Colombo pachinko parlors across Ehime Prefecture.
6. Parking Services: Revenue from 三番町パーKING with hourly rates and monthly contracts, plus partnership parking with Don Quijote.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kisuke operates a diversified portfolio of physical entertainment, hospitality, and wellness facilities across Ehime Prefecture, Japan, including bowling/karaoke entertainment complexes (KIT), children's indoor attractions (KIT PLAY), mahjong parlors (KIT JAO), pachinko halls (PAO, Colombo), natural hot spring bathhouses with sauna and rock bath (伊予の湯治場喜助の湯, しまなみ温泉喜助の湯), a sauna and spa hotel (喜助の宿), on-site restaurants (花ゆらり, 茶処美柑), and キスケ三番町パーキング parking services. The integrated KisukeBOX flagship in Matsuyama consolidates amusement, wellness, dining, and parking (1,109 spaces) under one roof, targeting local residents, families, sauna/wellness tourists, and Shimanami cyclists.

Product overview

Kisuke operates as a diversified entertainment and hospitality company in Ehime Prefecture, Japan, managing multiple facility brands across amusement, wellness, and dining sectors. The portfolio consists of PAO and Colombo pachinko/gaming venues, KIT and KIT PLAY family entertainment complexes featuring bowling, karaoke, bouldering, and children's attractions, KIT JAO mahjong facility, multiple hot spring destinations (伊予の湯治場 喜助の湯 and しまなみ温泉 喜助の湯) with integrated spa facilities including 岩盤浴 喜助の蒸 and サウナ＆スパホテル 喜助の宿, the large-scale integrated KisukeBOX entertainment complex combining all these offerings under one roof, parking services, and restaurant concepts 花ゆらり and 茶処 美柑. The company also maintains group subsidiaries in real estate, holdings, and regional operations.

Differentiator

Problem solved

Functional benefit

Brands

• PAO: Pachinko entertainment brand operating multiple locations in Ehime Prefecture
• Colombo (コロンボ)
• KIT
• KIT PLAY
• KIT JAO
• 伊予の湯治場 喜助の湯
• しまなみ温泉 喜助の湯
• 喜助の蒸
• 喜助の宿
• Kisuke BOX
• Kisuke Sanban-cho Parking

Products and services

• KIT (Entertainment Complex) Large-scale entertainment complex combining bowling, karaoke, bouldering, and other leisure activities in one location, serving families and adults in Matsuyama and Imabari.
• KIT PLAY (Children's Indoor Attractions) Indoor attraction facility designed for families with children, featuring safe play equipment and kids' attractions.
• KIT JAO (Mahjong Parlor) Mahjong facility positioned as a healthy social venue for all skill levels, located within KisukeBOX 3F in Matsuyama; offers events, tournaments, circle activities, and lessons.
• 伊予の湯治場 喜助の湯 (Iyo no Yajijo Kisuke no Yu) Natural hot spring facility in Matsuyama drawing water from 1,700 m depth, with sauna, rock bath, and multiple dining options; features the 風神熱波 steam-burst sauna and the 藍美 (Aibi) women's indigo sauna.
• しまなみ温泉 喜助の湯 (Shimanami Onsen Kisuke no Yu) Natural hot spring facility in Imabari targeting Shimanami Kaido cyclists; amenities include sauna, capsule hotel, body care, restaurant, and cycling-friendly services.
• 岩盤浴 喜助の蒸 (Iwayu Bath Kisuke no Jou) Rock bath (stone sauna) facility featuring five different rock bath rooms on the 2F of the hot spring area; part of the Iyo no Yujo complex and nationally #1 ranked in Nifty Onsen's rock bath department.
• サウナ＆スパホテル 喜助の宿 (Sauna & Spa Hotel Kisuke no Yado) Accommodation facility offering natural hot springs, sauna, and rock bath, with locations including Matsuyama Ekimae and an Imabari site within the Shimanami hot spring.
• PAO (Pachinko Parlors) Pachinko entertainment facilities operated as welcoming community spaces accessible to women and elderly customers, with multiple stores in Matsuyama and Imabari.
• コロンボ (Colombo Pachinko) Pachinko brand with a club-style atmosphere targeting adult customers seeking a more refined gaming experience; locations include Matsuyama Inter, Morimatsu, Toon, Mishima, and Kawanoe.
• キスケBOX (KisukeBOX Integrated Entertainment Complex) Large integrated entertainment facility spanning 19,126 sqm that consolidates bowling, natural hot springs, sauna, accommodation, karaoke, pachinko, mahjong, rock bath, darts, billiards, kids play area, game center, sports club, dance school, coin laundry, childcare, restaurants, convenience store, and 1,109 parking spaces under one roof.
• キスケ三番町パーキング (Kisuke Sanban-cho Parking) 292-space parking facility operating 24 hours adjacent to the Dōgai Arcade in Matsuyama city center, with partnered retail discounts including Don Quijote Matsuyama Dōgai (purchases of 500 yen+ = 1 hour free).
• お食事処 花ゆらり (Hanayurari Restaurant) Restaurant serving Ehime regional cuisine within the hot spring facilities; offers takeout, delivery via Uber Eats, and banquet course meals.
• 茶処 美柑 (Chadokoro Mikan Café) Sweets and tea café within the hot spring facilities, famous for soft-serve ice cream and seasonal desserts using locally sourced Ehime citrus and Shingu tea.
• 藍美 (Aibi) Sauna Women's-only sauna within 伊予の湯治場 喜助の湯 with indigo-dyed hinoki cypress benches sourced from Sadamisaki Peninsula indigo, combined with Iyo kasuri textile accents; positioned as a first-of-its-kind immersive blue-colored sauna space in Japan.
• Cyclist-themed Giant Hot Spring Duck 3-meter hot spring duck attraction created in collaboration with the Verolian Matsuyama professional cycling team, positioned as a photo and tourist attraction at the Shimanami Onsen Kisuke no Yu facility for cycling visitors.

