Brown's Pools & Spas

What Brown's Pools & Spas does

Brown's Pools & Spas is a family-owned pool and outdoor living company founded in 1974, headquartered in Douglasville, Georgia, and operating four retail stores across Metro Atlanta and West Georgia (Douglasville, Carrollton, Dallas, Newnan). The company designs, builds, and remodels custom in-ground pools (gunite and vinyl liner, with fiberglass as a newer addition), installs above-ground pools, and sells hot tubs, spas, equipment, chemicals, and outdoor living products. It is recognized as the largest vinyl pool builder in the Metro Atlanta area and has installed over 3,000 pools across its nearly 50-year history.

The company generates revenue through three primary streams: (1) project-based pool construction and installation contracts (gunite, vinyl liner, fiberglass, and above-ground pools, including outdoor living additions such as outdoor kitchens, fire features, and landscape walls); (2) retail product sales at its four store locations (hot tubs, Big Green Egg grills, pool and spa chemicals, equipment, replacement parts, and accessories); and (3) recurring and on-demand service, repair, and maintenance operations (weekly cleaning, opening/closing, renovation, resurfacing, and liner replacement). Capital equipment is sourced through manufacturer partnerships with Hayward, BioGuard, Doughboy, Bullfrog Spas, Marquis Spas, Loop-Loc, Coverstar, and Kafko-Latham, with the company holding exclusive West Georgia dealer status for Doughboy.

The customer base is almost entirely residential homeowners in Metro Atlanta, North Georgia, and western Alabama, including first-time pool buyers and owners seeking renovation or ongoing maintenance. Go-to-market is sales-led, combining in-store retail, on-site consultations for construction, field service technicians for repairs, and a marketing mix of radio (Dave Baker Home Improvement Radio Show), social media, blog content, and local community presence. Pricing is quote-based and not publicly disclosed, with construction contract values driven by pool type, size, features, and site conditions. The company is currently owned by Matthew Brown and operates with 11-50 employees, with no external funding or public listing.

Name

Brown's Pools & Spas

Legal name

Brown's Pools & Spas Inc.

Website

https://brownspools.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Brown's Pools & Spas is a family-owned pool construction, retail, and service company founded in 1974, operating four stores across Metro Atlanta and West Georgia to serve residential homeowners with custom in-ground vinyl and gunite pools, above-ground pools, hot tubs, remodeling, and ongoing maintenance.

Ownership category

akta.pro rank

Product category

Residential Swimming Pool Construction and Services

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYCRAIAIAK

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIALAH

Leak Detection & Repair (Pool/Spa Plumbing & Shell)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAD

Pool Opening & Seasonal Startup

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Swimming pool construction
• Pool remodeling services
• Hot tub retail
• Pool maintenance
• Outdoor living design

Headquarters

HQ city

Douglasville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Construction Services: Custom in-ground pool construction (gunite and vinyl liner pools), above-ground pool installation, and outdoor living space additions. Revenue is generated through project-based contracts for new pool builds, with pricing based on pool type, size, features, and site conditions.
2. Retail Product Sales: Retail sales of hot tubs, pool and spa chemicals, pool equipment, repair and replacement parts, pool accessories, Big Green Egg grills, and complementary backyard products. Revenue generated through point-of-sale transactions at four retail store locations.
3. Service, Repair, and Maintenance: Pool and spa service technicians provide repairs, weekly maintenance, cleaning services, pool opening/closing, and renovation services. Revenue generated through service calls and recurring maintenance contracts.
4. Remodeling and Renovation: Pool remodeling services including gunite resurfacing, liner replacement, concrete deck coatings, and feature additions. Project-based revenue from homeowners seeking to update existing pools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brown's Pools & Spas is a family-owned residential pool company that designs, builds, and services in-ground swimming pools (gunite, vinyl liner, and Trilogy fiberglass), above-ground pools (Doughboy), and spas (Bullfrog and Marquis). Through four retail showroom locations in Metro Atlanta and West Georgia, the company also sells pool equipment, chemicals, safety covers, accessories, and Big Green Egg grills, while a dedicated service department provides weekly cleaning, repair, opening/closing, and pool renovation services.

