MMG Education

What MMG Education does

MMG Education, founded in 2005 and headquartered in Bondi Junction, Sydney, is a division of Macquarie Marketing Group that provides tailored stakeholder research and performance benchmarking services to independent and non-state systemic schools. The company's core products are survey-based stakeholder satisfaction and performance reviews covering parents, students, staff, alumni, and prospective parents, supplemented by specialised modules including TXcel teaching quality feedback (built on the SEEQ-S instrument developed with Prof. Herb Marsh and Prof. John Hattie), the Multidimensional Student Wellbeing 'Pulse' Model (developed with the Institute of Positive Psychology & Education at Australian Catholic University), Staff Psychosocial Hazards Reviews, Principal & Executive 360 Feedback, and Alumni and Prospective Parent reviews.

The technology backbone is Australia's largest school stakeholder benchmarking database—666,571 stakeholders and 1,400+ benchmarkable performance elements (250,210 parents, 44,594 staff, 325,083 students, 20,664 prospective parents, 26,024 alumni) covering academic programs, student wellbeing, Net Promoter Score, staff professional development, and more. Validated methodologies underpin the offering: the Derived Importance methodology (correlation-based proxy for importance, developed with Australian Catholic University), Self Determination Theory instruments (autonomy, relatedness, competence), SEEQ-S for teaching quality, and the MMG Advocacy Models including NPS and the new Affinity Model. Survey instruments carry alpha scores above 0.8 and achieve high response rates (50%+ parents, 75%+ staff, 85%+ students).

Commercially, MMG operates a professional services, project-based revenue model with pricing scaled by questionnaire scope and school size, structured around multi-year contracts and annual review cadences. It has conducted over 2,100 projects for 230+ client schools and currently executes 700+ school projects annually across Australia, New Zealand, and South East Asia. Go-to-market is enterprise field sales—direct inquiry via website forms, with Directors managing client relationships—supplemented by referral alliances with AHISA (Association of Heads of Independent Schools of Australia), ABSA (Australian Boarding Schools Association), and academic co-development with Australian Catholic University's IPPE. The team sits in the 11–50 employee range.

Name

MMG Education

Legal name

Macquarie Marketing Group

Website

https://mmgeducation.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MMG Education is an Australian research firm providing stakeholder surveys and performance benchmarking for independent and non-state systemic schools across Australia, New Zealand, and Southeast Asia, leveraging Australia's largest school benchmarking database of 666,571 stakeholders and 1,400+ validated performance benchmarks.

Ownership category

akta.pro rank

Product category

Education Research and Benchmarking

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• School stakeholder research
• Performance benchmarking
• Education survey services
• Teaching quality feedback
• Student wellbeing assessment

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. School Research and Survey Services: MMG Education generates revenue through project-based engagements with independent and non-state systemic schools. The company offers a flexible fee structure based on the scope of questionnaire and size of the school, ensuring low fee-paying schools can access services. Projects include Whole of School Reviews, Key Year Group Tracking, Staff Satisfaction Reviews, Student Wellbeing Reviews, TXcel Teaching Quality feedback, Alumni Reviews, and Specialty School Reviews.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MMG Education is a research and consulting firm that conducts tailored school stakeholder surveys and provides performance benchmarking services for independent and non-state systemic schools. Its offerings span Parent, Staff and Student Satisfaction Reviews, TXcel teaching quality feedback, student wellbeing assessments, staff psychosocial hazards reviews, prospective parent and alumni surveys, and principal 360-degree feedback, all backed by Australia's largest school benchmarking database covering over 666,000 stakeholders.

Product overview

MMG Education offers a comprehensive suite of research-informed school stakeholder feedback and performance benchmarking services. The core platform consists of Parent, Staff and Student Satisfaction Reviews and the TXcel teacher feedback portal, supplemented by specialized modules including Staff Psychosocial Hazards Review, Integrated Multidimensional Student Wellbeing Review, Key Year Group Tracking Reviews, School Alumni Reviews, Prospective Parent Reviews, and Principal & Executive 360 Feedback Reviews. Specialty School Reviews provide targeted research for specific areas including Student Performance Segmentation, Outdoor Education, Sport, Music, and Co-curricular programs. The offering is underpinned by Australia's largest school benchmarking database and supported by proprietary research methodologies including Self Determination Theory instruments, the Multidimensional Student Wellbeing 'Pulse' Model, Derived Importance analysis, and MMG Advocacy Models (Net Promoter Score and Affinity Model).

Differentiator

Problem solved

Functional benefit

Brands

• TXcel: Student Feedback on Teaching Quality portal providing teachers with confidential, research-informed feedback on teaching effectiveness, supporting professional growth and improved student learning outcomes.
• Multidimensional Student Wellbeing 'Pulse' Model

Products and services

• Parent, Staff and Student Satisfaction Reviews Comprehensive satisfaction and performance reviews covering all key stakeholder groups including parents, students, and staff, providing schools with research-informed feedback for strategic and operational planning.
• Key Year Group Tracking Reviews Satisfaction and performance reviews focused on specific transition, entry and exit year groups, enabling schools to monitor how perceptions change as students progress through the school.
• Staff Satisfaction Review Comprehensive satisfaction and performance review specifically focusing on teaching and non-teaching staff, with complete confidentiality and coverage of all key aspects including staff welfare matters.
• Staff Psychosocial Hazards Review Evidence-based review of staff perceptions on psychosocial hazards including job demands, support, role clarity, and workplace relationships, developed following Work Health and Safety Code of Practice 2024.
• Integrated Multidimensional Student Wellbeing Review Comprehensive wellbeing review developed in collaboration with Australian Catholic University's IPPE, covering academic, psychological, self, social, physical, cultural, and spiritual wellbeing domains for students Years 5-12.
• TXcel (Student Feedback on Teaching Quality) Scientifically-validated teacher feedback portal providing confidential diagnostic feedback on teaching effectiveness aligned with AITSL professional standards, using the SEEQ-S instrument and student growth measures developed with Prof. Herb Marsh and Prof. John Hattie.
• Prospective (Future) Parent Review Comprehensive review of perceptions, engagement and views from prospective parents' perspective, assessing school choice position, contact management, enrolment processes and comparisons to competing schools.
• School Alumni Review Comprehensive review of alumni perceptions, engagement and views, segmented by year cluster groups, location, and current connection with the school to inform alumni strategic planning.
• Principal & Executive 360 Feedback Reviews Tailored performance review providing confidential research-based feedback on executive staff performance from peers and direct reports, aligned with AITSL Australian Professional Standard for Principals.

Quantifiable outcome

• High response rates ensuring robust data: parents 50%+, staff 75%+, students 85%+
• +2 more outcomes

Named customers14 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Australian Catholic University - Institute of Positive Psychology & Education (IPPE)coreStrategic or Co-development PartnerMMG Education has a strategic alliance with the Australian Catholic University's Institute of Positive Psychology & Education (IPPE) supporting continual development and access to best practice research instruments. This partnership has resulted in the development of the Multidimensional Student Wellbeing 'Pulse' Model, integration of Self Determination Theory into research instruments, and refinement of Derived Importance methodology. IPPE researchers collaborated on validating the SEEQ-S instrument for the TXcel teaching quality feedback model.
• Association of Heads of Independent Schools of Australia (AHISA)coreStrategic or Co-development PartnerMMG Education maintains an alliance with AHISA, the peak professional body for leaders in independent schooling. This alliance provides credibility and access to the independent schools sector, with AHISA endorsement supporting MMG's position as a trusted research partner for school stakeholder feedback and benchmarking services.
• Australian Boarding Schools Association (ABSA)minorStrategic or Co-development PartnerMMG Education maintains a relationship with ABSA providing research services to boarding schools and access to the boarding education sector. ABSA membership enables MMG to serve boarding school clients with specialized reviews covering boarding facilities, pastoral care, and student wellbeing.
• Image SevenminorOthersImage Seven is identified as a partner providing creative and digital services to MMG Education, appearing as a logo partner on the website footer. Nature of partnership appears to be creative/design agency services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hanover Research: Subscription-based custom research and benchmarking provider to education and other sectors; comparable B2B, relationship-led go-to-market and project-based research model for school and education clients.
• Australian Council for Educational Research (ACER): Australia's leading education research organisation, providing assessment, benchmarking and survey research to schools and education systems — directly comparable in audience (ANZ schools) and research/benchmarking services.
• McREL International: US-based education research and consulting organisation that develops school improvement, evaluation and survey tools for K–12 — comparable in research-led, evidence-based approach to school improvement and stakeholder feedback.
• YouthTruth: National nonprofit that runs student, family, and staff perception surveys for K–12 schools with aggregated benchmarking — directly comparable in service design and target audience to MMG's stakeholder research offering.
• K12 Insight: US-based K–12 stakeholder engagement and perception survey provider serving school districts with benchmarking against peer districts — a close functional peer to MMG's Whole of School and Key Year Group reviews.
• The Learning Bar (Tell Them From Me): Provides online stakeholder survey platforms for K–12 schools covering students, parents and staff, with built-in benchmarking — directly comparable to MMG's parent/student/staff satisfaction reviews in product and customer.

Broad incumbents

• RAND Corporation (Education division): Large research institution that produces education research, surveys and benchmarking for school systems and policymakers — a broad incumbent with overlapping school-focused research and analytics work.
• Gallup (Education practice): Global research and analytics firm with a dedicated education practice that conducts stakeholder and employee engagement surveys in schools — a broader incumbent offering overlapping stakeholder-survey and benchmarking capabilities.

Regional players

• Nous Group: Australian-headquartered management consultancy with a substantial education practice serving schools, universities and government — comparable in ANZ school client base and consultative delivery model, though broader than survey-only research.

Others

• Edusys / School Surveys Australia: Adjacent providers of school stakeholder and parent surveys in Australia; thematically comparable as part of the broader school-survey ecosystem that competes for the same independent school benchmarking budget as MMG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMG Education