What Imagotag does

VusionGroup (formerly SES-imagotag, with Imagotag as a legacy heritage entity from the 2017 SES/Imagotag merger) is a publicly traded retail IoT company listed on Euronext Paris under ticker VU. The company builds and operates an integrated ecosystem for connected physical retail, anchored by Electronic Shelf Labels (ESLs) and the VusionCloud IoT platform. With 500+ employees and 500M+ ESLs deployed globally across 350+ retail clients, it claims the largest installed ESL base in the world. Its core customers are large grocery, mass-merchant, discount, and specialty retailers — including Walmart, Edeka, Salling Group, Monoprix, Delhaize, Rema 1000, The Fresh Market, and Euronics — served primarily through direct enterprise field sales with system integrator partners for deployment.

The product stack extends well beyond ESL hardware. It includes Captana (AI-powered computer vision for shelf monitoring and out-of-stock detection), Memory and Pulse (AI-driven retail intelligence and predictive analytics), Engage (in-store digital retail media), VusionLive (data-augmented intelligence platform), EdgeSense (digital shelf monitoring), and VusionOX (operations management). The June 2026 launch of the "Conversational Store" at VivaTech 2026, co-presented with Morrisons, extends the stack into NLP-based shopper interfaces. Revenue is generated across four streams: ESL hardware sales, recurring SaaS/cloud subscriptions, professional services for deployment and integration, and retail media/advertising. Pricing is enterprise-custom (not publicly disclosed), reflecting the bespoke, large-scale deployment model.

Commercially, VusionGroup operates as a full-stack retail IoT vendor competing primarily with Hanshow, Pricer, and SoluM. The business model is migrating from pure hardware toward higher-margin recurring SaaS, media, and analytics. Strategic positioning has shifted aggressively toward "AI-native" commerce infrastructure, evidenced by TIME100 Most Influential Companies (2026) recognition and EcoVadis Platinum sustainability rating (2025). Note: firmographic data conflicts — Graz/Austria is listed as the city, but the company describes itself as France-headquartered (SES-imagotag heritage, Euronext Paris listing); the French HQ designation appears more authoritative for analysis purposes.

Name

Imagotag

Legal name

VusionGroup

Website

https://ses-imagotag.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VusionGroup (formerly SES-imagotag/Imagotag) is a publicly traded retail IoT company that builds electronic shelf labels, computer vision shelf-monitoring, AI retail analytics, and in-store digital media for global retailers, with 500M+ ESLs deployed across 350+ clients including Walmart and Edeka.

Ownership category

akta.pro rank

Product category

Retail IoT / Electronic Shelf Labels

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ)

Keywords

• Electronic shelf labels
• Retail IoT platform
• Computer vision retail
• In-store digital media
• IoT cloud platform

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Electronic Shelf Label Hardware: Sale of ESLs and associated IoT infrastructure including wireless communication modules and mounting equipment. One-time hardware purchase model.
2. Software Subscriptions & Cloud Platform: Ongoing SaaS subscriptions for VusionCloud platform, retail intelligence analytics, and AI-powered monitoring services.
3. Professional Services: Implementation, integration, and consulting services for deployment and ongoing support.
4. Retail Media & Digital Signage: In-store digital advertising and media network enabling targeted shopper engagement and promotional content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Imagotag (now operating as VusionGroup / Vusion) manufactures and sells electronic shelf labels (ESLs) and operates an integrated IoT cloud platform that connects physical retail stores to the cloud in real time. The portfolio combines ESL hardware with computer vision (Captana), retail intelligence (Memory), in-store digital media (Engage), and edge computing to enable instant price updates, automated inventory monitoring, and data-driven store operations for retailers worldwide.

Product overview

VusionGroup (formerly SES-imagotag) offers a comprehensive retail IoT ecosystem with Electronic Shelf Labels (ESL) as the core hardware product, connected to the VusionCloud IoT platform. The portfolio includes AI-powered solutions: Captana (computer vision for inventory monitoring), Memory/Pulse (retail intelligence and analytics), Engage (digital retail media), VusionLive (conversational AI), and EdgeSense (digital shelf system). Products operate together as an integrated platform enabling Store Operational Excellence, Data-Driven Commerce, Local eCommerce, and Retail Media & Shopper Experiences solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Captana: Computer Vision & AI solution for maximizing on-shelf availability and store performance
• VusionLive
• EdgeSense
• Pulse
• VusionCloud

Products and services

• Electronic Shelf Labels (ESL) Cloud-connected digital labels that link every product, shelf, and price to the cloud in real time, enabling instant price updates, perfect accuracy, and operational efficiency with ultra-low-energy multi-color displays and multiple information layers. Sold to retailers globally.
• Captana (Computer Vision & AI) AI-powered computer vision technology that uses in-store cameras to maximize on-shelf availability and store performance through real-time shelf monitoring, automated out-of-stock detection, and planogram compliance for retailers.
• Memory (Retail Intelligence Platform) AI-powered platform that harnesses retail data for deep analytics, enabling retailers and CPGs to optimize assortments, pricing, and promotions through shared, continuous data and predictive analytics.
• Engage (In-Store Digital Retail Media) Platform for running digital campaigns instantly in physical retail stores, turning stores into dynamic media channels that engage shoppers through targeted content on digital shelf labels and signage.
• VusionCloud (IoT Cloud Platform) IoT cloud platform that optimizes physical store operations from end to end, connecting every shelf, product, and task in real time for comprehensive retail management and integration with existing retail systems.
• VusionLive

Quantifiable outcome

• Improved shelf availability +3% after two months of Captana implementation
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• MorrisonsflagshipStrategic or Co-development PartnerVusion and Morrisons CEOs discussed the Future of Retail at VivaTech 2026, presenting the 'Conversational Store' concept. This represents a strategic collaboration to pioneer AI-powered retail experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diebold Nixdorf: Established retail technology vendor providing POS systems, self-checkout, and store operation solutions to large retailers globally. Comparable as a broader retail tech incumbent competing for store technology budgets.
• NCR Voyix: Large retail technology incumbent offering POS, store operations software, and broader connected retail capabilities. While not focused on ESLs, NCR competes in adjacent retail technology procurement budgets.
• Zebra Technologies: Enterprise asset intelligence and retail technology incumbent offering barcode scanners, RFID, mobile computing, and retail analytics. Comparable in serving large retail customers with IoT and data solutions, though broader in scope than ESLs.

Emerging players

• Scandit: Mobile computer vision and barcode scanning platform serving retail and logistics. Adjacent to Vusion's computer vision strategy with overlapping retail customer base, though Scandit focuses on mobile scanning rather than fixed shelf cameras.
• Standard Cognition: Computer vision platform for retail checkout and store analytics. Overlaps with Vusion's AI/computer vision capabilities applied to physical retail environments, though focused more on autonomous checkout than shelf monitoring.
• Trax: Retail computer vision company focused on in-store shelf monitoring and image recognition. Competes directly with Vusion's Captana product on AI-powered shelf analytics and on-shelf availability for retailers and CPGs.

Direct peers

• Hanshow: Chinese ESL manufacturer and IoT platform provider competing directly with Vusion on electronic shelf labels, digital signage, and connected retail solutions globally, particularly aggressive on price.
• SoluM: Korean ESL vendor with comparable electronic shelf label hardware and ESL Cloud platform offerings, targeting the same retail verticals (grocery, mass merch) as Vusion.
• Pricer: Swedish-based direct competitor in electronic shelf labels for retail. Pricer offers comparable cloud-connected ESL hardware and platform solutions targeting the same grocery and mass merchant customer base as Vusion.

Others

• E Ink Holdings: Supplier of e-paper display technology that underpins most ESL hardware including Vusion's labels. As a critical input provider and indirect ecosystem participant, E Ink shapes the cost structure and innovation trajectory of the entire ESL market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sesimagotag
• LinkedInlinkedin.com/company/imagotag-gmbh
• Instagraminstagram.com/wearevusion
• Facebookfacebook.com/store-electronic-systems-ses-361476197209605

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagotag