Cap10

What Cap10 does

CAP10 AS is a Norwegian managed IT services provider founded in 2012 and headquartered at Akersgata 7 in Oslo. The company operates as an outsourced IT department for Norwegian small and medium-sized businesses, primarily targeting the 10-200 employee segment in the Oslo region and within approximately two hours driving distance. CAP10 serves more than 170 customer companies spanning real estate, financial services, e-commerce, automotive, fitness, sports, nonprofit, and technology sectors, with named clients including Storytel, Heimstaden, Cleaves Securities, Bridge Technologies, and Fredensborg.

The service portfolio is anchored on an "IT Department as a Service" subscription that bundles drift (operations), support, security, equipment, licenses, and advisory into a single fixed monthly price per employee, with a three-month notice period and no binding commitment. CAP10 does not operate its own data center; instead it delivers cloud-native IT management on top of Microsoft 365 and Google Workspace, holding official Microsoft Partner and Google Cloud Partner status. The technology stack under management spans Exchange, SharePoint, OneDrive, Teams, Microsoft Defender, Entra ID, Intune, and Microsoft Copilot on the Microsoft side, and Gmail, Drive, Meet, Chat, Google Cloud Platform, Google Cloud Identity, Gemini, and AppSheet on the Google side. A self-service portal at portal.cap10.no and a 75-article blog support customer operations and lead generation.

CAP10 runs a sales-led, direct go-to-market targeting Norwegian SMBs, with a 30-minute non-binding consultation as the primary conversion mechanism. Pricing is not publicly disclosed and varies by company size and complexity. The company is privately held, operates without disclosed institutional funding, and supports customers through a team of roughly 20-50 people that includes dedicated sales, consulting, IT support, and data protection roles. AI implementation services for Microsoft Copilot and Google Gemini have been added to the core offering, positioning the firm as an advisory integrator of hyperscaler AI tools rather than a builder of proprietary AI technology.

Name

Cap10

Legal name

CAP10 AS

Website

https://cap10.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CAP10 AS is an Oslo-based managed IT services provider that delivers outsourced IT department subscriptions (drift, support, security, licensing, and advisory) to more than 170 Norwegian SMBs on Microsoft 365 and Google Workspace, using a fixed per-employee monthly fee with no binding period.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Business Support Services (5614), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAEAJAN

ITSM Managed Services (Run/Operate/Optimize)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

SECONDARYBPAEAMAF

Service Desk & ITSM Outsourcing

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring Services

SECONDARYBPAEAOAF

IT Asset Lifecycle Services (Procure-to-Retire)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

Keywords

• Managed IT services
• Cloud IT support
• Microsoft 365 management
• Google Workspace management
• IT department outsourcing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed IT Services Subscription: CAP10 operates on a subscription model with a fixed monthly price per employee. The subscription includes advisory services, scripting, AI setup, equipment, licenses, drift, support, security, and ongoing consulting - with no additional charges regardless of how often customers call for advice. The pricing varies by size and complexity but follows the same model: one fixed monthly price per employee with everything included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cap10 delivers outsourced IT department services for Norwegian small and medium-sized businesses (10-200 employees) on a subscription basis. The offering bundles operations (drift), IT support, security, equipment procurement, license management, and advisory/consulting into a single fixed monthly price per employee, with no binding contract period. The service is delivered on Microsoft 365 and Google Workspace/Google Cloud platforms and serves over 170 companies in the Oslo region.

