Milz & Comp.

What Milz & Comp. does

Milz & Comp. is a privately held German sales consulting, training, and peer-networking firm headquartered in Cologne. Founded in 2000 by Markus Milz, the company targets the German Mittelstand (mid-sized B2B companies) with a three-pillar model spanning Beratung (consulting), Akademie (training), and Netzwerk (executive peer circles). Its consulting practice covers sales strategy development, process optimization, organizational structuring, and sales digitalization, while the Akademie delivers 70+ practice-oriented trainings and 80+ seminars built on the proprietary SALESTOOLBOX® methodology through inhouse seminars, open trainings, coaching, shadowing, e-learning, and learning video formats. The Netzwerk operates exclusive industry Circles — Automotive Supplier Circle, Hidden Champions Circle, and IT Circle — offering quarterly peer exchange among non-competing executives, supplemented by Cook & Talk and Walk & Talk events and book projects.

The firm's revenue model blends project-based professional services (consulting and training), recurring network Circle memberships, and one-time digital and book sales including a standardized Vertriebsaudit sold at 379 Euro via milz-comp.shop, Digistore24, and Copecart. Distribution combines direct enterprise field sales to German Mittelstand clients, network-driven referral, Amazon book distribution, and earned media (Manager Magazin, impulse, Financial Times, markt und mittelstand). Go-to-market is anchored by founder-led thought leadership, with media features and Amazon bestselling titles reinforcing brand authority. Customers include TÜV Rheinland, Würth Industrie Service, Coroplast, STORCH, OPED, Vecoplan, and other enterprise Mittelstand names; the firm cites a 4.66/5 ProvenExpert rating across 646 reviews and claims 20-50% average result improvements from its sales audit process.

In 2026 Milz & Comp. is repositioning with a new Digitalisierung & KI service line — including Future Leadership Camp, Das Lab, KI-Software, KI-Mitarbeiter, Social Listening, and Prozessautomatisierung — alongside an overhauled Akademie catalog covering strategy, leadership, and sales. The company remains founder-led, privately held, with no disclosed funding or external investors.

Name

Milz & Comp.

Legal name

Milz & Comp.

Website

https://milz-comp.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Milz & Comp. is a Cologne-based German sales consulting and training firm serving the Mittelstand. It delivers strategy, process, and digitalization consulting alongside the SALESTOOLBOX® Akademie and exclusive executive peer Circles (Automotive, Hidden Champions, IT).

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Strategy development, process optimization, structure building, and sales digitization consulting engagements for B2B clients
2. Academy / Training: Over 80 seminars in 2026 covering strategy, leadership, and sales. Training programs include inhouse seminars, open trainings, coaching, shadowing, e-learning, and learning videos
3. Network Circles Membership: Quarterly professional peer exchange circles for decision-makers (Automotive Supplier, Hidden Champions, IT) with optional additional services
4. Publications / Books: Books by Markus Milz on sales strategy and management published on Amazon
5. Digital Products: Online Vertriebsaudit (sales audit) product sold via Digistore24/Copecart at 379 Euro per audit

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Milz & Comp. is a Cologne-based sales consulting and training firm that helps German Mittelstand (mid-sized B2B) companies unlock untapped sales potential. It delivers professional services across three pillars: Beratung (Consulting) covering sales audit, strategy development, process optimization, organizational structuring, and sales digitalization; Akademie (Academy) offering 80+ practice-oriented seminars built on the proprietary SALESTOOLBOX® methodology; and Netzwerk (Network) featuring exclusive executive peer circles for benchmarking.

Product overview

Milz & Comp. is a German sales consulting, training, and networking company based in Cologne. The company offers a portfolio of professional services organized around three pillars: (1) Beratung (Consulting) comprising five core services—Vertriebsaudit, Strategie entwickeln, Prozesse optimieren, Strukturen aufbauen, and Vertrieb digitalisieren; (2) Akademie (Academy) providing over 70 practice-oriented seminars and trainings built on the proprietary SALESTOOLBOX® methodology; and (3) Netzwerk (Network) featuring exclusive peer circles (Automotive Supplier Circle, Hidden Champions Circle, IT Circle), book projects, and executive events. Additionally, the company offers specialized Digitalisierung & KI services including KI-Software, Social Listening, Future Leadership Camp, and Das Lab innovation offerings. The company also publishes books by founder Markus Milz and offers a Vertriebsaudit diagnostic product. All offerings are designed for B2B sales organizations seeking to optimize their strategy, processes, and performance.

Differentiator

Problem solved

Functional benefit

Brands

• SALESTOOLBOX®: Methodology and toolkit system for sales strategy, leadership, and sales effectiveness containing professional tools for organizational and personnel development.

