Placerville Arts Association

Name

Placerville Arts Association

Legal name

Placerville Arts Association

Website

https://placervillearts.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Arts Organization

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Membership Organizations (8600), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Cultural Centers & Community Cultural Organizations (BPAGAHAD), Cultural Festivals & Events Organizations (BPAGAHAG), Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

Keywords

• Community art exhibitions
• Artist membership programs
• Art workshops and classes
• Plein air painting events
• Local art gallery

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues are the primary revenue source. Individual membership is $35/year, couples membership is $60/year. Membership runs calendar year (January through December) and provides access to monthly meetings, shows, workshops, and the newsletter.
2. Art Show Entry Fees: Nominal entry fees for members to participate in the two annual membership shows. Additional fees for the annual National Mother Lode Art Exhibition.
3. Art Sales Commission: PAA facilitates art purchases through its website via PayPal. Art sales include the purchase price plus 8.25% sales tax and shipping if required. The organization likely retains a commission on sales.
4. Workshop and Class Fees: Fees for workshops with nationally known artists at reduced rates for members, and art classes offered by members (e.g., Joyce Martin's oil painting classes at $30/session, Vanda Lavar's various classes at rates posted on website).
5. Studio Tour Participation Fees: Artists pay to participate in the annual Studio Art Tour. Application and participation fees support the event.
6. Donations and Outreach Contributions: The organization accepts donations for its community outreach program, which provides funding and supplies to support community visual arts. Donations are made via PayPal or by mail.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Placerville Arts Association is a community-based nonprofit that organizes and hosts juried and member art exhibitions, art workshops and classes, plein air painting events, and studio tours for its members and the broader Placerville-area public. It also operates a physical gallery where member artwork is displayed and sold, and uses commissions on art sales as a core revenue stream. Membership in the organization provides artists with exhibition opportunities, access to workshops, and entry into the local artist community.

Product overview

Placerville Arts Association (PAA) is a non-profit arts organization offering a portfolio of interconnected visual arts programs. The core offerings include the Annual National Mother Lode Art Exhibition (60th edition), two Membership Shows per year (Spring and Fall), the Annual Open Studio Tour, monthly Plein Air Paint-Out events, and an Annual Plein Air Art Competition. Supporting programs include Classes and Workshops led by member artists, the Community Outreach Program (grants to local arts organizations), monthly Membership Meetings with guest artist presentations, and a Monthly Newsletter. The organization also sponsors the Fine Arts & Photography Exhibit at the El Dorado County Fair. An online gallery (paa.gallery) extends reach beyond in-person events.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Annual membership in the Placerville Arts Association, providing artists with exhibition opportunities, access to workshops, plein air events, studio tours, and inclusion in the local artist community. Offered at $35/year for individuals and $60/year for couples.
• Juried and Member Art Exhibitions Organized art shows held in the Association's gallery, including juried competitions and member exhibitions. Artists pay entry fees to submit work, and accepted pieces are displayed and available for sale, with the Association earning a commission on sales.
• Art Workshops and Classes Educational art workshops and classes offered to members and the local community, with participants paying a fee to attend. Designed to develop artist skills across various media and techniques.
• Studio Tours Organized tours of member artists' studios, allowing the public to visit working artists in their creative spaces and purchase art directly. Held periodically in the Placerville area.
• Plein Air Painting Events Outdoor painting events in which members and community artists paint en plein air in the Placerville/El Dorado County region, with the resulting work often exhibited or sold.

Quantifiable outcome

• Over 300 volunteer hours contributed at single event (EDC Fair)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mills Station Arts & Culture CentercoreOthersHost venue for the 60th National Mother Lode Art Exhibition (November 5-21, 2026). Located at 10191 Mills Station Road, Rancho Cordova, CA 95670. Gallery hours Thursday & Friday 2pm-7pm, Saturday 11am-4pm.
• El Dorado County FaircoreOthersPAA sponsors and manages the Fine Arts & Photography Exhibits at the annual county fair. PAA's President serves as Department Head. Volunteers contribute over 300 hours with 600+ entries.
• Arts and Culture El DoradominorOthersListed as a local arts resource link on the PAA website, serving as part of the regional arts community network.
• El Dorado Hills Art AssociationminorOthersListed as a local arts resource link on the PAA website, serving as part of the regional arts community network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sierra Watercolor Society: A regional watercolor-focused art group holding member exhibitions, workshops, and paint-outs in the Sacramento foothills — directly comparable in format (meetings, juried shows, member events) to PAA but with a single-medium focus.
• El Dorado Hills Art Association: A neighboring community art association in El Dorado County that runs member shows, workshops, and exhibitions for local artists — directly comparable in mission, member-driven model, and geography to PAA.
• Plein Air Painters of Sacramento: A Sacramento-area plein air painting club with paint-outs, exhibitions, and member events; directly comparable to PAA's monthly Plein Air Paint-Outs and Annual Plein Air Art Competition programming.
• Arts and Culture El Dorado: Regional arts council serving El Dorado County with programming, advocacy, and resource coordination; a peer at the same level of regional cultural infrastructure as PAA and cross-linked from PAA's site.

Broad incumbents

• Crocker Art Museum: The major art museum in the Sacramento/El Dorado region; serves overlapping audiences and curates visual art exhibitions. A broader incumbent that competes for patron attention and exhibition prestige in the same catchment as PAA.
• National Watercolor Society: A long-standing national nonprofit that runs an annual juried exhibition and member programming — a comparable nationally-scoped juried exhibition model to PAA's National Mother Lode Art Exhibition, but at a national level.
• California Art Club: A statewide, 100+ year-old nonprofit visual arts organization offering juried exhibitions, signature events, and member programming; comparable structure to PAA but operating at a much larger, state-level scale.

Others

• CallForEntry.org (CaFÉ): The platform PAA uses to manage national entries for the Mother Lode Show; functions as an enabling technology vendor/infrastructure peer for juried art calls across the nonprofit visual arts sector.

Regional players

• Sacramento Fine Arts Center: A non-profit visual arts center in the greater Sacramento region offering member exhibitions, classes, and juried shows. Operates at a larger scale and slightly broader geography than PAA but with a directly comparable membership-driven art model.

Emerging players

• Sacramento Plein Air Painters: A loose, community-led plein air group operating primarily through social media and informal meet-ups in the Sacramento region; overlaps meaningfully with PAA's plein air programming but lacks an incorporated nonprofit structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKwtPbrRREN48i_qtlmKU5w
• Facebookfacebook.com/PlacervilleArtsAssociation
• Instagraminstagram.com/placervilleartsassociation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placerville Arts Association