Product overview

Brown's Pools & Spas is a swimming pool design, construction, and service company operating as a single-location service provider with multiple retail stores. The company's product portfolio centers on custom in-ground pool construction (gunite and vinyl liner pools), above-ground pool sales and installation (Doughboy brand), spa/hot tub offerings (Bullfrog Spas), and comprehensive remodeling and repair services. The offering extends to outdoor living products including Big Green Egg grills and landscape features, complemented by pool equipment (Hayward products), chemicals (BioGuard), and safety covers (Loop-Loc). The core products are the custom pool construction services, with Doughboy above-ground pools and Bullfrog spas as major sub-brands, supported by a full-service repair/cleaning department and retail store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Gunite Pool Construction Custom in-ground gunite swimming pool design and construction service for residential homeowners, positioned as the company's premium new pool building offering. Pools are built to customer specifications with options for decking, water features, tanning ledges, spas with spillover, benches, fire features, and other custom elements.
• Custom Vinyl Liner Pool Construction Custom in-ground vinyl liner swimming pool design and construction service for residential homeowners. This has been the company's specialty since 1982 and is the offering behind its recognition as the largest vinyl pool builder in the Metro Atlanta area.
• Trilogy Fiberglass Pool Sales and Installation Trilogy brand fiberglass swimming pools offered through the company's New Pool Design Center, providing homeowners an alternative pre-formed shell option to gunite and vinyl liner pools. The service covers sales and installation.
• Doughboy Above-Ground Pool Sales and Installation Sales and installation of Doughboy above-ground pools as the company's exclusive West Georgia dealer, including models such as Summerville, Silver Lake, Palm Shore, Copper Canyon, Autumn Breeze, Bandera, Desert Spring, Pearl River, Sapphire, and Saratoga along with Doughboy liners, accessories, and equipment.
• Pool Remodeling and Renovation Comprehensive pool renovation services for existing residential pools, including gunite resurfacing, liner replacement (including Kafko-Latham liners), concrete deck coatings, feature additions, Loop-Loc safety covers, and Coverstar automatic covers. Project-based revenue from homeowners seeking to modernize or restore existing pools.
• Bullfrog Spas Sales and Installation Authorized sales and installation of Bullfrog Spas hot tubs and spas offered as standalone backyard installations or as spa-with-spillover configurations integrated with new pool builds.
• Marquis Spas Sales Authorized dealership of Marquis Spas hot tubs and spas, maintained in inventory and sold at the company's retail locations. One of the company's earliest spa brand partnerships.
• Pool Repair and Cleaning Services Pool and spa service department offering repairs, weekly cleaning, filter maintenance, pool inspections, and pool opening/closing for residential customers across the service area, with service technicians dispatched from the four store locations.
• Outdoor Living Additions Design and build of outdoor living enhancements that complement pool installations, including outdoor kitchens and grill stations, outdoor fireplaces, fire pits, fire bowls, and retaining or decorative landscape walls, marketed together with pool construction as a complete backyard transformation.
• Big Green Egg Grill Retail Sales Retail sale of the full line of Big Green Egg ceramic kamado-style charcoal grills and smokers in all four sizes, available individually or in accessory-inclusive packages at every Brown's Pools store location, positioned as outdoor kitchen complements to pool installations.

