Centennial Park
Centennial Park is South Australia's premier not-for-profit cemetery and memorial park, operating a 40-hectare site established in 1936. It provides burial, cremation, memorial gardens, and ancillary services (café, catering, gifts) to South Australian families, with 150,000+ interments since founding.
- Company typePrivate
- Founded1936
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Centennial Park does
Centennial Park is South Australia's premier cemetery and memorial park, operating as a regional subsidiary established in 1936 by the City of Mitcham and City of Unley under the Local Government Act 1999. Headquartered on a 40-hectare (100-acre) site at 760 Goodwood Road, Pasadena, the organization serves South Australian families requiring end-of-life services including burial, cremation, memorial gardens, and pre-planning, with 150,000+ people interred since establishment.
The core service offering is built around three operational pillars: (1) funeral and cremation infrastructure, including the Jubilee Complex with four chapels accommodating 30 to 800 guests, a crematorium operational since 1955, and witnessing/livestreaming capabilities; (2) an extensive memorial portfolio spanning 30+ themed memorial gardens, plus differentiated offerings such as Contemplation Court (temporary ashes memorial, first in Australia) and Living Legacy Forever Flowers (a licensed Living Legacy sustainable memorial option transforming ashes into plant micronutrients); and (3) ancillary services including floral placement ($40-$70), private viewings, ashes placement ceremonies, memorial jewellery/urns, behind-the-scenes tours, and online interment right renewal.
The business model is multi-streamed and predominantly transactional with a subscription overlay. Revenue is generated through one-time interment and memorial fees (burial plots, cremation fees, memorial positions, Living Legacy Forever Flowers at $8,895), recurring interment right renewals (multi-year or perpetual), transaction-based floral tributes, professional services (functions and catering via Blanco Catering partnership), and retail (Wildflowers Café and gift shop). Go-to-market combines direct-to-consumer (families), event-driven community engagement (SALA Festival, Carols in the Park, tours, healing workshops), and sales-led pre-planning consultations. Customer segments include South Australian families (primary), pre-planning individuals, environmentally conscious families, and diverse cultural and faith communities. The park is operated as a not-for-profit government-linked entity with no external equity investors, governed by a five-person independent board; the entity is not a venture-backed or publicly traded business.
Centennial Park firmographics
Firmographics- Name
- Centennial Park
- Legal name
- Centennial Park Cemetery Authority
- Website
- https://centennialpark.org
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Centennial Park is South Australia's premier not-for-profit cemetery and memorial park, operating a 40-hectare site established in 1936. It provides burial, cremation, memorial gardens, and ancillary services (café, catering, gifts) to South Australian families, with 150,000+ interments since founding.
- Ownership category
- akta.pro rank
Centennial Park industry classification
Industry- Product category
- Cemetery and Memorial Services
- NAICS
- Cemeteries and Crematories (812220), Funeral Homes and Funeral Services (81221), Nature Parks and Other Similar Institutions (71219)
- akta.pro primary industry
- Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)
- akta.pro secondary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
Keywords
Where Centennial Park is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Centennial Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Burial Services: Traditional and premium burial options including earth burials, vaults, headstones, and family plots. Revenue from plot purchases, interment rights, and headstone installations.
- Cremation Services: Cremation for adults, infants, and children with options for witnessing commencement. Revenue from cremation fees and related services.
- Memorial Gardens: Ashes memorial gardens offering over 30 themed options including garden beds, wall niches, granite memorials, and plaque placements. Revenue from memorial positions and perpetual interment rights.
- Living Legacy Forever Flowers: Sustainable memorial option at $8,895 including perpetual interment right, ash placement ceremony, memorial plaque and crystal keepsake.
- Floral Placement Service: Fresh flower arrangements placed at memorials with photo confirmation. Options ranging from $40 to $70.
- Functions and Catering: Function rooms and catering for post-service gatherings through partnership with Blanco Catering.
- Wildflowers Café and Gift Shop: Café and retail gift shop generating revenue from food, beverages, and memorial-related gifts.
- Interment Right Renewals: Renewal and extension of interment rights, including conversion to perpetuity and customizable terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wall Niche floral tribute |
| Unit Pricing | Pay-as-you-go | Small Vase floral tribute |
| Unit Pricing | Pay-as-you-go | Large Vase floral tribute |
| Unit Pricing | Pay-as-you-go | Box floral tribute |
| One time/ perpetual license | Pay-as-you-go | Living Legacy Forever Flowers |
| Subscription | Multi-year contract | Interment Right Renewal Terms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Centennial Park product offering
Product offeringCore offering
Centennial Park is a 40-hectare cemetery and memorial park established in 1936 in South Australia, offering burial, cremation, interment, and memorialization services. It operates as a regional subsidiary under local government structure, providing comprehensive end-of-life services including memorialization products, function/event facilities, and floral arrangements to families across the region.
Product overview
Centennial Park is South Australia's premier cemetery and memorial park established in 1936, offering a comprehensive suite of end-of-life services across a 40-hectare landscaped grounds. The portfolio includes core funeral services (Funeral Planning, Burial Services, Cremation Services), venue facilities (Jubilee Complex with multiple chapels), and memorial options (30+ Memorial Gardens, Living Legacy Forever Flowers, Contemplation Court). Additional services include Functions & Catering, Memorial Jewellery & Urns, Floral Placement, Witness of Cremation Commencement, Livestreaming, and Private Viewings. The park also operates visitor amenities including Wildflowers Café, a Gift Shop, Sculpture Walk, and Behind-the-Scenes Tours. Digital services include Online Interment Right Renewal and Memorial Search. The company operates as a regional subsidiary under the City of Mitcham and City of Unley.
