NEULAND Housing Company

What NEULAND Housing Company does

NEULAND Wohnungsgesellschaft mbH is a municipally-owned housing company (kommunales Wohnungsunternehmen) headquartered in Wolfsburg, Germany, managing approximately 11,000 rental apartments across nine Wolfsburg neighborhoods (Detmerode, Laagberg, Nordstadt, Hellwinkel, Fallersleben, Innenstadt, Wohltberg, Westhagen, and Reislingen). Founded in 1938, the company has operated for over 85 years under the ownership of the city of Wolfsburg and operates a diversified housing portfolio spanning 1-4 room apartments, senior housing, student dormitories, shared apartments (WG), furnished units, guest apartments, assisted living communities, and barrier-free units, with ancillary revenue from commercial space rental and parking.

The company's core operations are supported by an in-house maintenance workforce of approximately 90 craftsmen and a digital service layer consisting of the 'Meine NEULAND' tenant portal (hosted on Spiri.bo) and the NEULAND-App, which enable tenants to view service charges, report repairs, and request certificates. The company also operates walk-in customer centers (Kundencenter), neighborhood community houses (Nachbarschaftshäuser including Neue Burg and Aktiv Treff), and a quarterly customer magazine (WELTraum). Beyond the housing product, NEULAND runs a social commitment program through its wholly-owned NEULAND Stiftung Wolfsburg (founded 2013), including the Herz+Ohr companionship initiative and the Hand in Hand apprentice-volunteer program.

NEULAND's revenue model is primarily recurring monthly residential rent (cold rent plus Betriebskosten / operating costs), supplemented by commercial rent (Gewerbe), parking, and guest apartment income. Pricing is not publicly disclosed and is quote-based by apartment size, location, and amenities. Distribution is direct-to-consumer via the company website, in-person customer centers, and the online search-alert system (Suchauftrag). Management is led by spokesperson Hans-Dieter Brand and managing director Irina Franz, with Immacolata Glosemeyer chairing the supervisory board.

Name

NEULAND Housing Company

Legal name

NEULAND Wohnungsgesellschaft mbH

Website

https://nld.de

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

NEULAND Wohnungsgesellschaft mbH is a municipally-owned housing company in Wolfsburg, Germany, managing approximately 11,000 rental apartments across nine neighborhoods, serving general renters, seniors, students, and commercial tenants via a diversified portfolio supported by in-house maintenance and a digital tenant portal.

Ownership category

akta.pro rank

Product category

Residential Property Rental

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industries

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Corporate & Executive Short-Term Housing Management (BPAJAIAH)

Keywords

• Municipal housing services
• Residential property rental
• Apartment rental management
• Senior housing services
• Student dormitory housing

Headquarters

HQ city

Wolfsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Rental Income: Primary revenue stream from renting apartments to tenants, including various housing types such as 1-4 room apartments, senior housing, student dormitories, WG (shared apartments), and furnished apartments
2. Commercial Property Rental: Rental of commercial spaces to business partners (Gewerbe)
3. Parking Space Rental: Rental of parking spaces to tenants and residents
4. Guest Apartment Rental: Short-term rental of furnished guest apartments for business travelers, technicians, or visitors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NEULAND Wohnungsgesellschaft mbH is a municipal housing company (kommunales Wohnungsunternehmen) that rents and manages approximately 11,000 apartments across nine neighborhoods in Wolfsburg, Germany. The portfolio includes 1- to 4-room apartments, senior housing, student dormitories, shared apartments (WGs), furnished apartments, guest apartments, assisted living communities, barrier-free units, commercial spaces, and parking. Supporting services include an online tenant portal (Meine NEULAND), a mobile app, repair request handling performed by approximately 90 in-house craftsmen, and housing counseling (Wohnberatung).

Product overview

NEULAND is a municipal housing company (Wohnungsgesellschaft mbH) operating as a single unified housing platform with integrated services. The core offering consists of approximately 11,000 rental apartments across Wolfsburg, Germany, spanning various types (1-4 room apartments, accessible units, senior housing, student dormitories, shared flats, furnished living, guest apartments, and assisted living communities). Supporting the housing portfolio are digital tenant services including the Meine NEULAND Mieterportal (tenant portal) and NEULAND-App for service management. Additional services include the Mietobjekt-Finden apartment search tool, Suchauftrag (search alerts), Reparaturmeldung (repair reporting), and Wohnberatung (housing counseling). The company also operates Nachbarschaftshäuser (neighborhood community centers) and maintains social initiatives through the NEULAND Stiftung (foundation) and Quartiersentwicklung (neighborhood development) program, including the Hand in Hand apprentice initiative. Communications include the WELTraum quarterly customer magazine and newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Herz+Ohr: A project connecting volunteers with lonely elderly people who wish for a conversation partner, running since 1996 and organized by NEULAND Stiftung since 2018.
• Hand in Hand
• Neue Burg
• Aktiv Treff
• WELTraum

Products and services

• Mietobjekt-Finden (Apartment Search) Online apartment search portal allowing prospective tenants to filter and browse available rental properties by size, neighborhood, and housing type across Wolfsburg.
• 1- to 4-Room Apartment Rentals Standard residential rental apartments ranging from 1 to 4 rooms, available across all nine Wolfsburg neighborhoods for individuals, couples, and families.
• Seniorenwohnungen (Senior Apartments) Rental apartments designed for elderly residents with accessibility features, support options, and proximity to neighborhood amenities in Wolfsburg.
• WG-Zimmer und Wohngemeinschaften (Shared Apartments) Shared flat rooms and shared apartments for individuals seeking affordable, flexible communal living arrangements in Wolfsburg.
• Studentenwohnheim (Student Dormitory) Student dormitory housing in Wolfsburg providing affordable accommodation for students with communal kitchen and living facilities.
• Möbliertes Wohnen (Furnished Apartments) Fully furnished rental apartments available for short- to medium-term stays, allowing tenants to move in immediately without supplying their own furniture.
• Gästewohnungen (Guest Apartments) Guest apartments available for temporary rental, suitable for business travelers, contractors, or visitors to Wolfsburg.
• Betreutes Wohnen (Assisted Living Communities)

Quantifiable outcome

• 11,000 apartments managed across Wolfsburg
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• kulturquartier Wolfsburg e.V.minorOthers · 13 January 2026Cultural initiative that connects central cultural institutions. NEULAND donated €5,000 (New Year's donation 2026) to support cultural programs including OSTERRALLYE 2026 for children and families.
• B+O Bau GmbHcoreStrategic or Co-development Partner · 14 November 2025Construction partner for the 'Neue Reihe' new construction project in Wolfsburg's Nordstadt district. The project involves hybrid concrete and wood construction to create affordable, barrier-free, and sustainable housing.
• Bürgerstiftung BraunschweigminorStrategic or Co-development Partner · 1 January 2024Civil foundation from which the 'Brücken bauen' initiative originated, which evolved into the 'Hand in Hand' initiative in 2024 in cooperation with NEULAND Stiftung. The program enables apprentices to engage in social projects.
• Allertal WohnungsgesellschaftminorStrategic or Co-development Partner · 1 January 2018Partner in the Herz+Ohr project (formerly Partnerbesuchsdienst), which connects volunteers with elderly people seeking companionship. Allertal co-founded the project in 1996 with NEULAND and the Senioren- und Pflegestützpunkt Wolfsburg.
• Senioren- und Pflegestützpunkt WolfsburgminorStrategic or Co-development Partner · 1 January 2018Municipal senior care support center that co-founded the Herz+Ohr project with NEULAND and Allertal Wohnungsgesellschaft in 1996.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vonovia SE: Vonovia is Germany's largest residential landlord (~500,000+ units) and the dominant private-market incumbent. While not a municipal landlord, it competes for the same renter pool in German metropolitan areas and sets market pricing benchmarks relevant to NEULAND's portfolio decisions.
• Vivawest GmbH: Vivawest is a large North Rhine-Westphalia residential landlord (~120,000 units) historically tied to the energy/coal sector. Comparable as a large regional residential operator with social/affordable housing exposure, though in a different German region.
• LEG Immobilien SE: LEG Immobilien is one of Germany's largest listed residential landlords, focused on North Rhine-Westphalia with ~165,000 units. Comparable business model of operating large multifamily portfolios at scale and competing for the same tenant demographics, though private rather than municipal.
• TAG Immobilien AG: TAG Immobilien is a German residential landlord focused on secondary cities and Lower Saxony-adjacent regions. Its portfolio focus on affordable, B-/C-class urban housing makes it functionally comparable to NEULAND's product mix and tenant profile.
• Deutsche Wohnen SE: Deutsche Wohnen (now under Vonovia) operates large urban residential portfolios in Berlin and other major German cities. It is a comparable incumbent landlord serving similar urban tenant segments, though with a market-rate rather than municipal mandate.

Direct peers

• Gesobau AG: Gesobau is Berlin's municipal housing company, owning and managing tens of thousands of apartments under a public mandate to provide affordable housing. It shares NEULAND's structure: city-owned Wohnungsunternehmen focused on long-term social housing provision.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: SAGA is Hamburg's municipal housing company, managing roughly 135,000 apartments as a kommunales Wohnungsunternehmen. It is the most direct functional comparable to NEULAND: publicly mandated affordable residential landlord with social obligations and long-term stewardship mandate.
• GWG München: GWG München is a municipal/cooperative-style affordable housing company in Munich. It operates with a similar mandate of long-term affordable rental housing, comparable regulatory framework under German Wohnungspolitik, and similar reliance on community/social programs alongside core rental operations.
• Allertal Wohnungsgesellschaft: Allertal Wohnungsgesellschaft is a residential housing provider operating in the Wolfsburg region and is explicitly cited by NEULAND as a partner in the Herz+Ohr senior companionship project. It is the closest local direct peer, operating in the same geography with comparable municipal-style housing products.

Regional players

• Bauverein München eG: Bauverein München is a Munich-based housing cooperative providing long-term affordable rental housing with member focus. Comparable as a non-market-rate residential landlord with similar tenant-serving mandate, though operating in a different metropolitan region from Wolfsburg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/neuland.wolfsburg
• LinkedInlinkedin.com/company/neuland-wohnungsgesellschaft-mbh
• Instagraminstagram.com/neuland_wolfsburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEULAND Housing Company