What EYRS does

EYRS, operating as Early Years Academy, is a privately held UK consultancy founded in 2016 and headquartered in Hitchin, Hertfordshire. The company serves the early years education sector — primarily nurseries and individual early years educators — with an integrated portfolio spanning recruitment, accredited training, and educational resources. Its stated mission is to support educators at every stage of their career and help nurseries fill vacancies and maintain quality standards.

The company's core technology is an e-learning platform (delivered via the Arlo events platform at eyrs-events.arlo.co) that hosts self-paced online accredited CPD courses, live CPD training sessions, and specialised courses covering First Aid, Safeguarding, and Special Educational Needs (SEND). Courses are sold individually and bundled into subscription-based membership packages. Complementing the training platform are a recruitment placement service (earlyyearsacademy.co.uk) and a resources distribution channel (earlylearners.org.uk). On-site audit improvement, visit, and consultancy days provide a higher-touch professional services layer for nursery operators.

EYRS generates revenue through four streams: (1) recurring membership subscriptions granting access to courses and resources; (2) individual course and live training fees; (3) recruitment placement fees; and (4) one-time sales of educational resources. Pricing is not publicly disclosed and is handled on a quote basis. The go-to-market is sales-led, relying on the company website as the primary acquisition channel, email newsletter engagement, and direct outreach/referrals. The company reports 2,500+ users and serves a UK-only market with 11–50 employees and no disclosed external funding, parent company, or institutional investors.

Name

EYRS

Website

https://trainingearlyyears.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EYRS (Early Years Academy) is a UK-based private consultancy, founded in 2016, that provides accredited CPD training, recruitment placement, and educational resources to early years nurseries and educators across the United Kingdom via an e-learning platform and membership subscriptions.

Ownership category

akta.pro rank

Product category

Early Childhood Education Training and Consultancy

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

akta.pro secondary industries

Early Learning Digital Curriculum & School Readiness Content (EDAFACAN), Training & Credential Compliance Tracking (PD registry alignment) (EDACAKAH), Inclusion, Special Needs & Early Intervention Training (IEPs/IFSPs, Neurodiversity) (EDACAIAF), ECE Leadership & Administration Training (Directors/Owners/Supervisors) (EDACAIAD)

Keywords

• Early years training
• CPD courses
• Nursery recruitment
• Childcare consultancy
• Safeguarding training

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and CPD Courses: Revenue generated from online accredited CPD courses, live CPD training sessions, first aid courses, and special educational courses. Courses are offered individually and through membership packages.
2. Membership Programs: Subscription-based membership offerings providing access to training courses, resources, and ongoing professional development support for early years educators.
3. Recruitment Services: Placement and recruitment services connecting early years nurseries with qualified educators and staff members.
4. Resources: Sale of early years educational resources and materials to nurseries and educators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EYRS (Early Years Academy) is a UK consultancy that sells accredited continuing professional development (CPD) training, first aid and safeguarding courses, special educational needs courses, audit and consultancy days for nurseries, and recruitment services connecting nurseries with early years educators. Customers can also subscribe to a membership that bundles training and resources, and purchase early years educational materials through a partner platform.

Product overview

EYRS (Early Years Academy) is a UK-based consultancy offering an integrated portfolio of services for early years nurseries. The core offering consists of a training platform with multiple delivery modes: Online Accredited CPD Courses (self-paced e-learning), Live CPD Training (real-time sessions), and specialized courses covering First Aid, Safeguarding, and Special Educational Needs. These are complemented by Audit Improvement, Visit and Consultancy Days for quality improvement support. The company also provides Recruitment Services for staffing nurseries and Early Years Resources through a partner platform. Memberships offer subscription-based access to training and resources. Together, these products form a comprehensive ecosystem addressing professional development, quality assurance, staffing, and educational materials for the early years sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Accredited CPD Courses Self-paced e-learning courses that provide continuing professional development (CPD) hours for UK early years educators, designed to fit flexible schedules.
• First Aid Training Training courses covering paediatric first aid procedures and certifications for early years practitioners.
• Safeguarding Courses Specialized training on safeguarding children, providing essential knowledge and skills for early years professionals working in nurseries and childcare settings.
• Live CPD Training Real-time training sessions providing practical tools and strategies that can be immediately applied to early years settings.
• Special Educational Courses Courses focused on special educational needs and disabilities (SEND) for early years practitioners.
• Audit Improvement, Visit and Consultancy Days Quality improvement consultancy including audits, on-site visits, and tailored consultancy support for nurseries.
• Membership Monthly subscription membership providing access to training courses, resources, and ongoing professional development for early years educators.
• Recruitment Services Recruitment consultancy connecting UK early years nurseries with qualified educators and staff, supporting career advancement for individuals and vacancy filling for organisations.
• Early Years Resources Educational resources and materials for early years settings, available through a partner platform.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Specialists in Education (Content Partners)coreStrategic or Co-development PartnerPartnership with education specialists to develop and update training and resources. These partners ensure content is up to date with industry thinking, accurately details the latest changes in regulations and best practices, and provides relevant knowledge for implementation in early years settings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Best Practice Network: UK training provider offering CPD, apprenticeships, and professional development programmes to educators, including early years practitioners. Comparable to EYRS on accredited CPD delivery and educator upskilling.
• Tiney: UK early years platform recruiting, training, and approving childminders and nursery staff. Closely comparable to EYRS on the recruitment-plus-training bundle model for early years practitioners in the UK.
• Childcare.co.uk: UK marketplace and information site for childcare and early years services, including a jobs/recruitment function. Comparable to EYRS in combining recruitment support with sector content for nurseries and parents across the same UK early years audience.
• EduCare: UK-based e-learning provider selling accredited CPD and safeguarding/SEND courses to schools, nurseries, and care settings. Most directly comparable to EYRS on online CPD, subscription delivery, and target buyer (early years and education providers).

Broad incumbents

• Childbase Partnership: Large UK nursery group operating 50+ settings with its own training academy and apprenticeship pathways. Comparable to EYRS as a customer/competitor archetype — a multi-site nursery chain that purchases or competes with external CPD and recruitment services.
• Bright Horizons Family Solutions: Global nursery operator with significant UK presence and structured in-house CPD/academy programmes. Comparable to EYRS as a major UK early years employer whose training decisions shape the addressable market for external CPD providers.
• Busy Bees Nurseries: One of the largest UK nursery operators with in-house training programmes for thousands of staff. Comparable to EYRS as both customer and potential competitor — large nursery chains can internalise CPD training and squeeze demand for external providers.

Others

• Early Years Alliance: UK sector body and membership organisation offering training, publications, and CPD resources to early years settings at low or no cost. Comparable to EYRS as a non-profit alternative CPD source competing for the same nursery training budget.

Emerging players

• Famly: UK-headquartered nursery management software platform with parent communication, billing, and increasingly staff training content. Comparable to EYRS as a UK-focused SaaS/content provider serving the same nursery buyer, though with a software-led rather than training-led core.
• Tapestry (Foundation Stage Forum): Widely used UK online learning journal and observation tool for early years practitioners, with associated CPD content. Comparable to EYRS on early years practitioner workflow and CPD delivery within the same UK EYFS framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/no1eyrs
• Facebookfacebook.com/EYRS.TrainingandApprenticeships
• LinkedInlinkedin.com/company/eyrs-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EYRS