Lift & Måleri i Borås

What Lift & Måleri i Borås does

Lift & Måleri i Borås is a privately held, family-owned lift rental company headquartered at Regementsgatan 22, Borås, Sweden. Founded in 1988, it originated as a painting business that used lifts for its own work before transitioning at the end of the 1980s into a dedicated lift rental firm; it self-describes as the oldest lift rental company in Borås. The firm serves both private individuals (B2C) and professional contractors and businesses (B2B) in the Västra Götaland region.

The company's core offering is the rental of aerial work platforms across four categories: scissor lifts (saxliftar, 5.66m–11.75m working height), articulating boom lifts (bomliftar, 10.89m–22.1m), trailer-mounted lifts (släpvagnsliftar, including Dino 160 XT II at 16m and Dino 120T at 12m), and truck- and van-mounted lifts (billiftar, 10.2m–28m). Equipment is sourced from leading international manufacturers including Genie, JLG, SkyJack, UpRight, Palfinger, Multitel, GSR, Dino, Versalift, and Manotti. The firm complements rentals with a recurring operator training course (Utbildning).

Lift & Måleri i Borås operates a direct, sales-led rental model with usage-based fees, generating revenue from per-rental transactions. Go-to-market is local and relationship-driven: customers reach the company via phone (033 132 390), email ([email protected]), website contact form, or a callback request flow. The website (liftmaleri.se) functions as the primary marketing and information platform, presenting categorized fleet listings and downloadable technical spec sheets. No public pricing is disclosed; quotes are handled on inquiry. No public listings, institutional investors, parent companies, or subsidiaries are present, and there is no evidence of public-company status.

Name

Lift & Måleri i Borås

Legal name

Lift & Måleri

Website

https://liftmaleri.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Lift & Måleri i Borås is a family-owned lift rental company in Borås, Sweden, renting scissor, boom, trailer, and truck-mounted aerial work platforms from leading OEMs to private individuals and professional contractors in the Västra Götaland region, and offering operator training.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYIMAHAJAN

Lifting & Hoisting Rental & Leasing

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

SECONDARYTLABAFAD

Cranes & Heavy Lifting Equipment Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYIMAHAJAJ

Lifting Platforms & Aerial Work Platforms (MEWPs)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

Keywords

• Aerial work platforms
• Lift rental services
• Scissor lift rental
• Boom lift rental
• Operator training courses

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Lift and skylift rental: Rental of various aerial work platforms (scissor lifts, boom lifts, trailer-mounted lifts, truck-mounted lifts) to private individuals and professionals for construction, painting, maintenance, and other elevated work projects. Revenue is generated through usage-based rental fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lift & Måleri i Borås rents aerial work platforms — scissor lifts, boom lifts, trailer-mounted lifts and truck/van-mounted lifts — to private individuals and professional contractors in the Borås area for construction, painting, maintenance and other elevated work projects. The company complements rentals with ongoing lift operator training courses and provides personalized consultation to help customers select the appropriate equipment for their project.

Product overview

Lift & Måleri i Borås is a lift rental company offering a portfolio of four distinct lift categories for rent: Saxliftar (scissor lifts), Bomliftar (boom lifts), Släpvagnsliftar (trailer lifts), and Billiftar (truck-mounted lifts). The company also provides operator training courses. All lifts are sourced from leading manufacturers including Genie, SkyJack, JLG, Dino, Palfinger, Multitel, and GSR. The rental service targets both private individuals and professional contractors in the Borås area.

Differentiator

Problem solved

Functional benefit

Products and services

• Saxliftar (Scissor Lifts) Rental of scissor lifts (saxliftar) in various brands and models from Genie, SkyJack and UpRight, with working heights from 5.66m to 11.75m and load capacities from 120kg to 454kg. Targeted at private individuals and professional contractors in the Borås area who need elevated, stable work platforms for construction, painting, installation or maintenance.
• Bomliftar (Boom Lifts) Rental of articulating boom lifts (bomliftar) from manufacturers including Genie and JLG, offering working heights from 10.89m to 22.1m in battery and diesel variants. Targeted at professional contractors and private customers who need to reach over obstacles or work at height on uneven sites in and around Borås.
• Släpvagnsliftar (Trailer Lifts) Rental of towable trailer-mounted lifts (släpvagnsliftar) including the Dino 160 XT II (16m working height) and Dino 120T (12m working height). Designed for customers who need to transport the lift to dispersed job sites themselves, including private individuals and smaller contractors in the Borås area.
• Billiftar (Truck-Mounted Lifts) Rental of truck- and van-mounted lifts (billiftar) from brands including GSR, Manotti, Multitel, Palfinger, Mazda and Versalift, with working heights ranging from 10.2m to 28m. Targeted at customers who require maximum reach and self-propelled mobility for high-elevation work in the Borås region.
• Utbildning (Lift Operator Training) Ongoing lift operator training courses (utbildning) delivered to both private individuals and professional operators. Courses run continuously with new sessions starting regularly; customers contact the company for more information. Targeted at anyone in the Borås area who needs certified or refresher training to operate rented aerial work platforms safely.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• AFI-Uplift: Specialist powered access (MEWP) rental company operating across the UK and Europe. Highly comparable business model focused specifically on aerial work platforms and lifting access equipment.
• Haki: Swedish-origin supplier and renter of lifting and access equipment including scaffold and access platforms. Overlaps with Lift & Måleri on aerial work platform and lifting access solutions in the Nordics.
• Nationwide Platforms: UK-focused specialist aerial work platform rental company offering scissor lifts, boom lifts and truck-mounted platforms — a directly comparable pure-play MEWP renter to Lift & Måleri's offering.
• Riwal: European specialist aerial work platform rental company with operations across multiple countries. Closely mirrors Lift & Måleri's product mix of scissor lifts, boom lifts and truck-mounted platforms.
• Stena Maskin: Swedish equipment rental company offering machinery and lifting equipment to contractors and businesses, with multiple depot locations. Directly competes with Lift & Måleri in the Swedish regional lift rental market.

Regional players

• HyrMaskiner: Swedish machine and equipment rental comparison/booking platform serving consumers and contractors. An emerging digital channel that competes for the same B2B and B2C rental customers that Lift & Måleri serves locally.
• Rentalriket: Swedish regional equipment rental platform aggregating rental supply across multiple Swedish operators. Represents an emerging channel/competitor that could disintermediate local rental providers like Lift & Måleri through digital aggregation.

Broad incumbents

• Sunbelt Rentals: One of North America's largest equipment rental companies with a substantial aerial work platform division. Provides a benchmark for the scaled specialist rental model that Lift & Måleri operates at a local level.
• Zeppelin Sverige: Swedish subsidiary of the Zeppelin Group, providing rental of construction and material handling equipment including aerial work platforms. A broader incumbent with national reach competing for the same regional lift rental demand.
• Boels Rental (Cramo): One of Europe's largest equipment rental groups, formed via the Cramo acquisition. Operates extensive MEWP and aerial lift rental fleets across Sweden and the Nordics with national depot coverage, directly competing with Lift & Måleri for regional contractor accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift & Måleri i Borås