Marin Rowing Association
Marin Rowing Association is a 501(c)(3) non-profit rowing club in Greenbrae, California serving ~460 junior and adult members with summer camps, competitive teams, adult development programs, and private lessons from a 100% solar-powered boathouse on Corte Madera Creek.
- Company typePrivate
- Founded1968
- HeadquartersGreenbrae, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marin Rowing Association does
Marin Rowing Association (MRA) is a 501(c)(3) non-profit community rowing organization founded in 1968 in Greenbrae, California, serving approximately 460 members across junior competitive, adult development, masters, and learn-to-row programs from a single boathouse on Corte Madera Creek in Marin County. Its product surface spans one-week youth summer camps (grades 7-11), a multi-tier junior competitive program ($5,400/year with September and January installments), four levels of adult sweep and sculling development, masters competitive teams, private sculling lessons ($80/lesson), and private boat storage ($158/quarter). Revenue is generated through membership subscriptions, camp fees, lesson fees, storage fees, and tax-deductible donations that subsidize roughly $200,000 in annual capital costs for boats, oars, ergs, and dock maintenance.
Underlying physical assets include a 100% solar-powered facility (28kW panels, 4 EV chargers) built in 2003-2004 for $1.3 million, world-class Vespoli/Hudson/Resolute shells, rowing ergometers, 8 coaching launches, private dock, and boat trailers. The organization has differentiated through a sustainability partnership with Pure Watercraft (2019) to electrify all outboard engines, and through a coaching bench with deep national-team pedigrees (Sandy Armstrong, Rodrigo Rodrigues, Geordie Macleod, Julio Soares, Katie Bitz).
Go-to-market is community-led and event-driven: recruitment flows through Marin County schools, word-of-mouth, summer camps via Regatta Central, and annual competitive tryouts in late August/early September, with financial scholarships broadening access. Integration with iCrew (boat reservations), USRowing membership, and Regatta Central provides the operational backbone. The organization is governed by a 9-member Board of Directors and led by Executive Director Sandy Armstrong, who has 41 years of tenure.
Marin Rowing Association firmographics
Firmographics- Name
- Marin Rowing Association
- Legal name
- Marin Rowing Association
- Website
- https://marinrowing.org
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marin Rowing Association is a 501(c)(3) non-profit rowing club in Greenbrae, California serving ~460 junior and adult members with summer camps, competitive teams, adult development programs, and private lessons from a 100% solar-powered boathouse on Corte Madera Creek.
- Ownership category
- akta.pro rank
Marin Rowing Association industry classification
Industry- Product category
- Rowing Club and Sports Training Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Marinas (713930)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
Keywords
Where Marin Rowing Association is headquartered
LocationHeadquarters
- HQ city
- Greenbrae
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marin Rowing Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Membership Fees: Quarterly membership fees for adult sculling and sweep team access to equipment and boathouse.
- Summer Camp Fees: Revenue from week-long summer rowing camps for middle school and high school students.
- Private Sculling Lessons: Hourly private lessons for beginner and experienced scullers.
- Junior Competitive Team Fees: Annual fees for competitive junior rowing program with two installments.
- Donations: Tax-deductible donations as a 501(c)3 nonprofit organization supporting capital costs for boats, equipment, and facility maintenance.
- Private Boat Storage: Quarterly fees for storing privately-owned rowing shells at the facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult Initiation Fee (Under age 25) |
| One time/ perpetual license | Pay-as-you-go | Adult Initiation Fee (Over age 25) |
| Subscription | Quarterly | Basic Adult Sculling Member |
| Subscription | Quarterly | Adult Sweep Team Member |
| Unit Pricing | Pay-as-you-go | Beginner Sculling Lessons |
| Unit Pricing | Pay-as-you-go | Experienced Sculler Lessons |
| Unit Pricing | Pay-as-you-go | New Member Check-Out Lessons |
| Subscription | Multi-year contract | Junior Competitive Team |
| Unit Pricing | Pay-as-you-go | Guest Rower |
| Subscription | Quarterly | Private Boat Storage |
| Unit Pricing | Pay-as-you-go | Collegiate Rower Summer Guest |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Marin Rowing Association product offering
Product offeringCore offering
Marin Rowing Association is a 501(c)(3) non-profit rowing club that sells memberships, coached programs, summer camps, and private lessons for youth (grades 7-12) and adults. Services span Learn to Row camps, Junior Competitive and Recreational rowing, Adult Sweep and Sculling Development programs (Levels I-IV), Masters Rowing, Mid Morning recreational rowing, and adaptive rowing, all delivered from a 100% solar-powered boathouse on Corte Madera Creek in Greenbrae, California.
Product overview
Marin Rowing Association is a non-profit rowing club offering a comprehensive portfolio of programs and memberships. The core offerings include Learn to Row Summer Camps for youth (grades 7-11), a multi-tiered Junior Competitive Rowing Program (Recreational through Competitive Racing levels), and Adult Development Programs (Levels I-IV sweep rowing plus M2R's non-competitive team). Additional services include Private Sculling Lessons and tiered memberships for Basic Sculling, Sweep Team, and Junior Competitive participation. The club operates from a 100% solar-powered facility on Corte Madera Creek in Greenbrae, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Learn to Row Summer Camps One-week learn-to-row summer camp sessions for students entering grades 7 through 11, teaching foundational rowing skills to beginners and offering technical refinement for experienced rowers. Registration is processed through Regatta Central, and scholarships are available to broaden access.