Product overview

CAP10 operates as a managed IT services provider offering a full outsourced IT department delivered as a subscription service. The core offering is the 'IT-avdeling som tjeneste' (IT Department as a Service), a fixed-price monthly subscription model that bundles drift (operations), support, sikkerhet (security), and rådgivning (consulting) without commitment periods. Around this core, CAP10 offers two specialized platform-specific service tracks: Google Workspace-tjenester (covering Gmail, Drive, Meet, Chat, Google Cloud Platform, Gemini AI, AppSheet, and Google Cloud Identity) and Microsoft 365-tjenester (covering Exchange, SharePoint, OneDrive, Teams, Microsoft Defender, Entra ID, Intune, and Copilot AI). Customers access the self-service portal and support portal for service requests. CAP10's blog (75+ articles) serves as a knowledge resource on cloud services, AI, and digital transformation for Norwegian businesses. The company serves 170+ Norwegian businesses as an official Microsoft Partner and Google Cloud Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• IT-avdeling som tjeneste (IT Department as a Service) Cap10's flagship managed IT service covering complete outsourced IT department functionality including operations (drift), support, security, equipment, licenses, and advisory services, delivered as a subscription with a fixed monthly price per employee. Targeted at Norwegian SMBs with 10-200 employees in the Oslo region who want predictable IT costs and professional IT management without hiring internal IT staff.
• Google Workspace-tjenester (Google Workspace Services) Complete management, administration, and support for Google Workspace including Gmail, Drive, Meet, Chat, shared inboxes, Google Cloud Platform infrastructure, Google Cloud Identity, Gemini AI implementation, and AppSheet automation. Targeted at Norwegian businesses using or migrating to Google Workspace as their productivity platform.
• Microsoft 365-tjenester (Microsoft 365 Services) Full management, support, and security services for the entire Microsoft 365 stack including Exchange, SharePoint, OneDrive, Teams, Office apps, Microsoft Defender security, Entra ID (Azure AD), Intune device management, and Microsoft Copilot AI implementation. Targeted at Norwegian SMBs using or migrating to Microsoft 365 as their productivity platform.

Quantifiable outcome

• 15-second average response time on phone calls during business hours (08-17)
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationCAP10 is an official Microsoft Partner delivering full Microsoft 365 management including Exchange, SharePoint, OneDrive, Teams, Office apps, Microsoft Defender security, Entra ID (Azure AD), Intune device management, and Microsoft Copilot AI. The partnership enables CAP10 to provide comprehensive Microsoft ecosystem management for their SMB customers.
• GooglecoreTechnology or IntegrationCAP10 holds official Google Cloud Partner status and is among the few Norwegian SMB specialists for Google Workspace. They are officially recognized by Google as a partner for both Workspace and Google Cloud. Services include full Google Workspace management (Gmail, Drive, Meet, Chat), Google Cloud Platform infrastructure, identity and security management, and Gemini AI implementation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Basefarm: Nordic cloud managed services provider (now part of Orange Business) with strong presence in Norway. Comparable managed-cloud positioning, but historically focused on larger enterprise customers rather than SMBs.

Direct peers

• Webstep: Norwegian IT consultancy providing development, operations, and advisory services to mid-sized Norwegian firms. Comparable in Norwegian SMB market focus, though with a stronger consulting tilt.
• Advania: Nordic IT services and managed services provider with strong SMB and mid-market presence in Norway, Sweden, Iceland, and the UK. Comparable cloud-managed-services offering and SMB customer focus.
• Bouvet ASA: Norwegian IT consulting and services firm serving Norwegian public and private sector clients. Comparable in geography and SMB/mid-market customer base, though more weighted to consulting than managed services.
• Iver: Nordic MSP offering managed IT, cloud, and security services to SMB and mid-market customers across Scandinavia. Most directly comparable to Cap10 in customer profile, managed-service model, and Nordic SMB focus.
• Cegal: Norwegian IT and cloud services company serving SMB and enterprise customers with cloud, security, and managed services. Comparable cloud-native delivery model and Norwegian customer base.

Others

• Sopra Steria: European IT services and consulting firm with Nordic operations, providing cloud, digital, and managed services. Operates at a much larger scale but offers comparable managed-IT and cloud-transformation services to the same broader regional customer pool.

Broad incumbents

• Crayon Group: Norwegian-headquartered cloud and software asset management specialist serving SMBs and enterprises across the Nordics. Comparable in cloud-centric SMB services, but with a heavier focus on software licensing and FinOps.
• Atea ASA: Largest Nordic IT infrastructure and services provider, offering managed services, hardware, and software to enterprise and public sector. Overlaps with Cap10 on M365/Workspace managed services but operates at much larger scale across the Nordics.
• TietoEVRY: Major Nordic IT services and software company serving enterprise and public sector. Overlaps with Cap10 in cloud and managed services, but at significantly larger scale and with a public-sector skew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap10