What Sárkány does

Sárkány Informatika Zrt. is a privately-held Hungarian IT solutions company headquartered in Budapest, founded circa 1998-1999, operating with 11-50 employees across two Budapest offices. The company provides a broad portfolio of B2B IT services spanning custom web-based software development, automatic identification hardware distribution (RFID, NFC, barcode, biometric systems), IT and low-current infrastructure design and installation, process automation, and bespoke kiosk terminal manufacturing. Its technology stack includes custom cloud-based production management systems with API integration, RFID/GPS tracking systems, IoT integration, and AI-based decision support modules integrated into broader workflow offerings.

The company's product portfolio centers on several proprietary solutions: the LARA-WEB portal (a horse breeding database synchronizing with the Hungarian government NÉBIH database and described by MLOSZ as internationally unique), the CityApp municipal application with virtual city cards deployed in Kecskemét and Tata, a mass sports event support system that has powered the Balaton-átúszás for 20-30 years, cloud-based production tracking systems for manufacturing, and the e-Szignó self-service terminal built for Microsec's qualified electronic signature service. Sárkány is also an authorized Evolis card printer reseller operating a B2B/SMB webshop (shop.sarkany.hu).

Revenue is generated through five streams: custom software development (project-based), IT infrastructure services (professional services), hardware sales via the webshop, recurring service and support contracts, and process automation/integration work. The go-to-market is direct enterprise sales led by sales manager Orbán Renáta, targeting government and municipalities, educational institutions, healthcare facilities, agricultural research institutes, manufacturing firms, and mass sports event organizers in Hungary. The company participates in municipal and sustainability associations (É.TOSZ, Fenntartható Városok Akadémia) and holds SZVR Partner certified ICT solution provider status as of 2024.

Name

Sárkány

Legal name

Sárkány Informatika Zrt.

Website

https://sarkany.hu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sárkány Informatika is a Budapest-based Hungarian B2B IT solutions provider delivering custom software development, automatic identification hardware distribution, IT infrastructure, and proprietary systems for government, education, healthcare, agriculture, manufacturing, and mass sports event clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software solutions tailored to specific client requirements across web, mobile, and enterprise applications
2. IT Infrastructure Services: Design, installation, and maintenance of IT and weak-current systems including structured networks, server integration, and security systems
3. Hardware Sales: Sale of RFID equipment, card printers, barcode systems, and related supplies through their webshop
4. Service and Support: Ongoing technical support and maintenance services for installed systems
5. Process Automation and Integration: AI-based decision support, predictive analytics, IoT integration, and API connections for business process optimization

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sárkány Informatika Zrt. is a Hungarian IT solutions company that delivers custom software development, IT and low-current infrastructure design and operation, automatic identification systems (RFID, GPS, IoT), and specialized hardware distribution. The firm serves enterprise and institutional clients with tailored applications spanning production tracking, workflow management, payment and e-commerce systems, and event support, while distributing Evolis card printers, kiosk terminals, and related consumables through direct sales and a webshop.

Product overview

Sárkány Informatika is an IT solutions company offering a diverse portfolio of products and services. The core offerings include custom software development (web-based applications, webshops, business management systems, mobile apps), industrial IoT solutions (real-time production tracking, RFID/GPS vineyard tracking), and specialized event management systems for mass sports. Their flagship solutions include CityApp (urban municipal application with digital city card), LARA-WEB portal (horse breeding database synchronization), and cloud-based production management systems. They also provide IT infrastructure services (structured networks, optical cabling, security systems, access control, surveillance), process automation with AI-based decision support, and automated identification systems (RFID, NFC, QR-code, biometrics). Through their webshop, they distribute card printers (Evolis Primacy, Quantum, Avansia), kiosks, and IT equipment. The company also developed the e-Szignó terminal for electronic signature services and custom kiosk terminals for various applications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25% faster customer service and 90% reduction in administrative errors for industrial SME client
• +2 more outcomes