- Junior Competitive Rowing Program Multi-level competitive rowing program for athletes 12+ years old, including Recreational Youth (middle school), Competitive Development Level, and Competitive Racing Level pathways. Tryouts are held annually in late August/early September, with practices running 6 days/week from September through post-season June.
- Adult Development Level I-IV Sweep Rowing Coached adult sweep rowing program structured across four development levels progressing from novice fundamentals to competitive training at regional, national, and international levels.
- Mid Morning Rowers (M2Rs) Non-competitive adult rowing team meeting in mid-morning hours, emphasizing technique, fitness, and water time rowing in eights, quads, and doubles.
- Private Sculling Lessons One-on-one sculling instruction priced at $80 per lesson, covering beginner lessons and experienced sculler coaching for members and non-members. New member check-out lessons are available at $75 per hour.
- Basic Adult Sculling Membership Quarterly subscription membership at $250 per quarter providing independent scullers with full use of the equipment and boathouse facilities, including the private dock and fleet of shells.
- Adult Sweep Team Membership Quarterly subscription membership at $550 per quarter including coaching and full equipment and boathouse access for adult sweep rowing team participation.
- Junior Competitive Team Membership Annual membership at $5,400 per year (billed in two installments of $2,700 in September and January) for competitive junior rowing team participation with 6 days/week practices covering September through post-season June; does not include travel and has no initiation fee.
Quantifiable outcome
- 24 National Championship medals since 1968
- +3 more outcomes
Companies that use Marin Rowing Association
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Marin Rowing Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Marin Rowing Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pure WatercraftcorePartnership to replace all gas-powered outboard engines with electric equivalents, making MRA the first 100% sustainable rowing facility in the world. Pure Watercraft is a Seattle company developing zero-emission outboard motor systems.
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
Marin Rowing Association competitors and assessment
Company assessmentDirect peers
- Capital Crew: Sacramento-area competitive rowing club with junior and adult programs. Comparable membership-based non-profit structure and competitive racing pedigree, providing a direct California peer with similar program mix.
- Oakland Strokes: Bay Area competitive rowing club offering youth and adult programs with similar competitive pathways to regional and national championships. Most directly comparable rowing peer in the immediate Bay Area geography.
- Newport Aquatic Center: Southern California non-profit competitive rowing and water sports center with youth, adult, and masters programming. Directly comparable in operating model, coaching pedigree requirements, and facility-driven member experience.
- Long Beach Junior Crew: Southern California junior competitive rowing club with similar development pipeline into collegiate rowing. Coaches previously from this club have appeared in Marin Rowing's leadership, signaling direct competitive and talent overlap.
- Los Gatos Rowing Club: South Bay Area youth and adult competitive rowing club operating from a similar membership-driven model with annual regatta participation. Comparable scale and competitive positioning in the broader Bay Area market.
- Potomac Boat Club: Historic East Coast competitive rowing club (founded 1860s) with strong masters and junior programs. Comparable in long-tenured nonprofit membership model and elite competitive results; provides a benchmark for mature rowing clubs.
Broad incumbents
- USRowing: National governing body for rowing in the United States. Not a direct operator but the regulatory/competitive umbrella under which MRA competes; membership portal and regatta infrastructure are tightly integrated into MRA's operations.
Others
- Pure Watercraft: Seattle-based developer of zero-emission electric outboard motors and MRA's strategic partner for transitioning gas-powered coaching launches to electric equivalents. Adjacent supplier rather than competitor, but central to MRA's sustainability positioning.
- Regatta Central: Regatta registration and results platform serving as the primary channel for rowing camps, race entries, and competitive scheduling across the U.S. rowing ecosystem — a key distribution and operational dependency for MRA.
Regional players
- Chicago Rowing Foundation: Midwest competitive rowing non-profit with comparable junior, adult, and masters programming. Geographically distinct from MRA but operationally similar as a multi-tier nonprofit rowing organization; an MRA coach previously led lightweight women's program there.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marin Rowing Association social profiles
Digital presenceMarin Rowing Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marin Rowing Association leadership team
Management profileNumber of profiles
Profiles13 records
Marin Rowing Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marin Rowing Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marin Rowing Association
What does Marin Rowing Association do?
Marin Rowing Association is a 501(c)(3) non-profit rowing club that sells memberships, coached programs, summer camps, and private lessons for youth (grades 7-12) and adults. Services span Learn to Row camps, Junior Competitive and Recreational rowing, Adult Sweep and Sculling Development programs (Levels I-IV), Masters Rowing, Mid Morning recreational rowing, and adaptive rowing, all delivered from a 100% solar-powered boathouse on Corte Madera Creek in Greenbrae, California.
Is Marin Rowing Association a public or private company?
Marin Rowing Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marin Rowing Association founded?
Marin Rowing Association was founded in 1968. It employs 11 to 50 people.
Where is Marin Rowing Association based?
Marin Rowing Association is headquartered in Greenbrae, United States, in the North America region.
How does Marin Rowing Association make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are summer Camp Fees, private Sculling Lessons, junior Competitive Team Fees, donations and private Boat Storage.
Who are Marin Rowing Association's main competitors?
Direct peers on record are Capital Crew, Oakland Strokes, Newport Aquatic Center, Long Beach Junior Crew, Los Gatos Rowing Club and Potomac Boat Club. USRowing is listed as a broad incumbent. Others are Pure Watercraft and Regatta Central. Chicago Rowing Foundation is listed as a regional player.
Does Marin Rowing Association have an API?
No public API is recorded for Marin Rowing Association.
What industry is Marin Rowing Association in?
Marin Rowing Association's product category is Rowing Club and Sports Training Services. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 61162 and its SIC code is 7997.