Hurstville Aquatic Centre

What Hurstville Aquatic Centre does

Hurstville Aquatic Centre (legally Hurstville Aquatic Leisure Centre) is a community aquatic and recreation facility located at the corner of King Georges Road and Forest Road in Hurstville, NSW, Australia. The physical asset is owned by Georges River Council and operated under a management agreement by BlueFit, a private Australian leisure centre operator that runs more than 60 community facilities nationally. The centre is a multi-service platform combining a 25m lap pool, a learn-to-swim pool, a health club and group fitness studios, a multi-purpose stadium, sauna/steam/spa amenities, an on-site café, a creche (BlueBottles), and the Norm O'Neill Cricket Training Facility. Programmatic offerings include BlueFit Swimming (infants through adults), BlueFit Health Club memberships, kids sports camps under the Strike Football, Swish Basketball, and Flip It Gymnastics brands, a Monday-night futsal competition, and NDIS-funded exercise physiology and hydrotherapy delivered through co-located partner Healthstin.

The business model is multi-stream and consumer-direct. Revenue is generated through recurring monthly direct-debit memberships (Results, Active, off-peak, family, and teen tiers), casual pay-per-visit entry fees reviewed annually against CPI, weekly learn-to-swim subscriptions, unit-priced school holiday sports camps (approximately A$60 per day), stadium and cricket facility hire, NDIS-funded therapeutic services routed through Healthstin, and ancillary income from creche, café, and merchandise. Distribution is walk-in and self-serve through the website and BlueFit Health Club mobile app, with reciprocal membership access to other BlueFit sites including Sans Souci Leisure Centre. The customer base is intentionally horizontal — families, adult fitness members, NDIS participants, and local sports clubs — which diversifies revenue but caps per-customer spend relative to enterprise SaaS models. Pricing is council-approved and indexed to CPI, and a Winter 2026 acquisition promotion is currently running. No revenue, headcount, or membership-count figures are disclosed in the source data.

Name

Hurstville Aquatic Centre

Legal name

Hurstville Aquatic Leisure Centre

Website

https://hurstvilleaquatic.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hurstville Aquatic Centre is a council-owned, BlueFit-operated community aquatic and leisure facility in Hurstville, NSW, offering swimming lessons, gym memberships, kids sports, NDIS health services, and stadium hire to local families, adult fitness members, and sports clubs.

Ownership category

akta.pro rank

Product category

Community Aquatic and Leisure Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Aquatic leisure services
• Learn to swim programs
• Fitness centre memberships
• Kids sports programs
• Community recreation facilities

Headquarters

HQ city

Hurstville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Ongoing membership fees providing unlimited facility access including gym, pools, group fitness classes. Multiple tiers available including Results, Active, upfront, off-peak, family and teen memberships.
2. Casual Entry Fees: Pay-per-visit fees for non-members using pools, gym, and other facilities. Prices reviewed annually aligned with CPI.
3. Learn to Swim Programs: Structured swimming lesson programs for infants, preschoolers, school-aged children, adolescents, and adults. Also includes DragonFly inclusive program.
4. Kids Sports Programs: Weekly sports camps and programs including Strike Soccer, Swish Basketball, and Flip It Gymnastics for children aged 4.5-12 years.
5. Facility Hire: Stadium court hire, cricket training facility bookings, and event space rentals.
6. Ancillary Services: Creche services, café operations, and merchandise including swimming caps and goggles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hurstville Aquatic Leisure Centre operates a community aquatic and recreation facility providing learn-to-swim programs, gym and group fitness memberships, kids sports camps, NDIS-funded hydrotherapy and exercise physiology, stadium and court hire, creche, and café services. The facility is owned by Georges River Council and managed by BlueFit, serving local residents with multi-service recreation offerings across all age groups from infants through seniors.

Product overview

Hurstville Aquatic Leisure Centre is a community aquatic and recreation facility operated by BlueFit, offering a multi-service platform across aquatics, fitness, and sports programming. The core offering includes BlueFit Swimming (learn-to-swim lessons across all ages), BlueFit Health Club (gym and group fitness including Reformer Pilates, FX30, Body Pump, yoga), and Kids Sports programs (Swish Basketball, Flip It Gymnastics, Strike Soccer). Additional services include Futsal Competition, NDIS-funded Healthstin services (hydrotherapy and exercise physiology), Norm O'Neill Cricket Training Facility, and BlueBottles Creche. The facility operates across aquatic, stadium, health club, and support service areas with membership-based access and casual entry options.

Differentiator

Problem solved

Functional benefit

Brands

• BlueFit Swimming: Learn to swim and aquatic programs for infants, preschoolers, school-aged children, adolescents, and adults
• BlueFit Health Club
• BlueBottles Creche
• Strike Football
• Swish Basketball
• Flip It Gymnastics
• DragonFly Program
• Norm O'Neill Cricket Training Facility
• FX30
• Healthstin

Products and services

• BlueFit Swimming (Learn to Swim) Comprehensive learn-to-swim program offering lessons for infants (4 months+), preschoolers, school-aged children, adolescents, and adults. Features progressive levels from Water Play and Aquatot through advanced strokes including butterfly and breaststroke, including the DragonFly inclusive program for students requiring specialised attention.
• BlueFit Health Club
• Swish Basketball
• Flip It Gymnastics
• Strike Soccer
• Futsal Competition
• Healthstin NDIS Services
• Norm O'Neill Cricket Training Facility
• BlueBottles Creche

Quantifiable outcome

• Reduced sports-related injury risks by up to 68% with proper resistance training
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Georges River CouncilcoreStrategic or Co-development PartnerOwnership partnership - Georges River Council owns the Hurstville Aquatic Leisure Centre facility. BlueFit operates the centre under management agreement with council oversight on fees and operations.
• BlueFitcoreOthersManagement company operating Hurstville Aquatic Leisure Centre. Provides proprietary systems, training, marketing, and operational support across 60+ facilities Australia-wide.
• Healthstin HurstvillecoreStrategic or Co-development PartnerNDIS-registered exercise physiology and physiotherapy clinic operating within Hurstville Aquatic Leisure Centre. Provides warm-water hydrotherapy, rehabilitation programs, and therapeutic services for chronic conditions including MS, Parkinson's, and fibromyalgia.
• Strike FootballcoreChannel Partner/ Reseller/ DistributorSoccer coaching program delivering camps and weekly sessions for children aged 4.5-12 years at Hurstville stadium. Branded kids sports program operating on-site.
• Swish BasketballcoreChannel Partner/ Reseller/ DistributorBasketball coaching program providing camps and weekly sessions for children of all ages and abilities. Fully branded program operating at Hurstville stadium.
• Flip It GymnasticscoreChannel Partner/ Reseller/ DistributorGymnastics coaching program delivering camps and weekly classes for children of all experience levels. Uses Hurstville facilities for gymnastics activities.
• Splash TimeminorChannel Partner/ Reseller/ DistributorWater play and recreation program for infants and toddlers. Referenced as partner program for young children's aquatic activities.
• Get Fit Give Back Community PartnersminorGTM or Marketing PartnerCommunity organisations, schools, sporting clubs, and charities within 10km of BlueFit facilities. BlueFit donates $100 per nominated membership sign-up to registered community partners.
• Norm O'Neill Cricket Training FacilitycoreOthersCricket training facility located within Hurstville Aquatic Leisure Centre complex. Used by local cricket teams including Bangladesh Super League participants for year-round training.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hurstvilleaquatic
• Instagraminstagram.com/bluefithealthclub
• LinkedInlinkedin.com/company/hurstville-aquatic-leisure-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurstville Aquatic Centre