Juguetronica

What Juguetronica does

Juguetronica is a Spanish e-commerce and brick-and-mortar retailer specializing in curated technological and electronic toys, founded in 2003 and operating under the legal entity ENTERTAINMENT INNOVATIONS, S.L. The company is headquartered in Madrid and distributes across Spain and Portugal via MRW courier. Its product catalog spans seven categories — drones, radio control vehicles, programmable robots, educational toys, tech gadgets, board games, and licensed geek/pop culture merchandise — with unit prices ranging from €2.00 to €174.95. The assortment is sourced from third-party manufacturers rather than developed in-house.

The business operates primarily through a WooCommerce-based owned e-commerce storefront (juguetronica.com), supplemented by a single physical retail showroom in Madrid near ABC Serrano. Free shipping is offered on orders above €50, with 24-48 hour delivery on the Iberian Peninsula. Distribution channels are amplified through a multi-channel social presence on Twitch, YouTube, and Instagram, and the company runs the Club Juguetrónica loyalty program (points-for-discounts) to drive repeat purchases. The Madrid location also hosts experiential services including The Robot Museum, VR Xperience, birthday party packages, and seasonal camps, which generate ancillary revenue and foot traffic. The company also targets schools and educational institutions through the Pases Educativos (Educational Passes) program.

Juguetronica serves four primary customer segments: families with children seeking educational tech toys and gifts, tech enthusiasts and hobbyists interested in drones, RC vehicles, and programmable robots, pop culture and geek merchandise collectors, and educational institutions for STEM learning. Pricing is entirely unit-based (one-time purchase) with no subscription model for products. The company is privately held with no external institutional investors, funding rounds, acquisitions, or leadership changes identified in the available data, and operates with 11-50 employees.

Name

Juguetronica

Legal name

ENTERTAINMENT INNOVATIONS, S.L.

Website

https://www.juguetronica.com/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Juguetronica is a Madrid-based Spanish retailer and e-commerce platform, founded in 2003, that curates and sells technological and electronic toys — including drones, RC vehicles, programmable robots, educational kits, and licensed geek merchandise — to families, hobbyists, collectors, and educational institutions across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

akta.pro secondary industries

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Miniatures & Figurines (Display/Collectible) (CRALAKAB), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Electronic toys retail
• Drones and robots
• Radio control vehicles
• Educational tech toys
• Geek gift collectibles

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (B2C E-commerce): Primary revenue stream from direct-to-consumer online sales of electronic toys, drones, radio-controlled vehicles, programmable robots, educational toys, board games, and geek gifts. Sold at fixed unit prices with IVA included.
2. Experiential Services (Madrid): Revenue from paid experiential services including The Robot Museum entry tickets, birthday party packages, VR Xperience, and summer/Easter/Winter camps targeting families in Madrid. Services are offered through thedreamlandproyect.com.
3. Loyalty Program (Club Juguetrónica): A points-based loyalty program where customers earn points on purchases that can be redeemed for discounts, encouraging repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Juguetronica curates and retails electronic and technological toys—including drones, radio-controlled vehicles, programmable robots, educational kits, tech gadgets, board games, and pop culture collectibles—through its own e-commerce storefront (juguetronica.com) and a physical retail store in Madrid. The company supplements product sales with experiential services in Madrid such as The Robot Museum, themed birthday parties, and seasonal camps, as well as a points-based loyalty program called Club Juguetrónica.

Product overview

Juguetronica is a Spanish technology toy retailer established in 2003, operating as a single-store physical location in Madrid with an e-commerce platform. The company sells a diverse portfolio of electronic and technological toys organized into seven main categories: Drones (including Chameleon Drone, Flying Whale, Air Destroyer Drone V2, Mini FPV Drone, and Agile Drone Copter), Radio Control Vehicles (such as Super Roadster FPV V2, 4x4 Microcar RC, Stunt Tank, and Twist Car), Programmable Robots (Cyber Dog, Happy Dog, Amibot, Buddy Bot, Robodog V2, Jib Jab Robot, and Robot RC 3-in-1), Educational Toys (Drawbot, Diamantiny Level Up, and Hydraulic Arm 6-in-1 construction kit), Tech Gadgets (LED Disco Light, Plasma Ball, Glitter Lamp, and doormats), Board Games (Fog of Love, Hot Room Escape, and Travel Games), and Nerdy Gifts (collectible mugs, lamps, cushions, Metal Earth models, and Star Wars/Dragon Ball/ Marvel collectibles). The company also offers a loyalty program (Club Juguetronica) and leisure activities including The Robot Museum and birthday parties in Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• Club Juguetrónica: Loyalty program where customers accumulate points for purchases that can be redeemed for discounts.

Products and services

• Drones (Chameleon Drone, Flying Whale, Air Destroyer V2, Mini FPV Drone, Agile Drone Copter) Recreational and FPV drones for hobbyists and family use, sold at unit prices ranging from €39.90 to €109.90.
• Radio Control Vehicles (Super Roadster FPV V2, 4x4 Microcar RC, Stunt Tank, Twist Car, Battle Tank) Miniature and FPV radio-controlled cars and tanks for hobbyists and children, priced from €15.90 to €79.90.
• Programmable Robots (Cyber Dog, Happy Dog, Amibot, Buddy Bot, Robodog V2, Robot RC 3-in-1) Programmable robotic toys including robotic dogs, soccer robots, and 3-in-1 RC robots for entertainment and educational use, priced from €15.90 to €79.90.
• Educational Toys (Brazo Hidráulico 6 en 1, Diamantiny Level Up, Drawbot) STEM-oriented construction kits, drawing robots, and learning toys for children, priced from €17.90 to €49.90.
• Tech Gadgets (Plasma Ball, LED Disco Light, Glitter Lamp, 3D Pen) Decorative and creative electronic gadgets including plasma lamps, disco lights, glitter lamps, and 3D pens, priced from €19.90 to €59.90.
• Board Games (Fog of Love, Me la Sopla, Hot Room Escape, Travel Games) Cooperative, party, escape-room-themed, and travel board games for various age groups, priced from €5.99 to €29.90.
• Geek Gifts & Collectibles (Star Wars statues, Dragon Ball Ichibansho, Marvel/Star Wars mugs, cushions, lamps, Metal Earth models) Pop-culture themed mugs, lamps, cushions, collectible figures, statues, and construction models from franchises like Star Wars, Marvel, Dragon Ball, and others, priced from €2.99 to €174.95.
• Water Toys (Water Bomb Pistol, Water Bomb Gun, Gel Ball Refill) Futuristic water guns and biodegradable gel ball refills for outdoor play, priced from €2.00 to €49.90.
• The Robot Museum (Madrid) Paid experiential attraction in Madrid showcasing robots and tech toys, targeted at families and children.
• Birthday Parties and Seasonal Camps (Madrid) Themed birthday party packages plus summer, Easter, and winter camps for children in Madrid, including Pases Educativos for schools.
• Club Juguetrónica Loyalty Program Points-based loyalty program where customers earn points on purchases redeemable for discounts, encouraging repeat purchases.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kit Digital (Spanish Government)minorOthersJuguetronica is associated with the Kit Digital program, a Spanish government initiative to support small businesses in digital transformation. The company's logo appears on the Kit Digital digitalizers page, suggesting participation in the program, though the specific nature of the partnership is not detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imaginarium: Former Spanish specialty toy retailer historically known for educational and innovative toys for children. While the brand has undergone significant restructuring, it remains a historical reference point for the Spain-based specialty toy retail category.
• Generation X: Spanish specialty retailer focused on geek, pop-culture, and collectibles merchandise including action figures, statues, mugs, and licensed products. Closely comparable to Juguetronica's 'Regalos Frikis' (geek gifts) category and Marvel/Star Wars/Dragon Ball collectibles assortment.
• Toy Planet: Spanish multi-category toy retailer with physical stores and e-commerce presence. Directly comparable as a Spain-focused toy retailer carrying electronic toys, board games, and educational products, although with less tech-toy specialization.
• SuperRobótica: Spanish specialty retailer focused on robots, programmable kits, and educational STEM toys. Most directly comparable to Juguetronica's 'Robots Programables' and 'Juguetes Educativos' categories, serving a similar hobbyist and education customer base.
• Hype!: Spanish specialty retailer specializing in pop-culture, comic, movie, and TV merchandise with physical and online stores. Overlaps with Juguetronica's collectibles, figurines, and licensed geek-gift categories.

Broad incumbents

• PC Componentes: Spanish online retailer dominant in electronics and tech products with growing assortment in drones, RC vehicles, and tech gadgets. Competes on price and delivery speed with Juguetronica's electronics-toy categories.
• Fnac Spain: Major Spanish retailer for electronics, entertainment, toys, and geek culture products. Comparable product assortment in tech toys, board games, and pop-culture collectibles, with both online and physical store presence.
• MediaMarkt Spain: Spain's largest consumer electronics retailer with growing assortment of drones, RC vehicles, and tech gadgets. Overlaps with Juguetronica's drone, RC, and tech gadget categories, leveraging physical retail presence and aggressive pricing.
• El Corte Inglés: Spain's largest department store chain with significant online and physical toy, electronics, and gift offerings including drones, board games, and licensed merchandise. Competes with Juguetronica across tech toys, collectibles, and geek gifts.
• Amazon Spain: The dominant e-commerce platform in Spain carrying drones, RC vehicles, robots, educational toys, and pop-culture collectibles. While not specialized, its scale and pricing create direct competitive pressure on Juguetronica's e-commerce business across essentially all product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@juguetronica
• Instagraminstagram.com/juguetronica
• Xx.com/juguetronica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juguetronica