Netsurf Network
Netsurf Network is an Indian direct selling company headquartered in Pune that distributes health, personal care, home care, organic agriculture, and cosmetics products through a pan-India network of independent direct sellers, with a particular focus on women entrepreneurs via its Asmita Project.
- Company typePrivate
- Founded2016
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Netsurf Network does
Netsurf Network, legally Netsurf Communications Private Limited, is an Indian direct selling company headquartered in Pune with regional offices in Mumbai, Kolkata, Ahmedabad, and Guwahati. Founded in 2010, the company operates a multi-brand product portfolio spanning five consumer categories: Naturamore (health and nutraceuticals including daily nutrition, functional nutrition, and Ayurvedic formulations), Herbs & More (personal care blending Ayurvedic ingredients with modern cosmetics), Biofit (organic agriculture inputs covering crop care, animal healthcare, waste management, and fish farming under a DSIR-approved R&D lab), Clean & More (enzyme- and probiotic-powered home cleaning products), and Rang Dé (herbal cosmetics). The portfolio comprises more than 70 products priced uniformly with a 25% discount from MRP across India.
The company distributes products primarily through an independent direct seller network, with consumers able to purchase through the netsurfdirect.com e-commerce website and the Netsurf World mobile app (iOS/Android). Direct sellers handle last-mile delivery including cash-on-collection for orders, enabling reach into tier 2/3 cities and rural India. A signature initiative called the Asmita Project, launched February 2016, specifically recruits and empowers women as direct sellers, generating cumulative payouts of Rs 85+ crore to over 8,500 active Asmitas. The company holds multiple regulatory certifications including FSSAI, GMP, HACCP, FSSC 22000, ECOCERT, and clinical trial documentation.
Revenue is generated entirely through direct product sales via the multi-channel distribution model. During the COVID-19 pandemic in 2020, the company achieved Rs 100 crore turnover in a 100-day window, and management has publicly stated targets of Rs 500 crore to Rs 2,000 crore topline along with plans to explore PE funding and pursue an IPO by 2025. The company reports a consumer base exceeding 2 million, including 1 million+ Naturamore consumers, 1 million+ Biofit farmers, and 2.5 lakh Herbs & More households. Leadership comprises founder and Managing Director Sujit Jain, COO Ketan Ganu, CFO Dhanalakshmi Sriram, and CSO/Sales Head Pradeep Tete.
Netsurf Network firmographics
Firmographics- Name
- Netsurf Network
- Legal name
- Netsurf Communications Private Limited
- Website
- https://netsurfnetwork.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Netsurf Network is an Indian direct selling company headquartered in Pune that distributes health, personal care, home care, organic agriculture, and cosmetics products through a pan-India network of independent direct sellers, with a particular focus on women entrepreneurs via its Asmita Project.
- Ownership category
- akta.pro rank
Where Netsurf Network is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Netsurf Network business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Netsurf Network generates revenue through direct selling of health, personal care, home care, organic farming, and cosmetics products via a network of independent direct sellers. The company also sells products directly to consumers through its e-commerce website and mobile app. Direct sellers earn commissions and incentives on sales made through their network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Health and Nutrition Products (Naturamore) |
| Unit Pricing | Pay-as-you-go | Personal Care Products (Herbs & More) |
| Unit Pricing | Pay-as-you-go | Home Care Products (Clean & More) |
| Unit Pricing | Pay-as-you-go | Organic Farming Products (Biofit) |
| Unit Pricing | Pay-as-you-go | Cosmetics (Rang Dé) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Netsurf Network product offering
Product offeringCore offering
Netsurf Network is an Indian direct selling company that manufactures and sells its own portfolio of consumer products across five categories: Naturamore (health and nutrition/nutraceuticals), Herbs & More (herbal personal care), Clean & More (enzyme/probiotic home care), Biofit (organic farming and animal care), and Rang Dé (herbal cosmetics). Products are sold primarily through a pan-India network of independent direct sellers, with additional direct-to-consumer channels via the netsurfdirect.com e-commerce website and the Netsurf World mobile app.
