The Society Group

What The Society Group does

The Society Group is a boutique, founder-owned public relations and brand strategy firm serving the global luxury real estate market. Founded by Alexander Ali and operating across five cities — New York, Los Angeles, London, Miami, and Abu Dhabi — the firm represents landmark developments, institutional brokerages (Sotheby's International Realty, Corcoran, Compass Development Marketing Group, Christie's International Real Estate Southern California, Witkoff), individual power brokers (Mauricio Umansky, Fredrik Eklund, Aaron Kirman, Carl Gambino, Tomer Fridman, Linda May), and developers of AI infrastructure such as Arizona Land Consulting.

The firm is structured as a five-pillar platform: Property Society (core PR practice), SCTY by SOCIETY Studios (digital and social media architecture), Soirée Society (events), LIAISON (private off-market brokerage), and SIGNAL (PR for AI infrastructure developers). It also produces two proprietary content properties — UPFRONTS, a Wall Street Journal-sponsored international real estate summit with 12+ editions across five countries, and the Hollywood Reporter's Power Broker Awards, now in their sixth year, which provide press-verified recognition for luxury real estate's highest performers. The firm claims 1,200+ press placements annually across five global markets and representation of $3.5B+ in luxury real estate.

The business operates on a selective, referral-only intake model with no public pricing and recurring retainer economics. New business is conducted by email and direct approach rather than paid acquisition. The firm is privately held, with no disclosed external investment, parent company, or institutional backing; headcount is stated at 1–10 employees, consistent with a high-leverage boutique structure that monetizes senior counsel rather than headcount.

Name

The Society Group

Legal name

The SOCIETY Group

Website

https://societygrouppr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Society Group is a founder-owned boutique public relations and brand strategy firm serving the global luxury real estate market across five cities, representing landmark developers, institutional brokerages, power brokers, and AI infrastructure developers via a referral-only model.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Public Relations

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Reputation Management & Executive Thought Leadership (MPAAADAK), Reputation Management & Online PR (BPAFADAN), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Luxury real estate PR
• Public relations services
• Brand strategy consulting
• Media relations
• Event management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Brand Strategy Retainers: Ongoing strategic public relations counsel for luxury real estate clients including developers, brokerages, and individual power brokers. Services encompass narrative development, press strategy, verification services, and market positioning.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Society Group is a global luxury real estate public relations and brand strategy firm retained by landmark developments, institutional brokerages, and power brokers. It delivers PR strategy, press placements, event production, digital and social media branding, and private brokerage representation across five global markets (New York, Los Angeles, London, Miami, and Abu Dhabi).

Product overview

The SOCIETY Group is a global luxury real estate public relations and brand strategy firm operating across five cities (New York, Los Angeles, London, Miami, Abu Dhabi). The firm operates as a unified platform built around five integrated pillars: Property Society (core PR practice), SCTY by SOCIETY Studios (digital/social media branding), Soirée Society (events and summit production), LIAISON (private off-market brokerage), and SIGNAL (AI infrastructure PR). The portfolio includes UPFRONTS (a Wall Street Journal-sponsored international real estate summit) and the Hollywood Reporter's Power Broker Awards (press-verified industry recognition). These offerings work together to provide comprehensive brand architecture, press strategy, digital presence, networking infrastructure, and private brokerage services to the luxury real estate market.

Differentiator

Problem solved

Functional benefit

Brands

• SCTY by SOCIETY Studios: Digital architecture for operators, designing social presence that reads like old money, building digital identities for brokers and developers that attract institutional capital and international attention.
• Soirée Society
• LIAISON
• SIGNAL

Products and services

• Property Society

Quantifiable outcome

• 1,200+ press placements annually across five global markets
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Wall Street JournalcoreGTM or Marketing Partner · 1 January 2019The Wall Street Journal is the official sponsor of UPFRONTS, The Society Group's invitation-only international real estate summit. This is a flagship co-branding partnership where WSJ's name adds credibility to the event and The Society Group produces and engineers the forum. The partnership enables international developers to access qualified US buyers through a WSJ-sponsored platform.
• Hollywood ReportercoreGTM or Marketing Partner · 1 January 2019The Hollywood Reporter partnered with The Society Group to produce the Power Broker Awards — press-verified recognition for luxury real estate's highest performers. The decision to partner was strategic: the Hollywood Reporter is the editorial institution that has 'owned the intersection of capital, celebrity, and culture' for nearly a century. Winners receive permanent searchable archived recognition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 5W Public Relations: Mid-sized US public relations firm with real estate, lifestyle, and consumer practices. Comparable as a broader PR incumbent with overlapping real estate and luxury client capabilities, though it is a generalist agency rather than a luxury-real-estate specialist.
• Rogers & Cowan (now part of R&CPMK): Large-scale entertainment and lifestyle public relations network with real estate-adjacent capabilities. Comparable as a scaled incumbent in the same broad lifestyle, entertainment, and luxury communications category, though it operates at much greater scale and breadth than The Society Group.

Direct peers

• The Pollack Group: Full-service public relations and marketing firm with a real estate and development practice. Comparable as a mid-sized PR firm offering strategic communications to developers, brokerages, and luxury real estate brands, with a similar client-centric engagement model.
• Cooper-Horowitz Inc. Long-established residential real estate public relations agency serving developers, brokerages, and sales teams across the US. Closely comparable in core service offering (real estate PR and brand strategy) and in targeting the same institutional brokerage and developer client base.
• Susan Magrino Agency: High-end luxury, lifestyle, and real estate public relations firm representing premium brands, developers, and hospitality clients. Comparable as a long-established luxury lifestyle PR boutique with overlapping real estate and brand architecture capabilities.
• HL Group: Communications agency with strong real estate, hospitality, and lifestyle practices. Comparable in providing integrated PR, events, and digital strategy to luxury real estate and lifestyle clients, including branded residences and high-end developments.
• The Brandman Agency: Public relations agency with deep real estate, development, and architecture practice. Direct comparable in serving developers, architects, and luxury residential clients with strategic communications and media strategy.
• Murphy O'Brien Public Relations: Luxury lifestyle and real estate public relations agency with strong developer and brand-side relationships. Comparable as a similarly positioned lifestyle and luxury real estate PR boutique serving premium developers and high-net-worth clients.
• IDPR (I Deal PR / Integrated Design PR): Boutique public relations and marketing firm focused on real estate, design, hospitality, and lifestyle. Comparable in combining real estate PR with adjacent luxury verticals (design, hospitality) for a similar high-end client base.
• The Aarth Agency: Boutique luxury real estate and lifestyle public relations firm representing high-end developers, brokerages, and brands. Direct comparable as a specialist PR boutique focused on the same super-prime real estate client base as The Society Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheSocietyGroupLA
• LinkedInlinkedin.com/company/the-society-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Society Group