Healthcare Software Solutions

What Healthcare Software Solutions does

Healthcare Software Solutions operates in practice as Hirt & Carter Software Solutions, the software division of The Hirt & Carter Group, and sells the RMS+ (Retail Management System Plus) platform. RMS+ is an enterprise, integrated communication and briefing platform that orchestrates the end-to-end production of retail advertising-related media, covering campaign management, merchandiser-driven promotional allocation, creative proofing and approval cycles, spend management, taskboard workflow, digital asset delivery, and omni-channel distribution to digital, mailers, WhatsApp, and print channels. The platform is built on the Microsoft Tech Stack with an IML services layer that integrates to enterprise ERP systems (SAP, JDA/Blue Yonder, PMR) using HTTPS, REST, and JSON, and connects to Power BI for executive reporting and DAM systems for asset management. AI and adaptive models are used to generate and optimize promotional content across channels and to power conversational customer engagement experiences.

The business serves large retail chains, brand marketers, merchandisers/buyers, and production and media partners, with reported penetration of over 90% of retailers in Africa and additional operations in Ireland, the United Kingdom, and the United States. Revenue is generated via enterprise software licensing on a subscription/recurring basis, with quote-based pricing negotiated per customer rather than publicly disclosed rates. The GTM motion is enterprise field sales: RMS+ is a complex, integrated system requiring direct sales engagement, implementation services, and multi-region account management delivered through offices in Durban (South Africa HQ), Waterford (Ireland), London (UK), Cincinnati (USA), and a Delaware-registered entity.

The company holds a B-BBEE Level 1 certification in South Africa and claims 99.97% platform uptime. Strategic moats center on deep ERP integration, a Guardbook campaign repository, fifty-plus years of inherited domain expertise from the Hirt & Carter Group, and dominant installed-base penetration across African retail. Limitations include absence of disclosed revenue, no external funding history, no named anchor customer logos in the available data, and a headcount figure (1-10) that appears inconsistent with operations across four geographies.

Name

Healthcare Software Solutions

Legal name

Hirt & Carter South Africa (Pty) Ltd

Website

https://hcsoftwaresolutions.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

akta.pro secondary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Retail marketing software
• Campaign management platform
• Promotional workflow automation
• Advertising production software
• Omnichannel marketing tools

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Software Licensing: RMS+ platform licensing to enterprise retailers and brand marketers. Given the enterprise nature of the product (complex integrated system requiring implementation), revenue is likely generated through software licensing with potential professional services for implementation and customization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RMS+ (Retail Management System Plus) is a complete, integrated, centralized communication and briefing platform benefiting everyone involved in the production of advertising-related media, including Marketers, Merchandisers, Production, and Media Partners. It revolutionizes briefing, accelerates the production workflow, reduces error rates and proofing requirements, shortens production time, and significantly reduces costs while enabling swift reaction to competitive activity.

Product overview

Healthcare Software Solutions offers RMS+ (Retail Management System Plus), a single unified retail marketing platform built on the Microsoft Tech Stack. The platform comprises interconnected modules including Unified Campaign Management, Omni Channel Automation, ERP System Integration (SAP, JDA, PMR), Collaboration and Approval Cycles, Spend Management, Taskboard and Workflow Modules, Digital Delivery, and Omni Channel Delivery. These modules work together as an integrated system where Campaign Planner and Media Integration manage campaign creation, the Merchandizers Promotional Module connects to ERP systems for article allocation and pricing, Guardbook ensures brand compliance, Dynamic Content Creation generates assets, proofing streamlines approvals, Executive Dashboard provides analytics via Power BI, and Digital/Omni Content Delivery distributes materials across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• RMS+ (Retail Management System Plus) A complete, integrated, centralized communication and briefing platform benefiting everyone involved in the production of advertising-related media, including Marketers, Merchandisers, Production, and Media Partners. RMS+ revolutionizes the briefing process, enhances and accelerates workflow, reduces the error rate and the amount of proofing required, shortens production time, and significantly reduces costs while improving the ability to react swiftly to competitive activity.

Quantifiable outcome

• Reduced error rate in advertising production through streamlined briefing process
• +4 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationRMS Plus Platform is built upon the Microsoft Tech Stack foundation, ensuring seamless integration, scalability, and alignment with industry standards. The platform leverages Microsoft technologies for enterprise reliability.
• SAPcoreTechnology or IntegrationIntegration with SAP ERP systems enables Merchandisers to streamline processes through article allocation, real-time pricing updates, imagery management, and consumer text integration.
• JDAcoreTechnology or IntegrationJDA (now Blue Yonder) ERP integration enables retail merchandising workflows and promotional optimization within the RMS+ platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hc.convergence
• LinkedInlinkedin.com/company/healthcare-software-solutions-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Software Solutions