Differentiator
Problem solved
Functional benefit
Brands
- Wildflowers Café: The first café within a cemetery in South Australia, offering a welcoming space for coffee, lunch, or a sweet treat.
- Living Legacy Forever Flowers
- Echoes of Love
- Gifts @ Centennial Park
Products and services
- Burial and Interment Services
- Cremation Services
- Memorialization Products
- Function and Event Facilities
- Floral Arrangements
- Crypts and Mausoleum Spaces
Quantifiable outcome
- 150,000+ people interred since 1936
- +2 more outcomes
Companies that use Centennial Park
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Centennial Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Centennial Park partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Annaliese HollandminorCollaboration with South Australian advocate Annaliese Holland to create the Echoes of Love letterbox, a community initiative for writing to lost loved ones.
- Living LegacycoreLiving Legacy developed its first living memorial landscape in Lilydale, Victoria in 2017 and has become a global leader in soil science creating living memorial landscapes. Centennial Park partners exclusively in South Australia to offer Living Legacy Forever Flowers sustainable memorial option, using their scientific process to transform ashes into micronutrients for flowers.
- Blanco CateringcorePartnership with Blanco Catering for functions and catering services at Centennial Park's function rooms. Provides fresh, high-quality menus using seasonal, local produce for post-service gatherings.
- Community Donation RecipientsminorVarious charitable organisations supported through donations from recycling of plaques and residual cremation metals, including The Smith Family, Legacy SA & Broken Hill, Lifechanger Foundation, Food on the Table, Ngutu College, The Hospital Research Foundation Group – Palliative Care, and Ambulance Wish South Australia.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Centennial Park competitors and assessment
Company assessmentDirect peers
- Macquarie Park Cemetery & Crematorium: Northern Sydney cemetery operated under government trust structure, offering burial, cremation, memorial gardens, and functions. Comparable as a regional government-linked cemetery and memorial park with similar community-service orientation.
- Fawkner Crematorium and Memorial Park: Also operated by the Southern Metropolitan Cemeteries Trust in Melbourne, Fawkner provides burial, cremation, and memorial garden services in a park setting. Directly comparable as a regional memorial park serving a defined metropolitan community.
- Springvale Botanical Cemetery: Melbourne-based memorial park operating under the Southern Metropolitan Cemeteries Trust. Directly comparable as a destination cemetery with themed memorial gardens, crematorium, function facilities, café, and community events — a near-parallel business model to Centennial Park.
- Rookwood General Cemeteries Reserve Trust: Operates Rookwood Cemetery in Sydney, one of the largest cemetery complexes in the Southern Hemisphere. Comparable as a large-scale memorial park offering burial, cremation, memorial gardens, and community events with government-trust governance structure similar to Centennial Park.
Others
- Living Legacy: Australian company that developed the scientific process to transform cremated ashes into micronutrients for plant growth. Partner and licensor of Living Legacy Forever Flowers to Centennial Park; comparable as an emerging player in sustainable memorialization rather than a direct competitor.
Regional players
- Northern Cemeteries Trust (NT): Manages multiple cemeteries in northern Tasmania including Pons Don Reserve. Comparable as a regional trust-operated cemetery provider with similar governance and community service mandate, though serving a different geography.
Broad incumbents
- Propel Funeral Partners: ASX-listed funeral services operator with cemeteries, crematoria, and funeral homes across Australia. Comparable as a multi-site death care consolidator with overlapping cemetery operations and competitive threat to Centennial Park in adjacent markets.
- Invocare: Australia and New Zealand's largest funeral services company, operating cemeteries, crematoria, and funeral homes under brands including White Lady and Simplicity. Directly comparable as a multi-service death care provider, though operating at national scale rather than regional subsidiary model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Centennial Park social profiles
Digital presenceCentennial Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centennial Park leadership team
Management profileNumber of profiles
Profiles7 records
Centennial Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centennial Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centennial Park
What does Centennial Park do?
Centennial Park is a 40-hectare cemetery and memorial park established in 1936 in South Australia, offering burial, cremation, interment, and memorialization services. It operates as a regional subsidiary under local government structure, providing comprehensive end-of-life services including memorialization products, function/event facilities, and floral arrangements to families across the region.
Is Centennial Park a public or private company?
Centennial Park is a private company. It is classified as state government owned and is currently operating.
When was Centennial Park founded?
Centennial Park was founded in 1936. It employs 51 to 100 people.
Where is Centennial Park based?
Centennial Park is headquartered in Adelaide, Australia, in the Oceania region.
How does Centennial Park make money?
Eight revenue lines are on record. Burial Services are the primary driver. The others are cremation Services, memorial Gardens, living Legacy Forever Flowers, floral Placement Service, functions and Catering, wildflowers Café and Gift Shop and interment Right Renewals.
Who are Centennial Park's main competitors?
Direct peers on record are Macquarie Park Cemetery & Crematorium, Fawkner Crematorium and Memorial Park, Springvale Botanical Cemetery and Rookwood General Cemeteries Reserve Trust. Living Legacy is listed as an others. Northern Cemeteries Trust (NT) is listed as a regional player. Broad incumbents are Propel Funeral Partners and Invocare.
Does Centennial Park have an API?
No public API is recorded for Centennial Park.
What industry is Centennial Park in?
Centennial Park's product category is Cemetery and Memorial Services. Its primary akta.pro industry code is BPAGAJAL, Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites), with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 812220.