Product overview
Netsurf Network is a direct selling company in India offering a diversified portfolio of health, personal care, home care, agriculture, and cosmetics products through five main sub-brands: Naturamore (healthcare/nutraceuticals), Herbs & More (personal care), Biofit (sustainable agriculture), Clean & More (home care), and Rang De (makeup). The product architecture is organized as a multi-brand platform where each sub-brand targets distinct market segments—Naturamore provides Daily Nutrition, Functional Nutrition, Ayurveda, and Herbal Green Tea products; Herbs & More offers Cosmetics, Skin/Hair/Body (Vitamin Therapy), and Ayurveda lines; Biofit covers Crop Care, Waste Management, Animal Healthcare, and Fish Farming; Clean & More provides Home Cleaners, Fabric Wash, Dish Washing, Food Cleaners, and Mosquito Repellents; and Rang De offers Face, Lip, and Eye makeup products. The company distributes through a direct selling model with mobile app integration.
Differentiator
Problem solved
Functional benefit
Brands
- Naturamore: Health and wellness brand offering Daily Nutrition, Functional Nutrition, and Ayurvedic products. Provides nutraceuticals and supplements for complete nutrition and holistic well-being.
- Herbs & More
- Biofit
- Clean & More
- Rang De
Products and services
- Naturamore (Health & Nutrition brand) Health and wellness brand offering nutraceuticals including Daily Nutrition (protein and nutrient supplement powders with Omega 3 DHA), Functional Nutrition (herbal supplement capsules for specific body imbalances), Ayurvedic proprietary medicines (KLEARKOF for cough/cold/flu, KLEAR-CDT for chronic acidity), and Herbal Green Tea for managing lifestyle conditions like high sugar, blood pressure, lung detox, and digestion; targeted at health-conscious Indian consumers and families.
- Herbs & More (Personal Care brand) Personal care brand offering herbal cosmetics (gel nail paints, makeup), vitamin-therapy skin/hair/body products enriched with herbal extracts, fruits, and vitamins, and Ayurvedic personal care products that address Tridosha imbalance in modern formulations; targeted at Indian consumers seeking herbal alternatives to chemical-based personal care.
- Biofit (Organic Farming & Animal Care brand) Sustainable agriculture and animal care brand offering organic farming solutions including biofertilizers, biopesticides, plant growth promoters and adjuvants (Crop Care), eco-friendly waste decomposition products that turn organic waste into nutrient-rich manure (Waste Management), phyto-therapeutic health products for livestock, pets, horses, and poultry (Animal Healthcare), and organic aquaculture solutions (Biofit Aqua) for fish, shrimp, prawns, and crab without antibiotics or hormones; developed in a DSIR Government of India approved R&D laboratory and trusted by 1 million farmers across India.
- Clean & More (Home Care brand) Home care brand offering enzyme- and probiotic-powered cleaning products including multi-purpose Surface Cleaner, Fabric Wash & Conditioner with bio-surfactant and geranium extract, toxin-free Dish Washing Liquid with Silver Nano and Apple Cider Vinegar, natural Food Grade Cleaner using Turmeric Extract, Baking Soda, and Lemon Juice to remove pesticide residues, and an Ayurvedic Liquid Vaporiser mosquito repellent safe for kids and pets; targeted at Indian households seeking natural alternatives to chemical-based cleaning.
- Rang Dé (Cosmetics and Makeup brand) Makeup and cosmetics brand offering vegan, paraben-free, and cruelty-free herbal makeup including BB Creams, Primer, Makeup Remover Balm, Translucent Pressed Powder, Concealer Palettes, velvety matte Lipsticks with Natural Amino Acid, Olive Oil, and Peppermint Oil, Kajal with Castor Oil, Amla Oil, and Coconut Butter, and Mascara with Castor Oil and Sesame Oil; targeted at Indian consumers seeking organic-pigment, herbal cosmetics.
- Asmita Project (Women Direct Seller Program) Micro-entrepreneurship program that recruits and empowers women as independent direct sellers of Netsurf products across India, offering flexible income, special incentives, and women-specific product offerings; addresses financial independence and women's labour-force participation.
Quantifiable outcome
- Achieved Rs 100 crore turnover in 100 days during COVID-19 pandemic
- +5 more outcomes
Companies that use Netsurf Network
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Netsurf Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Netsurf Network partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights6 records
Netsurf Network competitors and assessment
Company assessmentBroad incumbents
- Forever Living Products: Global direct selling incumbent focused on aloe-based health, wellness, and personal care products — comparable business model and product overlap, especially with Netsurf's Naturamore and Herbs & More brands.
- Herbalife Nutrition: Global direct selling incumbent in nutrition and weight management with a multi-level independent distributor network — overlaps Netsurf's Naturamore nutrition and functional health positioning at larger scale.
- Avon (Natura &Co): Long-established direct selling beauty and personal care company with a global independent representative network — highly comparable in GTM and category overlap with Netsurf's Rang Dé and Herbs & More.
Direct peers
- Vestige Marketing: India-headquartered direct selling firm focused on health, wellness, and Ayurvedic FMCG with an MLM-style independent distributor network — closely comparable in channel and category overlap to Netsurf's Naturamore and Herbs & More lines.
- Modicare (Modicare Limited): Indian direct selling company with a multi-category portfolio spanning wellness, personal care, home care, and agri/horticulture — very similar in product mix, distribution model, and target consumer to Netsurf.
- DXN Holdings: Asia-headquartered direct selling firm with a strong health and wellness product portfolio distributed through independent agents — comparable channel and category overlap with Netsurf's health and Ayurvedic lines.
- Mi Lifestyle Marketing Global: Indian-origin direct selling company offering health, wellness, personal care, and home care products via independent distributors — comparable in scale, geography, and product breadth to Netsurf.
- Amway India: Indian arm of the global Amway direct selling enterprise, operating the same person-to-person channel model in India with nutrition, personal care, and home care SKUs — directly comparable in GTM and product breadth to Netsurf.
- Oriflame: Direct selling cosmetics and personal care company using independent brand partners across markets — comparable in GTM model and category overlap with Netsurf's Rang Dé cosmetics and Herbs & More personal care SKUs.
Regional players
- Patanjali Ayurved: India-domiciled Ayurvedic FMCG major with multi-category portfolio across health, personal care, home care, and agri inputs — comparable in product breadth and Indian consumer targeting, but operates primarily through traditional retail rather than direct selling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Netsurf Network social profiles
Digital presenceNetsurf Network compliance and trust
Trust signalCompliance10 records
Netsurf Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netsurf Network leadership team
Management profileNumber of profiles
Profiles4 records
Netsurf Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netsurf Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netsurf Network
What does Netsurf Network do?
Netsurf Network is an Indian direct selling company that manufactures and sells its own portfolio of consumer products across five categories: Naturamore (health and nutrition/nutraceuticals), Herbs & More (herbal personal care), Clean & More (enzyme/probiotic home care), Biofit (organic farming and animal care), and Rang Dé (herbal cosmetics). Products are sold primarily through a pan-India network of independent direct sellers, with additional direct-to-consumer channels via the netsurfdirect.com e-commerce website and the Netsurf World mobile app.
Is Netsurf Network a public or private company?
Netsurf Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netsurf Network founded?
Netsurf Network was founded in 2016. It employs 101 to 250 people.
Where is Netsurf Network based?
Netsurf Network is headquartered in Pune, India, in the Asia region.
How does Netsurf Network make money?
One revenue line is on record: direct Product Sales.
Who are Netsurf Network's main competitors?
Broad incumbents on record are Forever Living Products, Herbalife Nutrition and Avon (Natura &Co). Direct peers are Vestige Marketing, Modicare (Modicare Limited), DXN Holdings, Mi Lifestyle Marketing Global, Amway India and Oriflame. Patanjali Ayurved is listed as a regional player.
Does Netsurf Network have an API?
No public API is recorded for Netsurf Network.