Mission Insurance Agency

What Mission Insurance Agency does

Mission Insurance Agency is an independent insurance agency headquartered in Dublin, Ohio, originally founded in Columbus, Ohio in 2017. The agency operates as an intermediary rather than a carrier, representing over 50 top-rated insurance carriers and earning commission revenue on personal, commercial, and specialty policies placed. Its product portfolio spans personal lines (auto, home, renters, condo, landlord, manufactured home, flood, vacant property, personal umbrella), vehicle lines (motorcycle, ATV, classic car, RV, boat, teen driver, rideshare), commercial lines (BOP, commercial auto, commercial property, commercial umbrella, general liability, commercial trucking, NEMT), life and health insurance, and specialty coverage for short-term rentals and real estate investors.

The business serves individuals, families, small business owners, specialty vehicle owners, real estate investors, transportation operators, and mortgage lenders across Ohio. Distribution is a hybrid of inside sales via a phone line (614-368-9333), self-service online quote forms, and channel partnerships — notably a lender program providing priority insurance processing for loan closings and a real estate investor referral channel. Marketing relies on Google search/SEO, Google reviews (396 with an 'Excellent' rating), Facebook, and customer referrals. Operations run on standard insurance-agency software with no proprietary technology platform disclosed, and the agency is privately held by owners Jimmy 'Jermaine' Fox and Grayson & Bethany Thompson.

The revenue model is transaction-fee commission on placed policies; there is no disclosed pricing structure, no public revenue figures, no outside investment, and no parent company. In 2023 the agency absorbed Kelly Insurance Services, expanding its Ohio customer base. The agency's stated differentiators are its independent (non-captive) status, breadth of carrier representation, local Ohio-based agents, and a 'one phone number for all policies' service model.

Name

Mission Insurance Agency

Legal name

Mission Insurance Agency

Website

https://missioninsuranceagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Insurance Agency is an independent Ohio-based insurance agency that places personal, commercial, and specialty policies through 50+ carriers, earning commission revenue from individuals, families, small businesses, and niche segments like real estate investors and lenders.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance solutions
• Insurance brokerage services
• Multi-carrier insurance agency

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Mission Insurance Agency earns commissions from insurance carriers for policies placed. Commission rates are typically a percentage of premium and vary by carrier and policy type.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mission Insurance Agency is an independent insurance brokerage based in Dublin, Ohio that places personal and commercial insurance coverage on behalf of clients through more than 50 carrier partners. The agency sells property, auto, life, umbrella, and recreational lines for individuals and families, and business, general liability, commercial auto, workers compensation, and specialty coverages for small businesses, sourcing policies from multiple carriers to match client needs.

Product overview

Mission Insurance Agency is an independent insurance agency based in Dublin, Ohio (originally founded in Columbus in 2017) that provides personal, commercial, and specialty insurance products. As an independent agency, they represent over 50 top-rated insurance carriers and shop multiple companies to find optimal coverage and pricing for customers. Their product portfolio includes: personal lines (auto, home, renters, condo, landlord, manufactured home, personal umbrella, flood, and vacant property insurance); vehicle insurance (motorcycle, ATV, motorsport, classic car, RV, boat, teen driver, and rideshare coverage); commercial insurance (business owners policies, commercial auto, commercial property, commercial umbrella, general liability, truck, and NEMT transport coverage); life and health insurance; and specialty coverages for short-term vacation rentals (VRBO/AirBnB) and real estate investors. They offer online quote requests and policy servicing through their digital platform. The agency's four pillars are Product, Pricing, Service, and Coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Kelly Insurance ServicescoreStrategic or Co-development Partner · 1 January 2023Kelly Insurance Services has been absorbed into Mission Insurance Agency, expanding the company's customer base and market presence in the Ohio area. Former Kelly Insurance Services customers are now serviced by Mission Insurance Agency.
• 50+ Insurance CarrierscoreOthersAs an independent agency, Mission Insurance Agency represents over 50 top-rated insurance carriers across personal and commercial lines, allowing them to shop coverage and pricing from multiple providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brightway Insurance: Brightway is an independent insurance franchise that places personal and commercial lines with multiple carriers, structurally similar to Mission Insurance Agency's independent agency model. It competes in the same customer-acquisition channels (digital quotes, referrals, partner programs) for the same SMB and household customers.
• Goosehead Insurance: Goosehead is a publicly-traded independent insurance agency that shops multiple carriers for personal and commercial coverage, mirroring Mission's core brokerage function. Both agencies pursue a multi-carrier, multi-line, relationship-driven distribution model with online quote entry.

Broad incumbents

• Erie Insurance: Erie is a regional P&C insurer with a strong agency-distribution model concentrated in the Midwest and Mid-Atlantic. It overlaps with Mission in personal auto, home, and commercial lines and competes for the same Ohio-area household and small business customers.
• Westfield Insurance: Westfield is an Ohio-headquartered P&C insurer that distributes through independent agents across the Midwest. It is a direct competitive counterpart to Mission for personal and commercial lines written through independent agencies in Ohio.
• Nationwide Insurance: Nationwide is headquartered in Columbus, Ohio — the same metro as Mission Insurance Agency — and is a dominant multi-line insurer (personal, commercial, specialty). It competes head-to-head with Mission for Ohio households and small businesses, and its captive and independent agent networks overlap Mission's distribution.

Regional players

• Cincinnati Financial: Cincinnati Financial is an Ohio-based insurer that distributes primarily through independent agents across the Midwest. Like Mission, it serves households and small businesses with personal, commercial, and specialty coverages, making it both a partner-carrier and a competitive benchmark in Mission's home market.
• Grange Insurance: Grange is a Columbus, Ohio-based mutual insurer selling personal and commercial lines through independent agents in the Midwest. It overlaps directly with Mission's Ohio footprint, product mix, and independent-agent distribution approach.
• Motorists Insurance Group: Motorists is an Ohio-based mutual insurance group that sells personal and commercial lines through independent agents. It is a regional peer competing with Mission for the same Ohio SMB and household customers via comparable independent-agency channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MissionInsuranceAgency
• LinkedInlinkedin.com/company/mission-insurance-agency-of-ohio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Insurance Agency