HiCandidate

Name

HiCandidate

Legal name

socialtelligence GmbH

Website

https://hicandidate.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Recruitment Advertising Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPACAPAA

Core HR & HRIS

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Recruiting automation software
• Performance recruiting platform
• Social media job advertising
• Programmatic recruitment ads
• AI budget optimization

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription Fees (Software-as-a-Service): Monthly platform usage fees for the recruiting automation software across three tiers (Pro, Enterprise, Performance Plus). These are recurring subscription charges in addition to ad spend. Minimum contract term is 12 months.
2. Ad Commission (Media Spend Markup): Percentage-based commission charged on top of the customer's advertising budget for social media and programmatic placements. Commission rates range from 15% to 20% depending on the package tier (Pro: 20%, Enterprise: 17.5%, Performance Plus: 15%).
3. One-time Setup Fees: One-time configuration and onboarding fees for system setup. Rates vary by tier: Pro €499, Enterprise €699, Performance Plus €999. These are non-recurring setup charges.
4. White-Label OEM (Connect Plan): Custom white-label solution for job boards, aggregators, and agencies with individual pricing starting from €50k monthly ad spend, including extended features, dedicated API connection, and white-label option. Revenue generated through platform fees plus higher ad spend volumes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

HiCandidate is a cloud-based recruiting automation platform that ingests job data from ATS/job boards via XML/JSON feeds or RESTful API and automatically generates brand-compliant static and video ad creatives. It distributes these campaigns across social media (Facebook, Instagram, LinkedIn, TikTok, Pinterest), Google (Display, Performance Max), and programmatic publisher networks, using AI-driven AutoAllocation and Optimizer systems for budget distribution and continuous performance optimization. The platform is offered in tiered subscriptions (Pro, Enterprise, Performance Plus) plus a white-label Connect module for job boards and staffing agencies.

Product overview

HiCandidate™ is a cloud-based recruiting automation platform marketed as a single unified product with tiered pricing (Pro, Enterprise, Performance Plus) and a White-Label Connect option. The core platform automates the full performance recruiting lifecycle — from job data ingestion through automated creative generation (static images, video ads, landing pages, multilingual content) to multi-channel distribution across Meta, LinkedIn, TikTok, Google (Display and Performance Max), Pinterest, and Programmatic Publisher Networks, all optimized by AI-powered budget allocation (AutoAllocation & Optimizer). The platform is priced in three main tiers: Pro (€399/month) covers static ads and core social/Google channels; Enterprise (€599/month) adds video automation, multi-brand capability, and international translation management; Performance Plus (€899/month) adds programmatic publisher platforms, pre-qualification funnels, and automated landing pages. HiCandidate Connect serves as a white-label module for job boards and staffing agencies to embed the full platform under their own brand. Integration is achieved via XML/JSON feeds or RESTful API, with compatibility across ATS, CRM, BI dashboards, and career pages.

