Kiepersol

What Kiepersol does

Kiepersol is a family-owned, women-operated estate winery and distillery headquartered in Tyler, Texas. Founded in 1998 by Pierre de Wet (a South African native) and now run by his daughters Marnelle and Velmay Durrett, the company operates a vertically integrated 63-acre East Texas vineyard producing 100% estate-grown wines. Going into its 25th vintage in 2025, Kiepersol has been recognized three times as Top Texas Winery at the Houston Livestock Show & Rodeo International Wine Competition.

The product portfolio spans over 30 wines (whites, reds, rosés, dessert wines, and ports including award-winning Steen, Vit, Dulce, Flight, Cabernet Reserve, and Barrel No. 33) and 10 craft spirits (bourbon, rum, vodka, gin, brandy, moonshine, rye whiskey, and a 100% blue agave spirit) produced at an on-site distillery established in 2014. Aging capacity was extended by a repurposed three-level Waco facility. Hospitality infrastructure includes a #1 TripAdvisor-ranked steakhouse restaurant, a 15-room themed bed & breakfast, the Grand Room tasting room with vineyard views, and curated experiences.

Kiepersol operates exclusively direct-to-consumer, selling on-site and through its own e-commerce store, with wine shipments legally limited to Texas addresses. Revenue streams include wine and spirit bottle sales, quarterly Wine Club subscriptions, restaurant dining, B&B accommodations, tasting room and distillery tours, private events, and paid experiences. Marketing emphasizes the family legacy, women-owned heritage, and award credentials through content (blog, podcast, social), local cross-promotion with East Texas businesses, and competition-driven brand building.

Name

Kiepersol

Legal name

Kiepersol Enterprises, Inc.

Website

https://kiepersol.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Kiepersol is a family-owned, women-operated Texas estate winery and distillery in Tyler, operating a 63-acre vineyard, on-site distillery, steakhouse, 15-room B&B, and tasting room, selling 30+ wines and 10 spirits direct-to-consumer across Texas.

Ownership category

akta.pro rank

Product category

Winery and Distillery

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery
• Craft distillery
• Wine club
• Vineyard hospitality
• Bed and breakfast

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales: Direct-to-consumer sales of estate wines including reds, whites, rosés, and dessert wines. Online ordering with Texas shipping; on-site purchases at tasting room and restaurant.
2. Spirits Sales: Bourbon, rum, vodka, gin, brandy, moonshine, and agave spirit sold by the bottle on-site and online for Texas delivery.
3. Wine Club Memberships: Quarterly shipments of curated wines delivered to members. Includes exclusive access to pre-release wines, barrel samples, and member-only events.
4. Restaurant and Steakhouse: Fine dining steakhouse restaurant ranked #1 on TripAdvisor in Tyler. Serves breakfast, lunch, and dinner. Guests can pair meals with estate wines and spirits.
5. Bed & Breakfast Accommodations: Fifteen luxury rooms across multiple configurations (Champagne Room with hot tub, Stable House suites, Cottage, Vines Chalet) available for overnight stays on the vineyard estate.
6. Experiences and Events: Paid experiences including tasting room sessions, distillery tours, vineyard experiences, food & wine pairing events, and private event bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kiepersol is a family-owned Texas wine estate that grows grapes on a 63-acre East Texas vineyard, produces over 30 estate-grown wines and 10 craft spirits in an on-site winery and distillery, and sells them directly to consumers through its tasting room, online store, and Wine Club subscription. The estate also operates a #1 TripAdvisor-rated steakhouse restaurant, a 15-room bed & breakfast, and paid winery/distillery tours and tasting experiences.

Product overview

Kiepersol is a family-owned Texas wine and culinary destination offering a comprehensive portfolio of estate-grown wines, craft spirits, and hospitality experiences. The core offering includes over 30 estate-grown wines (whites, reds, rosés, and dessert wines) and 10 craft spirits (bourbon, rum, vodka, gin, brandy, moonshine, and agave spirit). Hospitality amenities encompass a steakhouse restaurant (ranked #1 on TripAdvisor in Tyler), a 15-room bed & breakfast with themed rooms, a grand tasting room, and a wine club. The company has won Top Texas Winery three times at the Houston Livestock Show & Rodeo and operates a distillery established in 2014. Products include signature wines (Steen, Vit, Dulce, Flight, Cabernet Reserve, Merlot wines) and spirits (Jimmy's Bourbon, Pierre's Rum, Dirk's Vodka, Dirk's Gin) alongside premium hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiepersol Steen Dry estate-grown white wine with fresh, crisp characteristics, appealing to Sauvignon Blanc and Chenin Blanc drinkers.
• Kiepersol Vit Tropical estate-grown white wine with notes of guava and pineapple, suited for warm-weather pairings.
• Kiepersol Dulce Sweet estate-grown white wine with notes of honey, lemon, and apricot, designed for dessert pairings.
• Flight Rosé Estate-grown rosé with notes of strawberry, kiwi, tangerine, and roses, winner of Gold People's Choice at Grapefest.
• Cabernet Sauvignon Reserve Award-winning estate-grown reserve red wine, Texas Class Champion at the Houston Livestock Show & Rodeo, with notes of black currant, plum, and cedar.
• Barrel No. 33 Estate-grown reserve wine aged in barrels, earning Silver medal and Texas Class Champion recognition.
• Bourbon Barrel Sangiovese Estate-grown Sangiovese aged in bourbon barrels, featuring smoky flavors that complement the wine's lighter body.
• Bourbon Barrel Merlot Estate-grown Merlot aged in bourbon barrels with smoky vanilla, black pepper, and toasty oak notes.
• Merlot Reserve Estate-grown reserve Merlot aged longer for intensified flavors of ripe berries, mocha, and earthiness.
• Estate Red Wine Portfolio (Syrah, Sangiovese, Merlot, Camminare Noir) Estate-grown red wine portfolio including Syrah (robust, dark fruits, peppery finish), Sangiovese (high acidity, sour cherries, earthy tones), Merlot (soft, velvety, dark fruits, chocolate notes), and Camminare Noir (medium-bodied, herbal notes).
• Tjaila Sweet Dessert Wine Estate-grown sweet white dessert wine with honey notes and fruity apricot character, ideal for dessert pairings.
• Rosé Reserve Estate-grown reserve rosé suited for holiday pairings and celebrations.
• Ruby Port Estate-grown Port-style wine designed for dessert pairings, especially pecan pie.
• Fruition Estate-grown sweet red wine with baking-spice notes that pairs well with cranberry dishes.
• Edelvit Elegant, buttery estate-grown wine designed to pair with brie cheese and other soft cheeses.
• Maria Petronella Bubbly Estate-grown sparkling wine available in dry and sweet varieties, used in cocktails and celebrations.
• Jimmy's Bourbon Texas bourbon named after WWII torpedo bomber pilot Jimmy Hines, embodying tradition and craft distilling heritage.
• Jimmy's 10-Year Cask Strength Bourbon Rare 10-year cask strength Texas bourbon aged a decade in Texas heat, featuring notes of leather, cinnamon bark, dried cherry, and toasted coconut.
• Jimmy's Moonshine Corn Whiskey Unbridled corn whiskey embodying the rebellious spirit of East Texas.
• Jimmy's 90 Proof Bourbon 90 proof Texas bourbon with mash bill of 75% corn, 20% rye, and 5% malted barley.
• Pierre's Rum Premium rum aged for ten years in neutral Syrah barrels and Port Barrels.
• Pierre's 100% Blue Agave Spirit Texas-inspired spirit made from 100% organic blue agave nectar, gluten-free with no additives.
• Dirk's Vodka Clean, crisp vodka offering pure elegance for sipping or cocktails; the spirit that ignited the Distillery's inception in 2014.
• Dirk's Gin Gin crafted with a hand-selected botanical blend including juniper berry, angelica root, coriander seed, cardamom, grains of paradise, licorice root, cinnamon, and black pepper.
• Jerrie's Brandy Timeless brandy distilled from estate-grown grapes and aged to perfection.
• Rye Whiskey American rye whiskey made from a minimum of 51% rye, crafted at Kiepersol Distillery in East Texas.
• Kiepersol Steakhouse Restaurant The #1 TripAdvisor-rated restaurant in Tyler offering steaks, seafood, and fine dining with rustic charm, serving breakfast, lunch, and dinner with estate wine and spirit pairings.
• The Inn at Kiepersol Bed & Breakfast Fifteen luxury bed and breakfast rooms across multiple properties (Champagne Room with hot tub, Paarl, Napa, Sonoma, Coastal, Stable House suites, Cottage, Vines Chalet with three rooms) for romantic retreats, girl's weekends, and business travelers.
• The Grand Room Tasting Room Estate tasting room offering over 30 wines and 10 spirits to taste, with views of the East Texas vineyard, open Tuesday through Saturday 11 a.m. – 7 p.m.
• Wine Club Membership Subscription membership offering quarterly wine shipments with exclusive selections, member-only events, access to pre-release wines, and barrel samples. Texas shipping only.
• Winery and Distillery Tours Behind-the-scenes guided tours of the 63-acre vineyard, winery, and distillery operations.
• Food and Wine Pairing Experience Curated food and wine pairing experiences with seasonal menus, plus community events such as crawfish boils and wine club gatherings.

Quantifiable outcome

• Ranked #1 restaurant in Tyler on TripAdvisor
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Local East Texas BusinessesminorGTM or Marketing Partner'Locals We Love' program promotes fellow locally-owned East Texas businesses including restaurants (1836 Texas Kitchen, Villa Montez, Montez Creekside Kitchen), coffee shops (1948 Coffee and Juice Co., Big Shot's Coffee), wineries (True Vine Brewing, Sola Bread Co.), and local attractions (Caldwell Zoo, Tyler Rose Garden). Kiepersol cross-promotes these businesses to visitors while building community goodwill and positioning as community hub.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bending Branch Winery: Texas estate winery specializing in estate-grown, sustainable wines with an emphasis on tannat and bold reds, mirroring Kiepersol's commitment to estate production and varietal experimentation in Texas.
• William Chris Vineyards: Texas estate winery focused on 100% Texas-grown wines with strong DTC, tasting room, and wine club operations, sharing Kiepersol's estate-grown positioning and DTC-led model.
• Pedernales Cellars: Texas Hill Country estate winery with a tasting room, on-site restaurant, and wine club; another direct Texas estate-winery peer with similar DTC and hospitality structure.
• Grape Creek Vineyards: Texas Hill Country estate winery with multiple tasting rooms and a robust DTC and wine club business; comparable destination-winery operator with similar visitor-experience emphasis.
• Duchman Family Winery: Texas Hill Country estate winery with a tasting room and Italian-varietal focus; comparable craft Texas estate producer with DTC and wine club emphasis.
• Becker Vineyards: Texas Hill Country estate winery offering estate-grown wines, a tasting room, and on-site lodging and event facilities, directly comparable to Kiepersol's vineyard + B&B + tasting room combination.
• Messina Hof Winery: Family-owned Texas estate winery with vineyard, winery, multiple tasting rooms, a restaurant, and lodging — the closest analog to Kiepersol's diversified estate model and a leading Texas Hill Country operator.
• Fall Creek Vineyards: Texas estate winery with vineyard, winery, and tasting room experiences across multiple sites; comparable estate producer with a focus on premium Texas-grown wines.

Broad incumbents

• Llano Estacado Winery: One of the largest and most established Texas wineries, with broader distribution and a wider varietal portfolio; a broad incumbent in the same Texas wine category that competes on price-and-volume rather than estate experience.

Regional players

• Grgich Hills Estate: Napa Valley estate winery with estate-grown wines, a tasting room, and accommodations; comparable in estate-and-hospitality model, but in a different (and higher-priced) geography from Kiepersol's East Texas base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kiepersoltexas
• Facebookfacebook.com/kiepersoltexas
• Instagraminstagram.com/kiepersol
• LinkedInlinkedin.com/company/kiepersoltexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiepersol