Brocc Equipment
Brocc Equipment is a Loveland, Colorado-based boom truck crane rental company founded in 2012, operating a four-truck fleet with NCCCO-certified operators serving commercial and residential construction projects across Northern Colorado and the Denver Metro area.
- Company typePrivate
- Founded2012
- HeadquartersLoveland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brocc Equipment does
Brocc Equipment is a privately held boom truck crane rental company headquartered in Loveland, Colorado, founded in 2012. The company supplies crane services with NCCCO-certified operators to commercial and residential construction projects across Northern Colorado and the Denver Metro, including Loveland, Fort Collins, Greeley, and surrounding communities up to the Wyoming border.
The company's core asset is a fleet of four boom trucks: two 38-ton units with 127-foot booms, one 25-ton unit with a 92-foot boom, and one 22-ton unit with a 101-foot boom. This range supports residential-scale heavy lifts, commercial construction, and specialty jobs such as sculpture and tank installations. All operators hold NCCCO certification, satisfying the operator-credential baseline required on most commercial job sites.
The revenue model is hourly rental of equipment plus operator, with a standard rate of $150/hour, port-to-port rates of $165-$185/hour for mountain or heavy work, and an inspection rate of $85/hour. The company is BBB accredited, employs 1-10 people consistent with a lean owner-operator-plus-drivers structure, and operates without disclosed institutional investors, acquisitions, or geographic expansions over its operating history.
Brocc Equipment firmographics
Firmographics- Name
- Brocc Equipment
- Legal name
- Brocc Equipment
- Website
- https://broccequipment.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brocc Equipment is a Loveland, Colorado-based boom truck crane rental company founded in 2012, operating a four-truck fleet with NCCCO-certified operators serving commercial and residential construction projects across Northern Colorado and the Denver Metro area.
- Ownership category
- akta.pro rank
Brocc Equipment industry classification
Industry- Product category
- Crane Rental Services
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
- akta.pro secondary industries
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Truck-Mounted & Loader Cranes (IMAHAJAF)
Keywords
Where Brocc Equipment is headquartered
LocationHeadquarters
- HQ city
- Loveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brocc Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Crane Rental Service: Hourly crane rental with operators. Rates vary by job type, distance, and weight requirements. Includes regular hourly rates ($150/hour), port-to-port rates for mountain/heavy lift jobs ($165-$185), and site inspection rates ($85/hour). Trip/setup charges apply based on location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Regular Rate - Standard crane service |
| Usage-based | Pay-as-you-go | Mountain Jobs - Remote/high-elevation locations |
| Usage-based | Pay-as-you-go | Heavy Lifting Jobs (3,000lb – 5,000lb) |
| Usage-based | Pay-as-you-go | Heavy Lifting Jobs (5,000lb+ or requiring parting the line) |
| Usage-based | Pay-as-you-go | Site Inspection Rate |
| Usage-based | Pay-as-you-go | Denver Metro Area |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Brocc Equipment product offering
Product offeringCore offering
Brocc Equipment provides boom truck crane rental services with NCCCO-certified operators across Northern Colorado and the Denver Metro area. The company operates a fleet of four boom trucks ranging from 22 to 38 tons in capacity, serving both residential and commercial construction projects including heavy lifting, sculpture installations, and tank placements. Pricing is usage-based, with hourly and port-to-port rates that vary by job type, location, and weight requirements.
Product overview
Brocc Equipment operates as a crane rental service provider offering boom truck crane rentals with certified operators. Their core offering is boom truck crane rental for commercial and residential construction projects, serving Northern Colorado and the Denver Metro area including Loveland, Fort Collins, Greeley, and surrounding communities. The company operates a fleet of four boom trucks with varying capacities (22-38 Ton) and provides NCCCO-certified operators with each rental. Pricing varies by location, job type, and travel time, with rate structures including regular hourly rates ($150/hour), mountain jobs ($165-$185 port-to-port), and heavy lifting jobs ($165-$185 port-to-port).
Differentiator
Problem solved
Functional benefit
Products and services
- Boom Truck Crane Rental Service Boom truck crane rental service featuring a fleet of four trucks (two 38-ton with 127' boom, one 25-ton with 92' boom, and one 22-ton with 101' boom) delivered with NCCCO-certified operators to commercial and residential job sites across Northern Colorado and the Denver Metro area. Service includes regular hourly rates, port-to-port rates for mountain/heavy lift jobs, and site inspection rates.
Companies that use Brocc Equipment
Customer profileSegments2 records
Ideal customer profiles2 records
Brocc Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brocc Equipment partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Brocc Equipment competitors and assessment
Company assessmentBroad incumbents
- Neff Rental: Regional U.S. equipment rental company (acquired by H&E Equipment) serving contractors with aerial, crane and heavy equipment. Broad incumbent in the same equipment-rental category as Brocc's boom truck offering.
- H&E Equipment Services: Major equipment rental company with cranes, aerial work platforms and heavy construction equipment across the U.S. Competes in the same commercial construction customer base with a broader equipment portfolio.
- United Rentals: Largest equipment rental company in North America, offering aerial work platforms, boom trucks and crane rental nationwide. Overlaps with Brocc's crane rental offering for construction customers but operates at much greater scale across multiple equipment categories.
- Sunbelt Rentals: Major U.S. equipment rental company with substantial aerial, crane and heavy equipment offerings including boom trucks. Competes on the same contractors and construction projects in Colorado but offers a broader catalog of equipment.
Direct peers
- Maxim Crane Works: National crane rental specialist with operated and bare-rental crane services across the U.S. Comparable in serving commercial/industrial construction with certified operators and a diversified crane fleet.
- All Erection & Crane Rental Corp. One of the largest crawler and mobile crane rental companies in North America with operator-included service. Direct peer in commercial/industrial crane rental with similar offering to Brocc's NCCCO-staffed, operated-rental model.
- Bigge Crane and Rigging Co. Specialized crane rental and rigging operator with a heavy fleet across the western U.S., providing crane services for commercial and industrial construction. Closely comparable operator-included crane rental model serving regional contractors.
- Barnhart Crane & Rigging Co. Nationally recognized provider of operated crane rental, rigging and heavy transport services. Direct functional peer in operated crane rental for construction and industrial customers.
- TNT Crane & Rigging: Operated crane rental and heavy lifting company with locations throughout the U.S., including the central/mountain region. Direct functional peer for boom truck and mobile crane work on commercial construction sites.
Regional players
- Colorado Crane Operator / Regional CO crane rentals: Local/regional Colorado crane rental operators serving Denver Metro and Northern Colorado construction projects. Competes most directly for Brocc's contractor and residential customer base within the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Brocc Equipment social profiles
Digital presenceBrocc Equipment compliance and trust
Trust signalCompliance1 record
Brocc Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brocc Equipment leadership team
Management profileNumber of profiles
Brocc Equipment funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brocc Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brocc Equipment
What does Brocc Equipment do?
Brocc Equipment provides boom truck crane rental services with NCCCO-certified operators across Northern Colorado and the Denver Metro area. The company operates a fleet of four boom trucks ranging from 22 to 38 tons in capacity, serving both residential and commercial construction projects including heavy lifting, sculpture installations, and tank placements. Pricing is usage-based, with hourly and port-to-port rates that vary by job type, location, and weight requirements.
Is Brocc Equipment a public or private company?
Brocc Equipment is a private company. It is classified as unknown and is currently operating.
When was Brocc Equipment founded?
Brocc Equipment was founded in 2012. It employs 1 to 10 people.
Where is Brocc Equipment based?
Brocc Equipment is headquartered in Loveland, United States, in the North America region.
How does Brocc Equipment make money?
One revenue line is on record: crane Rental Service.
Who are Brocc Equipment's main competitors?
Broad incumbents on record are Neff Rental, H&E Equipment Services, United Rentals and Sunbelt Rentals. Direct peers are Maxim Crane Works, All Erection & Crane Rental Corp., Bigge Crane and Rigging Co., Barnhart Crane & Rigging Co. and TNT Crane & Rigging. Colorado Crane Operator / Regional CO crane rentals is listed as a regional player.
Does Brocc Equipment have an API?
No public API is recorded for Brocc Equipment.
What industry is Brocc Equipment in?
Brocc Equipment's product category is Crane Rental Services. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing. Its NAICS code is 532412 and its SIC code is 3530.