Named customers8 records

Segments7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HW Stúdió Kft.coreTechnology or IntegrationHW Stúdió Kft. and Sárkány Zrt. collaborated on the CityApp mobile application, providing the technological foundation for the virtual city card solution implemented in Kecskemét and Tata. The partnership enables digital city cards with mobile payment and discount services.
• CityApp Kft.coreStrategic or Co-development PartnerSárkány Zrt. acquired strategic ownership stake in CityApp Kft. to jointly develop digital city solutions. The partnership aims to expand digital solutions nationwide including transportation/parking integration, cultural/sports discounts, digital administrative services, and tourism services.
• EvoliscoreChannel Partner/ Reseller/ DistributorSárkány is an authorized Evolis card printer reseller (Primacy 2, Quantum 2, Avansia models), offering sales, support, and service for Evolis products in Hungary. Company provides setup assistance and maintains its own service department.
• Microsec Zrt.coreStrategic or Co-development PartnerSárkány designed and manufactured custom kiosk terminals for Microsec Zrt.'s e-Szignó service, the first self-service terminal for qualified electronic signature application in Hungary. The terminal provides EU-compliant electronic signatures in minutes.
• Fenntartható Városok AkadémiaminorGTM or Marketing PartnerCityApp Kft. (partially owned by Sárkány) supports the Fenntartható Városok Akadémia (Sustainable Cities Academy), contributing practical knowledge and technology experience to municipal sustainability training programs.
• Élhető Települések Országos Szövetsége (ÉTOSZ)minorGTM or Marketing PartnerSárkány participates in the Élhető Települések Országos Szövetsége, a new municipal association with both government and business membership clusters focused on sustainable municipal development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stylers Group: Stylers Group is a Hungarian IT services firm offering custom development, DevOps, cloud, and integration solutions. Directly comparable to Sárkány in services mix and domestic enterprise/government client base.
• Invitech ICT Services: Invitech is a Hungarian IT infrastructure and managed services provider (formerly Magyar Telekom ICT) serving enterprises with networking, data center, and integration services. Comparable to Sárkány in targeting Hungarian enterprise IT buyers.
• Gloster: Gloster is a Hungarian-headquartered IT services group providing custom software, cloud, and IT infrastructure to mid-market and enterprise clients in Central Europe. Comparable to Sárkány in custom development focus and regional enterprise/government client base.
• T-Systems Hungary: T-Systems Hungary is Deutsche Telekom's Hungarian IT services arm providing systems integration, managed services, and custom software to enterprises and public sector. Most directly comparable to Sárkány in targeting Hungarian institutional clients with full-stack IT solutions.
• BlackBelt Technology: BlackBelt Technology is a Hungarian IT services and software development company delivering custom applications and IT infrastructure to mid-market and enterprise clients. Closely comparable to Sárkány in size, Hungarian focus, and custom development model.
• Delta Technologies (Hungary): Delta Technologies is a Hungarian IT services and distribution group providing infrastructure, security, and software solutions. Comparable to Sárkány in combining IT services with hardware distribution (Evolis/Zebra-style reselling) for Hungarian clients.

Broad incumbents

• Zebra Technologies: Zebra Technologies is a global leader in RFID, barcode scanning, card printing, and industrial tracking solutions. Relevant peer for Sárkány's automatic identification hardware distribution and tracking system offerings.
• HID Global: HID Global is a global leader in identity and access management solutions including RFID, card printing, and physical access control. A large incumbent whose products and ecosystem Sárkány integrates and resells; comparable on the automatic identification / access control axis.
• Asseco Central Europe: Asseco Central Europe is a large Central European IT group delivering enterprise software, systems integration, and IT infrastructure across Hungary, Slovakia, and Czechia. Overlaps with Sárkány in custom software development and institutional/government IT projects but at much larger scale.
• 4iG Nyrt. 4iG is a major Hungarian IT and telecommunications conglomerate serving government, defense, and enterprise with IT infrastructure, software, and integration. A scaled, publicly listed peer competing for many of the same institutional contracts as Sárkány.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sárkány