Mizan Applications Publisher

What Mizan Applications Publisher does

Mizan Applications Publisher (MAP) is an Indonesian digital-media publishing subsidiary of Kelompok Mizan, headquartered in Bandung, West Java, and operating from a 1–10 employee team. The company produces technology-enhanced children's educational content through two sub-brands: Magic Books, a line of interactive digital storybooks (Buku Dongeng Ajaib) covering Islamic bedtime stories, encyclopedias, bilingual vocabulary, and Arabic (Hijaiyah) learning; and Maen Main, a line of augmented-reality educational toys including AR-Flazzle flashcards, AR-Flashslides, board games, and Smart Box kits. Products are built on an AR-and-audio technology stack that pairs physical books or toys with smartphone scanning and companion interactive content such as quizzes and read-aloud narration.

MAP's business model is one-time physical/digital product sales rather than subscription. Catalog pricing spans Rp 29,500 to Rp 350,000 (approximately $2–$22), with promotional discounting observed on encyclopedia titles. Revenue is generated through four distribution channels: the direct e-commerce storefront mizanstore.com, the Mizan Official Store on the Shopee marketplace, a network of offline bookstores throughout Indonesia, and a reseller program accessible at seller.mizanmu.id. The target customer is Indonesian parents (Ayah-Bunda) of children aged 0–12 during the so-called Golden Age developmental window, with both Islamic-themed and secular learning products addressing early-childhood education, language acquisition, and character development. The company is private, has not disclosed external funding rounds, and operates as a strategic unit within the larger Mizan publishing conglomerate rather than as a standalone venture-backed business.

Name

Mizan Applications Publisher

Legal name

Mizan Applications Publisher

Website

https://mizanapps.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mizan Applications Publisher (MAP) is an Indonesian subsidiary of Kelompok Mizan that produces AR-enhanced children's storybooks and educational toys under the Magic Books and Maen Main brands, selling one-time purchases to Indonesian parents of children aged 0–12 through e-commerce, Shopee, offline bookstores, and a reseller network.

Ownership category

akta.pro rank

Product category

Children's Educational Publishing

NAICS

Hobby, Toy, and Game Retailers (45912), Book Retailers and News Dealers (459210)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

akta.pro secondary industries

Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Children’s Activity & Workbook Publishing (MPAJAFAG), Kids Crafts & Educational Craft Kits Retail (CRALACAG)

Keywords

• Children's educational publishing
• Interactive storybooks
• Augmented reality toys
• Islamic children's content
• Early childhood learning

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Physical and Digital Product Sales: MAP generates revenue through the sale of technology-enhanced children's books and educational toys. Products are sold as one-time purchases through direct e-commerce, marketplace channels, and offline retail partners.
2. Reseller Program: The company offers a reseller program where partners can join to sell MAP products, creating an additional distribution revenue stream through wholesale pricing to resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mizan Applications Publisher (MAP) publishes and sells technology-enhanced children's books and educational toys through two sub-brands: Magic Books (Buku Dongeng Ajaib) — interactive digital storybooks with audio narration, augmented reality elements, and built-in quizzes covering Islamic bedtime stories, encyclopedias, and bilingual vocabulary — and Maen Main — AR-enabled educational toys including flashcards, board games, and interactive learning kits. Products are sold as one-time purchases to Indonesian parents of children aged 0–12 years via direct e-commerce (mizanstore.com), the Shopee marketplace, and offline bookstores across Indonesia.

Product overview

Mizan Applications Publisher (MAP) operates two main sub-brands: Magic Books and Maen Main. Magic Books produces digital storybooks (buku dongeng) with magical/interactive features including augmented reality, audio books, and Islamic content for children covering ages 0-10 years during the 'Golden Age' developmental period. Maen Main offers AR-enabled educational toys including flashcards, board games, and interactive learning materials. The company sells through mizanstore.com, Shopee marketplace, and offline bookstores across Indonesia. Products range from Rp 29,500 to Rp 350,000 and focus on combining technology with educational content for early childhood development.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Books: Technology-enhanced fairy tale books (Buku Dongeng Ajaib) for children that can 'read themselves' with magical features
• Maen Main

Products and services

• Magic Books (Buku Dongeng Ajaib)

Quantifiable outcome

• 88 facts in single encyclopedia title
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Toca Boca: Swedish-based children's digital play app developer owned by Spin Master, producing interactive storybooks and educational apps for kids. Comparable in combining digital interactivity with children's learning content, though delivered as apps rather than physical products.
• Qualcomm Snapdragon-powered AR Kids Books (e.g., Octagon Studio): AR-enhanced children's book and toy producer with similar interactive educational concepts. Directly comparable in marrying physical books/toys with augmented reality digital experiences.

Direct peers

• Tiga Serangkai: Indonesian educational publisher focused on school textbooks and children's learning materials. Comparable in targeting the same Indonesian early-childhood and primary-school audience with book-based educational content.
• Penerbit Darul Muna (or comparable Indonesian Islamic children's publishers): Other Indonesian Islamic-content publishers (e.g., Darul Muna, Aqwam) producing children's Islamic storybooks and educational materials. Comparable in targeting the same Muslim-parent demographic with Islamic-themed children's content, though generally without MAP's AR technology layer.
• Erlangga Publishers: One of Indonesia's largest educational publishers producing children's books, textbooks, and learning materials across the country. Highly comparable as a domestic publisher serving the same Indonesian K-12 and early-childhood segments with overlapping distribution channels.

Regional players

• Gramedia: Indonesia's largest bookstore chain and publishing group, distributing and retailing books nationwide including children's titles. Comparable as a domestic retail channel where MAP's products appear on shelves, though Gramedia is both a competitor and channel partner.

Broad incumbents

• LeapFrog Enterprises: Educational technology company producing interactive learning toys, tablets, and reading systems for children. Comparable product category (tech-enabled early-childhood learning products) and overlap on the AR/interactive book concept.
• Fisher-Price: Global leader in children's toys and educational products owned by Mattel, producing AR-enhanced and tech-enabled toys for infants and young children. Highly comparable in the Maen Main toy category but operates at vastly greater scale and broader scope.
• VTech: Global leader in electronic learning toys for children including tablets, interactive readers, and AR-enhanced educational products. Directly comparable technology stack (AR/interactive learning toys) and target demographic (early childhood).

Others

• BukuKita: Indonesian online bookstore retailing children's books and educational materials. Comparable as an indirect channel/competitor for the same Indonesian parent demographic shopping for children's content online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maenmain1297
• Facebookfacebook.com/profile.php?id=61555881415033
• Instagraminstagram.com/magicbookid
• Xx.com/mizanapps0
• LinkedInlinkedin.com/company/mizan-applications-publisher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mizan Applications Publisher