Differentiator

Problem solved

Functional benefit

Products and services

• HiCandidate™ Performance Recruiting Platform Central automated performance recruiting platform that creates brand-compliant creatives from job data and distributes campaigns across social media (Facebook, Instagram, LinkedIn, TikTok, Pinterest) and programmatic channels (Google Display, pMax, publisher networks). Combines AI-driven budget optimization (AutoAllocation), automated ad creation, and real-time performance dashboards for measurable recruiting outcomes. Targeted at HR, marketing, and talent acquisition teams at mid-market and enterprise companies.
• HiCandidate™ Connect (White-Label) White-label solution for job boards, aggregators, and staffing agencies to embed Social & Programmatic Recruiting under their own branding, domain, and customer relationships. Includes full API integration, auto-optimization, central reporting, and scales automatically from 1,000 to 100,000 jobs.
• Automated Video & Static Ads Automated creation of static image ads and video ads from job data, brand assets, and templates. Includes A/B testing, format optimization for each channel (Meta, TikTok, LinkedIn, YouTube, Performance Max), motion text, subtitles, and CTAs, plus Lead Ads directly within Meta platforms.
• Auto Landing Pages & Screening Questions Automated pre-qualification funnel combining auto-generated brand-compliant landing pages with intelligent screening questions. Landing pages are created from job data, mobile-optimized, with integrated application forms. Screening questions are taken from ATS or AI-generated, with automatic evaluation and categorization of responses forwarded to the ATS.
• Multilingual Recruiting Automated international campaign management covering translation, localization, and distribution across countries and languages. Includes terminology management with central glossaries and tone-of-voice rules per market, media adaptation (subtitles, overlays, lengths), and ATS integration for multilingual forms and screening questions.
• Social & Programmatic Channel Distribution Campaign distribution across social media networks (Meta/Facebook & Instagram, LinkedIn, TikTok, Pinterest), Google Ads (Display and Performance Max), and Programmatic Publisher Networks, managed centrally from a single setup with automated optimization.
• Single Boost, Always-on & Brand Campaigns Three campaign formats: Single Boost for time-critical positions with dynamic budget distribution and automatic termination; Always-on for continuous sustainable recruiting with AI-based budget optimization; and Brand Campaigns for employer branding via landing pages targeting reach, engagement, and brand awareness metrics.
• AutoAllocation & Optimizer (AI Budget Management) AI-powered budget distribution system. AutoAllocation distributes campaign budgets based on job profile content (title, description, skills) and target groups at campaign launch. Optimizer continuously analyzes live campaigns and automatically shifts budgets to the best-performing platforms. Both are optional and can be disabled for manual control.
• Feed & API Integration Technical integration layer connecting HiCandidate to existing HR infrastructure. Feed integration supports XML/JSON formats with automatic import from ATS, job boards, or career pages (3x daily synchronization). API integration provides RESTful access with token authentication to job, campaign, and performance data for BI, ATS, and CRM systems.

Quantifiable outcome

• Reduced manual campaign management effort through full automation of ad creation, distribution, and optimization
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartDreamers: Recruitment marketing automation platform offering automated multi-channel ad creation, candidate funnel analytics, and ATS integrations for enterprise and mid-market employers. Closest direct comparable to HiCandidate in product scope and target buyer.
• Appcast: Programmatic recruitment marketing platform for job ads across display, social, and aggregator channels, with apply conversion analytics. Comparable in programmatic distribution of recruitment advertising and performance optimization.
• Joveo: Programmatic job advertising platform using AI to distribute and optimize recruitment ads across channels. Comparable in AI-driven budget optimization and multi-channel recruitment ad automation.
• Talroo: Job advertising platform focused on performance-based recruitment marketing, with a pay-per-applied model and audience targeting. Comparable in targeting automation and recruitment-focused ad distribution.
• PandoLogic: AI-driven programmatic recruitment advertising platform automating job ad buying and placement across channels. Comparable in AI-based media buying for recruiting and employer customer base.
• VONQ: Recruitment marketing technology provider offering programmatic job advertising and campaign analytics to employers and staffing firms. Comparable in recruitment-specific media buying and analytics.
• Broadbean (Symphony Talent): Job posting distribution and recruitment marketing technology serving staffing agencies and employers with multi-channel posting and analytics. Comparable in multi-channel job distribution and staffing-agency customer base.
• Recruitics: Recruitment marketing analytics and advertising platform providing job-board performance tracking, programmatic media buying, and applicant funnel insights for employers. Comparable in data-driven recruitment advertising optimization.

Broad incumbents

• Indeed: Global job search and sponsored job advertising platform serving employers and staffing agencies at massive scale. Comparable as a destination for recruitment ad spend and as a competing paid-distribution product.
• LinkedIn Talent Solutions: LinkedIn's recruitment advertising and sourcing product suite — a broad incumbent owning both the supply of professional audience data and native recruitment ad inventory. Indirectly comparable because it is simultaneously a distribution channel and a competing solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HiCandidate
• Facebookfacebook.com/hicandidate
• LinkedInlinkedin.com/company/hicandidate
• Instagraminstagram.com/hicandidate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiCandidate