The Write! Source

Name

The Write! Source

Legal name

The Write! Source

Website

https://e-writesource.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pen and Pencil Sales: One-time product sales of extruded plastic pencils, stick pens, and cosmetic tubes to the advertising industry and mass market. Products include standard, recycled, color change (mood), swirl, and custom length options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Write! Source manufactures and supplies promotional pencils and stick pens using proprietary plastic extrusion technology, producing environmentally friendly writing instruments with synthetic wood alternatives. The company serves the advertising industry (preferred by PPA and ASI members), the cosmetics industry (cosmetic tubes and stick pens), and the mass market, offering standard, recycled, color-change, swirl, and custom-length product lines.

Product overview

The Write! Source is a pen and pencil manufacturer serving the advertising industry and mass market. The company offers a portfolio of writing instruments manufactured using proprietary plastic extrusion technology, which provides advantages over traditional manufacturing including superior core-to-casing bonding, dimensional stability, and flexible writing characteristics. The product line spans five main categories: Standard Pens and Pencils (with color, glitter, and foil options), Recycled Pencils and Pens (featuring denim, money, recycled plastic, tire, and newspaper materials), Color Change/Mood Pencils and Pens (temperature-responsive color-changing products), Swirl Pens and Pencils (multi-color swirl patterns), and Custom Length Pencils (including golf and fourteen-inch sizes). The company also produces Cosmetic Tubes and Stick Pens for the cosmetics industry. All products leverage extrusion technology that eliminates the need to cut trees, with recycled material options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Pens and Pencils Standard writing instruments available in basic colors, with optional glitter decoration for dark colors and shiny foil finishes in gold, silver, green, red, blue, and purple. Pens have black trim and caps. Targeted at advertising industry buyers and mass-market consumers.
• Recycled Pencils and Pens Environmentally friendly writing instruments made from post-consumer recycled materials including reclaimed denim, currency (containing $7.33 in money), recycled plastic, tires, and newspapers. Available in both pencil and stick pen formats with generous imprint areas. Colors may vary due to post-consumer materials used.
• Color Change/Mood Pencils and Pens Temperature-responsive writing instruments featuring a coating material that changes color from the heat of the user's hand. Pencils available in 5 different colors with #2 lead, black ferrule, and black eraser; pens have heat-sensitive barrels. Manufactured using environmentally friendly synthetic wood alternative.
• Swirl Pens and Pencils Writing instruments featuring an eye-catching swirl design that combines multiple colors in a swirl pattern running the full length of the instrument. Any colors may be swirled together for a custom look. Pencils have generous imprint areas; pens feature black trim and caps. Environmentally friendly casing.
• Custom Length Pencils Environmentally friendly pencils available in custom lengths including popular 14-inch pencils and golf pencils. Offered in both standard and swirl color options to suit customer requirements for unique promotional formats.
• Cosmetic Tubes and Stick Pens Cosmetic packaging tubes and stick pens manufactured using the company's plastic extrusion technology, produced in various designs to enhance customer products for the cosmetics industry. Developed in partnership with the company's R&D department to support new product ideas.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Norwood Promotional Products: Norwood is one of the largest US suppliers of promotional products, including a broad line of imprinted pens, pencils, and stationery. It is a direct peer because its writing instrument category competes for the same distributor and end-buyer relationships in the advertising specialty channel as The Write! Source.
• Hub Pen Company: Hub Pen is a US-based manufacturer of promotional and advertising specialty writing instruments (pens and pencils) sold through distributors and decorators. It is a direct peer because it serves the same PPA/ASI promotional products channel with custom-branded writing instruments, overlapping head-to-head with The Write! Source on advertising specialty pencils and pens.
• Musgrave Pencil Company: Musgrave is a US manufacturer of promotional and consumer pencils, with a strong position in advertising specialty pencils including imprinted and specialty designs. It is a direct peer because it competes head-to-head with The Write! Source in the same PPA/ASI channel and emphasizes custom imprinting on pencils for brand advertisers.
• Dixon Ticonderoga: Dixon Ticonderoga is a US manufacturer of pencils (including the iconic Ticonderoga) sold to schools, offices, and the promotional products market. It is a direct peer because it manufactures pencils for the advertising specialty and consumer channels, competing with The Write! Source's pencil offerings even if via a different (wood-cased) manufacturing process.
• Leeds: Leeds is a leading North American supplier of promotional pens, pencils, and writing instruments for the advertising specialty industry. It is a direct peer because it competes in the same PPA/ASI channel, offering custom-imprinted writing instruments to distributors that serve the same brand advertisers as The Write! Source.
• HALO (Hal Lewis Group): HALO is a large US-based promotional products distributor and supplier with an extensive writing instrument line. It is a direct peer because it sources, brands, and distributes custom pens and pencils to advertising end-buyers, overlapping with The Write! Source's core advertising specialty customer base.

Broad incumbents

• Pilot Pen: Pilot is a major global writing instrument manufacturer offering pens and pencils across consumer, office, and promotional channels. It is a broad incumbent because its writing instrument portfolio overlaps with The Write! Source's product categories, though Pilot's scale and primary office/consumer positioning differ from a niche advertising specialty focus.
• Faber-Castell: Faber-Castell is one of the world's largest manufacturers of writing instruments, art supplies, and pencils, including promotional and customized products. It is a broad incumbent because it competes with The Write! Source in pencils broadly and in the promotional channel, though it operates globally with a much wider product portfolio.
• Paper Mate (Newell Brands): Paper Mate, owned by Newell Brands, is a major US mass-market writing instrument brand offering pens, pencils, and erasers. It is a broad incumbent because it competes with The Write! Source in the consumer/mass-market pencil category even though its distribution and brand scale are much larger and promotional product focus is limited.
• BIC: BIC is a global manufacturer of writing instruments, lighters, and shavers with mass-market pens and pencils sold worldwide. It is a broad incumbent in the same writing instrument category as The Write! Source, competing in consumer and promotional channels but at vastly greater scale and with broader (not niche advertising specialty) focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Write! Source