Falcon

What Falcon does

Falquon GmbH, operating under the corporate name Falcon, is a German specialty flooring manufacturer headquartered in Pritzwalk, Brandenburg, with a production site in Falkenhagen bei Pritzwalk. The company designs, produces, and sells rigid-core SPC (Stone Plastic Composite) flooring under The Floor brand, SPC wall panels under The Wall brand, and traditional HDF (High Density Fiberboard) laminate flooring. Its products are differentiated by a 5G click-lock installation system, multiple format variants (Home+Plus, Light 2.0 / Plus 2.0, Dryback glue-down, and Herringbone), and a documented certification stack including ISO 9001, VOC Klasse A+, MMFA Environmental Product Declaration, CE marking, and Raumluftkomfort indoor air comfort certification. Technical documentation, installation guides, cleaning instructions, and product videos are downloadable from falquon.de across four languages (German, English, French, Russian).

The company operates a sales-led B2B model: per its AGB, commercial terms apply only to business buyers and legal entities, with revenue generated primarily through trade and wholesale distribution to flooring installers, retailers, and building-material distributors. A direct-to-buyer e-commerce channel is operated through the branded the-floor.eu platform, and a Roomvo-based room-visualization tool is integrated on the corporate site to support purchase decisions. Customer segments are professional installers (primary) and flooring retailers / distributors (secondary), with no disclosed enterprise anchor accounts. Pricing is quote-based and not publicly disclosed, consistent with a trade-channel model.

Ownership is private and concentrated: Thomas Grafenauer serves as Managing Director (Geschäftsführer) and Paul Grafenauer as Data Protection Officer (Datenschutzbeauftragter). The company is structured as a German GmbH with no disclosed external investors, parent company, subsidiaries, or funding rounds, and reports a 1–10 employee workforce (firmographic) characterized in source material as a 'medium-sized manufacturing operation,' with at least one position co-funded by the European Social Fund and the state of Brandenburg. Operating geography is the European Union, with documentation supporting EU intra-community VAT-exempt delivery procedures.

Name

Falcon

Legal name

Falquon GmbH

Website

https://falquon.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Falcon (Falquon GmbH) is a German B2B manufacturer of SPC rigid-core flooring, HDF laminate flooring, and SPC wall panels, sold primarily through trade and wholesale distributors across the European Union, with a branded e-commerce channel via the-floor.eu.

Ownership category

akta.pro rank

Product category

Flooring Manufacturing

NAICS

Floor Covering Retailers (449121)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• SPC rigid core flooring
• HDF laminate flooring
• Stone plastic composite panels
• Wall panel manufacturing
• Click-lock floor installation

Headquarters

HQ city

Pritzwalk

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SPC Flooring Products: Sale of SPC (Stone Plastic Composite) rigid core flooring products under The Floor brand. Products sold in multiple formats: Home+Plus, Light 2.0+Plus 2.0, and Dryback variants. Revenue generated through wholesale and trade distribution channels to installers and retailers.
2. HDF Laminate Flooring: Sale of HDF (High Density Fiberboard) based laminate flooring products. Natural wood/stone composite materials with certified quality standards. Revenue from product sales to commercial and professional buyers.
3. The Wall Panels: Sale of SPC-based wall panel products under The Wall brand for interior wall applications. Includes standard and XL variants.
4. Accessories: Sale of flooring accessories including installation materials, adhesives (with adhesive recommendation documentation for The Wall and Dryback products), and care/cleaning products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Falquon GmbH manufactures and sells SPC (Stone Plastic Composite) rigid core flooring under the brand 'The Floor' with 5G click-lock installation, SPC wall panels under 'The Wall', and HDF laminate flooring for residential and commercial interiors. The company sells through trade/wholesale distribution channels, the branded the-floor.eu e-commerce platform, and a digital room planning tool (Roomvo). Products are certified to ISO 9001 with VOC class A+ emissions, CE-marked, and documented for European markets in German, English, French, and Russian.

Product overview

Falquon GmbH is a German flooring manufacturer specializing in SPC (Stone Plastic Composite) rigid core flooring and HDF laminate flooring products. The company operates a platform-plus-modules architecture centered on two main product lines: The Floor (SPC flooring with click-installation 5G system and glue-down Dryback variants, available in Light and Home+Plus sub-formats) and The Wall (SPC wall panels), supplemented by traditional HDF laminate flooring and supporting accessories. The company also provides a digital room planner tool (Roomvo) for customer visualization. All products are distributed primarily through the company's website and The Floor European brand platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Floor: SPC (Stone Polymer Composite) flooring products
• The Wall

Products and services

• The Floor (SPC rigid core flooring)
• The Wall (SPC wall panels)
• HDF Laminate Flooring
• Herringbone Design Collection
• Accessories (Zubehör)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• the-floor.eucoreChannel Partner/ Reseller/ DistributorOfficial branded product distribution platform for Falquon products including The Floor and The Wall lines. Provides e-commerce access to the complete product range.
• European Social Fund (ESF)minorOthersEuropean funding program supporting one employee position at Falquon GmbH. Funded jointly with the state of Brandenburg.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MeisterWerke: German manufacturer of design flooring including SPC/LVT and laminate lines serving trade and retail channels across Europe. Comparable in product mix and European B2B distribution approach.
• Berry Alloc: European manufacturer of laminate and vinyl (LVT/SPC) flooring with click-lock systems, distributed through trade channels. Closely matches Falquon's product mix and trade-channel positioning.
• Krono Original: European-focused laminate flooring brand distributed through trade channels. Comparable in HDF laminate offerings and European B2B distribution, though stronger brand recognition.
• Classen: German manufacturer of laminate and SPC (rigid core) flooring with click-lock installation systems. Most directly comparable to Falquon in technology, geography, and trade-channel GTM.
• Parador: German manufacturer of design flooring, including SPC and laminate, with strong European trade and retail presence. Comparable product portfolio and German manufacturing base.
• Wineo (Windmöller): German manufacturer specializing in design flooring including SPC and LVT products with click-lock systems. Most closely comparable in SPC focus, German origin, and B2B trade orientation.

Broad incumbents

• Kronospan: Global laminate flooring and panel manufacturer with massive scale and European production. Comparable in laminate category but broader and far larger than Falquon.
• Tarkett: Global flooring manufacturer offering resilient (vinyl/LVT/SPC) and laminate solutions. Overlaps with Falquon's SPC and laminate portfolio but operates at vastly larger scale across multiple product categories.
• EGGER: European-based manufacturer of laminate flooring and wood-based panels, selling through trade and retail channels. Strongly comparable on HDF laminate side; much larger and more diversified than Falquon.
• Unilin (Mohawk Industries): Major European laminate and rigid vinyl flooring manufacturer, parent of Quick-Step. Comparable in click-lock technology licensing; far larger and broader in scope than Falquon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Falquon
• LinkedInlinkedin.com/company/falquon-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon