Insanity Radio
- Company typePrivate
- Founded1998
- HeadquartersEgham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Insanity Radio firmographics
Firmographics- Name
- Insanity Radio
- Legal name
- Insanity Radio
- Website
- https://insanityradio.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Insanity Radio industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
- akta.pro secondary industries
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Insanity Radio is headquartered
LocationHeadquarters
- HQ city
- Egham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Insanity Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Charitable Fundraising: Insanity Radio participates in charitable fundraising events such as Jingle Jam, an annual large charity fundraiser in the UK. The station raised £2,110.05 for Jingle Jam in 2024.
- Advertising: The station accepts advertising inquiries through their dedicated advertising page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Contact the studio: 01784 81 81 88. All other enquiries: 01784 276734. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Insanity Radio product offering
Product offeringCore offering
Insanity Radio is a not-for-profit student and community radio station that broadcasts live programming on 103.2FM from Royal Holloway University in Egham, Surrey. It delivers music programming, artist interviews, gig reviews, and local Royal Holloway/North Surrey news to listeners via FM radio, online streaming, and a free mobile app. The station is operated by volunteer student presenters and members of the Media Production Board affiliated with Royal Holloway Students' Union.
Product overview
Insanity Radio operates as a single unified radio broadcasting service centered around its 103.2FM frequency and online streaming platform. The station offers live radio programming during term time, on-demand playback through the Insanity Player, curated music playlists, and news/music coverage. The Production Board provides organizational governance through volunteer roles. The station primarily serves Royal Holloway University students and the North Surrey community.
Differentiator
Problem solved
Functional benefit
Products and services
- Insanity Radio 103.2FM Live Broadcast
- Insanity Player (Listen Again)
Companies that use Insanity Radio
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Insanity Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insanity Radio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Royal Holloway Students' Union (RHSU)coreInsanity Radio operates within the Royal Holloway Students' Union structure. The Supervising Trustee (RHSU President) is a permanent member who helps coordinate activities with the union and university, and provides management advice.
- Royal Holloway, University of LondoncoreInsanity Radio broadcasts from Royal Holloway University and works with the institution to fulfill its potential. The station is launched from the university campus.
- Student Radio AssociationcoreOrganizes annual Student Radio Awards. BBC Sounds and Global are long-standing supporters. Student radio has launched careers of many renowned radio presenters including Rich Clarke and Greg James.
- Jingle JamminorAnnual charity fundraiser that Insanity Radio participates in. In 2024, Insanity raised £2,110.05 for the cause. Jingle Jam is one of the largest charity fundraising events in the UK.
- Woking and Sam Beare HospiceminorLocal hospice charity that Insanity Radio has partnered with for fundraising activities and interviews with hospice representatives.
- Logic Studio SchoolminorInsanity Radio conducted a 2023 collaboration with Logic Studio School to spread the joy of radio to the local community, involving group sessions and educational outreach.
- BBC SoundsminorBBC Sounds is a long-standing supporter of Student Radio Awards and student radio in general, acknowledging the influence student radio has on launching the next generation of radio talent.
- GlobalminorGlobal is a long-standing supporter of Student Radio Awards, providing industry support and recognition for student radio stations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Insanity Radio competitors and assessment
Company assessmentBroad incumbents
- Global (Global Radio): Major UK commercial radio group operating Capital, Heart, LBC, and other stations; a long-standing supporter of the Student Radio Awards. Comparable in being a UK radio broadcaster and industry sponsor, but operating at much larger scale as a commercial incumbent.
- BBC Radio 1: The BBC's national youth-oriented radio station that student radio alumni frequently progress into (per Student Radio Association's narrative). Comparable as a youth-music broadcaster targeting a similar age demographic, but operates at vastly greater scale and as a public-service incumbent rather than a volunteer community station.
Direct peers
- Smoke Radio: Brunel University London's student radio station with FM broadcast and online streaming, run by volunteer students. Comparable as a UK university-based FM/online broadcaster with a similar volunteer pipeline and Student Radio Awards participation.
- Xpression FM: University of Exeter's student radio station broadcasting on FM and online, run by a volunteer committee. Comparable in being a university-affiliated, multi-platform broadcaster with similar target audience and content focus.
- Leeds Student Radio: University-of-Leeds-run student radio station operating on FM and online streaming, with a similar volunteer-driven structure and Student Radio Awards presence. Directly comparable in operating model, target audience, and content mix to Insanity Radio.
- Cam FM: Cambridge University's community radio station broadcasting on 97.2FM, run by student volunteers with online streaming. Closely comparable in structure, FM-and-digital distribution, and university-affiliated volunteer model.
- Fly FM: Nottingham Trent University's student radio station broadcasting on FM and online, with a similar awards-driven profile. Closely comparable in being a university-affiliated multi-platform student broadcaster in the UK.
- Fresh FM (Sussex): University of Sussex student radio broadcasting on FM and online, run by student volunteers with comparable content and audience profile. Comparable UK student radio station with similar structure, awards presence, and multi-platform delivery.
- Radio Warwick: University of Warwick student radio station operating as a volunteer-led broadcast and online platform with similar awards-circuit recognition. Directly comparable as a UK university-based student radio with comparable size and audience.
Regional players
- Surrey Hills Community Radio: Community radio station serving the broader Surrey area, including geographic overlap with Insanity's North Surrey broadcast area. Comparable as a non-commercial community broadcaster serving similar local audiences, though focused on a wider geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Insanity Radio social profiles
Digital presenceInsanity Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insanity Radio leadership team
Management profileNumber of profiles
Profiles12 records
Insanity Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insanity Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insanity Radio
What does Insanity Radio do?
Insanity Radio is a not-for-profit student and community radio station that broadcasts live programming on 103.2FM from Royal Holloway University in Egham, Surrey. It delivers music programming, artist interviews, gig reviews, and local Royal Holloway/North Surrey news to listeners via FM radio, online streaming, and a free mobile app. The station is operated by volunteer student presenters and members of the Media Production Board affiliated with Royal Holloway Students' Union.
Is Insanity Radio a public or private company?
Insanity Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Insanity Radio founded?
Insanity Radio was founded in 1998. It employs 51 to 100 people.
Where is Insanity Radio based?
Insanity Radio is headquartered in Egham, United Kingdom, in the Europe region.
How does Insanity Radio make money?
Two revenue lines are on record. Charitable Fundraising is the primary driver. The others are advertising.
Who are Insanity Radio's main competitors?
Broad incumbents on record are Global (Global Radio) and BBC Radio 1. Direct peers are Smoke Radio, Xpression FM, Leeds Student Radio, Cam FM, Fly FM, Fresh FM (Sussex) and Radio Warwick. Surrey Hills Community Radio is listed as a regional player.
Does Insanity Radio have an API?
No public API is recorded for Insanity Radio.
What industry is Insanity Radio in?
Insanity Radio's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 516110 and its SIC code is 4832.