Football for Humanity

What Football for Humanity does

Football for Humanity is a UK-registered non-profit charity (Charity Number 1174192) founded in 2016 by Christopher Thomas and headquartered in Liverpool, with an 11-50 employee footprint. The organization uses football as a programmatic vehicle to help children affected by crises reclaim their childhood, having been established after the founder witnessed how a single football brought hope to children in the aftermath of a super typhoon in the Philippines. Its core beneficiary population is children in crisis-affected regions, including the Philippines and Palestine.

The charity operates a donation-based model supported by youth football tournaments, charity auctions, and community engagement activities. It does not sell products or services; all operating resources come from charitable contributions from individuals, organizations, and corporate partners. The organization maintains an active digital presence across Facebook, X, YouTube, Instagram, and LinkedIn, and positions itself as a global movement rather than a single-country operator.

Football for Humanity has built institutional alliances with the United Nations Alliance of Civilizations (UNAOC), UN agencies, the Kuwait Red Crescent Society, the Football for the Goals coalition, and the Sport for One Humanity initiative. In October 2025, it co-launched a high-profile initiative with Kuwait and UN agencies to support Palestinian children through youth football tournaments, with proceeds routed through the Kuwait Red Crescent Society. The combination of UN-level partnerships, embassy and humanitarian society sponsorship, and a sport-for-development programming model defines its strategic positioning within the global charity sector.

Name

Football for Humanity

Legal name

Football for Humanity

Website

https://footballforhumanity.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Football for Humanity is a UK-registered non-profit charity founded in 2016 that uses youth football tournaments, charity auctions, and community programs to help children affected by crises, including natural disasters and armed conflict, reclaim their childhood.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Human Rights Organizations (813311), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Humanitarian charity
• Youth football programs
• Child welfare services
• Humanitarian aid
• Community sports initiatives

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Football for Humanity is funded entirely by its supporters through donations. The non-profit charity generates revenue through charitable contributions from individuals, organizations, and corporate partners who support its mission of helping children in crisis reclaim their childhood through football.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Football for Humanity is a non-profit charity that runs youth football tournaments, charity auctions, and community activities to support children facing crises such as natural disasters and armed conflicts. The organization accepts donations through its website and channels proceeds to aid children via partner humanitarian bodies such as the Kuwait Red Crescent Society and UN agencies. It operates as a global movement, leveraging the universal appeal of football to provide healing, hope, and a sense of normal childhood to affected children.

Product overview

Football for Humanity is a non-profit charity organization that operates a single unified web-based platform focused on accepting donations and organizing humanitarian programs. The primary offering is a donation platform that channels funds to support children in crisis through football tournaments, community activities, and charity initiatives. The organization does not operate a multi-product SaaS or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Football for Humanity Donation Platform A web-based donation platform enabling supporters worldwide to contribute financially to help children in crisis reclaim their childhood through football-based humanitarian programs, with proceeds channeled to beneficiaries via partner organizations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Kuwait Red Crescent SocietycoreStrategic or Co-development Partner · 22 October 2025The Kuwait Red Crescent Society serves as the primary channel for distributing aid proceeds from the Football for Humanity initiative to Palestinian children. This partnership enables direct humanitarian assistance delivery through a recognized humanitarian organization.
• United Nations AgenciescoreStrategic or Co-development Partner · 22 October 2025UN agencies co-launched the Football for Humanity initiative with Kuwait to support Palestinian children through youth football tournaments, charity auctions, and community activities. The UN provides institutional backing and global reach.
• UNAOC (United Nations Alliance of Civilizations)coreStrategic or Co-development PartnerFootball for Humanity partners with UNAOC, which is reflected in the organization's branding and collaborative initiatives. UNAOC promotes cross-cultural understanding through sport and related programs.
• Football for the GoalsminorStrategic or Co-development PartnerFootball for Humanity is affiliated with Football for the Goals, a UN initiative. This partnership aligns the organization with global sustainability and humanitarian goals through football.
• Sport for One HumanityminorStrategic or Co-development PartnerFootball for Humanity is recognized as a recipient of the Sport for One Humanity initiative by UNAOC, supporting sport-based humanitarian efforts globally.
• EmbassiesminorGTM or Marketing PartnerEmbassies support the Football for Humanity initiative by providing diplomatic backing and facilitating cross-border humanitarian efforts for Palestinian children.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Laureus Sport for Good Foundation: Global foundation that supports sport-for-development programs for children and young people in crisis. Operates a similar sport-as-humanitarian-tool model and works with many of the same institutional partners (UN-aligned initiatives).
• Right to Play: International humanitarian NGO that uses sport and play to educate and empower children facing adversity, including conflict-affected and disaster-impacted communities. Directly comparable in mission and beneficiary profile to Football for Humanity.
• streetfootballworld: Global network of over 80 football-based social enterprises and NGOs using the sport to drive social change for youth. Closely comparable to FFH's football-for-humanitarian-development model.
• PeacePlayers International: Uses basketball and sport to bring together children from divided communities in conflict regions. Comparable in using sport as a peacebuilding and youth-development tool for children in crisis zones.
• Kick4Life: Football-focused charity operating in Lesotho and southern Africa, using sport to address youth health, education, and social challenges. Comparable in mission and small-charity operating model.
• Common Goal: Football-focused social impact movement that unites professional football stakeholders around charitable giving and sport-for-good projects. Directly comparable given its football-specific humanitarian orientation.

Broad incumbents

• FC Barcelona Foundation: The charitable arm of one of the world's largest football clubs, supporting vulnerable children globally through sport and education. Comparable in football-for-social-good mission but operates at vastly larger scale as part of a global sports brand.
• Manchester City Foundation: The charitable foundation of Manchester City FC delivering sport-based community programs for young people in the UK and globally. Comparable in football-focused youth and community development, with broader institutional resources.

Regional players

• Sported: UK-based sport-for-development network supporting community sport organizations serving disadvantaged young people. Comparable in sport-for-good mission and UK operational base, though broader than football-specific.

Others

• Toybox Charity: UK-based charity focused on supporting street-connected and exploited children. Thematically comparable given FFH's focus on children facing exploitation and crisis, though not sport-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FFHMedia
• YouTubeyoutube.com/footballforhumanity
• Facebookfacebook.com/footballforhumanity
• LinkedInlinkedin.com/company/footballforhumanity
• Instagraminstagram.com/footballforhumanity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football for Humanity