MESTO
MESTO is a German manufacturer of manual and battery-powered spray equipment, including pressure sprayers, backpack sprayers, foam applicators, and watering cans, serving consumers and professionals across forestry, agriculture, construction, food processing, automotive, cleaning, and garden sectors via direct e-commerce, a B2B portal, and an EU dealer network.
- Company typePrivate
- Founded1920
- HeadquartersFreiberg Am Neckar, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MESTO does
MESTO Spritzenfabrik Ernst Stockburger GmbH is a German manufacturer of spray and application equipment founded in 1919/1920 and headquartered in Freiberg am Neckar, Germany. The privately held GmbH (managed by Bernd Stockburger and Johannes Stuber) operates a single vertically integrated production site that performs plastic injection molding, metalworking, assembly, and logistics in-house, supporting a "Made in Germany" positioning certified under DIN EN ISO 9001:2015. Its product portfolio spans manual pressure sprayers, backpack sprayers, foam sprayers, hand atomizers, high-pressure and stainless-steel sprayers, watering cans, weed burners, pressure water containers, suction devices, and a new e.flow line of battery-powered sprayers, water containers, and suction devices built on the AMPShare 18V platform powered by Bosch. The company is distinguished by specialized features including 360° spray functions, material-specific FPM and EPDM sealing systems for acidic/alkaline/food-safe liquids, ergonomic fatigue-reducing designs, an extensive interchangeable nozzle program, and a 20-year spare parts availability guarantee.
MESTO serves a diversified mix of consumer and professional end-markets, organized vertically into forestry and agriculture, construction, food industry, automotive/commercial vehicles, home and garden, cleaning and disinfection, pest control and epidemic control, and garden/landscape construction. The go-to-market blends a B2C storefront (mesto.de) for end consumers and hobby gardeners, a recently launched B2B dealer portal (b2b.mesto.de) operating 24/7 with personalized tiered pricing for trade customers, an EU-wide dealer and trade partner network, and a Private Label/OEM manufacturing program for external brands. Revenue mechanics rely on unit-priced product sales across both B2C and B2B channels, supplemented by licensing/royalty-style income from the OEM/private label program, with promotional discount campaigns (spring and Black Deals up to 40%) and free shipping above €100 driving direct-to-consumer volume.
Revenue figures are not publicly disclosed and there are no funding rounds, M&A activity, or institutional investors indicated, consistent with a family-owned specialty industrial manufacturer. The current strategic posture is clearly offensive: an 18+ SKU product expansion in 2025, a Bosch AMPShare platform partnership, and a new B2B portal signal a deliberate transition from a manual-sprayer legacy brand to a battery-powered, digitally distributed equipment supplier while preserving the German-manufacturing heritage and spare parts long-tail support that anchor its installed base.
MESTO firmographics
Firmographics- Name
- MESTO
- Legal name
- Mesto Spritzenfabrik Ernst Stockburger GmbH
- Website
- https://mesto.de
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MESTO is a German manufacturer of manual and battery-powered spray equipment, including pressure sprayers, backpack sprayers, foam applicators, and watering cans, serving consumers and professionals across forestry, agriculture, construction, food processing, automotive, cleaning, and garden sectors via direct e-commerce, a B2B portal, and an EU dealer network.
- Ownership category
- akta.pro rank
MESTO industry classification
Industry- Product category
- Spray Equipment Manufacturing
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industry
- Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA)
Keywords
Where MESTO is headquartered
LocationHeadquarters
- HQ city
- Freiberg Am Neckar
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MESTO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales – B2C E-commerce: MESTO sells its complete product range directly to end consumers through its mesto.de online shop. Products are priced per unit with free shipping on orders over €100. Pricing is publicly available on the website.
- Product Sales – B2B E-commerce: Registered dealers and trade customers purchase through the b2b.mesto.de portal, which offers personalized pricing tiers, volume discounts, and individual delivery and payment conditions. New trade customers in the EU and new dealers can apply for accounts.
- Private Label / OEM: MESTO offers a Private Label program, allowing external brands to have MESTO products manufactured under their own brand identity. This represents a separate B2B revenue stream targeting companies seeking to expand their product portfolio without manufacturing investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2C retail pricing – per unit, publicly listed |
| Unit Pricing | Pay-as-you-go | B2B trade pricing – personalized, tiered |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
MESTO product offering
Product offeringCore offering
MESTO designs, manufactures, and distributes manual and battery-powered spray equipment for agriculture, forestry, construction, cleaning, disinfection, pest control, food industry, and home/garden applications. Products are produced in-house at the Freiberg am Neckar facility in Germany and sold through a direct B2C e-commerce shop, a dedicated B2B dealer portal, and a network of dealers including a Private Label/OEM program.
Product overview
MESTO is a German manufacturer of spray equipment (Sprühgeräte) with over 100 years of experience, producing 'Made in Germany' products at their Freiberg am Neckar facility. The product portfolio is organized around manual and battery-powered spray solutions across multiple categories: Gießkannen (watering cans), Drucksprüher (pressure sprayers), Unkrautbrenner (weed burners), Rückenspritzen (backpack sprayers), Schaumdrucksprüher (foam pressure sprayers), Druckwasserbehälter (pressure water containers), Sauggeräte (suction devices), Handzerstäuber (hand atomizers), and Akku-Drucksprüher (battery pressure sprayers). The e.flow sub-brand represents their battery-powered product line featuring AMPShare powered by Bosch battery technology. Products are designed for both consumer (Haus & Garten/home & garden) and professional use across industries including forestry, agriculture, construction, food, automotive, landscaping, industry, pest control, cleaning, disinfection, and fruit/wine cultivation. The company also offers a B2B portal for commercial customers and maintains comprehensive spare parts availability with a 20-year guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- e.flow: Battery-powered spray devices product line powered by AMPShare (Bosch) technology, including Akku-Drucksprüher, Akku-Rückenspritze, and Akku-Wasserbehälter products.
Products and services
- e.flow Battery-Powered Sprayers Cordless sprayers and accessories powered by AMPShare – powered by Bosch 18V batteries; eliminates manual pumping for professional users across cleaning, gardening, construction and disinfection applications.
- Manual Pressure Sprayers (Drucksprüher) Manual pump-operated pressure sprayers in various sizes including FLORI COMPACT, AQUA 1.5, BUGSI, BUGSI 360°, UNIVERSAL PLUS F1, PROFI PLUS 5/1.5, HERBI 360°, PICO BLACK EDITION, CLEANER E1.5, CLEANER F1.5/F5/E10, CLEANER SUPER EXTREME 1.5 and BELT HELD / BELT HELD PLUS for garden, cleaning and professional applications.
- High-Pressure Sprayers (Hochdrucksprühgeräte) Professional high-pressure sprayers including FERROX PLUS 6/10, INOX PLUS 10, and INOX EXTRA 10 stainless steel models for forestry, agriculture, pest control and disinfection applications requiring higher spray pressure.
- Backpack Sprayers (Rückenspritzen) Manual and battery-powered backpack sprayers including RS185 PLUS, e.RS185 (battery), and AQUA CADDY for extended professional spraying operations.
- Foam Pressure Sprayers (Schaumdrucksprüher) Foam-producing sprayers including FOAMER E4, FOAMER F4, and e.flow variants e.FOAMER F2/E2/F5/E5 for cleaning and disinfection with extended contact time.
- Hand Atomizers (Handzerstäuber) Compact handheld atomizers for fine mist spraying including CLEANER SPRAY 1/0.5/360° 1/E1, FLIP, MAJA, MAJA MINI, and LUCKY/HAPPY in various colors for cleaning, disinfection and plant care.
- Pressure Water Containers (Druckwasserbehälter) Pressurized water containers including PROFI H2O 10, AQUA CADDY 6.0, e.AQUA 20 Mobil and e.PRIMER H2O 5 for supplying pressurized water to tools and equipment on construction and industrial sites.
- Watering Cans (Gießkannen) Design watering cans including LUCKY STONE and HAPPY MINI STONE for garden irrigation and indoor plant care.
- Suction Devices (Sauggeräte) SAUGFIX battery-powered suction device for transferring and spraying various liquids in trade and industrial environments.
- Weed Burners (Unkrautbrenner) Thermal weed control devices for non-chemical weed removal in gardens and landscaping.
- Accessories & Spare Parts (Zubehör & Ersatzteile) Comprehensive range of spare parts and accessories including nozzles, seals and other consumables with a 20-year spare parts availability guarantee.
- B2B Dealer Portal Dedicated online B2B platform for dealers and commercial operators in the EU with personalized pricing tiers, trade-specific pricing, product comparison tools, and invoice management.
- Private Label / OEM Manufacturing Private Label program allowing external brands to have MESTO-manufactured spray products produced under their own brand identity, enabling partner companies to expand product portfolios without manufacturing investment.
Quantifiable outcome
- 20-year spare parts availability guarantee on all products
- +1 more outcomes
Companies that use MESTO
Customer profileSegments8 records
Ideal customer profiles7 records
MESTO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MESTO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMPShare – powered by BoschcoreMESTO's new e.flow battery-powered product line uses the AMPShare ecosystem – a battery platform powered by Bosch. This partnership provides cross-brand battery compatibility, allowing MESTO e.flow devices to use the same 18V batteries as other AMPShare-compatible tools from partner brands, simplifying power management for professional users.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
MESTO competitors and assessment
Company assessmentBroad incumbents
- STIHL: Global leader in outdoor power equipment (chainsaws, trimmers, blowers) with extensive professional dealer network and battery platforms. STIHL represents a potential broad incumbent threat as it could enter the cordless sprayer category leveraging its AP battery system and dealer scale.
- Husqvarna Group: Swedish outdoor power products manufacturer with strong presence in forestry, agriculture, and landscaping. Husqvarna's professional dealer network and battery platform ambitions make it a comparable broad incumbent that could enter the cordless sprayer category in MESTO's forestry and agriculture segments.
- Alfred Kärcher SE & Co. KG: Global leader in cleaning technology with extensive professional cleaning product portfolio. Kärcher overlaps with MESTO's cleaning and disinfection segment (CLEANER, FOAMER lines) and represents a potential broad incumbent threat as it expands into portable application tools.
- Robert Bosch (Power Tools / Garden Tools): Global power tool and garden equipment giant whose AMPShare battery platform MESTO uses. Bosch could compete with MESTO directly in cordless sprayers while also serving as the enabling battery partner, creating both partnership and competitive exposure.
Direct peers
- Kwazar Corporation: Polish manufacturer of professional spraying equipment including pressure sprayers, foamers, and dosing systems. Kwazar competes with MESTO in cleaning, disinfection, and automotive segments across European B2B channels.
- Chapin International: US-based manufacturer of hand pump, backpack, and wheeled sprayers for agriculture, pest control, and industrial applications. Chapin competes with MESTO in North American professional sprayer markets with similar product positioning on durability and chemical compatibility.
- Hozelock: UK-based manufacturer of garden watering and spraying products for consumer and semi-professional markets. Hozelock competes with MESTO's home & garden segment (watering cans, pressure sprayers) in European DIY and garden retail channels.
- GLORIA Haus- und Gartengeräte: German manufacturer of household and garden sprayers with a heritage comparable to MESTO. Gloria produces pressure sprayers, backpack sprayers, and foam sprayers for both consumer and professional markets, competing directly with MESTO across B2C e-commerce and dealer channels in DACH region.
- Solo Kleinmotoren GmbH: German manufacturer of sprayers, misters, and outdoor power equipment. Solo's product portfolio directly overlaps with MESTO's pressure sprayers, backpack sprayers, and battery-powered devices, serving the same agriculture, forestry, and pest control professional segments globally.
- Birchmeier Sprühtechnik AG: Swiss manufacturer of spraying and dosing equipment for agriculture, horticulture, and industry. Birchmeier competes directly with MESTO in the professional sprayer category with comparable product breadth (backpack, handheld, battery-powered) and similar European manufacturing heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MESTO social profiles
Digital presenceMESTO compliance and trust
Trust signalCompliance3 records
MESTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MESTO leadership team
Management profileNumber of profiles
Profiles2 records
MESTO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MESTO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MESTO
What does MESTO do?
MESTO designs, manufactures, and distributes manual and battery-powered spray equipment for agriculture, forestry, construction, cleaning, disinfection, pest control, food industry, and home/garden applications. Products are produced in-house at the Freiberg am Neckar facility in Germany and sold through a direct B2C e-commerce shop, a dedicated B2B dealer portal, and a network of dealers including a Private Label/OEM program.
Is MESTO a public or private company?
MESTO is a private company. It is classified as family owned and is currently operating.
When was MESTO founded?
MESTO was founded in 1920. It employs 101 to 250 people.
Where is MESTO based?
MESTO is headquartered in Freiberg Am Neckar, Germany, in the Europe region.
How does MESTO make money?
Three revenue lines are on record. Product Sales – B2C E-commerce is the primary driver. The others are product Sales – B2B E-commerce and private Label / OEM.
Who are MESTO's main competitors?
Broad incumbents on record are STIHL, Husqvarna Group, Alfred Kärcher SE & Co. KG and Robert Bosch (Power Tools / Garden Tools). Direct peers are Kwazar Corporation, Chapin International, Hozelock, GLORIA Haus- und Gartengeräte, Solo Kleinmotoren GmbH and Birchmeier Sprühtechnik AG.
Does MESTO have an API?
No public API is recorded for MESTO.
What industry is MESTO in?
MESTO's product category is Spray Equipment Manufacturing. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFAAADAA, Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers). Its NAICS code is 333112 and its SIC code is 3524.