Quantifiable outcome

• 岩盤浴部門 全国1位 (Nifty Onsen 2024)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• 南国産業株式会社minorStrategic or Co-development Partner · 18 August 2025Acquisition of gaming facility operations and real estate business from Nankoku Sangyo, expanding Kisuke's pachinko and real estate portfolio.
• ヴェロリアン松山 (Verlean Matsuyama)minorStrategic or Co-development Partner · 2 September 2024Collaboration with local professional cycling road race team for creation of a 3-meter giant hot spring duck featuring Verlean Matsuyama official uniform, positioned as a new tourist attraction at しまなみ温泉 喜助の湯.
• The37KAMIINA (DDTプロレスサウナ部)minorStrategic or Co-development Partner · 21 June 2024DDT pro wrestling sauna division serving as special members of Kisuke Sauna Club (kSc), acting as ambassadors for sauna culture promotion and developing next-generation Oronpo beverage flavors.
• ドン・キホーテ 松山大街道店minorChannel Partner/ Reseller/ DistributorPartnership parking arrangement: purchases of 500 yen or more qualify for 1 hour free parking at 三番町パーキング.
• スポーツクラブ AXTOS Will松山店minorChannel Partner/ Reseller/ DistributorTenant within KisukeBOX offering sports club services; mutual customer discount arrangements with KisukeBOX parking.
• cycling-shimanami.jp ( Cycling Shimanami 2024)minorGTM or Marketing PartnerPromotion partnership with Japan's largest cycling event held on Shimanami Kaido, leveraging cyclist traffic for しまなみ温泉 喜助の湯.
• Uber EatsminorGTM or Marketing PartnerFood delivery service partnership for 花ゆらり restaurant within 喜助の湯 facilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Round One Corporation: Round One operates large multi-entertainment complexes across Japan featuring bowling, karaoke, sports, and arcade games — directly comparable to Kisuke's KIT and KisukeBOX complexes in offering and target demographic (families, young adults, groups).
• Heiwa Corporation: Heiwa is one of Japan's largest pachinko and pachislot operators, directly comparable to Kisuke's PAO and Colombo pachinko brands in core product category, customer base, and regulatory exposure.
• Fields Corporation: Fields operates pachinko/pachislot parlors and IP-related entertainment content in Japan, overlapping with Kisuke's pachinko operations and broader entertainment portfolio.
• Sanyo Business Solutions / Sanyo (SANYO): Sanyo operates pachinko halls across western Japan including Shikoku, making it a direct regional competitor to Kisuke's PAO and Colombo pachinko operations in Ehime.

Broad incumbents

• Hoshino Resorts: Hoshino Resorts operates a portfolio of luxury ryokan, hotels, and onsen retreats across Japan, comparable to Kisuke's 喜助の宿 accommodation and 喜助の湯 hot spring offerings, though at a national premium scale.
• Resorttrust, Inc. Resorttrust operates resort hotels, membership-based vacation clubs, and senior living facilities in Japan; its resort and wellness positioning makes it broadly comparable to Kisuke's combined accommodation + hot spring + wellness portfolio.
• Taito Corporation: Taito operates arcades and amusement facilities across Japan under brands including Space Invaders and Round1 partnerships, broadly comparable to Kisuke's amusement facility operations within KIT and KisukeBOX.
• Sega Sammy Holdings: Sega Sammy combines pachinko/pachislot (Sega Sammy) with amusement centers and entertainment content, making it a broad incumbent comparable to Kisuke's mix of pachinko and amusement venue operations.

Emerging players

• Iyashi no Yado (Various Operators): Small to mid-sized Japanese hot spring and sauna operators across regional areas overlap with Kisuke's 喜助の湯 hot spring and sauna concept; Dogo Onsen-area operators are particularly comparable to Kisuke's niche regional wellness positioning.

Regional players

• Tokyu Recreation Co., Ltd. Tokyu Recreation operates bowling, amusement, and fitness facilities primarily in the Tokyo metropolitan area, comparable to Kisuke's KIT bowling and entertainment operations but focused on a different geography (Kanto vs. Shikoku).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kisukegroup
• Instagraminstagram.com/kisuke_no_yu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kisuke