Mixology Academy

What Mixology Academy does

Mixology Academy (legally Stairs Srl a Socio Unico, wholly owned by Global Training Group SA) is an Italy-based professional training company founded in 2006 and headquartered in Rome, with a secondary campus in Milan. The company operates what it claims is the largest professional bartender academy in Italy, delivering certified in-person and online courses covering bartending, barista skills, molecular mixology, vintage mixology, bar business management, and international bartender training. Each campus spans over 600 square meters with more than 90 practical training stations and 5 classrooms; an owned "Global Bartending" teaching methodology underpins the curriculum, delivered via a Netflix-style streaming platform and mobile app that supplements live instruction and grants students up to 12 months of continued classroom access after course completion. Course enrolments receive professional equipment kits (594 EUR value) sourced through a partnership with PRO BAR, and the company holds ISO 9001:2015 certification (RINA Services) alongside regional accreditations in Lazio and Lombardia.

The business model is primarily B2C, monetizing tuition through customized course packages priced after tutor consultation, with installment financing available for up to 36 interest-free months and a 90-day deferred first payment. Mixology Academy complements its training revenue with a free in-house placement agency, Bartender JOB, which connects graduates with Italian and international hospitality employers and supports the company's reported 90%+ placement rate. A small corporate team-building lane and gift-able tasting experiences provide minor diversification. The company has 11–50 employees, serves primary segments of career changers, aspiring bartenders, working professionals seeking specialization, and bar entrepreneurs, and operates exclusively within Italy despite placing alumni internationally. Alessio Barchiesi serves as Amministratore unico (sole administrator) of the operating entity.

Name

Mixology Academy

Legal name

Stairs Srl a Socio Unico

Website

https://corsiperbarman.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mixology Academy is Italy's largest professional bartender training academy, delivering certified in-person and online courses in bartending, barista skills, molecular mixology, and bar business management across campuses in Rome and Milan, with free graduate placement via its Bartender JOB agency.

Ownership category

akta.pro rank

Product category

Hospitality Vocational Training

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH)

akta.pro secondary industry

Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)

Keywords

• Professional bartender training
• Mixology courses
• Barista education
• Hospitality training programs
• Bar management courses

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Bartender Training Courses: Mixology Academy generates revenue primarily through professional bartender training courses. Courses are customized to individual student needs, with pricing communicated after consultation with a tutor. The academy offers personalized training paths that can be personalized based on prior experience, schedule availability, budget, and career goals. Prices include VAT with no hidden additions.
2. Installment Payment Plans: Revenue is collected through installment payment plans allowing students to spread costs over up to 36 months without interest. Students can start paying 90 days after enrollment. Interest costs are covered by Mixology Academy for certain payment options, with only a 16 EUR stamp duty fee for longer financing arrangements.
3. Bartender Job Agency Placement: Bartender JOB is a free staffing agency that connects Mixology Academy graduates with employers. The service is free for both employers seeking staff and graduates seeking employment, creating placement value that supports course sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mixology Academy provides certified professional bartender, barista, mixology, and bar business training through flagship courses such as Global Bartender and Professional Bartender. Course delivery combines a Netflix-style online streaming platform with in-person practical training at 600+ sqm campuses in Rome and Milan, and includes 12 months of continued classroom access plus personalized equipment kits. Graduates receive job placement support via the Bartender JOB free staffing agency, with claimed 90%+ placement rates within three months.

Product overview

Mixology Academy operates as a unified professional bartender training platform combining live academy instruction with online streaming content. The core offering consists of certified bartender courses (Global Bartender and Professional Bartender) providing 12 months of access to practical training in Roman and Milan campuses. The portfolio extends through specialized tracks including Bar Chef (molecular mixology), International Bartender, Vintage Mixology, Coffee/Caffetteria, and Bar Business management courses. Add-on services include Master classes, spirits tastings (Degustazioni), and corporate Team Building programs. A complementary employment agency (Bartender JOB) provides free job placement for graduates, creating an end-to-end pipeline from training to employment. Students receive equipment kits, streaming app access, and a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Bartender JOB: Free staffing agency for bartenders and baristas that helps MIXOLOGY Academy graduates find employment.

Products and services

• Global Bartender Course

Quantifiable outcome

• 98.19% of students found work within 3 months of certification (2022)
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• PRO BARminorOthersPRO BAR is an online wholesale partner for cocktail bars and hospitality professionals. They provide bartender equipment and glassware. Global Bartender course enrollees receive complimentary equipment kits valued at 594 EUR sourced through this partnership.
• Bartender JOBcoreStrategic or Co-development PartnerBartender JOB is a free staffing agency for bartenders and baristas. The agency helps Mixology Academy graduates find employment in Italy and abroad. The service is completely free for both employers seeking staff and graduates seeking jobs. This partnership is integral to the academy's 98%+ placement rate claims.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gambero Rosso Academy: Italy's leading food and wine media brand with a hospitality training arm. Comparable as an Italian vocational educator in the beverage space with recognized certifications, though the core is broader wine-and-food rather than bartending.
• ALMA - La Scuola Cucina Italiana: Premier Italian vocational culinary school based near Parma, offering professional chef and hospitality training. Comparable as an Italian trade-school operator with international recognition and accredited certifications, though broader culinary scope rather than bartender-specific.
• Pernod Ricard BarSmarts: Industry-backed bartender education program from a major global spirits producer. Comparable as a credentialed bartender certification layer with industry recognition, though operated by a broad incumbent rather than as an independent training business.
• CAST Alimenti: Italian culinary and pastry vocational school recognized for professional training in food and beverage trades. Comparable as an Italian accredited trade school with international student reach, though broader food/beverage focus.

Direct peers

• American Bartenders School: Long-standing New York-based bartending school offering state-certified bartender courses. Direct comparison on certification-driven curriculum and job-placement claims within the US market.
• European Bartender School: Large multi-city international bartending school offering professional bartender courses across Europe. Direct competitor to Mixology Academy with similar course-driven curriculum, multi-location delivery model, and an explicit focus on placing graduates in international hospitality jobs.
• ABC Bartending Schools: US bartending school chain with multiple campuses offering certification courses. Direct comparison on the bartender training value proposition and placement-supported marketing, though serving the US rather than Italian market.
• London School of Bartending: UK-based bartending school offering professional bartender courses and international placement support. Comparable course structure and target market of career changers and international job seekers.

Others

• Tales of the Cocktail Foundation: Non-profit education organization for the hospitality industry offering seminars, certifications, and educational programming for bartenders. Comparable as a professional-development hub for bartenders, though as a non-profit rather than a fee-based trade school.
• International Bartenders Association (IBA): Global umbrella organization representing national bartender guilds, including the Associazione Italiana Barman. Comparable as an industry-credentialing body whose certifications influence which academies' programs are internationally recognized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bartenderjobagency
• Xx.com/MIXOLOGYacademy
• LinkedInlinkedin.com/company/mixology-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixology Academy