Hirsch & Wölfl

What Hirsch & Wölfl does

Hirsch & Wölfl GmbH is a privately held German digital agency founded in 2001 and headquartered in Vellberg, Baden-Württemberg, with a sales office in Neuss. The company specializes in accessible web solutions for the German public sector, primarily municipalities (Gemeinden, Städte, Landkreise), with a secondary focus on municipal facilities and corporate clients. Its core offering is built on TYPO3 CMS and includes municipal websites, a native iOS/Android citizen app (Bürger App), and a citizen service portal (Bürgerserviceportal) designed for compliance with OZG, BITV 2.0, and DSGVO. The platform comprises over 60 modular building blocks that can be combined for individual municipal needs, including intranet, e-government workflows, e-signature, Bäder Shop, digital bulletin boards via the Nussbaum Medien integration, and a Hinweisgeberschutz module for whistleblower compliance.

The company monetizes through a blended model: one-time project revenue from website development and digital projects (over 1,400 completed cumulatively), recurring subscription revenue from app and module deployments, and professional services revenue from TYPO3 training. A free Website Check-Up serves as a lead-generation funnel. The go-to-market is sales-led and event-driven, with regional key account managers covering Baden-Württemberg, Bayern, and Nordrhein-Westfalen, supported by active participation in municipal trade fairs (KOMMUNALE, KommDIGITALE). The company claims 1,450+ customers across the DACH region and self-describes as the market leader in municipal websites in Baden-Württemberg.

Recent product development has emphasized AI capabilities within its domain: HIWO, a DSGVO-compliant AI chatbot for municipal citizen service launched in November 2025, and native AI features integrated into TYPO3 13.4 LTS planned for June 2026. Partnerships with conword (multilingual translation) and Nussbaum Medien (digital bulletin integration) extend the platform's ecosystem. Ownership remains founder-controlled with no disclosed institutional investors, and the company has approximately 40 employees based on its careers section.

Name

Hirsch & Wölfl

Legal name

Hirsch & Wölfl GmbH

Website

https://hirsch-woelfl.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Hirsch & Wölfl is a German digital agency specializing in accessible, OZG- and BITV-compliant websites, citizen apps, and e-government portals for municipalities across the DACH region. It serves 1,450+ public-sector clients from a modular TYPO3-based platform with 60+ building blocks and an AI chatbot (HIWO).

Ownership category

akta.pro rank

Headquarters

HQ city

Vellberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Website Development & Projects: Custom web development for municipalities including websites, citizen service portals, and intranet solutions. Project-based revenue from over 1,400 digital projects completed.
2. Citizen App Development: Native iOS and Android app development and ongoing maintenance for municipalities
3. TYPO3 Schulungen: Training services for TYPO3 CMS including basic training, individual intensive training, and refresher courses
4. Module & Add-ons: Over 60 modular building blocks for digital offerings, including photography, print, e-government compliance modules

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hirsch & Wölfl designs, develops, and maintains accessible digital solutions for municipalities across the DACH region, centered on TYPO3-based websites, a native Bürger App, and a Bürgerserviceportal compliant with the Onlinezugangsgesetz (OZG). The portfolio extends to a DSGVO-compliant AI chatbot (HIWO), intranet, swimming-pool e-commerce, and over 60 modular add-ons covering photography, print, whistleblowing, and digital advent calendars. Customers range from small communities of 300 inhabitants to large districts of 450,000 residents, served through regional direct-sales teams and event-led engagement.

Product overview

Hirsch & Wölfl is a web agency specializing in accessible digital solutions for municipalities in Germany, operating for over 23 years. The company offers a modular product portfolio centered on TYPO3 CMS, including municipal websites (Web), a citizen mobile app (Bürger App), and a citizen service portal (Bürgerserviceportal) compliant with the Onlinezugangsgesetz (OZG). The platform comprises over 60 modular building blocks that can be combined for different municipal needs. AI-powered offerings include Kommunale Intelligenz with the HIWO chatbot for automated citizen service. Additional modules cover intranet, swimming pool e-commerce (Bäder Shop), digital bulletin boards via Nussbaum Medien Schnittstelle, digital advent calendars, and educational institution websites. The company also provides photography, print services, and TYPO3 training. Partner products include conword for multilingual website translation.

Differentiator

Problem solved

Functional benefit

Brands

• HIWO: Digital municipal employee chatbot - a KI chatbot for municipalities that operates 24/7, is DSGVO-compliant, and supports over 80 languages.
• Hirsch & Wölfl Bürger App
• Hirsch & Wölfl Bäder Shop

Products and services

• Kommunale Websites (Municipal Websites)

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• conwordcoreTechnology or Integration · 5 February 2025conword is a partner product for automatic translation of websites into over 30 languages in real-time without additional maintenance effort. Supports breaking down language barriers and increasing digital participation. DSGVO-compliant with EU hosting. Can be integrated with Hirsch & Wölfl modules and citizen service portals.
• Nussbaum MediencoreTechnology or IntegrationNussbaum Medien interface enables seamless integration between municipal bulletins, websites, and citizen apps. All news articles can be managed through a common platform and published simultaneously across bulletin, website, and app - eliminating duplicate maintenance work.
• Ingo Rack FotografieminorOthersPhotography partner based in Bad Buchau, Germany (Friedhofstrasse 6, D-88422 Bad Buchau, Tel: 07582 926079) for professional photography services including employee portraits, virtual tours, and drone footage.

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• AKDB (Anstalt für Kommunale Datenverarbeitung in Bayern): Bavarian state-aligned municipal IT provider offering end-to-end software, hosting, and digital services to Bavarian municipalities. Comparable as a larger incumbent that can bundle websites and citizen portals with broader municipal IT contracts.
• ekom21 KGRZ Hessen: Hessian municipal data processing center providing IT, hosting, and digital administration services. Comparable as a public-sector IT consortium that competes for end-to-end municipality digitization contracts.
• regio iT GmbH: North Rhine-Westphalian municipal IT provider delivering IT services, hosting, and digital solutions to cities and districts. Comparable as a regional incumbent operating in H&W's stated NRW territory and competing for similar framework contracts.

Direct peers

• Amedick & Sommer GmbH: German TYPO3 agency delivering CMS, web, and digital solutions to enterprise and public-sector customers. Comparable as a directly competing TYPO3-focused digital agency with similar services and customer segments.
• dkd Internet Service GmbH: Frankfurt-based German web agency specialized in TYPO3 CMS solutions for enterprise and public-sector clients. Directly comparable as a TYPO3-centric agency competing for the same municipal and corporate website modernization projects.
• jweiland.net: Long-standing German TYPO3 hosting and services specialist serving enterprise and public-sector clients. Comparable as a TYPO3-native service provider competing for website builds, hosting, and ongoing maintenance.
• typovision GmbH: Specialized German TYPO3 agency focused on enterprise CMS implementations. Comparable as a TYPO3-native boutique competitor chasing similar mid-market and public-sector web projects.
• sitegeist media solutions GmbH: Hamburg-based TYPO3 agency focused on complex CMS, portal, and intranet projects for German enterprises and public institutions. Comparable on technology stack (TYPO3), customer profile, and project-based delivery model.

Regional players

• KDVZ Citkomm: Municipal data processing center serving municipalities in parts of North Rhine-Westphalia with IT, hosting, and digital services. Comparable as a regional municipal IT provider competing for local citizen portal and website contracts.

Others

• Dataport AöR: Public-sector IT provider for several northern German states, offering application development, hosting, and digital administration at scale. Comparable as a state-affiliated broad incumbent competing for large municipal digitalization tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HirschUndWoelfl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirsch & Wölfl