Products and services

• Vertriebsaudit (Sales Audit) Standardized online diagnostic product for B2B sales organizations that includes an online interview, analysis results within 24 hours, concrete action recommendations, and a 2-hour video/telephone consultation, priced at 379 Euro.
• Strategie entwickeln (Sales Strategy Development) Consulting engagement for developing sales and corporate strategies, covering internal/external situation analysis, market segmentation, competitive analysis, digital strategy, pricing strategies, and innovation management for mid-sized B2B clients.
• Prozesse optimieren (Process Optimization) Consulting service for optimizing and digitalizing sales processes, including inquiry management, new customer acquisition, CRM, order processing efficiency, and mobile process workflows for B2B sales organizations.
• Strukturen aufbauen (Building Structures) Consulting service for establishing organizational structures, including sales recruitment support, incentive systems, employee analysis, alternative sales organization models, CRM software recommendations, and e-Business solutions.
• Vertrieb digitalisieren (Sales Digitalization) Consulting service for digitalizing sales processes, including IT system analysis, performance measurement, gap identification, action plans, cost-benefit analysis, and implementation support for digital transformation initiatives.
• Akademie (Academy) Training and seminar program offering 80+ practice-oriented trainings covering strategy, leadership, and sales topics, based on the proprietary SALESTOOLBOX® methodology. Includes in-house seminars, open trainings, coaching, shadowing, e-learning, learning videos, and impulse lectures for B2B sales professionals.
• Mittelstandsnetzwerk (SME Network) Exclusive peer network membership for executives and business leaders featuring quarterly ERFA (experience exchange) meetings, industry-specific Circles, book projects, and exclusive events such as Cook & Talk and Walk & Talk formats.
• KI-Software (AI Software) AI software offerings under the Digitalisierung & KI service line, including the concept of an outsourced KI-Mitarbeiter (AI employee) innovation solution for clients in their sales operations.
• Social Listening Social listening tool offering for monitoring online brand mentions and extracting market intelligence for sales and marketing teams, part of the Digitalisierung & KI services.
• Future Leadership Camp Leadership development program focused on future skills and AI integration in business contexts for sales and management leaders.
• Das Lab (The Lab) Innovation laboratory offering outsourced innovation capabilities for clients to develop new sales approaches and digital business models.
• Global Recruiting Global recruitment services for sales professionals to support client sales organizations in finding and onboarding sales talent.
• Publikationen (Publications) Books authored by Markus Milz on sales strategy, including 'People, Culture & Communication' and 'Vertriebspraxis Mittelstand' (Vertrieb im Wandel), which stand on Amazon bestseller lists in the sales category.

Quantifiable outcome

• 20-50% average result improvements from systematically unlocking unused sales potential

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• anreize-setzen.deminorOthersReferenced partner for incentive system implementation and consulting services, mentioned in context of compensation and incentive system design for sales organizations.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Richardson Sales Performance: Sales training and performance consultancy offering methodology-driven sales enablement and training programs. Closely comparable to Milz & Comp.'s Akademie offerings (inhouse seminars, open trainings, coaching) for B2B sales organizations.
• Sales Performance International (SPI): Sales transformation consultancy focused on driving measurable revenue outcomes for B2B organizations. Most directly comparable to Milz & Comp.'s Vertriebsaudit-driven, outcomes-measured (20-50% improvement) consulting model.
• Mercuri International: Global sales training and consulting firm with a strong DACH presence, offering methodology-driven sales performance programs. Most directly comparable to Milz & Comp.'s Akademie and SALESTOOLBOX®-style consulting for B2B sales organizations.
• Huthwaite International: Specialized sales and negotiation training consultancy built around the SPIN® methodology. Comparable to Milz & Comp. as a methodology-anchored sales training and consulting firm targeting B2B sales teams across multiple industries.
• Sandler Training: Global sales training franchise with a structured methodology for B2B sales development. Comparable to Milz & Comp. as a methodology-based sales training and consulting provider serving SMB and mid-market companies.

Regional players

• Implement Consulting Group: Nordic-origin strategy and management consultancy that has expanded into DACH, with similar mid-sized firm culture and methodology focus. Comparable as a methodology-driven mid-sized management consultancy serving European mid-market clients.
• Ebner Stolz: German mid-sized audit, tax, and consulting firm with substantial Mittelstand penetration across DACH. Comparable as a multi-discipline consultancy serving the German Mittelstand with a methodology-driven delivery model.
• Staufen AG: German operational excellence and transformation consultancy serving Mittelstand manufacturers. Comparable to Milz & Comp. as a German consultancy targeting mid-sized manufacturers, though focused on operational rather than sales transformation.

Broad incumbents

• Roland Berger: Large European strategy consultancy with deep DACH roots serving mid-sized and large German corporates. Comparable as a German-rooted strategy/sales transformation consultancy, though significantly larger and broader than Milz & Comp.
• Miller Heiman Group (Korn Ferry): Long-established sales methodology and consulting franchise (now part of Korn Ferry) serving global B2B enterprises. Comparable as a sales transformation consultancy, though broader in scale and reach than Milz & Comp.'s Mittelstand niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milz & Comp.