Quantifiable outcome

• Over 3,000 swimming pools installed in Metro Atlanta & West Georgia area
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bullfrog SpascoreChannel Partner/ Reseller/ Distributor · 1 January 2012Authorized dealer of Bullfrog Spas since 2012. Bullfrog Spas are presented as an important addition to backyard living spaces. The company offers Bullfrog spas and maintains inventory for sale at retail locations.
• Doughboy PoolscoreChannel Partner/ Reseller/ Distributor · 1 January 2004Brown's Pools is the exclusive West Georgia dealer for Doughboy above-ground pools, the most experienced manufacturer of all-American made above-ground pool structures, liners, and equipment. The company installs the complete Doughboy product line including pools, liners, accessories, and equipment. Became authorized dealer in 2004.
• Marquis SpascoreChannel Partner/ Reseller/ Distributor · 1 January 1998Authorized dealer of Marquis Spas since 1998. One of the earlier dealer partnerships established by the company.
• Big Green EggcoreChannel Partner/ Reseller/ Distributor · 1 January 1974Brown's Pools offers the full line of Big Green Egg grills at every store location. The Big Green Egg, introduced in 1974, is described as the World's Best Smoker and Grill. The company sells all four sizes and offers packages with accessories included.
• Hayward Pool ProductscoreTechnology or IntegrationBrown's Pools & Spas is proud to offer the full line of Hayward Pool Products including pumps (EcoStar, SuperPump VS, MaxFlo VS, TriStar VS), filters (SwimClear, StarClear Plus, ProGrid), heaters (Universal H-Series, HeatPro), cleaners (TigerShark, AquaVac), automation systems (ProLogic, OmniLogic), and lighting (ColorLogic). Hayward is described as the industry leader in pool equipment, parts, and products.
• BioGuardcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of BioGuard pool chemicals. Products include Banish algicide and other chemical treatments for pool maintenance and water quality management.
• Kafko-LathamminorChannel Partner/ Reseller/ DistributorDealer for Kafko-Latham inground pool liners, offering replacement liners and liner options for pool remodeling and renovation projects.
• Loop-LocminorChannel Partner/ Reseller/ DistributorBrown's Pools proudly offers Loop-Loc Safety Covers, which exceed ASTM requirements for pool safety covers. Loop-Loc provides safety covers with features like AQUA-LOC zipper treatment, CABLE-LOC raised wall treatment, and SECURE-A-GAP gap closure solutions.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pool Corporation: Largest wholesale distributor of pool equipment, parts, and supplies to independent pool builders and retailers. Comparable as an upstream supplier counterpart and as a large-scale operator in the same pool equipment category.
• Leslie's Poolmart: Largest US specialty retailer of pool and spa supplies, chemicals, equipment, and parts with hundreds of physical locations. Closely comparable to Brown's retail pool-chemical and equipment business and partially comparable to its service operations.

Direct peers

• Shasta Pools: Long-standing regional custom pool builder and outdoor-living design-build firm serving the Phoenix metro. Comparable in vertically integrated design-construction-renovation services and homeowner-focused operating model.
• America's Swimming Pool Company (ASP): National pool service, repair, and maintenance franchise network. Directly comparable to Brown's pool service/repair department on recurring service revenue, route density, and labor-based delivery model.
• Anthony & Sylvan Pools: Long-established residential pool builder with regional operating footprint across the eastern US. Directly comparable as a custom in-ground pool construction and renovation provider serving homeowners.
• California Pools & Landscape: Large regional pool builder and outdoor-living design-build firm operating across the western US. Comparable in full-lifecycle service (build, remodel, retail, maintenance) and competitive positioning against national chains.
• Premier Pools & Spas: National franchise network of custom residential pool builders. Operates a near-identical project-based construction model selling gunite pools and outdoor living features to homeowners across multiple US markets.
• Blue Haven Pools & Spas: Multi-region residential pool builder and renovation company operating a branch-network model. Comparable in construction and renovation scope, backyard-living positioning, and family-business operating profile.

Regional players

• River Pools: Regional fiberglass and vinyl liner pool builder serving the Mid-Atlantic US. Comparable in vinyl/fiberglass construction focus and education-driven sales model that complements contractor-led project delivery.

Others

• Bullfrog Spas: Premium hot tub/spa manufacturer for which Brown's is an authorized dealer. Relevant as a key supplier/manufacturer partner rather than a direct competitor and as a comparison point for the spa side of Brown's retail and installation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brownspools
• YouTubeyoutube.com/channel/UC6VvHYZnBW2vLDn9-KqVXNQ
• Facebookfacebook.com/brownspools
• LinkedInguildquality.com/BrownsPoolsAndSpas?src=badge
• Instagraminstagram.com/brownspools
• Pinterestpinterest.com/http://www.pinterest.com/brownspools/

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brown's Pools & Spas