Lesley Moore

What Lesley Moore does

Lesley Moore is a private, Amsterdam-based boutique design agency founded in 2004 by Karin van den Brandt and Alex Clay. The studio creates visual brand narratives and identities for clients ranging from independent artists to multinational enterprises, operating under a flexible team model in which creative professionals are handpicked from a broad network and assembled per project. The agency is headquartered at Karperweg 41 in Amsterdam, sharing the Karper K. creative hub with other designers, architects, and inventors.

The core offering is project-based brand narrative and identity design delivered across digital, printed, and spatial media, with specialized modules in web design, wayfinding, and editorial design. Named clients span cultural institutions (Dutch National Opera & Ballet, Design Museum Den Bosch, Centraal Museum Utrecht, Dutch Ballet Orchestra, Royal Academy of Arts), corporate multinationals (Wolters Kluwer), research ecosystems (Quantum Delta NL), architecture studios (studioninedots), and hospitality (Hotel Casa Amsterdam). Work has won Dutch Design Awards, Art Directors Club Netherlands Awards, Dutch Creativity Awards, European Design Awards, and Best Dutch Book Designs among others, and has been published and exhibited both nationally and internationally.

Revenue is generated entirely through bespoke, quote-based project fees (professional services), supplemented only marginally by a limited edition poster shop whose proceeds support War Child. Distribution is direct: the studio relies on referrals, direct outreach, and a content-led presence on Instagram, LinkedIn, and Substack. No app, API, proprietary software platform, patents, subsidiaries, or external funding events are indicated. Operating geographies are described as Europe with Netherlands as the primary country served.

Name

Lesley Moore

Legal name

Lesley Moore

Website

https://lesley-moore.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Lesley Moore is a private Amsterdam-based boutique design agency, founded in 2004 by Karin van den Brandt and Alex Clay, that creates brand narratives and visual identities for cultural institutions, multinational corporates, and architecture studios across digital, printed, and spatial media.

Ownership category

akta.pro rank

Product category

Brand Identity Design Services

NAICS

Graphic Design Services (54143), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand identity design
• Visual narrative services
• Editorial design
• Wayfinding design
• Boutique design agency

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Identity and Design Services: Project-based design engagements creating brand narratives, visual identities, and design systems for institutional, cultural, and corporate clients. Revenue is generated through bespoke design consulting and creative execution engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lesley Moore is an Amsterdam-based design agency that creates brand narratives and visual identities for clients across digital, printed, and spatial media. Founded in 2004, the studio offers bespoke design services including brand strategy, visual identity creation, wayfinding, editorial design, and web design. The agency also sells limited edition posters via its online shop, with proceeds supporting War Child charity.

Product overview

Lesley Moore is an Amsterdam-based design agency run by Karin van den Brandt and Alex Clay, founded in 2004. The agency operates as a single unified offering centered on brand narrative and identity design, delivering services across digital, printed, and spatial media. The core product is their brand narrative and identity service, complemented by specialized modules including web design, wayfinding, and editorial design. Additionally, the agency operates a shop selling limited edition poster products, with proceeds donated to War Child.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Narrative and Identity Services Core design agency service encompassing brand strategy, visual identity creation, and narrative development for diverse clients including cultural institutions, tech ecosystems, and multinational corporations.
• Limited Edition Posters Art prints sold through the Lesley Moore shop, with proceeds donated to War Child charity.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• studioninedotscoreStrategic or Co-development PartnerOngoing collaborative partner on multiple projects including Florentia living (editorial design and wayfinding), Niemeyer Groningen (webdesign), and various design initiatives. Both studios share the Karper K. creative space in Amsterdam.
• BMA CollectiveminorStrategic or Co-development PartnerCollaborative partner for the Dutch Culture project.
• Annouck WelhuisminorStrategic or Co-development PartnerCo-designer of VOID Nº 2 poster (limited edition).
• Desiré van den BergminorOthersPhotographer who took the Lesley Moore portrait.
• Karel Martens and Jungmyung LeeminorOthersType designers of the Pirelli font used by Lesley Moore.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• VBAT: Amsterdam-based brand and design agency with a long heritage in FMCG, cultural, and corporate identity work. Comparable as a Dutch brand identity studio of similar vintage with award-winning work and overlapping cultural and corporate client base.
• Studio Boot: Netherlands-based design studio focused on brand identity, editorial, and cultural-sector clients. Comparable as a Dutch boutique with cultural-institution experience and a similar emphasis on identity, editorial, and wayfinding design.
• KesselsKramer: Independent Amsterdam creative agency known for brand identity, advertising, and editorial design. Comparable as a fellow Dutch creative studio with a strong cultural and arts client base and a similar boutique, founder-led operating model.
• Studio Dumbar: Amsterdam-based design studio specializing in visual identity, brand strategy, and motion design. Closely comparable as a fellow Dutch brand-identity boutique with international award recognition, serving cultural and corporate clients across digital and print media.
• Total Design: Long-standing Amsterdam design agency with a strong identity and brand strategy practice. Comparable as a Netherlands-rooted, multi-decade design firm with cultural and corporate clients, operating in a similar boutique-to-mid-size creative services tier.
• Bureau Mirko Borsche: Munich-based independent design studio recognized for cultural-sector identity, editorial, and brand design. Comparable as a boutique, award-winning European design firm serving cultural and corporate clients with a similar identity and editorial focus.
• Graphic Thought Facility: London-based independent design studio working across identity, editorial, and cultural-sector branding. Comparable as a small, founder-led European brand identity studio with award recognition and cultural-institution clients.
• Pentagram: Global independent design firm structured as a partnership of designers running their own studios. Comparable as a designer-led brand identity practice with cultural and enterprise clients and an award-winning portfolio in identity and editorial design.

Broad incumbents

• Landor: Global brand transformation and design consultancy with a strong identity and brand strategy practice. Comparable as a competing brand identity provider for enterprise rebranding work, but operating at significantly larger scale across global markets.
• Wolff Olins: Global brand consulting and design agency operating across brand strategy, identity, and experience. Comparable as a higher-end brand identity provider competing for similar multinational and cultural-sector rebranding mandates, but at a much larger scale and geographic footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ontwerpbureau-amsterdam
• Instagraminstagram.com/lesley_moore_amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lesley Moore