Decora Group
Decora Group is a Rajkot-based real estate developer building premium residential apartments (2-5 BHK), bungalows, and commercial spaces (showrooms, corporate offices) for affluent buyers and business owners in the Saurashtra region of Gujarat, India, via direct sales and on-site project offices.
- Company typePrivate
- Founded-
- HeadquartersRajkot, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Decora Group does
Decora Group is a privately held real estate developer headquartered in Rajkot, Gujarat, India, with operations spanning residential apartments (2 to 5 BHK configurations), bungalows, and commercial real estate including showrooms and corporate office spaces. The company describes itself as one of the oldest real estate developers in Rajkot and maintains a track record of completed projects dating from 2012 onward, alongside a current pipeline of four ongoing developments (Decora West Hills, Decora 9 Square, Decora Madhuban, and Decora Sky Hills) concentrated along key Rajkot corridors such as Kalawad Road, Nanamauva Main Road, and Balaji Hall Main Road. Projects feature premium amenities (private elevators, 3-tier security, clubhouses, swimming pools, Italian marble finishes, Mitsubishi elevators in commercial segments) targeting affluent residential buyers and commercial tenants/investors in the Saurashtra region.
The company operates a direct-to-consumer sales model through on-site project sales offices and its corporate website, where prospective buyers can view galleries, download brochures, use an EMI calculator, and submit inquiries. Revenue is realized one-time upon property handover for both residential and commercial units; pricing is not publicly disclosed. Core technology is conventional real estate development with no documented AI, software platform, or proptech layer. Geographic scope is limited to Rajkot and adjacent areas within Gujarat, with no international or multi-city footprint. Ownership, founding year, management team, financials, and capital structure are not disclosed in available sources. Headcount is reported in the 51-100 range.
Decora Group firmographics
Firmographics- Name
- Decora Group
- Legal name
- Decora Group
- Website
- https://decoragroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Decora Group is a Rajkot-based real estate developer building premium residential apartments (2-5 BHK), bungalows, and commercial spaces (showrooms, corporate offices) for affluent buyers and business owners in the Saurashtra region of Gujarat, India, via direct sales and on-site project offices.
- Ownership category
- akta.pro rank
Decora Group industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- akta.pro primary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Decora Group is headquartered
LocationHeadquarters
- HQ city
- Rajkot
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Decora Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Residential Property Sales: Direct sale of residential apartments and bungalows to end buyers. Revenue is realized upon property handover.
- Commercial Property Sales: Sale of commercial showrooms and office spaces to business owners and investors. Revenue realized upon property completion and handover.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Decora Group product offering
Product offeringCore offering
Decora Group is a Rajkot-based real estate developer that builds and sells premium residential apartments (primarily 4 and 5 BHK) and commercial properties including showrooms and corporate office spaces. The company develops luxury projects across key Rajkot corridors such as Kalawad Road and Nanamauva Main Road, with current ongoing projects including Decora West Hills, Decora Sky Hills, Decora Madhuban (residential) and Decora 9 Square (commercial).
Product overview
Decora Group is a real estate development company based in Rajkot, Gujarat, India, offering a portfolio of residential and commercial properties. The company operates across multiple product lines: ongoing projects including premium commercial spaces (Decora 9 Square), luxury residential apartments (Decora West Hills, Decora Sky Hills), and residential projects (Decora Madhuban); past projects spanning residential bungalows, apartments, and commercial developments from 2012-2016; and digital tools including an EMI calculator. The product portfolio ranges from 2 BHK to 5 BHK apartments and bungalows, premium showrooms, and corporate office spaces, serving customers across different segments in Rajkot and surrounding areas.
Differentiator
Problem solved
Functional benefit
Brands
- Decora West Hills: 4 & 5 BHK Luxurious Residential Apartments at Kalawad Road, Rajkot
- Decora 9 Square
- Decora Madhuban
- Decora Sky Hills
Products and services
- Decora West Hills
Companies that use Decora Group
Customer profileSegments3 records
Ideal customer profiles2 records
Decora Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decora Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Decora Group competitors and assessment
Company assessmentBroad incumbents
- DLF Limited: India's largest real estate developer with extensive residential, commercial, and retail projects nationwide. Sets the benchmark for premium residential development in India and represents aspirational competition in any luxury housing micro-market Decora enters.
- Macrotech Developers (Lodha): One of India's largest residential real estate developers with a strong luxury and premium housing portfolio. While vastly larger and Mumbai-focused, it competes for the same affluent buyer segment Decora targets and represents the type of national luxury player Decora benchmarks against.
- Brigade Group: Established Indian real estate developer with diversified residential and commercial projects across multiple cities. Comparable business model with a mix of premium apartments and commercial developments, though at substantially larger scale.
- Mahindra Lifespace Developers: National residential developer with premium urban housing projects across major Indian cities. Comparable on premium residential positioning and amenity-led differentiation, though at larger geographic and capital scale.
- Godrej Properties: Pan-India residential and commercial developer with a premium positioning across multiple cities. Comparable in its luxury residential product mix and amenity-led differentiation, though it operates at significantly greater scale and geographic reach.
- Prestige Group: Major South India real estate developer with a strong portfolio of premium residential apartments and commercial office spaces. Comparable on luxury residential product, mixed residential-commercial strategy, and amenity-led positioning.
- Oberoi Realty: Mumbai-focused luxury residential and commercial developer known for high-end finishes and premium amenities. Highly comparable to Decora on luxury positioning, amenity differentiation, and direct-to-customer sales approach.
- Kolte-Patil Developers: Mid-market to premium residential developer with strong presence in Pune and Mumbai metropolitan region. Comparable on luxury residential product positioning and amenity-led marketing approach, though geographically concentrated differently.
- Sobha Limited: National luxury residential developer known for backward integration into construction and premium quality standards. Comparable on luxury positioning, focus on high-end finishes, and commitment to in-house execution quality.
Regional players
- Shaligram Group: Rajkot-based real estate developer with residential and commercial projects across the Saurashtra region. The most directly comparable regional peer to Decora given shared geography, similar scale, and overlapping product offerings in the Rajkot market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Decora Group social profiles
Digital presenceDecora Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decora Group leadership team
Management profileNumber of profiles
Decora Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decora Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decora Group
What does Decora Group do?
Decora Group is a Rajkot-based real estate developer that builds and sells premium residential apartments (primarily 4 and 5 BHK) and commercial properties including showrooms and corporate office spaces. The company develops luxury projects across key Rajkot corridors such as Kalawad Road and Nanamauva Main Road, with current ongoing projects including Decora West Hills, Decora Sky Hills, Decora Madhuban (residential) and Decora 9 Square (commercial).
Is Decora Group a public or private company?
Decora Group is a private company. It is classified as unknown and is currently operating.
When was Decora Group founded?
Decora Group was founded in -1. It employs 51 to 100 people.
Where is Decora Group based?
Decora Group is headquartered in Rajkot, India, in the Asia region.
How does Decora Group make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales.
Who are Decora Group's main competitors?
Broad incumbents on record are DLF Limited, Macrotech Developers (Lodha), Brigade Group, Mahindra Lifespace Developers, Godrej Properties, Prestige Group, Oberoi Realty, Kolte-Patil Developers and Sobha Limited. Shaligram Group is listed as a regional player.
Does Decora Group have an API?
No public API is recorded for Decora Group.
What industry is Decora Group in?
Decora Group's product category is Residential Real Estate Development. Its primary akta.pro industry code is HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 236117.