Viso

What Viso does

Viso is a Brazilian private manufacturer of customized physical visual management boards, headquartered in a factory in Curitiba, Paraná, founded in 1995. The company produces boards and signage that support Lean manufacturing and visual management ('gestão à vista') methodologies, with a core catalog spanning Kanban boards, 5S boards, whiteboards, wall boards, acrylic accessories, exhibits, totems, and signage. Viso's underlying technology is centered on digital printing on writable surfaces (HD printing that does not stain or scratch), magnetic mounting systems using PVC crystal channels, low-relief embossed guided lines, and fabrication across multiple materials (MDF, aluminum profiles, acrylic, PVC, ACM sheets, epoxy-painted or brushed steel, formica). The product line includes an extensive GISO series of named SKU models targeting specific use cases such as daily performance management, process mapping, sector indicators, absenteeism, after-sales KPIs, autonomous maintenance (TPM), environmental/safety compliance, workshops, agribusiness, and PPR (profit-sharing).

Viso operates a direct-to-customer B2B model with no public pricing list; all products are quoted on request through website forms, an 0800 toll-free phone line, dedicated WhatsApp channels, or a network of regional sales representatives. A separate e-commerce storefront (vistaquadros.com.br) addresses SMB and individual buyers alongside the main corporate site. The company also sells at industry trade shows (FISPAL, Mercopar, Interplast) and ships nationwide across Brazil ('Atendemos todo o Brasil'). Revenue mechanics are one-time hardware sales of custom-fabricated boards and accessories, with no recurring software or subscription component disclosed.

Viso serves a horizontal mix of industrial and manufacturing clients (the primary segment), sales teams, agribusinesses, corporate communication/internal marketing functions, and environmental/workplace safety operations. Use cases include KPI tracking, Kanban workflow management, 5S workplace organization, daily management meetings, production control, process mapping, maintenance management, and CIPA safety compliance. The company has no disclosed funding, no parent company, no partnerships, no patents, no certifications, and no public leadership team information; it appears to be an independently founder-owned operation with 11–50 employees.

Name

Viso

Legal name

Viso

Website

https://viso.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Viso is a Brazilian manufacturer of customized physical visual management boards and signage (Kanban, 5S, KPI dashboards, Lean methodology displays), headquartered in Curitiba, serving industrial, manufacturing, sales, agribusiness, and corporate communication clients across Brazil.

Ownership category

akta.pro rank

Product category

Visual Management Boards and Signage

NAICS

Sign Manufacturing (339950)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Visual management boards
• Customized signage products
• Lean manufacturing displays
• Kanban board fabrication
• Acrylic display accessories

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Visual Management Boards (Hardware Sales): VISO's primary revenue stream comes from manufacturing and selling physical visual management boards (quadros de gestão à vista) made from materials including MDF, aluminum, and acrylic. Products include Kanban boards, performance management boards, process mapping boards, and general visual management displays sold with various accessories (magnetic A4/A3 holders, PVC crystal channels, label holders). All products can be customized to customer specifications.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Viso designs, manufactures, and sells customized physical visual management boards (quadros de gestão à vista) and supporting signage/exhibitor products for Brazilian businesses implementing Lean, Kanban, and 5S methodologies. All boards are custom-built to specification with HD digital printing, magnetic A4/A3 holders, and a choice of MDF, aluminum, acrylic, PVC, ACM, or steel finishes, sold via quote-based ordering.

Product overview

VISO is a Brazilian company specializing in customized visual management boards and physical display products for organizational management. The core product portfolio consists of physical visual management boards (Quadros de Gestão à Vista) supporting Lean methodology, 5S, Kanban, and KPI tracking systems. The product line includes: (1) Core Visual Management Boards including named GISO-series products (GISO-02 through GISO-29) for various purposes such as performance management, process mapping, sector indicators, maintenance control, and agrbusiness management; (2) Whiteboards and Wall Boards; (3) Acrylic organizational accessories including displays, boxes, trophies, and urns; (4) Exhibitors and Display Stands (EXPO series) in various materials; (5) Signage products (PSIN series) including plates and totems. All products are customizable with options for different sizes, materials (MDF, aluminum, acrylic, stainless steel), printing, and mounting options. The company serves Brazilian industries seeking to implement visual management and Lean methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Gestão à Vista: Visual management methodology and product line for displaying KPIs and performance indicators

Products and services

• Quadros de Gestão Visual (Visual Management Boards)

Quantifiable outcome

• According to CNI (Confederação Nacional da Indústria), Brazil's industrial sector loses approximately R$20 billion per year due to machine downtime from equipment failures or maintenance — a problem VISO's maintenance management boards (quadro de manutenção autônoma) help address.
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Camcode: U.S. manufacturer of custom signs, labels, and identification products including asset tags and facility signage. Comparable to Viso in custom signage manufacturing for industrial and commercial customers, though Camcode is more specialized in durable labels than full visual management boards.
• Quartet (Acco Brands): Manufacturer of whiteboards, bulletin boards, and visual communication products sold through office and educational channels. Direct overlap with Viso's Quadros Brancos and visual management board lines, though Quartet operates primarily in the U.S. and standard (non-custom) product formats.
• ASI (Accurate Signs International): Manufacturer of custom signage and identification products including architectural signs, wayfinding, and industrial signage. Comparable to Viso's Sinalização (PSIN) line, though ASI's focus is broader signage rather than visual management boards specifically.
• Best Manufacturing (Sign Division): Manufacturer of custom signage, visual communication boards, and safety identification products for industrial and commercial customers. Comparable to Viso in custom sign fabrication and visual management board offerings, though primarily U.S.-focused.
• Visual Workplace, Inc. U.S.-based provider of Lean visual management solutions including custom boards, shadow boards, and 5S/Kanban products for industrial customers. Closest direct comparable to Viso in terms of product scope, target customer (manufacturing implementing Lean), and customization-led model.
• Brady Corporation: Global manufacturer of identification and signage solutions including safety signs, labels, and visual workplace products used in industrial Lean programs. Comparable to Viso because both produce physical signage and visual communication products for industrial customers, though Brady operates at significantly larger scale.

Broad incumbents

• 3M: Diversified industrial conglomerate with a workplace safety and visual communication portfolio (signs, labels, projection boards). Comparable to Viso as an established supplier of visual workplace products but with vastly broader product breadth and global reach.
• Acco Brands: Office products manufacturer that owns Quartet, GBC, and other workplace brands producing whiteboards, presentation boards, and visual communication tools. Comparable to Viso in board and visual communication manufacturing, but Acco operates as a multi-brand diversified portfolio versus Viso's focused single-market position.
• Haworth: Global office furniture and workplace solutions manufacturer with product lines extending into movable walls, whiteboards, and collaborative workspace tools. Comparable to Viso as a manufacturer of workplace communication surfaces, though Haworth's scale and product breadth are substantially larger.
• Steelcase: Global office furniture manufacturer with adjacency to visual management through workplace collaboration products and whiteboards. Comparable as a manufacturer of physical workplace communication tools, though Steelcase's core focus is furniture rather than Lean/visual management boards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visoquadros
• Instagraminstagram.com/visoquadros
• LinkedInlinkedin.com/company/viso-quadros-tecnicos-e-escolares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viso