EC HOME
EC HOME is a privately-held Hong Kong specialty retailer selling creative home products, lifestyle gadgets, novelty items, and gifts through physical stores (Sheung Shui, Tuen Mun) and an e-commerce website, serving individual consumers and B2B corporate clients via its M-U-G gift service.
- Company typePrivate
- Founded2010
- HeadquartersTuen Mun, Hong Kong SAR China
- Headcount1–10
- GTM typeB2C
- OfferingServices
What EC HOME does
EC HOME is a Hong Kong-based, privately-held specialty retail business founded in 2010 that sells creative home products, lifestyle gadgets, novelty items, and gift merchandise to individual consumers and corporate clients. The company operates a physical retail store in Sheung Shui (New Territories) with a second location associated with its Tuen Mun base, open seven days a week, and an SEO-optimized e-commerce storefront on echomehk.com, supplemented by a Facebook page (ECHome.com.hk). The assortment spans novelty gadgets (lie detector, RC cockroach, magnetic buckyballs, voice changer), home and lighting (LED lamps, star projectors, desk clocks), personal care and health (nano mist sprayers, pill cutters, air purifiers, electric massagers), pet care, smoking accessories, and curated themed gift collections for Christmas, birthdays, housewarmings, and Mother's Day. Prices are unit-based and range from HK$15 (mini abalone keychain) to HK$539 (Korean Airtory portable air purifier), with frequent special offers.
Beyond retail, EC HOME operates the M-U-G (Meaningful & Unusual Gifts / 禮嚐) sub-brand, a B2B corporate gift and souvenir ordering service offering bulk procurement, small-batch ordering, and logo customization to Hong Kong corporates, financial institutions, and government/utility organizations. The Sheung Shui store also provides ancillary in-store services including professional watch battery replacement, gift packing, and photo retouching, which serve as foot-traffic draws. Distribution is direct-to-consumer via physical retail and own e-commerce site; the company has no proprietary technology platform, app, API, patents, or external investors disclosed. The business appears founder/owner-operated with 1-10 employees and no funding rounds, parent company, or public listing.
EC HOME firmographics
Firmographics- Name
- EC HOME
- Legal name
- EC HOME
- Website
- https://echomehk.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EC HOME is a privately-held Hong Kong specialty retailer selling creative home products, lifestyle gadgets, novelty items, and gifts through physical stores (Sheung Shui, Tuen Mun) and an e-commerce website, serving individual consumers and B2B corporate clients via its M-U-G gift service.
- Ownership category
- akta.pro rank
EC HOME industry classification
Industry- Product category
- Specialty Retail — Lifestyle, Home & Gift Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)
- akta.pro secondary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where EC HOME is headquartered
LocationHeadquarters
- HQ city
- Tuen Mun
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
EC HOME business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales (Retail & E-commerce): EC HOME generates revenue primarily through one-time retail sales of creative home products, lifestyle gadgets, novelty toys, and gift items, sold both in physical stores and via its website. Products range from novelty items to practical home/lifestyle accessories.
- Watch Battery Replacement Service: In-store professional watch battery replacement service offered at the Sheung Shui branch. The company stocks multiple battery models compatible with various watch brands. Both watches purchased at the store and other watches are serviced.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products — one-time purchase, no subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
EC HOME product offering
Product offeringCore offering
EC HOME is a Hong Kong-based specialty retailer selling creative home products, lifestyle gadgets, novelty toys, LED lighting, timepieces, personal care items, pet care sprays, and gift items through a Sheung Shui walk-in store and an e-commerce website. In addition to one-time retail sales (HK$15–HK$539 per item), the company operates a professional watch battery replacement service at the Sheung Shui branch and a corporate gift ordering service (M-U-G / 禮嚐) for bulk souvenirs, event giveaways, and logo-customized gifts.
Product overview
EC HOME is a Hong Kong-based retail store offering a diverse portfolio of creative home products, lifestyle gadgets, novelty items, and specialty gifts. The product lineup centers around several core categories: novelty gadgets and toys (lie detector, RC cockroach, magnetic buckyballs, voice changer, lottery machine), home and living products (tissue boxes, soap dispensers, alarm clocks, desk lamps, LED night lights, star projectors), personal care and health items (nano mist sprayers, electric massagers, air purifiers, humidifiers, pill cutters, pill organizers), kitchen and convenience tools (battery testers, digital timers, cleaning products, USB vacuum cleaners), and specialty gift services (corporate souvenir ordering through M-U-G brand, watch battery replacement service). The store also offers themed gift collections for occasions like Christmas, birthdays, and housewarmings. EC HOME operates physical retail locations in Sheung Shui and Tuen Mun, Hong Kong, with an online store.
Differentiator
Problem solved
Functional benefit
Brands
- M-U-G (禮嘜): Corporate gift and souvenir ordering service team offering bulk order procurement, logo printing, and corporate gift solutions.
Products and services
- Professional Watch Battery Replacement Service (專業手錶電池更換服務)
- M-U-G Souvenir & Corporate Gift Ordering Service (活動禮品 / 紀念品 / 贈品 訂購服務)
- Lie Detector (測謊機)
Companies that use EC HOME
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
EC HOME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EC HOME partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- M-U-G (Meaningful & Unusual Gifts) TeamcoreM-U-G (禮嘜) is an in-house team/brand operated by EC HOME that specializes in providing one-stop souvenir, corporate gift, and promotional gift ordering services. The service targets both individual and corporate clients needing bulk gift orders, offering small batch ordering (from dozens/hundreds of units), fast in-stock product orders without logo printing, and logo/pattern customization services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
EC HOME competitors and assessment
Company assessmentDirect peers
- Flying Tiger Copenhagen: Danish variety retailer specializing in affordable novelty items, gifts, and lifestyle gadgets with a curated, design-forward assortment. Highly comparable to EC HOME's novelty-and-gift positioning and broad household category mix.
- LOG-ON: Hong Kong-based multi-category lifestyle retailer (part of Citysuper Group) offering stationery, home products, travel accessories, and gifts. Shares EC HOME's Hong Kong focus, multi-category breadth, and gift/seasonal merchandising.
- Daiso: Japanese-headquartered variety retailer famous for selling a wide assortment of household goods, novelty items, and lifestyle gadgets at low price points. EC HOME mirrors the Daiso-style variety-store concept (curated novelties, multi-category, budget pricing) and is the closest category analogue.
- Miniso: China-founded lifestyle variety retailer offering creative homewares, beauty accessories, electronics, and gifts at accessible prices. Directly comparable to EC HOME in product mix (novelty gadgets, home decor, personal care) and customer demographic.
Broad incumbents
- Tokyu Hands (Hands Inc.): Japanese lifestyle retail chain (now Hands Inc.) selling creative household goods, DIY, hobby, and gift items. Operates at much larger scale but occupies overlapping product categories with EC HOME, particularly in creative/lifestyle gadgets.
- MUJI: Established Japanese lifestyle retailer selling household goods, personal care items, and home furnishings. Comparable to EC HOME through its lifestyle/home products assortment in Hong Kong, though MUJI operates at a broader scale and higher price point with proprietary branding.
- city'super: Hong Kong premium lifestyle retailer offering gourmet foods, homeware, and lifestyle products under one roof. Comparable as a Hong Kong lifestyle/gift retailer, though it operates at higher price tiers and larger footprint than EC HOME.
Regional players
- The Green Party: Hong Kong/Taiwan variety gift and lifestyle retail chain offering affordable novelty, home, and gift items. Directly comparable assortment to EC HOME, though it operates a broader multi-store footprint across the region.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
EC HOME social profiles
Digital presenceEC HOME financial estimates
Financial estimateRevenue estimate
Valuation estimate
EC HOME leadership team
Management profileNumber of profiles
EC HOME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EC HOME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EC HOME
What does EC HOME do?
EC HOME is a Hong Kong-based specialty retailer selling creative home products, lifestyle gadgets, novelty toys, LED lighting, timepieces, personal care items, pet care sprays, and gift items through a Sheung Shui walk-in store and an e-commerce website. In addition to one-time retail sales (HK$15–HK$539 per item), the company operates a professional watch battery replacement service at the Sheung Shui branch and a corporate gift ordering service (M-U-G / 禮嚐) for bulk souvenirs, event giveaways, and logo-customized gifts.
Is EC HOME a public or private company?
EC HOME is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EC HOME founded?
EC HOME was founded in 2010. It employs 1 to 10 people.
Where is EC HOME based?
EC HOME is headquartered in Tuen Mun, Hong Kong SAR China, in the Asia region.
How does EC HOME make money?
Two revenue lines are on record. Product Sales (Retail & E-commerce) is the primary driver. The others are watch Battery Replacement Service.
Who are EC HOME's main competitors?
Direct peers on record are Flying Tiger Copenhagen, LOG-ON, Daiso and Miniso. Broad incumbents are Tokyu Hands (Hands Inc.), MUJI and city'super. The Green Party is listed as a regional player.
Does EC HOME have an API?
No public API is recorded for EC HOME.
What industry is EC HOME in?
EC HOME's product category is Specialty Retail — Lifestyle, Home & Gift Products. Its primary akta.pro industry code is CRAEAGAE, Daiso-Style Japanese/Asian Variety Stores, with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 459420 and its SIC code is 5700.